01 Proposal and Press Kit (Armagnac) Flipbook PDF

01 Proposal and Press Kit (Armagnac)
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Armagnac SELECT ION

Armagnac Originated in Gascony OR GASCOGNE ( G E R S , L A N D E S , A N D PA R T O F LO T- E T- G A R O N E )

TERROIRS AO C 1 937 2 ND L A R G E S T

40%

T O TA L P R O D U C E R S 300 ARMAGNAC HOUSES

57% MOST ARE SMALL PRODUCERS WITH PRODUCTION LESS THAN 2 0 C A S K S A N N U A L LY

IMAGE COURTESY OF ARMAGNAC700

LESS THAN

2%

One of the World’s Oldest Distilled Spirit P R E - D AT E S C O G N A C F O R M O R E T H A N 1 5 0 Y E A R S

Armagnac was produced in the area since

The 13th Century First written record of production was in 1310 and is now still kept in the Vatican’s archive.

True French Legacy

Method and process was well-preserved, not only for tradition's sake but rather perfected many decades ago and passed down from generations to the next and still very much hands on by dedicated and passionated heirs and heiresses.

Armagnac annual production are approximately about 6 million bottles/ year

Generations of dedicated hands-on decedents carry on the legacy. Some are considered among the oldest Armagnac house in the region

Family secrets, know how and techniques pass on to the next in line ensuring superior quality consistency

Crafted products with personal hands-on process contribute to the prestige spirit

Small Batch, Family Owned Operations

Organic and sustainability has long been their way of life

Limited quantity produced

Upholding Historical Legacy While Preserving Traditional Production Process Strictly controlled and monitoring by Bureau National Interprofessionnel de l’Armagnac (BNIA), Institut national de l'origine et de la qualité (INAO) and Appellation de Origine contrôllée (AOC)

Registered quantity after each process to ensure the authenticity of the spirits

PRIDE OF GASCOGNE

Producers of Armagnac took pride in producing and releasing only superior products

MAKING

Armagnac 1

Grape

2

Raw Wine

3

Distillation

4

5

6

New/ Old Oak Casks

Time... and lots of attention

Bottling

COMMON

Ugni Blanc Folle Blanche Colombard BACO 22A Hybrid ( T H E O N LY A O C E X C E P T I O N )

GR APE

Varieties

GHOST GRAPES

Clarette de Gascogne Jurançon Blanc Plant de Graisse Meslier Saint François Mauzac Blanc Mauzac Rosé

V I N I F I C AT I O N

Harvest in late September and October

Before grapes truly ripen

Naturally left to ferment without Ono-logical products added

Wine are naturally low in alcohol and quite acidic

Retaining aroma and freshness until distillation

PROCESS

1

2

3

4

Distillation

Column Still

Low heat

Continuous process

O N LY O N C E

(ALAMBIC ARMAGNACAIS)

Lowest ABV possible

24 Hours/ day

And Traveling Column Still with Wheels

5

6

7

8

Separate grape varieties

Use chilled wine for condensation

Yield aromatic clear spirit

“Eau de Vie” **

** EAU DE VIE OR BL ANCHE ARMAGNAC RECEIVED AOC IN 2005 AND CAN BE BOT TLED AND SOLD AS BL ANCHE ARMAGNAC.

Column Still Distillation FIRST DESIGNED BY SEIUR TUILLERE IN 1818 “ARMAGNACAIS”

Late October to 31 st March Travelling Armagnac Alambic Copper

INSIDE COLU MN ST ILL AND D I S T I L L AT I O N PROCESS

ARMAGNAC

D I ST I LL AT I O N H T T P S : // Y O U T U . B E / S 3 P 4 I W - 4 N - U

IN

1 0

ST EPS

E AU

DE

VIE

2005 AOC Blanche Armagnac

Aged Armagnac

6 Months rest in stainless steel tank

Aged in new oak cask for 1-2 years then transferred to older cask to control wood element absorption

Bottled Un-aged, Un-Oak

Clear

52%-60% Alcohol Content

Aromatic Plum, Grape and White Flowers

Retain fruit flavor and freshness

FRENCH

BL ACK

OAK

G E N E R AT I O N O F BARREL MAKERS

1 - 2 YE ARS IN NE W OAK BARREL

LONG REST IN AGED OAK BARRELS

VARIOUS

T ECHNIQUES

Gascogne Oak

Limousine Oak

Charred Casks

Dried Cellar

Earth Cellar

Filteration

Aeration

ARMAGNAC

0

10

N AT U R A L LY

20

AGED

COLORS

30

60

BLENDED

Youngest Vintage Defined Age Statement

Batch Blends

ARMAGNAC

Chai Master Expertise

***, VSOP, 5 ans, Napoleon, La Reserve, 7 ans, 10 ans, Hors d’Age, 15 ans, …. 75 ans

V I N TAG ES

At least 10 years aged in Oak

Cask Strength or Controlled ABV

Stated as Harvest Year

Bottled Date

AGING

First 1-3 years in new oak to draw out vanillin from wood then transfer to slightly used cask

IN

FRENCH

Armagnac is the only spirit that can be aged in wooden up until 50 years. However, it’s up to Chai Master to determine if its peak is reached

OAK

CASK

Cask toasting is also a technique widely utilized

Spirit in different cask even from the same vintage can varied in tasting profile

ARMAGNAC

No climate control needed. Distilled spirits without additive can be stored indefinitely just no exposure to direct sunlight or extreme heat.

STORING

SUGGEST IONS

Store only in upright position. This is not wine, the solvent property of high ABV spirit will draw out undesirable tastes and other substance from the cork. This would spoil the Armagnac. If the cork broke, just fine-strain it to get all the cork out and replace the cork.

USEFUL TIPS

I love my Armagnac a bit chilled during hot whether, so leave your favorite bottle in the fridge and once pour, warm the glass up in your palms the subtle warmth will help released the complexity of flavor and flagrance.

ARMAGNAC

TULIP GLASS

Round bottom glass with tapered chimney is best for guiding aroma to your senses and make drinking Armagnac sensory rich Traditional and oversized snifter are cool to look at but did ver y little to enhance the sensor y. Champagne flute can also be use. This is savoring spirit. The right tools to use would be rewarded with a better drinking experience.

SER VING

Serving size 30ml for single

SUGGEST IONS

For old vintage and old blends – serving neat is the best option. Dilution with ice or water will diminish the spirit complexity and sacrificed the multilayer of nuance and subtle taste profile

For young Armagnac aged below 15 years, can be served in single malt fashion. Neat or on the rock * W E D O H A V E R E C O M M E N D AT I O N S FOR CLIENTS WHO CAN’ T DRINK WITHOUT ADDING ICE

Although the dilution might forgo all nice goodies and left only bitterness in some product.

ARMAGNAC

DRINKING

SUGGEST IONS

Appreciating the bouquet is the first critical step in the enjoyment of this most beguiling libation, but please don’t go sticking your nose right in the glass and inhaling deeply. All you’ll do is singe your nasal passages with powerful alcohol esters. Instead, hold the glass at chest level and let the delicate fragrances waft up. In a minute or so, your senses will be luxuriating in a cloud of vanilla, toffee, nougat, pepper, rose and chocolate. Now bring it a little closer, maybe to chin level, and you’ll begin to see what Armagnac is all about.

ARMAGNAC

OFFER

FROM

First extensive range of premium Armagnac in Southeast Asia

Enhance premium duty free shop image with rare spirits selection

E XQUISI T E

ELIXIR

SING APORE

Offering Range of Armagnac with age statement with access to rare vintages dated back to 1900s

5 ans, VSOP, Napoleon, La Reserve, 10 ans, XO, 15 ans, 20 ans, 25 ans, 30 ans

Ease of product transfer from bonded facility in Singapore

9 prominent brands with various strong positioning and highly regarded in the regions and sort after by connoisseurs and collectors.

Selected vintages of 1970s, 1980s and 1990s –great gift idea for birth year selection or anniversary

ARMAGNAC . ..

The Next Trend? Last in Line of Aged Spirit

Superior Quality

Attractive Packaging

Price Point Advantage

Significantly affordable comparing to premium Cognac

Lower than Whiskey and Single Malt Whiskey with similar age statement

OUR MISSION IS TO OFFER THE BEST CRAFTED SPIRITS

Made by passionate producers with exceptional characteristic preserved with authenticity and originality. Our portfolio brands are hand-picked with quality in mind with following criteria:

No Additives

Small Craft Producers

Limited Production

Premium Reputation

Our brands offers products with

These producers are truly

Limited production means scarcity.

Our selected brands are

zero adulteration additives such

authentic in terms of traditional

Vintages are highly praised and

praised by both among

as Sugar, Caramel or Boise.

preservation of Armagnac

sought-after by hardcore fan.

producers and consumers.

These additives, even though,

authenticity. Small-batch

allowed by BNIA at a small

producers are handcrafted and

percentage, are an indicator of

practically investing all their

production and quality

attention to the spirit year-round.

compromisation.

It’s the level of dedication we admired. Much more prestige and much more personal level.

E XQUISI T E

ELIXIR

PT E ,

LT D.

Exquisite Elixir is the only distributor to first select premium labels from its origin. We personally tasted the products and selected only the product we fell in love with. The profile of each labels span across the characteristic spectrum. This means we have products to offer client with different taste palate and preferences. Whether it’s easy to sip, medium body and length to heavily layered, it’s an adventure for potential clients to explore.

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