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2020 DecNewsletter1 Flipbook PDF

2020 DecNewsletter1


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CHAMBER NEWS Screven County Chamber of Commerce Newsletter



How to Hook a Customer on Instagram



New Members



Christmas Extravaganza



Business After Hours



Ribbon Cutting

DECEMBER 2020

Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same. You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In the long run, you want that customer to keep returning to buy from you, or at the very least, refer you to others. That takes a certain finesse. And like fly fishing, it requires an ability to put it all together in a fluid motion. While looking for customers on Instagram is just one component of a marketing strategy, it can be an important one if you’re trying to increase visibility.

3 Easy Ways to Hook a Customer on Insta One of the hottest social media platforms for the under 40 group is Instagram. Even if your business doesn’t photograph well, you can still use it to hook customers. You just need to put together a fluid effort of engagement. Keep in mind, “hooking” a customer is not just about that single purchase. It’s keeping them engaged and on the line as a loyal purchaser (or reviewer/referrer). You can do that by:

Anticipating Needs Your customers need you, don’t they? There should be a reason why your business helps them better than anyone else. But before you simply tell them how you help, make sure you are aligned to anticipate their needs and are in a place where they can begin to learn more about your offerings. For instance, I post a lot on Instagram about my dogs, specifically my unruly puppy. Guess who followed me? A dog obedience trainer in my area. Even if I’m unsure whether my puppy requires a little professional help or not, this business is now in my feed and they’ve planted the seed that they can help, even if I’m not ready to admit I/we need it yet.

Being Helpful Watch those keywords and not just the ones that directly mention your business or what you do. Watch hashtags that mention your town or other points of interest as well. For example, let’s say someone posts about a local hiking trail in your area. Comment on their picture and add your own suggestion such as “I love Piney Trail. Waterfall Trail is awesome too and not far from where you are.” That person is going to appreciate your advice. At the very minimum, they will look at your profile to see who you are. Hopefully, they’ll engage you in conversation. But they may just stop into your business instead.

Making Them Feel Special Keep an eye out for amazing pictures of your area. Then ask the poster if you can use them in a newsletter, on your website, or as a featured picture on social media (giving them credit, of course). When someone is selected for an “honor” like that, they feel really good that you loved their image enough to use it.

Even if they don’t give you permission to use it, you still made them feel special. At the very least, they will look at your business profile and learn more about you. One of the things that makes it so easy to connect on Instagram is that most people want to be told their “baby” is pretty. In this case, a compliment on a post can go a long way to establishing a connection between what they post, what they need, and what your business provides. Think about potential connections and you’ll be on your way to establishing a lasting customer base.

First United Methodist Church 153 Friendship Rd Sylvania, GA (912) 564-2747 The Sylvania First United Methodist Church desires to be a PRAYING Church, the PEOPLE OF GOD, with a desire to reach out and give our people a sense of belonging to something bigger than ourselves.

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Lights Parade Vendors Business Decoration Contest

A 2018 study showed that from 2012 to 2015, flu vaccination among adults reduced the risk of being admitted to an intensive care unit (ICU) with flu by 82 percent. Optim Primary Care is now offering seasonal flu shots. Call now to schedule your appointment.

SHARE YOUR NEWS! Guidelines for submitting information for Chamber Newsletter Requirements for listing an event, article or information in the Screven County Chamber of Commerce monthly newsletter: *Must be a current member of the Screven County Chamber of Commerce; *Information must be submitted according to the schedule listed below; *Information will be accepted on a first received basis and as long as space is available; *Information should be submitted in a Word Document, Publisher Document and/or photos in a high quality .jpeg; *Information should be submitted to the following email: [email protected] Chamber cannot guarantee what page your information will be on or the size of the listing. Deadline to submit articles, events or information to be included in the Chamber’s Monthly Newsletter:

Board of Directors Meetings All regular monthly meetings of the Screven County Chamber of Commerce Board of Directors are held at the Screven County Chamber of Commerce Office located at 101 S Main St, Sylvania, GA, unless otherwise indicated.

Chamber Board Wes Withrow, Chair Bridge Gordon, President Elect Rachel Eggleston, Past Chair Jenny Daley, Secretary Dorothy Glisson, Director Chris Griner, Director Paul Patel, Director Cynthia Scott, Director Brett Warren, Director Correy Walker, Director Devin Whitehead, Director

2020 Monthly Meeting Schedule Date January 7 (Planning Retreat) February 10 March 9 April 13 May 11 June 8 July 13 August 10 September 14 October 12 November 9 December 14

Time 8:00 AM 12:00 PM 12:00 PM 12:00 PM 12:00 PM 12:00 PM 12:00 PM 12:00 PM 12:00 PM 12:00 PM 12:00 PM 12:00 PM