TXIA CONNECT

Texas Irrigation Association Quarterly Magazine  April 2022  Volume 3 Number 2

PROMOTING THE BUSINESS SUCCESS AND PROFESSIONALISM OF TEXAS IRRIGATION PROFESSIONALS

THE BUSINESS OF RUNNING A BUSINESS Pt. 4 Pipelines and Throughput 2022 Texas Irrigation Association

ONLINE CEU EVENT

a great success

2022-2023 Scholarship Program Accepting Applications

Also in this issue...  Legislatively Speaking  Calendar of Events  TXIA Talking Points ...and much more!

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2  TXIA Connect

April 2022



TXIA CONNECT April 2022

table of contents

FEATURES

COLUMNS

12 The Business of Running a Business

07 From the Desk of the President





This last installment focuses on understanding throughput and building lead, sales and pro- duction pipelines.





Coming off TXIA's 2022 Strategic Planning meeting, read about John's challenge to in- dustry professionals.

08 Legislatively Speaking

Read about the outcome of recent elections and what we can look forward to for the up coming interim session.

21 2022-2023 Scholarship Program

Part 4: Pipelines and Throughput 18 TXIA Online CEU Event Success

Read about this year's online event including event stats, feedback and plans for next year's event.

Get all the details on this year's scholarship program including changes to this year's process.

DEPARTMENTS 04

From the Editor

10

Calendar of Events

17

The Local Connection

23

TXIA Talking Points

24

New & Renewing TXIA Members

26 New & Renewing Licensed Irrigation Professionals 27

www.txia.org

Index of Advertisers

TXIA Connect  3

TEXAS IRRIGATION ASSOCIATION The state level association for irrigation professionals in Texas promoting the business success & professionalism of its members through education, legislative advocacy, networking, and public relations.  2022 OFFICERS  John Taylor, President Brian Brackett, Vice President Todd Magatagan, Secretary/Treasurer  2022 TRUSTEES  Matt Swor - Dallas IA Todd Magatagan - East Texas IA John Taylor - Houston Market Jeff Amon - Lone Star IA Ronnie Alaniz - Rio Grande Valley IA Larry Farris - San Antonio IA Brian Brackett - South Plains IA James Brakebill - Texas Panhandle IA James Garvin - At-large Trustee Dalton Mason - At-large Trustee Ramzi White - At-large Trustee Tammy Swor, Executive Director 7201 Langmuir Drive McKinney, Texas 75071 Phone: 469-714-TXIA (8942) [email protected] www.TXIA.org

2022 Partnership Opportunities including sponsorship and advertising options can be found at www.TXIA.org/partnership_opportunities Contact the editor at [email protected] for inquiries and/or to advertise with TXIA.

The next magazine will be published in July 2022. The advertisement and article submission deadline for the next issue is June 6, 2022. Any article of relevant content which promotes Texas irrigation is welcome for submittal. Submitted articles may be edited for content, grammar, or space.

4  TXIA Connect

from the editor... Spring has sprung! Welcome to TXIA's April issue of TXIA Connect. What a beautiful time of year no matter where you're located in our great state of Texas. Spring is a season of new beginnings, not only in nature but also in the irrigation industry as the season ramps up. As you will read in John's article and the TXIA Talking Points, your Board held two very important days of meet-

ings in February. TXIA's first quarter Strategic Planning and Business meetings are always a great time of reflection and a time of looking forward to digging in and working for Texas irrigation professionals. There is a lot happening and a lot to look forward to. The TXIA held its first Online CEU Event also in February. You'll want to read all about the event and stats gathered in the article "Texas Online CEU Event a Success" on page 18. The association is grateful for all who played a part in the success of this inaugural event. Looking forward to this new season, we are grateful for your support and greatly look forward to what spring holds for us all! Thank you for investing in the TXIA! Stay well and be safe!

Tammy Swor TXIA Executive Director and Editor

Click here to access previous TXIA Connect issues

To ensure that you don't miss both the electronic and print issues of TXIA CONNECT, please make sure we have your most current email and mailing addresses. Not sure if your information is up to date? Email TXIA at [email protected] with your email and mailing addresses and we will confirm your information is up to date.

April 2022

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How To Choose The Right Transformer For Low-Voltage Lighting Landscape lighting is the ingredient that can boost a home or business’s curb appeal, especially if done efficiently with low-voltage luminosity. What is low-voltage lighting? In short, the low-voltage route cuts down energy use, utility costs, and electric shock risks while emitting comparable light to that of a standard line voltage system. Low Voltage vs. Line Voltage A line voltage system conducts electricity directly as it flows through an electrical panel or outlet, typically exhausting 120V (volts) of electricity. A low-voltage system, on the other hand, uses a transformer to decrease the electric current, usually to either 12 or 24V. While the upfront expenditure of a low-voltage transformer can be a downside, it’s overshadowed by its long-term advantages. A few months after initial installation, you’ll notice a significant reduction in energy bills. The first & most crucial task with low-voltage lighting is to select an adequate transformer. How To Choose The Right Size Transformer A transformer is the heart of low-voltage landscape lighting systems. Ranging from 150 to 900W (watts), its size & location are dependent on the wattage required to supply power. A transformer can resemble a mini-fridge, a wallmounted mailbox, or a generator & can attach directly to the structure, to a stand near the structure, or somewhere inside the structure. Seems complicated, right? Let’s discover which transformer size and type fits your specific needs. 1. Add up the lamp wattages you anticipate to connect to each wire run as well as the transformer as a whole. This estimation is an ideal starting point when calculating an appropriate transformer size. (Pro-tip: To prevent a system from being accidentally undersized, it’s suggested that you use the maximum allowable wattage of each fixture, though it’s ultimately left to the contractor’s discretion.) 2. Compare your total wattage to the available transformer sizes (the wattage menu is typically categorized at 300, 600, 900, and 1200.) The NEC (National Electric Code) requires that a transformer should be derated to 80% of its capacity so as to prolong its lifespan. For example, if you calculate 600 needed watts, use a 900W transformer since 80% of 900 is 720 (900 x .80 = 720). 3. Measure the expected wire run length from the transformer to each fixture. If your wire runs are extensive or heavily loaded, the frequency of voltage drops—the decrease of electrical potential along the path of a current flowing in an electrical circuit—increases. When selecting your unit, ensure that it will provide sufficient capacity to compensate for the voltage drops. For instance, if a 12V-15V unit provides a maximum of 3 extra volts, make sure your calculations don’t climb to 4 or more. If it does reach 4 or more drops, try these suggestions: reduce the load, use thicker wire, move the transformer closer or specify a unit with higher voltage taps. How To Calculate Amps Using Watt’s Law Calculating the maximum amps a transformer can take is essential when it comes to selecting the right transformer size. To find the maximum amp, use Watt’s Law formula. By definition, it’s the relationship between power, voltage, & current (amps). Watts (W) = Voltage (V) x Current (A) First, divide the total expected watts by the voltage. This number will be your maximum amps. Each transformer has a max amp load located on the label. Then, verify the number from your calculations above matches the max amp number on the label. Do not exceed this number or the transformer will become overloaded and pose a fire hazard. An option to avoid a possible transformer trip or overload would be to add a multi-tap transformer. How to Best Utilize a Multi-Tap Transformer The size of a transformer is influenced by distance to lights, wire gauge, voltage levels, and overall load. There are different voltage requirements for specific lights and when it comes to the scope of your outdoor lighting system, you may have a variety of lights installed. It’s inevitable that voltage will drop when the electrical current travels through a wire over a distance; however, there is a method to reduce that number. Consider adding a multi-tap transformer that provides multiple terminals with outputs ranging from 12 volts up to 22 volts. A voltage drop calculation will help determine if the circuit is being too restricted to operate correctly. It will ensure accuracy, prevent loss of power, prevent potential damage to equipment, cords, wires, & protect your safety. You don’t want to undersize the transformer & wire & risk compromising your landscape lighting. We recommend using a multi-tap transformer to have a powerful, even light output for each fixture without diminishing the life of the light. To configure the voltage drop: Voltage drop constant = (total length of wire run) x (distance to point of 1st connection) Key points to remember: • Understand a transformer’s wattage & amperage capacities to reduce the risk of overheating & fire hazard. • The NEC requires that appliances that operate more than 3 hours per day be derated to 80% of their capacity. • Lastly, make sure all copper wire strands are contained and tightly held inside the terminal block.

If you are ready to get started and want to know more, just call your local Irrigation Station branch. www.txia.org

TXIA Connect  5

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6  TXIA Connect

April 2022

from the desk of the president John Taylor, LI0018900 “A society grows great when old men plant trees whose shade they shall never sit within.” - Old Greek Proverb I’d like to start by thanking the TXIA board of trustees, the speakers, volunteers, and licensed irrigators in attendance for our amazing inaugural CEU event held on February 24. We had attendees from six different states. The event was highly successful, we learned a lot from it, and are already looking forward to next year’s event. I’d like to give special thanks to Tammy Swor, the Executive Director of the TXIA, and Patrick Dickinson from the DIA. This event would not have been possible without their experience, expertise, professionalism and inspirational regard for our industry. Their efforts not only reflect highly upon themselves, but also upon the TXIA and the industry across the great state of Texas. The TXIA recently held its first board meetings of the year and they were highly successful as a result of the trustees’ dedication, energy, effort, focus and passion. Trustees braved the frigid temps, rain, sleet and snow, to represent their respective local associations and various regions of Texas during our Dallas/Plano meetings. We have an exciting year ahead of us and are looking forward to serving you well. As a speaker, I gave a class on some fundamental irrigation and green industry business practices. At the end of that class, I posed a challenge to both newer irrigators as well as veterans within the industry, and I’d like to double down on those challenges here. To young and newer irrigators… I challenge you to get more involved with your local associations. More than 50% of our CEU event attendees were not affiliated with a local association. If there is not one in your area, contact the TXIA to see what we might be able to do to help remedy that. Attend local association meetings, share your thoughts, network, make contacts, and find www.txia.org

a mentor that can give advice when needed. To the veterans in the industry… I challenge you to help pass the torch to a newer generation of irrigators. Help them develop as professionals and guide them in a way that enables and empowers them to take our industry to the next level and into the future. Share the lessons that took you years to learn and be open to learning more about the world and the industry from their perspective. There is an old Greek proverb that says, “A society grows great when old men plant trees whose shade they shall never sit within.” That old proverb is truer now, in this modern day and age, than it ever has been. Educating each other and sharing knowledge is not a bad thing, even with competition. It raises standards, especially for the end user (the client). We all benefit from higher standards, more experience and professionalism. It validates us as an industry, as well as individual professionals, and has the potential to raise price anchor points. Again, a big thank you to those who participated in our inaugural CEU event. If you missed it, mark your calendars for next year’s event which is tentatively scheduled for February 23, 2023.

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legislatively speaking Joe Morris, TXIA Legislative Representative I don’t know about you all, but I am looking forward to springtime and warmer weather. It seems like old man winter just doesn’t want to relax his grasp on us this year, but I’ll probably regret these words in August. The biggest news in your State Capitol is the election results from the party primary elections held on Tuesday, March 1st. As is the norm after new legislative district maps are drawn, more new names appear on ballots than usual. This is due to the voluntary retirement of incumbents brought on by a new district that is unfavorable for them, or potential challengers come forward to attempt to seize an opportunity to run in a “fresh” district. We experienced both in this election cycle, but most of the incumbents that did seek re-election prevailed, most without a runoff. In the most publicized “top of the ballot” race, Governor Greg Abbott beat his challengers handily in a well financed race, after fending off several opponents who ran to his right. He now will face Beto O’Rourke in the general election next November. Several other statewide races drew lots of candidates and interest, particularly the race for attorney general, commissioner of agriculture, and land commissioner. Attorney General Ken Paxton drew several challengers, possibly due to ongoing legal troubles, and will face current Land Commissioner George P. Bush in a May runoff. Agriculture Commissioner Sid Miller escaped his race without a runoff against his challenger, State Representative James White. State Senator Dawn Buckingham, (R) Lakeway will face Tim Westley in a runoff to become the Republican nominee for Land Commissioner. On the Democratic ballot for lieutenant governor, Mike Collier faces Michelle Beckley in a runoff, a runoff for attorney general pits Rochelle Garza against Joe Jaworski, Jay Kleberg faces Sandragrace Martinez in the land commissioner race, and yet another runoff will occur in the race for comptroller between Janet Dudding and Angel 8  TXIA Connect

Luis Vega. The only race near the top of the ballot that ended without a runoff saw Susan Hays win handily in her race for agriculture commissioner. After seeing all of these hotly contested races, you might believe that significant voter interest would be present, but that was not the case. In the recent primary race, approximately 17% of registered voters participated. As poor as this is, it is actually a significant improvement over some elections. This lack of voter participation, I believe, is a sad indictment of our society. Efforts to increase voter turnout continues to be a challenge for parties and candidates. In other news, Senator Jane Nelson, (R) Flower Mound is retiring at the end of her present term, and with that, Lt. Gov. Dan Patrick was given the chance to name Sen. Joan Huffman her successor as chair of the Senate Finance Committee. That promotion of Sen. Huffman will cause a “domino effect” of committee chairs and membership to occur before the legislature convenes next January. House committees will likely remain unchanged until the House Speaker is elected on the opening day of the next regular session. The long awaited interim study topics have yet to be released by the lieutenant governor or speaker. You may recall from my previous communications that these are usually announced soon after the conclusion of a regular session, but due to multiple special sessions and party primaries these assignments have been delayed significantly. The result will be hurried hearings and research before reports can be produced and adopted prior to next session. Once assignments are made, I will alert association leadership of any issues of interest. I hope that the upcoming spring and summer bring you all health, wealth, and happiness. Joe has over two decades of experience in the Texas Senate. In his twenty years as a staff person, he has built relationships with legislators and their staffs, gained an encyclopedic knowledge of the legislative process, and fostered a reputation as a trusted and honest individual. April 2022

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TXIA Connect  9

calendar of events

CON N E C T  N E T WO R K  LE A R N  DI S COVER Events and their details are the ones available at the time of print and details are subject to change without notice. Please see your local association's website or the event's contact information below to confirm all details. Local trustees' contact information can be found in "The Local Connection". NOTE: DUE TO COVID-19 CLOSURES, PLEASE CHECK WITH THE SPONSORING ORGANIZATION OF THE BELOW EVENTS TO CONFIRM ALL DETAILS.

Date

Event

For Details

Location

Time

Apr 6

Texas Panhandle IA Mtg

Email [email protected]

Home Plate Diner, 5600 Bell Street Amarillo, TX 79101

11:30 am

Apr 7

Lone Star IA Mtg

Email [email protected]

Spring Creek BBQ, 1509 Airport Frwy Bedford, 76021

6:30 pm

Apr 26

San Antonio IA Mtg

Visit www.sanantonioia.org/events/

LaQuinta, 4431 Horizon Hill San Antonio, 78229

5:30 pm

May 3

South Plains IA Mtg

Email [email protected]

50th Streeet Caboose - 5027 50th Street Lubbock, TX 79414

11:30 am

May 4

TXIA 2nd Qtr Business Mtg

Email [email protected]

Austin, Texas

8:00 am

May 4

Texas Panhandle IA Mtg

Email [email protected]

Home Plate Diner, 5600 Bell Street Amarillo, TX 79101

11:30 am

May 5

Irrigation Advisory Council Mtg

Visit www.tceq.texas.gov/drinkingwater/irrigation

Via MicroSoft Teams (see link for details)

9:00 am

May 5

Lone Star IA Mtg

Email [email protected]

Spring Creek BBQ, 1509 Airport Frwy Bedford, 76021

6:30 pm

May 10

Dallas IA Mtg

Visit www.dallasia.org/meetings

Norma's Cafe, 605 W 15th Street Plano, TX 75075

6:00 pm

May 31

San Antonio IA Mtg

Visit www.sanantonioia.org/events/

LaQuinta, 4431 Horizon Hill San Antonio, 78229

5:30 pm

Jun 1

Texas Panhandle IA Mtg

Email [email protected]

Home Plate Diner, 5600 Bell Street Amarillo, TX 79101

11:30 am

Jun 2

Lone Star IA Mtg

Email [email protected]

Spring Creek BBQ, 1509 Airport Frwy Bedford, 76021

6:30 pm

Jun 28

San Antonio IA Mtg

Visit www.sanantonioia.org/events/

LaQuinta, 4431 Horizon Hill San Antonio, 78229

5:30 pm

Jul 5

South Plains IA Mtg

Email [email protected]

50th Streeet Caboose - 5027 50th Street Lubbock, TX 79414

11:30 am

Jul 6

Texas Panhandle IA Mtg

Email [email protected]

Home Plate Diner, 5600 Bell Street Amarillo, TX 79101

11:30 am

Jul 7

Lone Star IA Mtg

Email [email protected]

Spring Creek BBQ, 1509 Airport Frwy Bedford, 76021

6:30 pm

Contact your local trustee or the TXIA, and join area irrigation professionals for networking and learning opportunities in a more casual setting. Trustee contact information found in "The Local Connection". 10  TXIA Connect

April 2022

$

TEXAS IRRIGATION ASSOCIATION AVINGS FOR TEXAS IRRIGATION PROFESSIONALS TXIA Launches its New Private Savings Network

TXIA PERKS

The Texas Irrigation Association has launched its newest member benefit. Introducing TXIA Perks! The new program is hosted by a private savings network that can save you on local restaurants, retail, services, online shopping, hotels, car rentals, and more. There are even special rates on theme park tickets like Disney and Universal Studios!

 EAT  SHOP  PLAY  TRAVEL   There are two ways to access and utilize TXIA Perks: • WEB ADDRESS: TXIA Perks is fully accessible online at txia.enjoymydeals.com. The website includes all offers and has vast browsing capabilities to help you shop for the best deals. • MOBILE APP: TXIA Perks is also available on the IOS & Android app stores under "My Deals". The mobile app is GPS driven allowing for the user to search deals based on their current location. These savings are only offered to TXIA members and can be accessed by any member through their TXIA Profile by logging on at www.txia.org. Each TXIA member has been provided a TXIA Perks Access Code with which to sign up. To access your private discounts, all you need to do is register. It’s fast and easy. Go to txia.enjoymydeals.com and enter the registration code we’ve provided when prompted. After registering online, you’ll be able to access thousands of discounts right from your phone! Just download the app from your device's app store and you are set to go. TXIA Perks will use your mobile device's location to direct you to area savings. Because this program is nationwide, this is a great feature to use when traveling. Not yet a TXIA member? Join today at www. txia.org to begin using this and other valuable TXIA Members Only benefits. Don't wait; join TXIA for only $50 to start saving today! Sample savings offered through TXIA Perks... • Restaurants • Theme Parks • Groceries • Ski Resorts • Department Stores • Golf Courses • Fashion & Apparel • Movie Passes • Electronics • Auto Repair • Hotels • Health & Beauty • Car Rentals • Household Services • Travel Packages • and many more...

www.txia.org

TXIA Connect  11

THE BUSINESS OF RUNNING A BUSINESS

Pt. 4 - Pipelines and Throughput By John A. Taylor, VP of Operations at Zodega (Houston, TX) Jim Huston contributes to one of the industry magazines and I’m a big fan of his landscape business articles. He often talks about “The Three P’s: Price it Right, Produce it Right, and Produce Enough of it” and their importance in being successful within the green industry. Basically, those three P’s are your “throughput” as it relates to your respective lead funnel, sales and production pipelines. When I look at businesses that are struggling, the most glaring problems are usually in one of these critical processes. Throughput is basically the amount of product you can produce in a given amount of time. Too much may slow you down, hurt the quality of your work and affect your reputation, while too little may not support your goals or allow for growth. Welcome to the fourth installment in the Business of Running a Business series: Pipelines and Throughput. This article is going to focus on understanding throughput, the core function of your business, along with building healthy lead, sales and production pipelines while avoiding some common pitfalls. Let’s break down the pipelines that make up Throughput. The Lead Pipeline, often considered the “funnel,” provides us with the opportunity for a sale. Lead generation is largely brand building/brand management, marketing and advertisement. Your company may handle this with SEO, lead generation sites, or even by outsourcing to a marketing team. It is worth making a distinction between leads and sales in the green industry because of the amount of time so many companies spend on providing proposals, designs and other details for leads they will never convert. Leads are worth some time but they are not a client until you have a contract. The Lead Funnel fills the Sales Pipeline. The Sales Pipeline converts the lead to a client. Sales work often includes proposals, 12  TXIA Connect

designs, contracts, strong communication, followthru and follow-up. This work typically falls on the business owner, a designer, or a sales team. The Production Pipeline delivers the products or services that were sold and are usually implemented by techs, crews, and perhaps a field manager. Throughput: A Sandwich Shop. The easiest way to think about throughput is to consider your favorite sandwich shop. Potbelly or Subway may have 100 potential customers per hour, but if they cannot produce the sandwiches their revenue potential will never be realized. They are only as good as their throughput and these shops are physically constructed and staffed to promote optimum throughput. Lead generation occurs from their reputation; perhaps you’ve eaten there before and really like the sandwich. Marketing and advertisement also help with leads and includes signage, radio, social media, television, as well as coupons, and other special promotions. The sale, in this case, is simple: You walk in hungry; the menu and price are both readily visible, and you commit to a purchase. Production is transparent, easy to see, easy to understand, and it engages you. If there were just one person doing all of this, the process would be slow. If there were twenty people working the counter, the process would also slow down. So, how do they do it? They are successful because they have processes that focus on optimum throughput, and those processes are supported by a series systems doing the same. The line in the sandwich shop is marked by physical structures creating an obvious sequence and flow: You enter through the door, walk to the end of the line, glance over the menu, consider prices, move forward as the line dictates, you make a decision, you place your order, you move along with the sandwich, pay for the finished product, eat the product and April 2022

then move on with your day. Moving you from the entrance to the exit is “throughput” and it is supported by effective “systems” such as the coupon in your hand, the door, the rails that guide the line, the menu, and the cash register. The number of times Potbelly can move a customer from entrance to exit, while satisfying them with a quality product is successful “throughput.” Leads: Starting From The Start. We all get our leads from somewhere. This is our funnel. Most of us do a good job reaching out to prospective clients and trying to land the job but there are a lot of questions we need answers to regarding our Lead Pipeline. Two such questions are: 1) How much do we spend to land a lead? 2) How many leads does it take to land a client? This is incredibly important if you want to hit your marks, forecast, or grow. Let’s say you pay $10 per lead and it takes you three leads to find a client. You are spending $30 to land each customer from that source. Your Customer Acquisition Cost (CAC) is the amount you spend to land a client and includes things like marketing, advertisement and perhaps the salary or bonuses of any sales employees. When you know what your CAC is, you know exactly how much it costs to hit your revenue marks or to grow. You can also estimate the amount of money the average customer spends (ACS – Average Customer Spend). When you know the cost of a lead, the cost of a client, and the amount the average client spends, you know exactly how many clients you need in order to reach your revenue goal. You also know exactly how much you need to spend. Note that you may need to track these numbers by job type, product, tech, crew, division, or company depending upon how you plan to use them. Be sure to take on the volume of leads you can handle successfully; no more and no less. If you want more, first put the processes and manpower in place to support the incoming weight. That way you don’t end up doing harm to your reputation which can cause losses impossible to quantify. Too many leads not supported by the right processes and systems becomes a bottleneck and your throughput will suffer. Lead Pro Tips. Use the tips below to maximize your throughput within the Lead Pipeline. • Qualify Your Leads. Take the right jobs. Do what you do well and leave the rest to someone else. Jobs outside your area of expertise are just going to slow your throughput while www.txia.org

bucking the existing systems and processes. • Proposal Conversations. If you think your lead is simply fishing for a proposal and may not take action, do something like this: “What would you like to see on the proposal, Mark? If I get that to you by tomorrow, are you ready to move forward with scheduling the work?” If they say yes, this is probably worth your time. If they say no, you should ask “why” and at that point, you’re probably going to hear their real concerns. Make the best decision for your company based on that information. • Verbal Proposals. Getting proposals out on time is sometimes tough and one of the primary reasons throughput slows down. Don’t be afraid to shoot from the hip and say something like, “My experience tells me you’re looking at something in the neighborhood of $5K for the work you described, is that what you were looking for?” and then listen. This might save you a written proposal and a bunch of time. • Design Work. Design work should require a fee or a deposit of some sort. This qualifies a client and places value on your time and expertise. Doing designs for free wastes time and the client can always walk. The point isn’t to make money as much as it is to keep the lead funnel and sales pipeline moving. Anything that brings throughput to a halt is bad for your business. Sales: Where Businesses Are Built. Our lead pipeline flowing and now it’s time for sales to do its thing. Sales is most often where businesses win or lose. The focus should be on clear and honest communication that helps the client arrive at the products and/or services they desire. Sales Pro Tips. Here are some keys to keep the Sales Pipeline moving: • Conversion Rate. You should probably be landing one out of three jobs with most residential work from a new lead. Commercial work is often a lot lower as it is much more competitive. If your batting average is higher or lower than this, you may not be pricing jobs right. This does not apply to existing clients, relationships or strongholds. Too high a conversion rate could mean less net profit or it could be pushing production in a manner that affects quality. Too low a conversion rate could mean not enough won jobs to make ends meet, too Continued on page 14

TXIA Connect  13

The Business of Running a Business (cont.) much sales-time per proposal, or G&A costs (true overhead) that are too high. • Under Promise and Over Deliver. Don’t be a used car salesman as they tend to put their production team, and the production pipeline, in harm’s way by setting them up to fail. Under promising and over delivering keeps clients happy and puts production in the best position to succeed. If production slows, throughput slows, and if throughput slows, revenue slows. • Price It Like You’ll Produce It. Price it the exact way your production team will produce it or you run the risk of your numbers being off and bottlenecking throughput. • Losing the Job. If you lost a job you really wanted, don’t be afraid to ask why. People respond well to this if you approach it the right way. That might look like this: “Mr. Smith, I was really sorry to see you go elsewhere and I respect your decision. Learning from mistakes is really important to me. If you don’t mind, can I ask why you decided to go the other direction?” Then listen. While this may be an extra step in your sales process, the data and trends you uncover will be critical in honing your systems and processes for optimum throughput. • Customer Relationship Management (CRM). Ideally you have the processes and systems to support a seamless transition across the throughput pipelines. There are a lot of apps and programs that will integrate the systems you need to support lead generation, sales and production. Check into them and if you can afford it, find one that’s right for you. Be sure to consider scalability. You do not want to build around a system you won’t be able to count on when you grow. Production: The Centerpiece of Throughput. The product or job has been sold and now it’s time to deliver. You are now in the Production Pipeline where problems are usually a little easier to find. Production Pro Tips. Below are a few tips to keep your production pipeline moving. • Produce It As It Was Priced. In the field, deliver the product exactly as it was sold. Anything different is hurting the numbers and your throughput. Change Orders or Additional Work Requests should be handled by some14  TXIA Connect

one not responsible for physically delivering product. • WIP List Count. Your WIP List is your Work In Progress list. This should be as close to one open job per crew (or tech) as possible. Multiple jobs open at the same time, for the same crew, slows throughput by increasing logistics and management time while opening the door for complaints from clients and frustration from crews. • Preparation. It doesn’t surprise me anymore to hear how many crews spend their first one or two hours of the day getting tools and equipment ready, procuring materials, and getting to the jobsite. Windshield time bottlenecks your throughput and I have seen many companies make this is a normal component of the work day and culture. Laborers should be working on billable hours as much of the day as possible. Leave logistics to managers where it does not slow the production component of your throughput. Now that we have discussed pipelines as they relate to throughput, experience tells me the handoff from one pipeline to the next is where many problems are found. This is the proverbial “crack” things often fall into. I recommend considering the following: • Lead to Sales Handoff. This is important but easy: Qualify your leads by only spending time with those looking for products or services you are good at, and in locations you routinely service. Have a script ready to ask a few pertinent questions that further qualify the lead. If you suspect the lead may be a waste of time, give a ballpark estimate during that initial conversation. If they still ask for a proposal, ask what they want included, if the dollar figure mentioned was what they expected, and if they are ready to move forward should you get the proposal out. Don’t do designs for free. You’re better off charging an amount you’re willing to credit towards the cost of the project should they decide to move forward. The point is to discern hot leads from cold ones, and to root out what is a waste of time. Do not waste your time as it is a precious and valuable resource. If you qualify leads like this, your sales team is in great shape. • Sales to Production Handoff. I often find that a great many throughput problems are found in the handoff from sales to production; especially in smaller companies. Bigger comApril 2022

panies often have full-time project managers or site superintendents that effectively process the sales information and prep for production. Smaller companies often don’t have the bandwidth for this and the result is a lot of lost time. Not having a full-time designer, sales team, or project manager means managers wearing a lot of hats. Managers wearing a lot of hats is common in this industry, but is also a common source of bottlenecking throughput. The handoff from sales to production is the most critical junction in the throughput pipeline. This is where your systems and processes need to be as close to perfect as possible. • Company to Client Handoff. Though we are at the end of the pipeline, there is one handoff left: Handing the product to the client. This is often ignored but shouldn’t be. Walking the client through their purchase ensures they are satisfied, answers any questions, builds your relationship and establishes accountability, credibility and trust. Ensuring they received what they paid for can eliminate a lot of wasted time on the phone, extra trips out, warranty work, and potential bad reviews. Making the client feel good about their purchase also

goes a long way when a problem does exist. This practice builds clients for life, something we talked about way back in the first article of this series. As you can see, optimizing throughput is the key to success. Throughput is optimized by adopting successful processes. Successful processes are dependent upon effective supporting systems. Eliminate or revise anything that bottlenecks your throughput. This concludes our dive into throughput. I hope there is something here you can put to work for you, or your company immediately. Wishing you and your company much success in 2022. Until next time. John A. Taylor became the first Texas irrigation designer, and only the fifth in the nation, to win the EPA's Partner of the Year Award in 2013 for his efforts in water conservation and water management. John lectures on water conservation through irrigation across the U.S. and his most recent lecture was in Orlando at the Lawn & Landscape Magazine Industry Conference. John was a featured panelist for the EPA's webinar series, "Bringing Water to Life" in 2015 and also sits on the Texas Irrigation Association (TXIA) board representing the Houston market. John is a veteran of the Marine Corps and lives in North Houston with his wife and children.

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April 2022

the local connection The Local Connection is an update on what's happening around the state with our local associations. Invest in Texas' irrigation industry and get involved in your nearest local association today! Contact your local association trustee (contact information below) for more information and see the "Calendar of Events" for more details.

What better way to invest in your industry than to get involved with your local irrigation association! The advantages? There are many! Networking, staying up to date on local and statewide regulations and restrictions, open panel discussions, CEU hours, and much more! The Calendar of Events lists all events publicized to date for the second quarter of 2022. There may be more scheduled, so stay in touch with your local association or TXIA's online calendar so that you don't miss out! TXIA will always communicate urgent issues with our members via email. Our trustees are some of the best in the industry and will be happy to help you as well! Utilize the TXIA local association trustee contact information in this article to contact your local association and get involved! Central Texas Professional Irrigation Association For information on association events, visit CTPIA's website at www.CTPIA.org. Dallas Irrigation Association For information on the association or association events, contact DIA at [email protected] or visit DIA's website at www.DallasIA.org. East Texas Irrigation Association For information on the association or association events, contact Todd Magatagan at lvatm32@ gmail.com or at 903-445-5151. Lone Star Irrigation Association For details on the association or events, contact LSIA at [email protected] or visit LSIA's website at www.LoneStarIA.com. www.txia.org

New Braunfels Irrigation Association (forming) For information on the association or association events, contact James Garvin at jgarvin@ gistexas.com or at 210-837-0021. Rio Grande Valley Irrigation Association For information on the association or association events, contact Ronnie Alaniz at ronnie.alaniz@ hunterindustries.com or at 956-254-3625. San Antonio Irrigation Association For information on the association or association events, contact SAIA at [email protected] or visit SAIA's website at www.SanAntonioIA.org. South Plains Irrigation Association For information on the association or association events, contact Brian Brackett at [email protected]. Texas Panhandle Irrigation Association For information on the association association events, contact TPIA [email protected].

or at

West Texas Irrigation Association For information on the association or association events, contact David Kania at davidkania98@ yahoo.com. See the Calendar of Events on page 10 for meeting venue information and event times. Due to COVID-19 closures affecting some areas of Texas, please confirm all event details. TXIA Connect  17

“Success occurs when opportunity meets preparation.” – Zig Ziglar

TXIA Online CEU Event a Success By Tammy Swor, TXIA Executive Director

The Texas Irrigation Association held its inaugural Online CEU Event on Thursday, February 24, 2022. This was a new venture for the state association which, per its mission statement, seeks to provide educational opportunities for Texas irrigation professionals. While some in attendance were seeking education to fulfill TCEQ licensure required CEUs, some were in attendance for additional education in the field of irrigation. Attendees took the opportunity to prepare themselves with education modules to lend to the success of their roles as irrigators. With 162 attendees and 8 presenters, it was a full day of education. Don Godfrey with C2 Services presented "Backflow Awareness for Irrigators", Patrick Dickinson with Rooted In explained "Best Management Practices", "Electrical Troubleshooting" was presented by Ramzi White with SiteOne, Joey Young, a professor with Texas Tech, spoke on "ET Scheduling and Programming", Preston Swor with Netafim explained and gave applications for irrigation "Filtration", Jimmy White with

18  TXIA Connect

Regency Wiring taught about "Grounding and Surge Protection", John Taylor with Green Industry Solutions outlined "Profitable Business Practices" and "Safety, Challenges and Issues Irrigators Face" was presented by Tina Sanders with Texas811. Feedback on the event's instructors and course material was incredible. When asked at the conclusion of the event to rate the day's event based on the material presented using the responses of excellent, good, fair or poor, 70% rated the event as excellent, 28% rated the event as good and only 2% rated the event as fair. The TXIA is grateful for all of the instructors who contributed to preparing for and presenting quality educational material to our irrigation professionals in attendance. Originally thinking that this year's event was strictly being presented to Texas irrigation professionals, the TXIA was excited to welcome participants online from six states, Arkansas, Maryland, North Carolina, New Mexico, Tennessee, and Texas. While many of the attendees were currently or previously connected to a local irrigation association affiliated with the TXIA, 56% of participants were or are not currently affiliated with a TXIA local association. Why was this important? The TXIA set out to develop this online CEU event to help expand its local associations' reach across the state and after many requests to do so, offer extra opportunities for a one and done (one day) CEU event. While many of TXIA's locally affiliated associations host in-person CEU events, many do not. Additionally, with over 8,000 licensed irrigation professionals spread throughout out the state of Texas, many do not reside or work in an area that is served by a local association. Some are not able to attend an inApril 2022

person event either due to location or conflict of dates while others are not ready to attend an in-person event due to Covid convictions or company restrictions. After the last two years of CEU events being rescheduled or canceled, some irrigation professionals were in need of additional CEU hours to meet the requirements of 24 TCEQ approved CEU hours over a three year period. Whichever the case, the TXIA was pleased to be able to provide this opportunity for those seeking CEU credits or just wanting to gain more applicable irrigation education. In addition to excellent education, those who registered received several added benefits to help them in their professional endeavJoey Young's class begins with an outline of content being covered. ors. All registrants received a one year TXIA membership featuring various members only benefits and resources including insurance oplarge impact on the programs that TXIA is able to tions with group rates, AT&T discounts and TXIA offer. A special thank you goes out to AMP LightPerks, a private savings network with discounted ing, Cimarron Marketing Associates, Hunter Inservices and products. For those in attendance dustries, Longhorn, Inc., Rain Bird, SiteOne and who are located in the area of a TXIA affiliated Superior for their support in this and other TXIA local association, they also received a one year endeavors. membership with the local irrigation association Business success and professionalism with the local association's benefits added as well. through networking and education are key facWhile this year's event was intended on betors in TXIA's mission statement. Providing the ing broadcast from Plano, Texas, a surprise north opportunity for accessible and applicable educaTexas ice storm forced the event teams to work tion while connecting irrigation professionals with from a multitude of locations. TXIA's Online CEU local assets is a win-win for both irrigation proEvent was made possible by three teams of volfessionals and the local associations who serve unteers. TXIA Trustees, the Executive Director them. TXIA is grateful for the many who came toand Patrick Dickinson with Rooted In worked together for this year's Online CEU Event and looks gether remotely to give technical support, monitor forward to next year's event that is already being the Q & A chat board and cue video content and planned. Stay tuned for details coming in the early individual class polling questions. Many of the infall with class modules to be offered and regisstructors also attended as subject matter experts tration details. Interested in being one of TXIA's helping field questions on specific content being 2023 CEU instructors or event sponsors? Contact taught in their individual class modules. It was a the association today for more details and instructrue team effort with each individual contributing tor requirements. Until next year, keep seizing opto the overall success of the event. portunities to learn more and join us in 2023 for Additionally, TXIA Sponsors contributed to the another Online CEU Event. program with individual advertising spots during the breaks and at lunch. These sponsors have a

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TXIA Connect  19

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April 2022

TXIA Scholarship Program Applications for the 2022-2023 Scholarship Program now being excepted

The TXIA is offering three scholarships for college bound and/or current college students for the 2022-2023 school year. The Cody Hobbs and Carl Causey Memorial Scholarships will be open to students declaring any major, while the John A. Heidman Memorial Scholarship is for students declaring a major in the green industry. Applicant or sponsoring TXIA member must be a member of TXIA at the time of application for a scholarship (see Qualifications for Applicants). All TXIA scholarships are administered under the direction of the TXIA Board of Trustees. Applications are reviewed and scored by the TXIA designated scholarship committee. The Heidman family will participate in the review process for the John A. Heidman scholarship. Recipients are selected by the scholarship committee and approved by TXIA Board of Trustees. Applicants will be selected based on membership status and longevity of sponsoring TXIA member, career goals or course of study, financial need, previous academic record, as well as on demonstrated communication skills on the required essay. TXIA scholarships offered and the number of recipients vary from year to year. Candidates may apply for TXIA scholarships multiple times, regardless of previous status. Scholarships will be issued directly to the college or university that the student is attending, and the receiving school must be determined by December 31, 2022 or the scholarship money will be returned to the TXIA scholarship account. Applicants are asked to visit TXIA's Scholarship Program page to access guidelines and application. Applications and essays should be submitted with a digital photograph to be used for the purposes of announcing the winners in the October issue of TXIA Connect. New for 2022, applications may be submitted via email to TXIA's email address. Official transcripts, however, should be mailed from the institution from which the applicant attended. www.txia.org

Qualifications for Applicants • Applicant must be a current member or related to a current member of the TXIA. • Applicant must be a high school senior or returning college student enrolled in an accredited college or technical school. • Applicant or the sponsoring TXIA member must be a current member of the TXIA at the time of scholarship application. • Completed application with essay and photograph must be submitted via mail or email by July 1, 2022, in order to be scored and considered. No late applications will be accepted.* • Applicant's final high school report card and official transcript, and ACT/SAT score(s) if available, should be submitted by July 1, 2022 from the institution applicant attended. • Applicants declaring a major course of study not deemed as a green industry related major will only be considered for either the Cody Hobbs or the Carl Causey Memorial Scholarships. Applicants declaring a major course of study that is deemed to be in the green industry can be considered for either of the two aforementioned scholarships as well as the John A. Heidman Memorial Scholarship. Application Details TXIA Scholarship Program application can be found online. There is one application that applies to each of the three scholarships being offered. Please use the following addresses for application packet submittals: Texas Irrigation Association Attn: Scholarship Committee 7201 Langmuir Drive McKinney, Texas 75071 [email protected] *It is highly recommended due to possible delivery issues with mail and email, that the applicant follow up via email to confirm TXIA's receipt of application materials. Thank you! TXIA Connect  21

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What is Backflow and how does it occur? When nonportable water or other substances flow through a cross-connection and into the piping of a public water system or consumer's potable water system it is called backflow. Backflow can be caused by a downstream pressure that is greater than the supply pressure or by negative pressure (a vacuum). Increases in downstream pressure can be created by pumps temperature increases in boilers etc. Reductions in potable water supply pressure occur whenever the amount of water being used exceeds the amount of water being supplied such as during water line flushing fire fighting or breaks in water mains. Backsiphonage (a vacuum) can occur when there is a stoppage of water supply due to nearby fire fighting a break in a water main etc.

How can I stop potentially dangerous backflow situations or avoid them all together? Irrigation systems make watering lawns and gardens easier and save time BUT water that may be contaminated by weed killers and/or fertilizers can backflow into the home's drinking water. Irrigation systems not protected by approved backflow prevention assemblies could endanger the health of a household neighborhood or community. Steps can be taken to prevent this dangerous situation. First ensure that a proper backflow preventer is installed and maintained. A backflow preventer is a mechanism to prevent backflow which provides a physical barrier to backflow. The principal types of mechanical backflow preventer are the reduced-pressure principle assembly the pressure vacuum breaker assembly and the double check valve assembly. A secondary type of mechanical backflow preventer is the residential dual check valve. All irrigation systems new or existing should be equipped with an approved backflow prevention assembly. Only properly installed state-approved backflow prevention assemblies meet the plumbing code and provide health protection for family and neighbors. *Reprinted with permission. This article first appeared on SiteOne Learn & Explore.

22  TXIA Connect

April 2022

TXIA talking points Talking Points are a set of items from TXIA Quarterly Business Meetings that TXIA Trustees publish for Texas irrigation professionals . Want more details? Detailed meeting minutes from each TXIA meeting can be found in the Membership Portal pages by logging in at www.txia.org. Please note that details and numbers reported in TXIA Talking Points are based on data available at the time of the meeting.

ANNOUNCEMENTS FROM THE MOST RECENT TXIA MEETINGS HELD ON FEBRUARY 22-23, 2022 2022 Strategic Planning Overview: President John Taylor addressed the Board with his vision of 2022. John included in his vision thoughts of staying sustainable in an ever-changing industry and the characteristics of successful Boards that include being focused, being hyper organized, being adaptable, practicing good communication skills and emphasizing depth as opposed to breadth. TXIA will have the following committees for 2022: Education, Legislative and Local Associations/Membership. 2022 Focus: • TXIA’s Education Committee will turn its attention to the 2022-2023 TXIA Scholarship Program and the 2023 Online CEU Event. Scholarship applications are published in April with all documents due into the association by July 1st. Regarding the 2023 Online CEU Event, the association is now putting together its slate of instructors and preparing for next year’s event. • The Legislative Committee will be working directly with Joe Morris, TXIA Legislative Representative, for issues that arise in the industry and any possible proactive measures needed. • The Local Association – Membership Committee’s main goal is making a point of contact with all local associations to address any questions, concerns or needs. As an introduction of newly licensed irrigation professionals to the industry and state and local associations, a complimentary one-year TXIA membership will be offered to all newly licensed professionals starting with the 2022 calendar year. Additionally, the association will be working on creating individual pages on its website for local associations to utilize. These can be used as a local web page or a page that lists links for a local association’s internet presence. These pages will be maintained by local associations. 2022 Online CEU Event: The TXIA held its inaugural Online CEU Event on February 24th. It was attended by 162 participants from six different states. When polled, 97% recorded that the training presented was useful. When asked to rate the event based upon content presented, 70% rated it as excellent, 28% rated it good, 2% rated it fair and www.txia.org

0% rated it as poor. Mark your calendars for February 23, 2023, for TXIA’s 2nd Annual Online CEU Event. TXIA Membership: The membership summary report as of January 31, 2022, was presented showing 886 members to date. The association had 162 registrants for the upcoming online CEU event which will add to the overall membership totals. The TXIA Perks program summary report showed than an average of $174 was saved per participant through the program during the 4th quarter which increased from the prior quarter. TXIA Partnership Program: The partnership program summary report as of January 31, 2021 was presented. TXIA Partnerships increased from those during the same reporting period from the previous year. TXIA began 2021 with 6 partnerships and walks into 2022 with 11 partnerships. TXIA Connect Magazine: TXIA kicked off 2022 releasing its January issue of “TXIA Connect” electronically. The January issue was electronically emailed to 7,328 industry professionals. A new recurring article written about plant care, water needs, and growing habits that are directly related to irrigation is being explored. All TXIA Connect issues are housed on www.TXIA.org for future reference. Irrigation professionals should be sure that their email address is up to date with TXIA to ensure receiving the online editions of the newsletter as well as their mailing address for future print issues. Legislative Report: Joe Morris called in to the meeting to update the status of upcoming elections. While the politics this year are particularly ugly, there are no issues related to the irrigation or green industry. Joe will continue to stay plugged in and keep TXIA alert on any happenings that would affect the Texas irrigation industry. Announcements: • May 4, 2022 - TXIA 2nd Qtr. Business Meeting • May 5, 2022 - IAC meeting TXIA Connect  23

new & renewing TXIA members TXIA continues to grow through new and renewing members. Membership in your state association shows that you are serious about your profession. Thank you to the following December 2021 through February 2022 new and renewing members for joining with TXIA and investing in the Texas irrigation industry. Aguillon, John Adams, Charles Adams, Russell Adkins, Charlie Adkins, Delbert Aerdts, Judy Aerdts, Rene Aguillon, John Aguillon, Justo Alarcon, Gabriel Albus, Stanley Alcorn, Joe Aldava, Joe Alejos, Ivan Alford, Greg Almaguer, Sarah Alonso, Doroteo Alvarez Aguilera, Gustavo Alvarez, Isidro Ansted, Matt Antebi-Thompson, Bella Arant, Kevin Arevalo, Jose Arteaga, Daniel Askew, Keith Ayala, Elmer Baird, Travis Baker, Dustin Baker, Mark Balbo, Ricky Baldridge, Jon Bane, Rick Banick, Christopher Bargellini, Eugene Barlen, Christopher Barr, Jennifer Barrons, Howard Barrow, John Bartlett, Dwayne Bartolome, Scott Baswell, Kevin Beall, Byron Bean, Larry Bedford, William Beene, James Beesley, Cheryl Behling, Bob Behrenbruch, Kurt Bell, Ricky Bellamy, Bryan Beltran, Juan Beltran, Rogelio Benitez, Saul Berger, Thomas Berlin, Craig Bernabe, Juan Berry, Allison Berry, Steve Berumen, Karla Bickel, Elliott Biddix, Kari Biggs, Gerald Birdsong, Levi Bitler, Clayton Bittner, Brandon Blackburn, Robert Blankenship, Cory Blankenship, Frank Bledsoe, Gary Boatman, John Boren, Wesley Bowen, Steve Bowling, William Boyd, Lance Brakebill, James Brandon, Darcy Brandon, Jake Brewer, Kevin Brito, Felix Brockett, Dan Brook, William Brown, David Brown, Jason Brown, Stephen Buntain, Gale

24  TXIA Connect

Burk, Verity Burke, Edmund Burke, Robert Burkman, Kevin Burks, Joseph Caballero, Raul Cabrera, Samuel Calero, Jorge Campbell, Leah Campos, Jesus Cancellare, Charles Cannon, Jake Cantu, Daniel Cardoza, Antonio Cardoza, Mark Carlos, Ruiz Caron, Michael Carpenter, Christopher Carr, Andrew Carrillo, Tim Carroll, Cory Carroll, Greg Carruth, Garret Carruthers, Ben Carter, David Case, Ryan Casias, Laurie Castaneda-Galvan, Otoniel Castaneda, Leonardo Castaneda, Rolando Castro, Sergio Cavazos, Daniel Cavazos, Silverio Cerny, Hunter Cervantes, Martin Chaffin, Mana Chaj, Remigio Chandler, Darik Chandler, Jonathan Chapman, Chase Chapman, Craig Chavez, Juan Chavez, Oscar Childress, Mark Chupp, Ray Cisco, Tristan Clearman, Todd Clifton, Ruth Cobb, Christopher Cockrum, Chad Coker, Clinton Coldrick, James Cole, David Cole, Steven Coller, Michael Collett, John Collett, Vickie Collins, Chris Collins, Guy Collins, Jimmie Congleton, Jesse Cook, Jason Cooper, Mike Corral, Jeronimo Coulter, Howard Covarrubias, Guillermo Cowan, Brian Cowan, James Cox, Ben Cox, Justin Craig, Bryan Craig, Michael Crockett, Kenneth Crossland, Marco Crump, Curtis Cruz, Jonathan Cryer, Garner Cuppett, Greg Current, David Curry, Bobby Danielson, David Darr, Michael Davis, Christopher Davis, Elliot Davis, Greg

Davis, Jared Davis, Tommy De Coste, Ana De La Cruz, Jan De La Vega, Ismael Delacruz, Jose Delgado, Jose Diaz, Jose Diaz, Luis Diaz, Victor Dick, Travis Dickinson, Patrick Domenico, Marc Donaldson, Gail Dorantes, Victor V. Doria, Gabriel Douglas, James DuBose, John Dunham, Leslie Dunlop, Davis Edge, Ralph Edwards, Barry Edwards, Paul Edwards, Randall Edwards, Robert Edwards, Robin Elliott, Donald Ellison, Ethan Engebretson, Jesse Engles, David Erickson, Leroy Ermis, Toby Ermis, Vincent Escobar, Sergio Espinoza, Roberto Estrada, Jose Evans, Leonard Evans, Luke Ewers, Christopher Faggart, Devin Fairchild, Scott Fairman, Scott Farzaneh, Khos Faulkner, Chad Feather, Joe Felderhoff, Brad Feldman, Carol Fellows, Jeff Fellows, Scott Fernandez, David Ferron, Robert Feuerbacher, Jeff Finley, Josh Finley, Joshua Finn, James Fisher, Ben Fisher, Chad Fisher, Sam Flores, Rodrigo Flynn, Michael Forester, Mike Fortner, Michael Foster, Brian Fox, Gary Fox, Seth Frazier, James Freeman, Anthony Freeman, Kevin Freese, Ariel Fuentes, Melissa Full, Dennis Fuller, Ann Furrh, Brooke Galindo, Hugo Galis, Marcelo Galis, Marcos Gallegos, Luis Gamblin, David Gammill, Justin Garcia, Alan Garcia, Eder Garcia, Hector Garcia, Hermilo Garcia, Hugo Garcia, Jose

Garcia, Juan Garcia, Roberto Garcia, Samuel Garner, Don Garner, Nathaniel Garnett, Edward Garren, Justin Garrett, Michael Garrett, Robert Garrison, David Garza, Alex Garza, Jose Garza, Marcos Gasca, Jonathan Gatewood, Keith George, John Gibbs, Barron Gibbs, Troy Gibson, Ashley Gibson, Brad Gibson, David Gibson, Ryan Gil, Alexandra Gil, Alfredo Gillespie, Brandon Gilstrap, Jack Gloe, Roger Gloria, Antonio Godfrey, Donald Godinez, Evaristo Godoy, Cruz Godoy, Cruz Gonzales, Keith Gonzales, Matthew Gonzales, Michael Gonzales, Miguel Gonzalez, Eva Gonzalez, Jose Gonzalez, William Goodyear, Lyle Govea, Ricardo Gracia, Phillip Granillo, Frank Green, Charles Green, Matt Greenhaw, Jeremy Greenhaw, Wayne Greer, Jeffrey Gregg, Dan Grider, Michael Griffin, Amanda Griffin, James Griffin, Timothy Grimaldo, Pedro Grob, Colby Grohman, Darryl Grohman, Jim Gschwind, Michael Guenther, Peter Guerrero, Arthur Guevara, Carlos Guillen, Claudia Guillen, Miguel Guinn, Devin Gunderson, Alfredo Gutierrez, Alex Guzman, Joe Haas, Hal Hackler, John Hall, Brian Hall, Geoffrey Hall, Matt Hall, Matthew Hamilton, Cifers Hamilton, Jamie Hamilton, Timothy Hammer, Warren Hampton, David Hannah, Aston Harrelson, Timothy Harrington, Christina Harris, Brandon Harris, Darren Hartman, Randall Harvey, Robert

Hayden, Dallas Hayes, James Hayes, Joe Haynes, Rodney Heidman, Scott Heidman, Seth Heincy, Anthony Heles, Brent Henderson, Austin Hennard, Randy Henson, Gregory Henson, William Hepler, Dennis Heppner, Wesley Herber, Henry Hernandez, Adolfo Hernandez, Fernando Hernandez, Joseph Hernandez, Julio Hernandez, Mauricio Herrera, Heriberto Herring, Mark Herring, Steven Higgason, Stan Hill, David Hillinworth, Ricardo Hilton, Michel Hinton, William Hollis, Guy Holmes, Kerry Holt, Remmington Holton, Chris Hooper, Bill Hooper, Nathan Hopper, Brandon Horn, Don Houk, Matthew Hoyt, Judy Hubbard, Deville Huddleston, Cynthia Huggenberger, Sam Hughes, Heath Hughes, Kym Huitt, Charles Hukill, Charles Hukill, Mark Husky, Michelle Huston, Charley Hutson, Berit Ibanez, Jesus Irwin, Brian Isaac, Robert Iverson, Neal Ivill, Isaiah Izzo, Keith Jackson, Lewis James, John James, Mark Jaramillo, Guadalupe Jasso, Jeremiah Jesko, James Jewell, Thomas Jiwa, Faruk Johnson, Alan Johnson, Dalton Johnson, Jacob Jones, Camala Jones, Charles Jones, Jason Jones, Kevin Joplin, Jason Juarez Rascon, Francisco Juarez Rascon, Roman Jurado, Cornelio Justice, Owen Justiss, Scott Kaden, Chris Kangas, Dena Karl, Robert Kcomt, Nelson Kearns, John Kellaway, David Kelly, Stephen Kemp, Michael Kennedy, Don

April 2022

Kennedy, Ryan Kenyon, Roland Kerr, Ricky Kinser, Bobby Kirkindall, Russell Kleinig, Ben Kopecky, Paul Krajca, Chad Krapu, Jon Krebs, Mark Kuklewski, August Kurkowski, Kevin Kvaal, Travis Ladia, Kenneth Landry, Lance Langley, Mitchell Larson, Monte Laughlin, Casey Launius, Zachary Lee, Mark Lee, Ron Leeper, Adam Lemarr, Larry Lengyel, Karoly Lewis, Paul Linville, Jay Little, Tim Long, Brandon Longhenry, Samuel Lopez, Taurino Loredo, Mario Lowe, Jeremy Lowe, Jim Lubke, William Luna, Santiago Luviano, Jaime Lyon, John Madarino, Jorge Malave, Scott Maldonado, Laudencio Mandarino, Jorge Manore, Michael Mansell, James Mansell, Kevin Marien, Steven Marquez, Ezekiel Marquez, Humberto Marroquin, Diana Marroquin, Juan Marrufo, Diego Marshall, Brian Martin, Brian Martin, Kenneth Martin, Lance Martin, Raymond Martin, Willard Martinez, Anna Martinez, Celia Martinez, Jesus Martinez, Jose Martinez, Marko Martinez, Oscar Martinez, Rafael Martinez, Samuel Masucci, Katherine Mata, Roberto Matamoros, Juan Matehuala, David Matlock, Brent Maucieri, Richard Maxvill, Robert May, Patrick Maynard, Frank Maynard, Justin McArthur, Merry McCarthy, Kevin McClure, Thomas McClure, Tyler McDonald, Jared McGee, Stephen McKnight, Edward McLain, Jack McLarry, Darryl McLarty, Harvey McLarty, Tanner McMahon, Robert McManus, Mike McMillen, Troy McNabb, Rick McNabb, Rodney McWatters, Andrew Meador, Ted Medlin, Tommy Medrano, Marco Meeks, Chris

www.txia.org

Meissner, Brent Mejorado, Marcos Melban, Cameron Mendenhall, Todd Mendoza, Iban Menefee, Morgan Merrick, Sin Jon Merrick, SinJon Merriott, James MIEARS, William Miller, Jon Miller, Nick Milliken, Jason Miranda, Daniel Mitchell, Chris Mitchell, David Mitchell, Shaun Mitchusson, Matthew Modeer, Chris Moer, Gary Moffitt, Michael Layne Molina, Sergio Montiel, Antonio Montoya Nunez, Claudia Moon, Donald Mooney, Cary Moore, Jack Moore, John Moran, Douglas Moreno-Magana, Cuitlahuatl Moreno, Abel Moreno, Marcelino Morris, David Morris, Jack Morris, Steven Mosman, Frank Moss, Eric Moulden, Courtney Moya, Mahonri Mueller, Michael Muhl, Michael Mullins, Patrick Munson, Gary Murphy, John Murphy, Justin Murphy, Russell Murphy, Shaun Murray, Sean Mutio, David Mycoskie, Jordan Nambo, Jesse Nash, Charles Navarrete, Raul Navarrete, Richard Neave, Hugo Needham, Jessica Neff, Brandon Nelson, Ronny Nemir, Ernest Newberg, Daniel Nikah, Nick Nix, Walter Nobles, Joseph Norris, Matthew Norwood, Michael Novosad, Justin Nowak, Joseph O'Brien, Kevin O'Connor, Tom O'Donnell, Jody O'Donnell, Shawn O'Neill, Steve Ochoa, Roberto Okelberry, Steven Olvera, Ramiro Ornelas, Jose Orsborn, Gary Otte, James Owen, Austin Owens, Kurt Padayatti, Lonappan Palma, Eric Parker, Lewis Paulson, Scott Peace, Gary Pearman, Scott Percle, Tod Perez, Esteban Perez, Salvador Perkins, Stephen Peters, David Phillips, Daryl Phillips, Deborah Pierce, Aaron Pike, George

Plank, Jeff Plata, Jesus Plumley, Brock Plunk, Lance Poe, Kyle Pogue, Perry Points, Kevin Pole, James Pond, Dylan Posada, Julian Posinski, Joseph Potter, Russell Powell, Cleveland Powell, Randy Powers, Jeffrey Prescott, Chris Price, Stephen Probst, Alan Pruitt, Sean Pyle, Jason Quaid, Patricia Quinonez, Erik Radabaugh, Evann Rael, Don Ragan, Theron Railsback, Kevin Ramirez, Hugo Ramirez, Juan Ramirez, Lucio Randle, Mark Rather, Chris Ray, Cody Recendez, Toney Redmon, Bridget Reed, Matthew Reid, Bradley Renfro, Doug Renteria, Julian Retana, David Reyes, Genorro Reyes, Janie Reynolds, Eric Reynolds, John Richardson, Cody Richburg, Trae Richmond, Alan Richmond, Dylan Richmond, James Rios, Nicolas Rivera, Raul Rizo, Tony Robertson, Nicholas Robertson, Rex Robirds, Marie Rodgers, Lawrence Rodgers, Shohn Rodriguez, Domingo Rodriguez, Fernando Rodriguez, Josue Rodriguez, Raul Roebuck, Mathew Rogers, David Rojas, Jose Romero Ruvalcaba, Armando Romo, R. Peter Rose, Douglas Rotramel, Randee Roy, Kurt Rupp, Ingo Russell, Thor Sakolevidis, Olaf Salinas, Jesus Sanchez, Hugo Sanchez, Robert Sanchez, Rolando Sanders, Blake Schirato, Neal Schmidt, Talitha Schmitz, Joel Schulte, Justin Schwartz, Jeffrey Searight, Stephen Sewell, Dennis Sheehan, Mike Shelton, James Shelton, Ron Shepherd, Jesse Sherrod, Caeleb Shields, Beth Shilk, Danny Shipman, Harold Shoemo, Rodney Shurbet, Mike Shurbet, Todd Sierra, Eusebio

Sierra, Frank Silva, Dieggo Simmons, Eric Sinclair, Byron Sjogren, Michael Skidmore, Jason Slate, Jeffrey Sloan, Ryan Smith, Andrew Smith, Cody Smith, David Smith, Johnny Smith, William Solano, Marco Sommerfeld, Dale Sorto, Miguel Sotelo, Francisco Soto, Juan Soto, Mauricio Spain, Larry Spilt, Chris St. Clair, Robert Stacha, Gary Stambaugh, Randall Stanfield, Vinton Stanford, William Stanski, Jeffrey Staples, Randall Staples, Tekla Starr, James Stegman, Byron Stephens, Billy Stephenson, Gary Stevens, Michael Steward, Devin Stewart, Coby Stoker, Brady Storch, Shane Stowers, Brent Strain, Tim Strang, Norman Stricker, Cody Stricker, Mark Stroech, Lucas Stutts, Robert Surratt, Brandon Sutterfield, Danny Sutterfield, Terry Sutton, Steve Swafford, Jonathan Swafford, Mark Swor, Matt Tally, Larry Tapia, Gabriel Tapia, Jesus Tapia, Jose Taylor, Christopher Taylor, Johnette Taylor, Matt Taylor, Ron Teague, Larry Thomas, Garry Thomas, Quintarus Thomas, William Thompson, Drue Thompson, Herman Thompson, Randy Thompson, Ronald Thompson, Thomas Thrasher, Paul Thurston, Clark Tinajero, Joaquin Tindel, Todd Tinsley, James Tokarz, John

Torres, Eduardo Torres, Jose Toulmin, ashby Tovar, Antonio Travis, John Turcios, Alexander Turnage, David Tuttle, John Tydlacka, Jerry Updegraff, Tracy Uptmore, Tommy Utterback Howard, Kaylan Valadez, Katherine Valdez, Juan Vance, Benjamin VanWhy, Jeff Varga, Peter Vasquez, Adolfo Vasquez, Duglas Vaughn, Jon Vazquez, Adolfo Vega, Armando Vega, Gerardo Vega, Jose Vickers, Peter Vigil, Adrian Voight, Jason Voight, Randy Voltin, Stephen Wallace, Patrick Walz, Caryn Ward, Brandon Watkins, George Watson, Albert Werback, Norman West, Burl Raymond West, E. Scott Westbrook, Magan Weston, James Wethington, Benjamin Whalen, Steven Whaley, Michael Whelan, Carrie Whelan, James Whitaker, Greg White, Brian White, Chris White, Ramzi Whitt, Archie Willey, Kyle Williams, Jeff Williams, Lloyd Williams, Ronnie Williamson, Roger Wilson, Brent Wilson, John Wilson, Paul Wingfield, John Witt, Mark Woida, James Wollenberg, Macey Wood, Robert Woods, David Wright, Charles Wyche, David Yanez, Luis Yeoman, Stephan Ynostrosa, Daniel Ynostrosa, Jerrod Younger, Cary Zamora, Jose Zavala, Francisco Zuazo, Federico Zuniga, Jaime Nicolas

TXIA Connect  25

new & renewing licensed irrigation professionals Listed below are new and renewing irrigation, inspector, and technician licensees for November 2021 through January 2022. LICENSED IRRIGATORS: ACOSTA, GERMAN AGUILLON, AUDON ALEXANDER, ZACHARY ALVARADO, JESUS ANAYA, JOSE ANDERSON, ALAN ARADILLAS, OSIEL ARCHER, JUSTIN AVILA, JORGE BACA, LAWRENCE BAKER, KENDRA BARNOR, RICHARD BATLA, LADDIE BAUTISTA, JOHNPAUL BELL, LANDON BELL, TOMMY BETANCOURT, ANASTACIO BLAIR, HUNTER BLANK, CARROLL BORJA, AVELINA BOURQUIN, DAVID BOWMAN, BRAD BRAUN, JOHN BRENNER, KIRK BRINKMANN, CHRISTOPHER BROWN, MICHAEL BROWN, RYAN BURKE, STEVEN CALDERON, RUBEN CALVERT, JOSHUA CANON, JONATHON CAPERTON, CARL CARSON, CLIFFORD CAVAZOS, RENE CHAVEZ, JACOB CLAYTON, BENJAMIN CLETTENBERG, BRIAN CLIFFORD, JEFFREY COLEMAN, SCOTT COOPER, AARON COSTILLA, MOISES CREEKMORE, JAMES DAVID, ANDREW DAVIDSON, GALEN DE JONG, JOHANNES DEJESUS, ANDRES DELAGARZA, SANDRA DEWITT, JEREMIAH DIAZ, LEOBARDO DISMANG, JORDAN DRAKE, AARON DUBISKI, REBECCA DUNN, BRIAN DURAN, HECTOR EGAN, RICHARD ELSTER, DEVIN ESCOBAR, HECTOR ESTUPINAN, SERGIO FALL, MICHAEL FAVILA, ANDREA FLESHER, DON FLORES, RAQUEL FLORES, RICARDO FOLKERTS, KOLTON FRAZIER, NANCY FREYTAG, JOHN FUENTES, JAIME FULLER, PAUL GALINDO, IVAN GARCIA, EFRAIN GARCIA, JOSE GARZA, ROGELIO GATES, WALTER GIBSON, JACOB GILBERT, CHARLES GOMEZ, SHAUN GONZALEZ, FRED GONZALEZ, ROBERTO GONZALEZ, ROY GOOD, JEFFREY

26  TXIA Connect

GRANZIN, LOGAN GRAY, WILLIAM GREEN, RICKY GREEN, TIMOTHY GUERRA, ROBERT GUTIERREZ, JOSUE GUTIERREZ, MARK HALL, AUSTIN HAMMARGREN, BRUCE HARRISON, JASON HAUGHT, DANIEL HAWKINS, HARVEY HERNANDEZ, JUAN HERRERA, ABRAHAM HERRING, ROBERT HICKS, TRAVIS HILLSTROM, WILLIAM HOFFMAN, CARLTON HOLDERBY, KOLTON HUERTA, HERMAN HUFFMAN, TRACY IBARRA, VICTOR IVERSON, WALTER JIMENEZCANET, DAVID JOHANSEN, CARL JOHNSON, ERIC JOHNSON, SAMUEL JORDAN, JOSHUA JOSEPH, JASON JUAREZ, JORGE JULIAN, DANIEL KAHLE, DANIEL KOCHANEK, EDWARD KOEHL ALEXANDER, STEPHANIE KRECHEL, HOLLY KRUEGER, SCOTT KRUMNOW, JOHN LEGGETT, AARON LEYVA, DANIEL LILES, WILLIAM LIMON, CHRISTIAN LOCICERO, JONATHAN LONG, JOSHUA LONG, KYLE LOTZ, KEVIN LUNA, JORGE LUTRICK, JEFFREY LYLES, GREGORY MACHUCA, JUAN MALDONADO, MIGUEL MARTIN, THOMAS MARTINEZ, DIONICIO MARTINEZ, HENRY MARTINEZ, JULIO MATA, ATIBA MAYHUGH, FORREST MCBROOM, DANIEL MCFARLING, MATTHEW MCGOWAN, JEFFERY MCKINNEY, JACKSON MILBURN, BILLY MIRANDA, JAVIER MNEIMNE, HADI MOLINAR, GEORGE MONFREDA, MATTHEW MONTALVO, JOSE MOODY, DEBRA MOORE, RICHARD MORALEZ, DIMAS MORRIS, CLAY MORROW, DALLAS MOSELEY, BRENT NAMBO, JESUS NAVARRO, HECTOR NEWTON, TERRELL NGUYEN, TONY NOLEN, MICHAEL ODEN, JAY ODISH, MICAH OLALDE, JESSE

ORELLANA, JOSE ORTIZ, JAVIER PAFFORD, HEATH PARSONS, CARL PAUL, KRISTIE PERCIVAL, KENNETH PINKERTON, ROSS PITTS, NOEL PONCE, JAI PROSKE, CHRISTOPHER PSENCIK, BRIAN PULIDO, OMAR RADLET, PAUL RANSOM, MARCUS REA, MOISES REEDER, GARY REYNOSO, ARMANDO RICHBURG, TYLER ROBERTS, WILLIAM ROCHA, JONATHAN RODRIGUEZ, JUAN RUELAS, DANIEL SALAS, ROBERT SALAZAR, CERVANDO SANDERS, THOMAS SANFORD, RYAN SANTOYO, MIGUEL SARTIN, MASON SCARDINO, COLBY SCHRAGE, WILLIAM SCHROEDER, CODY SCHROLLER, MARK SCOTT, JUSTIN SCOTT, KEVIN SEPEDA, JACOB SHARMA, AJAY SHOULTS, STEVEN SIMS, TOMMY SKINNER, AUSTIN SMITH, DOUGLAS SOLETHER, GREG SOTO, MARCO SPEAKS, CHRISTOPHER SPIERS, JACQUELYN SPILLER, DOUGLAS STARR, ROBERT STILES, RICHARD STRAUCH, ROBERT STUDHALTER, MILES SUAREZ-PELLA, JUAN TAYLOR, ETHAN THURMAN, DAVID TOMBERLIN, RHETT TORRES, JOSE TORRES, MARTIN TOVAR, AMADOR TOVAR, RUTH TRAVIS, BILL TRETHEWEY, GARRETT TROJAN, ROBERT TROWBRIDGE, CHARLIE VALDEZ, ISAI VALDEZ, VERONICA VAN JAARSVELDT, GARETH VARELA, DAVID VARGAS PARADA, DANIEL VARGAS, MARTIN VAZQUEZ, RODOLFO VELASCO, BRANDI VENCES, FERNANDO VIVALDO, CIRO WARD, CORY WEBB, JAMES WEBB, THOMAS WENZEL, CLINTON WESTLEY, JOSEPH WEYANT, BRADLEY WINSTEAD, STEPHEN WOOD, BRANDON WOOD, JAMES WOOD, MICHAEL

WOODS, RONALD WRIGHT, LAURA WYNN, JOHN YOUNG, MICHAEL ZAK, MARC ZUNIGA, JAIME ZYLBERFUDEN, BENJAMIN LICENSED TECHNICIANS: ABREGO, DAVID ACOSTA, EMILIO AGUILLON, LUIS ALARCON, VICENTE ALBA, GILBERTO ARAGON, TOMAS ARIAS, JOSE BALTAZAR, VICENTE BAUTISTA, CARLOS BELMUDEZ, VENEDICTO BENITEZ-GARCIA, HUGO BERNABE, RAFAEL BOGLE, WILLIAM BONILLA, ISRAEL BUEZO, JUAN BUSTILLOS, BOBBY CALDERON, ARTURO CALDERON, VICTOR CALVILLO, FELIPE CAMPUZANO, ALEJANDRO CANETE, AGUSTIN CARRION, HENRY CHANDLER, STEVEN CLARK, WILLIAM CONLEY, ANTHONY CONTRERAS, JUAN CRAVENS, JIMMY CRUMP, DALE CRUZ, JUAN CRUZ, SANTOS DALCHAU, ROBERT DE LA CRUZ, JOSE DELGADO, ANDREW DESANTIAGO, JOSE DEZEEUW, PATRICK DIAZ, ERIC DIAZ, RUDY DONNELLY, JOHNNY DUNCAN, TAYTON DUPONT, RENEE EMPKEY, CARSON ENRIQUEZ, DANIEL ESCAMILLA, MAXIMINO ESPITIA, ADRIAN FAVELA, ALFREDO FLORES, RODOLFO FLORES, SALVADOR FLORES, SAUL FORD, ANTHONY FRASIER, MARK FULLER, BRIAN GALLEGOS, ROSENDO GARCIA, FRANCISCO GARCIA, GERARDO GARCIA, JONAH GARCIA, JULIO GARCIA, RICARDO GARZA, MARIO GASCA, RODOLFO GONZALEZ, CIRO GONZALEZ, JOSE JESUS GONZALEZ, ROBERT GUAJARDO, FRANCISCO GUAJARDO, JORGE GUTIERREZ, JOSE GUTIERREZ, JUAN HADSALL, DENIM HAMILTON, JAMES HERNANDEZ, FILIBERTO HERNANDEZ, GERARDO HERNANDEZ, GERMAN HERNANDEZ, HECTOR

HERNANDEZ, ISMAEL HERNANDEZ, JOSE HERRERA, MIGUEL HERRERA, RICARDO HINOJOSA, RICARDO HOLT, WILLIAM JIMENEZ, KELLY LANDAVERDE, JAIME LIGGETT, JOSEPH LOPEZ-ORTIZ, JAVIER LOPEZ, JESUS LUJAN, HORACIO MARTINEZ, FELIPE MARTINEZ, JOSE MARTINEZ, MARIO MATA, ROGELIO MATHIES, THOMAS MEJIA, JUAN MEJIA, MANUEL MEJIA, SAUL MENDOZA, ANGEL MERCADO-TORRES, EDGAR MONDRAGON, RICARDO MORALES, ALFONSO MORALES, CHRIS MORRIS, JODY NEVITT, DERRICK NOGUEZ, CAYETANO ORTEGON, OSCAR ORTIZ, JOSE OVIEDO, SALVADOR PACE, DOYLE PENA, JOSE PETY, JAMES PINNEY, CHRISTOPHER PRIMM, LARRY RAMIREZ, JOSE RAMIREZ, LORENZO RAY, COOPER REYES, MARIO RICO, ANGEL RIOS, JIMMIE RIVERA, HECTOR ROCHA, ALEJANDRO RODRIGUEZ, LADISLAO RODRIGUEZ, RAFAEL RODRIGUEZ, YERRINELL ROMERO, NERYS ROSALES, ALBERT SALAZAR, JUAN SALDANA, MARTIN SANCHEZ, JOHNNY SANCHEZ, RAFAEL SANCHEZ, TRISHA SANDOVAL, MIGUEL SANTANA, GILBERT SCHMITCHEL, RIKKI SIERRA, ALBERTO SILVA, CARLOS SIMMONS, NICHOLAS SMITH, JONATHAN SMITH, WESTON SORIA, PABLO STUMP, MATTHEW TEXCO, FELIPE TORRES, MARCELO TREVINO, RENE URQUIZO, JOAQUIN VALDEZ, CRISANTO VALLEJO, FELIX VARENA, ISIDRO VARGAS, EDGAR VASQUEZ, FELIX VASQUEZ, JACOB VASQUEZ, RALPH VILLARREAL, LIONEL ZAPATA, ERICKSON LICENSED INSPECTORS: GONZALEZ, RODOLFO

April 2022

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AMP Lighting....................................................................................... 2 Cimmaron Marketing Associates......................................................... 6 Horizon Distributors........................................................................... 16 Hunter Industries............................................................................... 15 Irrigation Station............................................................................ 5, 20 Longhorn, Inc........................................................................back cover Munro.................................................................................................. 2 Rain Bird.............................................................................................. 2 SiteOne.......................................................................................... 9, 22

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TXIA Connect  27