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2020 Kelle Costume Collections1_LHillmann Flipbook PDF
2020 Kelle Costume Collections_LHillmann
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2015 WHOLESALE DANCE COSTUME CATALOG
2015 KELLE CATALOG | ADULT JAZZ FEATURED COSTUME & ACCESSORY DESIGN EXAMPLES FASHION TREND INFLUENCE: LYRICAL COSTUME DESIGN
Trend Research SS/FW 14
PUNK PLAID KEY ELEMENTS: • Grunge inspired style • Large scale neutral plaid • Sheer layers soften edgy looks, perfect for lyrical • Sporty silhouettes with scuba necklines, cutouts and layered effects. • Zippers and lacing details add function and style
2015 CATALOG The following are examples of costumes and accessories I designed for Kelle’s 2015 catalog. To uphold Kelle’s fashion-infused, trend-setting aesthetic, I identified
FEATHER MOHAWK
relevant runway and pop culture trend
ACCESSORY DESIGN
influences and applied these to fresh head-to-toe looks designed to push boundaries and inspire creativity in the art of dance. My designs were featured in section openers and became best sellers.
ORIGINAL DESIGN SKETCHES:
SELECTED STYLE:
FINAL DESIGN:
FEATURED IN KELLE VUE: MY ABOVE COSTUME AND MOHAWK HEADPIECE (RIGHT) WERE FEATURED IN “KELLE VUE” SPREAD OPENER, RESERVED FOR SPECIALLY CRAFTED COSTUMES THAT EXHIBIT SPIRITED INNOVATION AND FRESH ENERGY.
LIZZIE HILLMANN | 2020 DESIGN PORTFOLIO
2015 WHOLESALE DANCE COSTUME CATALOG
2015 KELLE CATALOG | LYRICAL COSTUME DESIGN EXAMPLE FASHION TREND INFLUENCE:
V1
Trend Research SS/FW 14
SHEER GENIUS KEY COLORS: • Rich jewel tones + Black KEY ELEMENTS: • Femme head-to-toe looks in a mix of sheer textures, primarily lace and mesh • Modern, two toned looks • Colorful base layers peak through sheer outer layers
PD&D CALLOUTS: “So You Think You Can Dance” Costume
ORIGINAL DESIGN OPTIONS: MY COSTUME DESIGN WAS FEATURED IN SECTION OPENER AND BECAME A BEST SELLER THAT WAS CARRIED OVER TO FUTURE CATALOGS.
LIZZIE HILLMANN | 2020 DESIGN PORTFOLIO
•
To achieve the functionally challenging new details of this style, I worked closely with our technical team to engineer the pattern to secure edges along front cutout during movement
•
I also translated this distinct and versatile new keyhole in multiple costumes throughout the 2015 catalog, successfully capitalizing on our design and development investment
FINAL DESIGN:
2015 WHOLESALE DANCE COSTUME CATALOG
2015 KELLE CATALOG | KIDS JAZZ COSTUME DESIGN EXAMPLE KIDS JAZZ
FASHION TREND INFLUENCE:
COSTUME DESIGN
NEW DESIGN MUST COMPLEMENT CARRYOVER STYLE FEATURED BELOW
ORIGINAL DESIGN SKETCHES:
LIZZIE HILLMANN | 2020 DESIGN PORTFOLIO
SELECTED DESIGN + PROCESS CHANGES:
FINAL DESIGN:
2014 WHOLESALE DANCE TEAM COSTUME CATALOG
2014 KELLE CATALOG | DANCE COSTUME & ACCESSORY DESIGNS
MY BEST SELLING LYRICAL FEATURED IN “KELLE VUE”
COSTUME DESIGN
SPREAD OPENER, RESERVED FOR SPECIALLY CRAFTED
KELLE 2014 CATALOG
COSTUMES THAT EXHIBIT SPIRITED INNOVATION AND
Dance Costumes & Accessories
FRESH ENERGY.
As a costume and accessories designer for Kelle Company, I researched, designed, developed and merchandised dance costumes and accessories for two annual wholesale catalogs across 6 product categories. For the 2014 catalog, I designed dozens of top selling costumes and accessories, from initial sketch to presenting final market-ready samples to customer service and sales teams. I identified an opportunity for expansion of the accessories assortment, initiating new development that successfully capitalized on incremental sales of higher margin produce, increasing accessories sales fivefold.
KEY DESIGN OBJECTIVES: • Infuse Fashion and Art into Dance Costumes that Inspire creativity and passion for Kelle’s trendsetting customer
• Cohesively Blend New and Old Styles: Best sellers are often carried over year after year. Introduce newness while maintaining cohesion with style lines and fabrics is key
• Differentiate New Styles to avoid Cannibalization with fresh silhouettes, details, updated color stories, styling and merchandising
• Capture on Incremental Sales with Trend-Relevant Accessories, pulling inspiration from pop culture and fashion trends and showing how they can be used with a wide variety of costume styles.
2014 KELLE CATALOG COVER & SPREAD EXAMPLE
LIZZIE HILLMANN | 2020 DESIGN PORTFOLIO
ORIGINAL DESIGN SKETCHES
FINAL DESIGN
2014 WHOLESALE DANCE COSTUME CATALOG
2014 KELLE CATALOG | ACCESSORY DESIGN EXAMPLES
2014 LYRICAL + ADULT JAZZ ACCESSORY DESIGN EXAMPLES:
TREND INSPIRATION | DESIGN MOCKUPS | FINAL DESIGN AND USE IN CATALOG
SCALLOPED SEQUIN HEADBAND DESIGN
MY ROLE IN EXPANDING 2014 ACCESSORY ASSORTMENT
ABOVE BEST SELLING HEADPIECE WAS FEATURED ON “DANCE MOMS”
I identified an opportunity to expand Kelle’s limited accessory assortment to align with trend-setting pop and dance performers. Initiating new development, I researched trends, partnered with our sourcing manager for materials, mockup up new designs and presented ideas to company president. My efforts strengthened trend-setting brand aesthetics and successfully capitalized on incremental sales of higher margin product, increasing accessories sales fivefold in 2014.
LIZZIE HILLMANN | 2020 DESIGN PORTFOLIO
2014 WHOLESALE DANCE COSTUME CATALOG
2014 KELLE CATALOG | ACCESSORY DESIGN EXAMPLES TREND INSPIRATION | DESIGN SKETCH | FINAL DESIGN AND USE IN CATALOG
2014 JAZZ ACCESSORY DESIGN EXAMPLES: MESH/LYCRA GLOVES WITH LACE APPLIQUE
RHINESTONE GATSBY HEADPIECE AND GLOVE TOPPERS
LIZZIE HILLMANN | 2020 DESIGN PORTFOLIO
2014 DANCE TEAM COSTUME CATALOG
2014 KELLE TEAM CATALOG | COSTUME & ACCESSORY DESIGN EXAMPLES: COSTUME + ACCESSORY DESIGN EXAMPLE
KELLE 2014 TEAM CATALOG Dance Costumes & Accessories As a costume and accessories designer for Kelle Company, I researched, designed, developed and merchandised dance costumes and accessories for two annual wholesale catalogs across 6 product categories. For the 2014 Team catalog, I conducted primary market research at local and national dance competitions to understand the needs of this dancer.
MY DESIGN WAS CHOSEN FOR THE CATALOG COVER
I drove strong creative ingenuity with trend-relevant designs that successfully delivered to fashion-infused Kelle brand aesthetics, applying the following Team market key findings:
KEY FINDINGS & SOLUTIONS: • Infuse Elements of Surprise to ehance
DESIGN SKETCH:
GROUP CATALOG IMAGE:
the precision of Team choreography. Unitards with contrast stripes down back of legs are revealed in kickline movement.
• Maximize shine and color blocking to heighten contrast and impact. Justapose shine with matte black lycra to intensify impact.
• Balance Modesty with Trend-Forward Details, i.e. cutout shapes covered with metallic mesh to hide skin. Many options of full coverage unitards and biketards with fashion-infusion appeal.
LIZZIE HILLMANN | 2020 DESIGN PORTFOLIO
2014 DANCE TEAM COSTUME CATALOG
2014 KELLE TEAM CATALOG | COSTUME & ACCESSORY DESIGN EXAMPLES: Trend Research SS/FW 14
LACE FASCINATOR + METALLIC FEATHER MOHAWK ACCESSORY DESIGNS:
HEAVY METAL KEY COLORS: Lustrous metals and jewel tones KEY ELEMENTS: • Dimensional metallics • Stiff, structural details • Futuristic color-blocking of metallic and shine against matte black lycra • Futuristic style and silhouettes enhance team choreography • Avant garde accessories
FASHION TREND INFLUENCE FASHION TREND INFLUENCE:
TEAM COSTUME AND ACCESSORY DESIGNS
ORIGINAL & FINAL DESIGN SKETCHES:
LIZZIE HILLMANN | 2020 DESIGN PORTFOLIO
2014 DANCE TEAM COSTUME CATALOG
2014 KELLE TEAM CATALOG | COSTUME & ACCESSORY DESIGN EXAMPLES:
FASHION TREND INFLUENCE:
Trend Research SS/FW 14
FUTURE SYMMETRY KEY ELEMENTS: • Futuristic inspired structure; i.e. strong shoulders • Symmetrical silhouettes • High impact color blocking and linework • Multiple tpes of shine in one look, i.e. sequins and metallic lycra
ORIGINAL & FINAL DESIGN SKETCHES:
LIZZIE HILLMANN | 2020 DESIGN PORTFOLIO