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AM HOW TO CREATE A LIFESTYLE BUYERS WANT Flipbook PDF
AM HOW TO CREATE A LIFESTYLE BUYERS WANT
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Thinking of selling?
HOW TO CREATE A LIFESTYLE BUYERS WANT
SELLER FAQ
01
How can I maximize the sale price of my home?
02
How can I get my home sold as quickly as possible?
03
How can I make this process as stress free as possible?
04
What should I do to get my home ready for sale?
Do any of these questions resonate with what you're thinking as you prepare to start the process of selling your home?
When the time comes to sell your home, your real estate agent is going to be marketing all of your "house data" from square footage to the size of your yard. All of these details combined with the updates you've done from installing granite countertops to the luxury soaking tub in the Master Suite are certainly important. However, when you're trying to think of all of the features of your home, often one of the most important factors is overlooked.
That factor is the lifestyle buyers will see when they tour your home. A buyer might say they want a 4 bedroom, 3 bath house with a minimum of 2,500 square feet, a game room and an acre lot. However, what they really might be looking for is a home that has plenty of space for their 3 growing children to play and have their friends over. A yard where they can learn how to play catch and have family football games and Summer cookouts. As well as extra room in for games and movie nights.
So if you're thinking of selling your home, it's important to think about the kind of lifestyle a buyer would experience in your house in addition to the list of features and square footage.
This guide is going to help you determine changes you might consider making to your home before putting it on the market to ensure that buyers are able to see the lifestyle in addition to all of the other details. It will also provide you with a few tips and tricks that will make your listing stand out! Most importantly, you'll want to consider working with an agent who understands lifestyle marketing so that they can attract as many buyers as possible which will increase demand and therefore maximize the sale price of your home (the answer to the #1 question sellers have)!
LET'S DETERMINE WHAT LIFESTYLE YOUR HOME CONVEYS?
YOUR HOME QUESTIONNAIRE:
What is your favorite room in your house and why?
If you had 10K to renovate any room in your home, which room would you choose and why?
Is there a room in your home that could be converted to something more functional? What room would you convert and what would you change it to?
Which room in your home do you spend the most time in and why?
What is your favorite neighborhood feature or nearby attraction?
HOME FEATURES THAT CREATE A LIFESTYLE (EXAMPLES): Open Concept, Huge kitchen and built in bar: Entertainer's dream
Private backyard with fire pit and lots of space: For the outdoor lover
Home Theater: For the ultimate movie buffs
Close to hiking trails and bike paths: Active and adventurous lifestyle
LIST YOUR HOME'S LIFESTYLE FEATURES:
CHECKLIST TO PREP YOUR HOME TO SELL A LIFESTYLE: Complete the questions in this guide Highlight the rooms that feature your home's lifestyle by staging them and clearing out anything that takes away from how the room is meant to be used. (If you have a great kitchen island but it's cluttered with food boxes, appliances, or mail, organize them, or try to eliminate the things you don't use on a day to day basis so the space still shows well) Think about any rooms that you've converted from their traditional use - does it match the lifestyle you're trying to sell or should you convert it back? (Did you convert a bedroom into a craft room that leaves you with only 2 bedrooms instead of 3?) Do you have a space that could be improved prior to listing your home that would attract buyers? (Ex: A beautiful porch that could use some accessorizing, furniture and greenery?) Would adding a home office space instead of a formal dining room make sense? (With many "work from home" jobs these days, home offices are becoming very desirable. Would one work in your home?) Interview Real Estate Agents to see how they plan on marketing your home. Find someone who understands how to market a lifestyle in addition to all of the other details! BONUS IDEA: Write a note to future buyers that you can leave out for showings. Offer them to help themselves to a glass of wine (or whichever beverage you choose to leave out) and tell them to spend some time enjoying __________ (whichever space you think would best sell your home) so they can imagine themselves living there.