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2018 Regional In-Home Schedule - SKUlocal Flipbook PDF
2018 Regional In-Home Schedule - SKUlocal
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2018 Regional In-Home Schedule DATES SHOWN ARE IN-HOME DATES
NORTHEAST AND CANADA
MIDWEST
January Sunday
SOUTH
February
WEST
March
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
1
2
3
4
5
6
28
29
30
31
1
2
3
25
26
27
28
1
2
3
8
9
10
11
12
13
4
5
6
7
8
9
10
4
5
6
7
8
9
10
15
16
17
18
19
20
11
12
13
14
15
16
17
11
12
13
14
15
16
17
23
24
25
26
27
18
19
20
21
22
23
24
18
19
20
21
22
23
24
REGION 1
27
28
1
2
3
25
26
27
28
29
30
31
Midwest
Postal Holiday
7
14
Postal Holiday
21
22
Postal Holiday
28
29
30
31
1
2
3
April
25
26
May
June REGION 2
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
1
2
3
4
5
6
7
29
30
1
2
3
4
5
27
28
29
30
31
1
2
8
9
10
11
12
13
14
6
7
8
9
10
11
12
3
4
5
6
7
8
9
15
16
17
18
19
20
21
13
14
15
16
17
18
19
10
11
12
13
14
15
16
22
23
24
25
26
27
28
20
21
22
23
24
25
26
17
18
19
20
21
22
23
REGION 3
29
30
1
2
3
4
5
27
28
29
30
31
1
2
24
25
26
27
28
29
30
South
Northeast (Includes Canada)
Postal Holiday
August
July
September
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
1
2
3
4
5
6
7
30 29
31 30
31 1
2 1
3 2
4 3
5 4
26
27
28
29
30
31
1
8
9
10
11
12
13
14
6 5
7 6
8 7
9 8
10 9
11 10
12 11
2
3
4
5
6
7
8
15
16
17
18
19
20
21
13 12
14 13
15 14
16 15
17 16
18 17
19 18
9
10
11
12
13
14
15
22
23
24
25
26
27
28
20 19
21 20
22 21
23 22
24 23
25 24
26 25
16
17
18
19
20
21
22
29
30
31
1
2
3
4
27 26
28 27
29 28
30 29
31 30
31 1
2 1
23
24
25
26
27
28
29
REGION 4 West
Postal Holiday
Postal Holiday
30
October
November
December
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
30
1
2
3
4
5
6
28
29
30
31
1
2
3
25
26
27
28
29
30
1
7
8
9
10
11
12
13
4
5
6
7
8
9
10
2
3
4
5
6
7
8
16
17
18
19
20
11
12
13
14
15
16
17
9
10
11
12
13
14
15
20
21
22
23
24
16
17
18
19
20
21
22
30
1
23
24
25
26
27
28
29
30
31
Postal Holiday
14
15
Postal Holiday
21
22
23
24
25
26
27
18
19
Postal Holiday
28
29
30
31
1
2
3
25
26
27
28
29
Postal Holiday
2018 VALPAK REGIONAL IN-HOME SCHEDULE Valpak® mails each region of the U.S. and Canada once a month so your advertising message arrives within a targeted time frame in the city, DMA, state/province or region you choose. Use the Valpak 2018 Regional In-Home Schedule as a reference tool when looking to place intermarket, regional or national advertising. For specific dates and coverage, contact your Valpak representative.
REGION 1
REGION 2
REGION 3
REGION 4
Midwest
Northeast
South
West
In-Home Dates
In-Home Dates
In-Home Dates
In-Home Dates
Jan. 8 - Jan. 12
July 9 - July 13
Jan. 16 - Jan. 19
July 16 - July 20
Jan. 22 - Jan. 26
July 23 - July 27
Jan. 2 - Jan. 5
July 2 - July 6
Feb. 5 - Feb. 9
Aug. 6 - Aug. 10
Feb. 12 - Feb. 16
Aug. 13 - Aug. 17
Feb. 20 - Feb. 23
Aug. 20 - Aug. 24
Jan. 29 - Feb. 2
July 30 - Aug. 3
March 5 - March 9
Sept. 4 - Sept. 7
March 12 - March 16
Sept. 10 - Sept. 14
March 19 - March 23
Sept. 17 - Sept. 21
Feb. 26 - March 2
Aug. 27 - Aug. 31
April 9 - April 13
Oct. 9 - Oct. 12
April 16 - April 20
Oct. 15 - Oct. 19
April 23 - April 27
Oct. 22 - Oct. 26
April 2 - April 6
Oct. 1 - Oct. 5
May 7 - May 11
Nov. 5 - Nov. 9
May 14 - May 18
Nov. 13 - Nov. 16
May 21 - May 25
Nov. 19 - Nov. 23
April 30 - May 4
Oct. 29 - Nov. 2
June 4 - June 8
Dec. 3 - Dec. 7
June 11 - June 15
Dec. 6 - Dec. 12
June 18 - June 22
Dec. 13 - Dec. 18
May 29 - June 1
Nov. 26 - Nov. 30
Coverage by State and DMA:
Coverage by State and DMA:
Coverage by State and DMA:
Coverage by State and DMA:
ILLINOIS
CONNECTICUT
ALABAMA
SOUTH CAROLINA
ALASKA
NEVADA
Birmingham-Anniston-Tuscaloosa, AL *Mobile-Pensacola, AL/FL
Charleston/Hilton Head, SC Columbia, SC Florence-Myrtle Beach, SC *Greenville-Spartanburg-AshevilleAnderson SC/NC
Anchorage, AK (In-home dates are one week later)
Las Vegas, NV Reno, NV
CALIFORNIA
NEW MEXICO
Los Angeles, CA Palm Springs, CA Sacramento-Stockton-Modesto, CA San Diego, CA San Francisco-Oakland-San Jose, CA Santa Barbara-Santa MariaSan Luis Obispo, CA
Albuquerque-Santa Fe, NM
*Chicago, IL/IN Rockford, IL
INDIANA
Indianapolis, IN
IOWA
Cedar Rapids-Waterloo-Dubuque, IA *Davenport-Rock Island-Moline, IA/IL *Des Moines-Ames, IA/IL
KENTUCKY Lexington, KY Louisville, KY
MICHIGAN
Detroit, MI Flint-Saginaw-Bay City, MI Grand Rapids-KalamazooBattle Creek, MI Lansing, MI
OHIO
*Cincinnati, OH/IN/KY Cleveland, OH Columbus, OH Dayton, OH Lima, OH Toledo, OH
PENNSYLVANIA
Johnstown-Altoona, PA Erie, PA *Pittsburgh, PA/MD/WV Harrisburg-LancasterLebanon-York, PA
WISCONSIN
Green Bay-Appleton, WI La Crosse-Eau Claire, WI Madison, WI Milwaukee, WI
Hartford-New Haven, CT
DELAWARE
(part of Philadelphia, PA DMA)
NEW JERSEY
(part of New York, NY DMA and Philadelphia, PA DMA)
NEW YORK
*D.C./Hagerstown, MD
Buffalo, NY *New York, NY/CT/NJ Rochester, NY
MARYLAND
PENNSYLVANIA
DISTRICT OF COLUMBIA
Baltimore, MD
MASSACHUSETTS
*Boston-Manchester, MA/NH Springfield-Holyoke, MA
Harrisburg-LancasterLebanon-York, PA *Philadelphia, PA/NJ/DE
RHODE ISLAND
*Providence-New Bedford, RI/MA
NEW HAMPSHIRE
(part of Boston, MA DMA)
GEORGIA
NORTH CAROLINA
REGION 2 - CANADA
*Kansas City, MO/KS *St. Louis, MO/IL
Fargo-Valley City, ND
Ft. Myers-Naples, FL Miami-Ft. Lauderdale, FL Orlando-Daytona Beach-Melbourne, FL Tampa-St. Petersburg-Sarasota, FL West Palm Beach-Ft. Pierce, FL
Baton Rouge, LA Lafayette, LA
MISSOURI
NORTH DAKOTA
FLORIDA
LOUISIANA
*Minneapolis-St. Paul, MN/WI
Omaha, NE
Phoenix, AZ Tucson, AZ
Atlanta, GA *Savannah, GA/SC
MINNESOTA
NEBRASKA
ARIZONA**
Coverage by Provinces/City: NEW BRUNSWICK
ALBERTA
Saint John
Edmonton
*Charlotte, NC/SC Greensboro-High PointWinston-Salem, NC Raleigh-Durham-Fayetteville, NC Wilmington, NC
TENNESSEE Knoxville, TN *Memphis, TN/MS Nashville, TN
TEXAS Austin, TX Dallas-Ft. Worth, TX Houston, TX San Antonio, TX
VIRGINIA Charlottesville, VA Norfolk-Portsmouth-Newport News, VA Richmond-Petersburg, VA Roanoke-Lynchburg, VA
COLORADO Colorado Springs-Pueblo, CO *Denver, CO/WY
HAWAII Honolulu, HI (In-home dates are one week later)
OREGON Medford-Klamath Falls, OR
UTAH Salt Lake City, UT
WASHINGTON Seattle-Tacoma, WA
WYOMING *Cheyenne-Scottsbluff-Sterling, WY/NE/CO
IDAHO Boise, ID Idaho Falls-Pocatello, ID
MONTANA Missoula, MT
OKLAHOMA Oklahoma City, OK Tulsa, OK
ONTARIO SW Ontario Hamilton Niagara Ottawa
*Some DMAs include coverage in adjacent states. For specific DMA dates and coverage, contact your Valpak representative. In-home dates subject to change. In-home dates are not guaranteed by the USPS. Coverage by state and DMA information is current as of Aug. 2013.
**For Intermarket purposes, the Arizona franchise's cycle IDs are aligned with 4 Region. 3504-1248 REV. 10/18
REGION 1
REGION 2
REGION 3
REGION 4
Midwest
Northeast
South
West
In-Home Dates
In-Home Dates
In-Home Dates
In-Home Dates
Jan. 8 - Jan. 12
July 9 - July 13
Jan. 16 - Jan. 19
July 16 - July 20
Jan. 22 - Jan. 26
July 23 - July 27
Jan. 2 - Jan. 5
July 2 - July 6
Feb. 5 - Feb. 9
Aug. 6 - Aug. 10
Feb. 12 - Feb. 16
Aug. 13 - Aug. 17
Feb. 20 - Feb. 23
Aug. 20 - Aug. 24
Jan. 29 - Feb. 2
July 30 - Aug. 3
March 5 - March 9
Sept. 4 - Sept. 7
March 12 - March 16
Sept. 10 - Sept. 14
March 19 - March 23
Sept. 17 - Sept. 21
Feb. 26 - March 2
Aug. 27 - Aug. 31
April 9 - April 13
Oct. 9 - Oct. 12
April 16 - April 20
Oct. 15 - Oct. 19
April 23 - April 27
Oct. 22 - Oct. 26
April 2 - April 6
Oct. 1 - Oct. 5
May 7 - May 11
Nov. 5 - Nov. 9
May 14 - May 18
Nov. 13 - Nov. 16
May 21 - May 25
Nov. 19 - Nov. 23
April 30 - May 4
Oct. 29 - Nov. 2
June 4 - June 8
Dec. 3 - Dec. 7
June 11 - June 15
Dec. 6 - Dec. 12
June 18 - June 22
Dec. 13 - Dec. 18
May 29 - June 1
Nov. 26 - Nov. 30
Coverage by State and DMA:
Coverage by State and DMA:
Coverage by State and DMA:
Coverage by State and DMA:
ILLINOIS
CONNECTICUT
ALABAMA
SOUTH CAROLINA
ALASKA
NEVADA
Birmingham-Anniston-Tuscaloosa, AL *Mobile-Pensacola, AL/FL
Charleston/Hilton Head, SC Columbia, SC Florence-Myrtle Beach, SC *Greenville-Spartanburg-AshevilleAnderson SC/NC
Anchorage, AK (In-home dates are one week later)
Las Vegas, NV Reno, NV
CALIFORNIA
NEW MEXICO
Los Angeles, CA Palm Springs, CA Sacramento-Stockton-Modesto, CA San Diego, CA San Francisco-Oakland-San Jose, CA Santa Barbara-Santa MariaSan Luis Obispo, CA
Albuquerque-Santa Fe, NM
*Chicago, IL/IN Rockford, IL
INDIANA
Indianapolis, IN
IOWA
Cedar Rapids-Waterloo-Dubuque, IA *Davenport-Rock Island-Moline, IA/IL *Des Moines-Ames, IA/IL
KENTUCKY Lexington, KY Louisville, KY
MICHIGAN
Detroit, MI Flint-Saginaw-Bay City, MI Grand Rapids-KalamazooBattle Creek, MI Lansing, MI
OHIO
*Cincinnati, OH/IN/KY Cleveland, OH Columbus, OH Dayton, OH Lima, OH Toledo, OH
PENNSYLVANIA
Johnstown-Altoona, PA Erie, PA *Pittsburgh, PA/MD/WV Harrisburg-LancasterLebanon-York, PA
WISCONSIN
Green Bay-Appleton, WI La Crosse-Eau Claire, WI Madison, WI Milwaukee, WI
Hartford-New Haven, CT
DELAWARE
(part of Philadelphia, PA DMA)
NEW JERSEY
(part of New York, NY DMA and Philadelphia, PA DMA)
NEW YORK
*D.C./Hagerstown, MD
Buffalo, NY *New York, NY/CT/NJ Rochester, NY
MARYLAND
PENNSYLVANIA
DISTRICT OF COLUMBIA
Baltimore, MD
MASSACHUSETTS
*Boston-Manchester, MA/NH Springfield-Holyoke, MA
Harrisburg-LancasterLebanon-York, PA *Philadelphia, PA/NJ/DE
RHODE ISLAND
*Providence-New Bedford, RI/MA
NEW HAMPSHIRE
(part of Boston, MA DMA)
GEORGIA
NORTH CAROLINA
REGION 2 - CANADA
*Kansas City, MO/KS *St. Louis, MO/IL
Fargo-Valley City, ND
Ft. Myers-Naples, FL Miami-Ft. Lauderdale, FL Orlando-Daytona Beach-Melbourne, FL Tampa-St. Petersburg-Sarasota, FL West Palm Beach-Ft. Pierce, FL
Baton Rouge, LA Lafayette, LA
MISSOURI
NORTH DAKOTA
FLORIDA
LOUISIANA
*Minneapolis-St. Paul, MN/WI
Omaha, NE
Phoenix, AZ Tucson, AZ
Atlanta, GA *Savannah, GA/SC
MINNESOTA
NEBRASKA
ARIZONA**
Coverage by Provinces/City: NEW BRUNSWICK
ALBERTA
Saint John
Edmonton
*Charlotte, NC/SC Greensboro-High PointWinston-Salem, NC Raleigh-Durham-Fayetteville, NC Wilmington, NC
TENNESSEE Knoxville, TN *Memphis, TN/MS Nashville, TN
TEXAS Austin, TX Dallas-Ft. Worth, TX Houston, TX San Antonio, TX
VIRGINIA Charlottesville, VA Norfolk-Portsmouth-Newport News, VA Richmond-Petersburg, VA Roanoke-Lynchburg, VA
COLORADO Colorado Springs-Pueblo, CO *Denver, CO/WY
HAWAII Honolulu, HI (In-home dates are one week later)
OREGON Medford-Klamath Falls, OR
UTAH Salt Lake City, UT
WASHINGTON Seattle-Tacoma, WA
WYOMING *Cheyenne-Scottsbluff-Sterling, WY/NE/CO
IDAHO Boise, ID Idaho Falls-Pocatello, ID
MONTANA Missoula, MT
OKLAHOMA Oklahoma City, OK Tulsa, OK
ONTARIO SW Ontario Hamilton Niagara Ottawa
*Some DMAs include coverage in adjacent states. For specific DMA dates and coverage, contact your Valpak representative. In-home dates subject to change. In-home dates are not guaranteed by the USPS. Coverage by state and DMA information is current as of Aug. 2013.
**For Intermarket purposes, the Arizona franchise's cycle IDs are aligned with 4 Region. 3504-1248 REV. 10/18
2018 Regional In-Home Schedule DATES SHOWN ARE IN-HOME DATES
NORTHEAST AND CANADA
MIDWEST
January Sunday
SOUTH
February
WEST
March
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
1
2
3
4
5
6
28
29
30
31
1
2
3
25
26
27
28
1
2
3
8
9
10
11
12
13
4
5
6
7
8
9
10
4
5
6
7
8
9
10
15
16
17
18
19
20
11
12
13
14
15
16
17
11
12
13
14
15
16
17
23
24
25
26
27
18
19
20
21
22
23
24
18
19
20
21
22
23
24
REGION 1
27
28
1
2
3
25
26
27
28
29
30
31
Midwest
Postal Holiday
7
14
Postal Holiday
21
22
Postal Holiday
28
29
30
31
1
2
3
April
25
26
May
June REGION 2
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
1
2
3
4
5
6
7
29
30
1
2
3
4
5
27
28
29
30
31
1
2
8
9
10
11
12
13
14
6
7
8
9
10
11
12
3
4
5
6
7
8
9
15
16
17
18
19
20
21
13
14
15
16
17
18
19
10
11
12
13
14
15
16
22
23
24
25
26
27
28
20
21
22
23
24
25
26
17
18
19
20
21
22
23
REGION 3
29
30
1
2
3
4
5
27
28
29
30
31
1
2
24
25
26
27
28
29
30
South
Northeast (Includes Canada)
Postal Holiday
August
July
September
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
1
2
3
4
5
6
7
30 29
31 30
31 1
2 1
3 2
4 3
5 4
26
27
28
29
30
31
1
8
9
10
11
12
13
14
6 5
7 6
8 7
9 8
10 9
11 10
12 11
2
3
4
5
6
7
8
15
16
17
18
19
20
21
13 12
14 13
15 14
16 15
17 16
18 17
19 18
9
10
11
12
13
14
15
22
23
24
25
26
27
28
20 19
21 20
22 21
23 22
24 23
25 24
26 25
16
17
18
19
20
21
22
29
30
31
1
2
3
4
27 26
28 27
29 28
30 29
31 30
31 1
2 1
23
24
25
26
27
28
29
REGION 4 West
Postal Holiday
Postal Holiday
30
October
November
December
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
30
1
2
3
4
5
6
28
29
30
31
1
2
3
25
26
27
28
29
30
1
7
8
9
10
11
12
13
4
5
6
7
8
9
10
2
3
4
5
6
7
8
16
17
18
19
20
11
12
13
14
15
16
17
9
10
11
12
13
14
15
20
21
22
23
24
16
17
18
19
20
21
22
30
1
23
24
25
26
27
28
29
30
31
Postal Holiday
14
15
Postal Holiday
21
22
23
24
25
26
27
18
19
Postal Holiday
28
29
30
31
1
2
3
25
26
27
28
29
Postal Holiday
2018 VALPAK REGIONAL IN-HOME SCHEDULE Valpak® mails each region of the U.S. and Canada once a month so your advertising message arrives within a targeted time frame in the city, DMA, state/province or region you choose. Use the Valpak 2018 Regional In-Home Schedule as a reference tool when looking to place intermarket, regional or national advertising. For specific dates and coverage, contact your Valpak representative.