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5 WAYS Oxford Circus - Exterion Media Flipbook PDF
RealLondonIcon AUDIENCE These valuable consumers spend £62.4 billion in London, more than any other capital in the world
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5 WAYS Oxford Circus AUDIENCE These valuable consumers spend £62.4 billion in London, more than any other capital in the world, making this site an ideal position for last minute consumer influence and brand domination. Oxford Circus Station audience; 7 in 10 frequent Tube users say it’s worth paying extra for quality goods, meaning this audience are affluent and ready to part with their cash.
Exit domination of London’s most iconic station onto the No. 1 high street in Europe
They have a constant consumer mindset with 63% of them saying they sometimes treat themselves to something they don’t need 47% are more likely to be interested in trendy places to eat than the rest of the UK, ensuring that your message will reach people who are interested in keeping up with the latest trends.
Average 2 week footfall: 2.97 million
LOCATION Situated below the busiest shopping street in Europe, 5 Ways covers all exit corridors from the main ticket hall of London’s most iconic London Underground station. Moments away from the buzzing retail outlets of Selfridges, John Lewis, Nike, Topshop, Zara and Liberty, your message will engage with the urban audience just before they step outside onto the shopping strip.
QUALITY The material used for our Creative Solutions dominations is specifically developed, to ensure a bubble-free, perfectly flat, installation with no show-through resulting in a consistent display. The finished prints are protected with a gloss over-laminate to produce the very highest quality of finished product.
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Source: TGI, TfL, Evening Standard Feb 2011
5 WAYS Oxford Circus Rate card and production specifications Rate Card Media
Production
Price (£)
Weeks
£169,135
4
£118,400
2
Price (£)
Weeks
£6,800 + VAT
n/a
Production Specifications Site
Quantity
2m
1
4m
1
7m Long Postings
2
8m Long Postings
2
9m Long Postings
1
10m Long Postings
1
11m Long Postings
3
LEP’s in Corridor
16
12 Sheet Dry Posts
2
There is an additional opportunity to add in whole LEP Runs & Silver Centres on the main exit Escalator after the 5 Ways area. These are offered to clients booking 5 Ways for the same period at a reduced rate. If they are not taken then they will be offered to other advertisers. Please ask for details if you are interested For further information, please contact your Exterion Media representative.
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THE WRAP Oxford Circus AUDIENCE After having absorbed everything that the entertainment district in Central London has to offer, this audience are in an open mindset and are surrounded by the buzzing vibe of people on Oxford St. The Wrap, Oxford Circus impacts these consumers as they are returning from the hustle and bustle of Central London. Oxford Circus Station audience; 97% of people in Central London do something around shopping, so after immersing themselves in Oxford Street they will finish their day off with a meal or an outing. 6 in 10 shoppers agree that shopping in London inspires them to try new things meaning that they are in an open mindset and a good mood.
Average 2 week footfall: 2.97 million
LOCATION Moments away from the buzzing retail outlets of Selfridges, John Lewis, Nike, Topshop, Zara and Liberty, The Wrap, Oxford Circus is located at the corridor to both northbound entrances of the Victoria and Bakerloo lines. This advertising opportunity combines the popular Oxford Circus Digiwall 2 and Megawall on the opposing side and extends the vinyl wrap onto the ceiling and floor delivering unmissable standout and immersing consumers in your brand message after they have left Europe’s busiest shopping street.
QUALITY The material used for our Creative Solutions dominations is specifically developed, to ensure a bubble-free, perfectly flat, installation with no showthrough resulting in a consistent display. The finished prints are protected with a gloss over-laminate to produce the very highest quality of finished product.
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Most truly immersive opportunity in OOH at London’s most Iconic station Source: TGI, TfL 2011
THE WRAP Oxford Circus Rate card and production specifications Rate Card Media Production
Price (£)
Weeks
£69,500
2
Price (£)
Weeks
£26,800 + VAT
n/a
Production Specifications Site
Quantity
57” HD LCD Whole Loop
1
6 sheets
7
Vinyl wrap*
n/a
Floor Graphic
Subject to final approval must be a contrasting colour to the walls
*Artwork Deadlines 3 weeks prior to in-charge
There is an additional opportunity to add in whole LEP Runs & Silver Centres on the main exit Escalator after the 5 ways area. These are offered to clients booking 5ways for the same period at a reduced rate. If they are not taken then they will be offered to other advertisers. Please ask for details if you are interested. For further information, please contact your Exterion Media representative.
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GLOBE Bank AUDIENCE Own the pathway that connects the affluent City business commuters on their way to and from home as they enter & exit the business heartland of Bank station. Bank Station audience; 48m people annually enter and exit the station 70% are aged between 15-44 and 69% are ABC1
Domination in the heart of the city
56% of people who frequent this station earn £50k+ a year 57% of people who work in the finance or legal sector use stations such as Bank Source: LWPT, TGI, TfL 2011
Average 2 week footfall: 1.84 million
LOCATION The Globe at Bank station is situated in the heart of the Square Mile, an exclusive area with limited large format advertising opportunities. However the Globe allows your brand to engage with the large number of affluent business commuters using this thoroughfare daily. Surrounded by the worlds number 1 financial district, the Globe at Bank opportunity comprises of large sites that deliver standout, convey positioning & increase recall, while also leveraging day-part targeting & creative flexibility offered by HD LCDs located in the thriving business hub of the city.
QUALITY The material used for our Creative Solutions dominations is specifically developed, to ensure a bubble-free, perfectly flat, installation with no show-through resulting in a consistent display. The finished prints are protected with a gloss over-laminate to produce the very highest quality of finished product.
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GLOBE Bank Rate card and production specifications Rate Card Media
Production
Price (£)
Weeks
£113,570
4
£79,500
2
Price (£)
Weeks
£15,800 + VAT
n/a
Production Specifications Site
Quantity
Vinyl long postings
9
Illuminated 6 sheets
12
Glazed 12 sheets
6
Glazed 4 sheets
8
For further information, please contact your Exterion Media representative.
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TRAVELATOR Bank AUDIENCE Provide your brand with the unique position to target the affluent Bank station City worker audience as they are on the their way to and from work, using the link between the Waterloo and City line and other lines in the heart of the station as well as in the heart of the City. Bank Station audience; 48m people annually enter and exit the station
Brand immersion in the heart of the city
70% are aged between 15-44 and 69% are ABC1 56% of people who frequent this station earn £50k+ a year 57% of people who work in the finance or legal sector use stations such as Bank
Average 2 week footfall: 1.84 million
LOCATION Situated directly below London’s buzzing financial services district, the Travelator at Bank station is exclusively located in a solus environment featuring 16 x bespoke vinyl sheets along an 80m tunnel that connects the Waterloo & City line to the other lines in Bank Station. Brands can provide a narrative along the Travelator for city workers on their commute to and from work in the thriving business hub.
QUALITY The material used for our Creative Solutions dominations is specifically developed, to ensure a bubble-free, perfectly flat, installation with no showthrough resulting in a consistent display. The finished prints are protected with a gloss over-laminate to produce the very highest quality of finished product.
#️RealLondonIcons
Source: LWPT, TGI, TfL
TRAVELATOR Bank Rate card and production specifications Rate Card Media Production
Price (£)
Weeks
£99,500
4
Price (£)
Weeks
£26,000
n/a
Production Specifications Site Size
Quantity
Bespoke vinyl panels
16
There is an additional opportunity to wrap the full length of the travelator. Additional costs may occur. For further information, please contact your Exterion Media representative.
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TRAVELATOR Waterloo AUDIENCE Situated along the primary link between London Underground’s busiest station and the heartland of the city is the unmissable domination of the Waterloo Travelator. Target influential business commuters as this link connects lines running to both the Canary Wharf and Bank financial districts as well as affluent districts of the city. Waterloo Station audience; Those frequenting Waterloo station are young and affluent with 46% AB and 80% aged between 25-44
The Link between London Underground’s busiest station and the heartland of the city
36% of people using interchange stations such as Waterloo earn over £50K a year 76% look at ads when on London Underground 82% of Tube users notice when the posters change
Average 4 week footfall – 6.27 million
LOCATION Based in London’s busiest station, your brand can create standout domination using 16 x bespoke vinyl panels along the Waterloo Travelator line, a 115m tunnel in London’s busiest commuter station that connects the Jubilee line with the Bakerloo and Northern lines. Surrounding Waterloo station is Southbank, the home to a range of events as well as many entertainment, arts and dining venues attracting thousands of people every day.
QUALITY The material used for our Creative Solutions dominations is specifically developed, to ensure a bubble-free, perfectly flat, installation with no show-through resulting in a consistent display. The finished prints are protected with a gloss over-laminate to produce the very highest quality of finished product.
#️RealLondonIcons
Source: LWPT, TGI, TfL, London Journeys
TRAVELATOR Waterloo Rate card and production specifications Rate Card Media
Price (£)
Weeks
£99,500
4
Price (£)
Weeks
£26,000 (up to 6 designs)
n/a
Production
Production Specifications Site Size
Quantity
Bespoke vinyl panels
16
For further information, please contact your Exterion Media representative.
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VINYL BUS London AUDIENCE Capture the commuter and pedestrian audience as this Real London Icon navigates around the busiest areas of the city. This London audience is in the right mindset to be receptive to your prominent message and in the right place to be motivated to engage with it. Of those who have seen advertising on the outside of a Bus in the last week; 68% are 15-44 years old
A moving billboard right in the heart of London
82% are ABC1 Average household income is £45K 56% consciously look at Bus advertising
Source: LWPT, TGI, TfL, London Journeys
24% believe Bus advertising encourages purchases
LOCATION Amplify your message by making a bold statement with a Vinyl Bus streaming through the heart of the capital. The large scale of the message and sheer size ensure impact and instant brand recognition with your audience. Your brand will be placed along London’s busiest streets with the most vehicular and pedestrian traffic constantly moving and impacting everyone who crosses its path.
QUALITY The material used for our Creative Solutions Vinyl Buses is specifically developed, premium-grade self-adhesive film. The film used ensures a bubble-free, installation with no show-through ensuring a consistent display. The finished prints are protected with a gloss over-laminate to ensure the very highest quality of finished product.
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VINYL BUS London Rate card and production specifications Rate Card Media
Production
Price (£)
Weeks
£16,320
12
£11,968
8
£7,616
4
Price (£)
Weeks
£10,250 + VAT
n/a
Production Specifications Site Size
Quantity
Sites subject to change dependant upon specific vehicle
1
*It is important to note that only London centric brands will be allowed to wrap buses in London. There must be some association or relevance to the Capital. All creative concepts for wrapped buses in London must be approved by TFL first. For further information, please contact your Exterion Media representative.
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ENTRANCE LANDMARK WRAP Westfield London AUDIENCE The perfect opportunity to excite and inspire consumers who are already in a spending mindset. Engage in a dramatic way, both through dynamic digital and impressive print, with the affluent Westfield shopper audience as they begin their shopping experience. Westfield London audience; 30% of all shoppers are aged 25-34 66% ABC1
Dominate the gateway to one of Europe’s largest retail environments
70% of them own a smartphone Twice as likely to agree that designer labels improve a person’s image than the rest of the urban audience 86% more likely to spend a lot of money on clothes
Average 2 week footfall: 1,04 million
LOCATION This enormous site offers huge standout, brand awareness and is one of the first opportunities to influence shoppers as they begin their journey at Westfield Shepherds Bush. Situated in the entrance of Westfield London, this is the largest portrait site in any retail location in the UK and combined with a high definition digital screen offers a dual solution for all creative messages.
QUALITY The material used for Westfield Entrance Landmark is specifically developed, fire-rated self-adhesive film. The type of film used ensures a bubble-free, perfectly flat, installation with no show-through ensuring a consistent display.The finished prints are protected with a gloss overlaminate to ensure the very highest quality of finished product.
#️RealLondonIcons
Source: LWPT, TGI, TfL, London Journeys
ENTRANCE LANDMARK WRAP Westfield London
Rate card and production specifications Rate Card Media
Price (£)
Weeks
Full Wrap
£82,700
2
Cut Out
£66,160
2
Production
Price (£)
Weeks
Inclusive
n/a
Production Specifications Site Size
Quantity
Entrance Landmark
Full Loop
Vinyl Backdrop
1
6 weeks notice is required for approvals and is subject to availability for the full loop on Entrance Landmark. For further information, please contact your Exterion Media representative.
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