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Dale Carnegie was born on November 24, 1888 in Maryville, Missouri, USA (his last name was then spelled as Carnagey). He spent his childhood living and working on the family farm while attending school. After graduating from the State Teachers College in Warrensburg, Missouri, Carnegie worked as a travelling salesman until 1911, when he quit his job and moved to New York City where he attended the famed American Academy of Dramatic Arts. Carnegie did not enjoy the experience of acting and realised his skill lay in public speaking. He began to teach people the art of public speaking and achieved early success. His first book, Public Speaking and Influencing Men of Business, was published in 1913. During his incredibly successful career, Carnegie wrote more than 10 books, the most popular of which was his 1936 book How to Win Friends and Influence People. Although he died on November 1, 1955, Carnegie’s legacy lives on in his books, which are still popular today, and, the Dale Carnegie Training Institute, which has training offices in over 90 countries worldwide.
Books by Dale Carnegie
The Art of Public Speaking Public Speaking: a Practical Course for Business Men Little Known Facts About Well Known People Five Minute Biographies How to Stop Worrying and Start Living The Quick and Easy Way to Effective Speaking How to Win Friends and Influence People
Develop Self-confidence Improve Public Speaking DALE CARNEGIE
THE QUICK AND EASY WAY TO EFFECTIVE SPEAKING by Dale Carnegie Edition copyright © Delhi Open Books, 2019 ALL RIGHTS RESERVED. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording and or without permission of the publisher. Published by Delhi Open Books
G/F, 4771/23, Bharat Ram Road, Daryaganj, New Delhi-110002 Ph.: 91-11-42408081 E-mail: [email protected] ISBN: 978-81-941316-2-5
Cover, Typesetting, and Book Design by Asim
Contents Chapter 1
Increase Courage And Self-Confidence...................1
Chapter 2
How To Open A Talk..............................................13
Chapter 3
How To Close A Talk............................................28
Chapter 4
Self-Confidence Through Preparation....................43
Chapter 5
How Famous Speakers Prepared Their Addresses......................................................61
Chapter 6
Essential Elements Of Successful Speaking..........79
Chapter 7
The Improvement Of Memory...............................88
Chapter 8
The Secret Of Good Delivery..............................106
Chapter 9
Platform Presence And Personality......................121
Chapter 10 How To Make Your Meaning Clear.....................137 Chapter 11 Improving Your Diction.......................................152 Chapter 12 How To Interest Your Audience...........................170 Chapter 13 Capturing Your Audience At Once.......................186
1
CHAPTER
Increase Courage And Self-Confidence
“Courage is one step ahead of fear.”
—Coleman Young
More than eighteen thousand businesspersons, since 1912, have been members of the various public speaking courses conducted by me. Most of them have, at my request, written stating why they had enrolled for this training and what they hoped to obtain from it. Naturally, the phraseology varied; but the central desire in these letters, the basic want in the vast majority, remained surprisingly the same: “When I am called upon to stand up and speak,” man after man wrote, “I become so self-conscious, so frightened, that I can’t think clearly, can’t concentrate, can’t remember what I had intended to say. I want to gain self-confidence, poise, and the ability to think on my feet. I want to get my thoughts together in logical order and I want to be able to say my say clearly and convincingly before a business group or audience.” Thousands of their confessions sounded about like that. Years ago, a gentleman here called D.W. Ghent joined my public speaking course in Philadelphia. Shortly after the opening session, he invited me to lunch with him in the Manufacturers’ Club. He was a man of middle age and had always led an active life; was head of his own manufacturing establishment, a leader in church work and civic activities. While we were having lunch that day, he leaned across the table and said: “I have been asked many times to talk before various gatherings but I have never been able to do so. I get so fussed, my mind becomes an utter blank: so I have side-stepped it all my life. But I am chairman now of a board of college trustees. I must preside at their meetings. Do you think it will be possible for me to learn to speak at this late date in my life?” 1
Develop Self-Confidence, Improve Public Speaking
“Do I think, Mr. Ghent?” I replied. “It is not a question of my thinking. I know you can, and I know you will if you will only practise and follow the directions and instructions.” After he had completed his training, we lost touch with each other for a while. In 1921, we met and lunched together again at the Manufacturers’ Club. We sat in the same corner and occupied the same table that we had had on the first occasion. Reminding him of our former conversation, I asked him if I had been too sanguine then. He took a little red-backed notebook out of his pocket and showed me a list of talks and dates for which he was booked. “And the ability to make these,” he confessed, “the pleasure I get in doing it, the additional service I can render to the community— these are among the most gratifying things in my life.” The International Conference for the Limitation of Armaments had been held in Washington shortly before that. When it was known that Lloyd George was planning to attend it, the Baptists of Philadelphia cabled, inviting him to speak at a great mass meeting to be held in their city. Lloyd George cabled back that if he came to Washington he would accept their invitation. And Mr. Ghent informed me that he himself had been chosen, from among all the Baptists of that city, to introduce England’s premier to the audience. And this was the man who had sat at that same table less than three years before and solemnly asked me if I thought he would ever be able to talk in public! Was the rapidity with which he forged ahead in his speaking ability unusual? Not at all. There have been hundreds of similar cases. For example—to quote one more specific instance—years ago, a Brooklyn physician, whom we will call Dr. Curtis, spent the winter in Florida near the training grounds of the Giants. Being an enthusiastic baseball fan, he often went to see them practise. In time, he became quite friendly with the team, and was invited to attend a banquet given in their honour. After the coffee and nuts were served, several prominent guests were called upon to “say a few words”. Suddenly, with the abruptness and unexpectedness of an explosion, he heard the 2
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toast-master remark: “We have a physician with us tonight, and I am going to ask Dr. Curtis to talk on a baseball player’s health.” Was he prepared? Of course. He had had the best preparation in the world: he had been studying hygiene and practising medicine for almost a third of a century. He could have sat in his chair and talked about this subject all night to the man seated on his right or left. But to get up and say the same things to even a small audience—that was another matter. That was a paralyzing matter. His heart doubled its pace and skipped beats at the very contemplation of it. He had never made a public speech in his life, and every thought that he had had now took wings. What was he to do? The audience was applauding. Everyone was looking at him. He shook his head. But that served only to heighten the applause, to increase the demand. The cries of “Dr. Curtis! Speech! Speech!” grew louder and more insistent. He was in positive misery. He knew that if he got up he would fail, that he would be unable to utter half a dozen sentences. So he arose and, without saying a word, turned his back on his friends and walked silently out of the room, a deeply embarrassed and humiliated man. Small wonder that one of the first things he did after getting back to Brooklyn was to come to the Central Y.M.C.A. and enrol in the course in Public Speaking. He didn’t propose to be put to the blush and be stricken dumb a second time. He was the kind of student that delights an instructor: he was in dead earnest. He wanted to be able to talk, and there was no halfheartedness about his desires. He prepared his talks thoroughly, he practised them with a will, and he never missed a single session of the course. He did precisely what such a student always does: he progressed at a rate that surprised him, that surpassed his fondest hopes. After the first few sessions his nervousness subsided, and his confidence mounted higher and higher. In two months he had become the star speaker of the group. He was soon accepting invitations to speak elsewhere; he now loved the feel and exhilaration of it, the distinction and the additional friends it brought him. 3
Develop Self-Confidence, Improve Public Speaking
The gaining of self-confidence and courage and the ability to think calmly and clearly while talking to a group is not onetenth as difficult as most men imagine. It is not a gift bestowed by Providence on only a few rarely endowed individuals. It is like the ability to play golf. Any man can develop his own latent capacity if he has sufficient desire to do so. Is there the faintest shadow of a reason why you should not be able to think as well in a perpendicular position before an audience as you can when sitting down? Surely, you know there is not. In fact, you ought to think better when facing a group of men. Their presence ought to stir you and lift you. A great many speakers will tell you that the presence of an audience is a stimulus, an inspiration, that drives their brains to function more clearly, more keenly. At such times, thoughts, facts, ideas, that they did not know they possessed, drift smoking by, as Henry Ward Beecher said; and they have but to reach out and lay their hands hot upon them. They ought to be your experience. It probably will be if you practise and persevere. Of this much, however, you may be absolutely sure: training and practise will wear away your audience-fright and give you self-confidence and an abiding courage. Do not imagine that your case is unusually difficult. Even those who afterwards became the most eloquent representatives of their generation were, at the outset of their careers, afflicted by this blinding fear and self-consciousness. Mark Twain, the first time he stood up to lecture, felt as if his mouth were filled with cotton and his pulse were speeding for some prize cup. The late Jean Jaurès, the most powerful political speaker that France produced during his generation, sat, for a year, tonguetied in the Chamber of Deputies before he could summon up the courage to make his initial speech. John Bright, the illustrious Englishman who, during the civil war, defended in England the cause of union and emancipation, made his maiden speech before a group of countryfolk gathered in 4
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a school building. He was so frightened on the way to the place, so fearful that he would fail, that he implored his companion to start applause to bolster him up whenever he showed signs of giving way to his nervousness. Charles Stewart Parnell, the great Irish leader, at the outset of his speaking career, was so nervous, according to the testimony of his brother, that he frequently clenched his fists until his nails sank into his flesh and his palms bled. Disraeli admitted that he would rather have led a cavalry charge than have faced the House of Commons for the first time. His opening speech there was a ghastly failure. So was Sheridan’s. In fact, so many of the famous speakers of England have made poor showings at first that there is now a feeling in Parliament that it is rather an inauspicious omen for a young man’s initial talk to be a decided success. So take heart. After watching the careers and aiding somewhat in the development of so many speakers, the author is always glad when a student has, at the outset, a certain amount of flutter and nervous agitation. There is a certain responsibility in making a talk, even if it is to only two dozen men in a business conference—a certain strain, a certain shock, a certain excitement. The speaker ought to be keyed up like a thoroughbred straining at the bit. The immortal Cicero said, two thousand years ago, that all public speaking of real merit was characterized by nervousness. Speakers often experience this same feeling even when they are talking over the radio. “Microphone fright”, it is called. When Charlie Chaplin went “on the air”, he had his speech all written out. Surely he was used to audiences. He toured America back in 1912 with a vaudeville sketch entitled “A Night in a Music Hall”. Before that he was on the legitimate stage in England. Yet, when he went into the padded room and faced the microphone, he had a feeling in the stomach not unlike the sensation one gets when he crosses the Atlantic during a stormy February. 5
Develop Self-Confidence, Improve Public Speaking
James Kirkwood, a famous motion picture actor and director, had a similar experience. He used to be a star on the speaking stage; but when he came out of the sending room after addressing the invisible audience, he was mopping perspiration from his brow. “An opening night on Broadway,” he confessed, “is nothing in comparison to that.” Some men, no matter how often they speak, always experience this self-consciousness just before they commence; but in a few seconds after they have got on their feet, it disappears. Even Lincoln felt shy for the few opening moments. In a few moments he gained composure and warmth and earnestness, and his real speech began. Your experience may be similar to his. In order to get the most out of this training, and to get it with rapidity and dispatch, four things are essential:
FIRST START WITH A STRONG AND PERSISTENT DESIRE This is of far more importance than you probably realize. If your instructor could look into your mind and heart now and ascertain the depth of your desires, he could foretell, almost with certainty, the swiftness of the progress you will make. If your desire is pale and flabby, your achievements will also take on that hue and consistency. But, if you go after this subject with persistence, and with the energy of a bulldog after a cat, nothing underneath the Milky Way will defeat you. Therefore, arouse your enthusiasm for this study. Enumerate its benefits. Think of what additional self-confidence and the ability to talk more convincingly in business will mean to you. Think of what it may mean to you socially; of the friends it will bring, of the increase of your personal influence, of the leadership it will give you. And it will give you leadership more rapidly than almost any other activity you can think of or imagine. It is an attainment that almost every person of education longs 6
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for. After Andrew Carnegie’s death there was found, among his papers, a plan for his life drawn up when he was thirty-three years of age. He then felt that in two more years he could so arrange his business as to have an annual income of fifty thousand dollars; so he proposed to retire at thirty-five, go to Oxford and get a thorough education, and “pay special attention to speaking in public.” Think of the glow of satisfaction and pleasure that will accrue from the exercise of this new power. The author has travelled round over no small part of this terrestrial ball; and has had many and varied experiences; but for downright, and lasting inward satisfaction, he knows of few things that will compare to standing before an audience and making men think your thoughts after you. It will give you a sense of strength, a feeling of power. It will appeal to your pride of personal accomplishment. It will set you off from and raise you above your fellowmen. There is magic in it and a never-to-be-forgotten thrill. “Two minutes before I begin,” a speaker confessed, “I would rather be whipped than start; but two minutes before I finish, I would rather be shot than stop.” In every course, some men grow faint-hearted and fall by the wayside; so you should keep thinking of what this course will mean to you until your desire is white hot. You should start this programme with an enthusiasm that will carry you through every session, triumphant to the end. Tell your friends that you have joined this course. Set aside one certain night of the week for the reading of these lessons and the preparation of your talks. In short, make it as easy as possible to go ahead. Make it as difficult as possible to retreat. When Julius Caesar sailed over the channel from Gaul and landed with his legions on what is now England, what did he do to insure the success of his arms? A very clever thing: he halted his soldiers on the chalk cliffs of Dover, and, looking down over the waves two hundred feet below, they saw red tongues of fire consume every ship in which they had crossed. In the enemy’s country, with the last link with the Continent gone, the last means of retreating burned, there was but one thing left for them to do: to advance, to conquer. That is precisely what they did. 7