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Build Your Author Brand With Author Marketing Experts Flipbook PDF
Founded by a best-selling author, Dr. Rissy’s Writing & Marketing has books at its heart. Our author marketing exper
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7 Steps to Build Your Author Brand With Author Marketing Experts All authors need a comprehensive sales and marketing plan from the top Author Marketing Experts; even traditionally published authors assume some, if not most, of the responsibility for marketing and promoting their books. But to fully build an all-inclusive marketing strategy, you need to first create a unique author brand. Your brand identity is a major part of what makes your buyers (in this case, readers) have trust in your work and your books. When people get to know your author name and have an interest in who you are, they'll be much more likely to take an interest in what you do and what you say; perhaps even enough interest to make them want to buy your books!
In other words, your author brand helps sell your books, and that's why it's so important for you to create one.
7 Steps to Build Your Author Brand
1. Find and establish your brand voice. Do you write in a specific genre? Determine how you want to be known and what sets you apart. An important, distinct part of your brand voice is visual: ● ● ● ● ●
Color Scheme Typography Style Logo or Imprint Professional Headshot
Use the same voice, including visuals, for your website, business cards, book covers, communications, and other marketing materials. 2. Write a mission statement. What conveys your message and purpose? Write down a few sentences and read other author taglines. Then boil it down even further. What one sentence conveys the message you want to send? 3. Build an author website that will be the base of your author platform. Include your bio, mission statement, blog posts,links for readers to buy your book, and contact information. 4. Develop a social media presence and build your author platform. Your public presence across all social media sites (your visibility) is your author platform. Use Amazon algorithms and other data analytics to determine which social media sites are the most effective for you. The best author platforms aren't spread across every site; spend your time steering your small audiences to your most effective social media sites. Use your platform to establish relationships with your readers. 5. Create a social media kit that contains a concise packet of information about you and your work. Make sure it is freely available to journalists and others both digitally and physically. Be sure to include your: ● ● ● ● ● ● ●
Author bio Headshot Contact information List of books Blurbs Links to reviews, book trailers and all your social media sites Book launch & book sales information
6. Generate additional content. Maintain your blog, conduct email surveys, hold contests, start an email newsletter, and consider SEO content as you write and communicate. Build a content funnel that starts with your social media presence. Reach across your author platform and other appropriate social media sites, and engage with readers who read your books as well as the work of other authors in your genre. The next level of your content funnel is your blog, as people will go there to find you. The deepest level of your content funnel is where established and potential fans have access to premium content only available behind a paywall or submission form. It may include discounts, writing not available anywhere else, extra chapters or even a place where subscribers can read a book for free for a limited time. 7. Maintain your online presence. Once you've established a voice, built an author website (or have one built for you if you're not technically savvy), and begun to engage with readers and book buyers, don't stop! Your author brand needs to stay "alive" if you want to keep selling books. Keep up your relationships with all kinds of "book people" including readers, writers, influencers, industry professionals, and others related to your field. You can do this by publishing quality content on your blog, reaching out via your most effective means of communication, linking to content across your platform, and simply being available. The bottom line is: Your author brand will help you sell books! Your brand identity is how readers see you apart from your books, and helps build relationships with book buyers, booksellers, book reviewers, and others. When people trust your brand, they want to buy your books. Dr. Rissy’s Writing & Marketing has worked on over a hundred books, guiding authors through the launch and beyond. We help improve book sales and boost the presence of authors by providing a full-service marketing approach from our team of experts who get it because they’ve been there, done that.