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Adobe PhotoDeluxe Business Edition Reviewer’s Guide Flipbook PDF
Adobe PhotoDeluxe Business Edition Reviewer’s Guide Overview With new businesses popping almost up daily, it has become
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Adobe PhotoDeluxe Business Edition Reviewer’s Guide Overview With new businesses popping almost up daily, it has become increasingly important for small businesses to market themselves. But for most small businesses there arent enough employee resources to dedicate to learning professional-level software programs and there isnt enough money to hire an outside designer. Enter Adobe PhotoDeluxe Business Editionthe first photo-editing sales and marketing software solution created specifically with the small business customer in mind. PhotoDeluxe Business Edition is an all-in-one software package that comes with hundreds of sample photos, clip art, professionally-designed templates, special effects and projects. It is an off-the-shelf software package designed for a small business customer that wants to use photos to create high-quality sales and marketing materials but spend very little time doing so. PhotoDeluxe Business Edition is designed to grow with customer needs. Its two modes of working, Guided Activity or Advanced, provide step-by-step guidance without trapping the user into a wizard style workflow. In addition to this flexible workflow, PhotoDeluxe Business Edition takes advantage of Adobe Connectablesa feature unique to Adobe softwarewhich uses the Web to regularly deliver PhotoDeluxe Business Edition customers new projects, templates, plug-ins and visual content. A flexible and dynamic program, PhotoDeluxe Business Edition has more-than enough variety to help small businesses put on their own unique face to the world.
Try It Yourself! Project one: Use a Guided Activity to create a business card
Get & Fix photo Add a Special Effect Touch up photo Add photo to a professionally-designed business card template Save and print the finished business card
Project two: Create and prepare a graphic for the Web
Stitch together photos to form a Panorama Step through the Web Page Guided Activity
Adobe Connectables: Access new projects and content via the Web
Paint Your House Guided Activity
Advanced section: Take photos a step further in the Advanced section
Create a direct mail card from scratch
For this activity we will use a sample photo.
Project One: Use Guided Activities to create a business card Step one: Get & Fix photo 1. Launch PhotoDeluxe Business Edition The six main buttons on the left are designed to make it easy for the user to navigate through the programs rich functionality. 2. Click the Get & Fix Photo Button > Get Photo PhotoDeluxe Business Edition makes it easy to bring photos into the computer from a large number of sources. Pull them from personalized Easy Photo thumbnail galleries, from a file, or acquire them from a scanner or digital camera.
Thumbnail views make it easy to find just the right find photos.
3. Click the Sample Photos button PhotoDeluxe Business Edition includes hundreds of high-quality sample photos and clip art on its CD-ROM. The photos are arranged in a convenient thumbnail-view browser so users can quickly find just the type of photos theyre looking for. 4. Click the WebArt tab Drag the photo Clouds1 into the window. 5. Click the Touch Up tab> Extensis Intellifix button
Scanning: The scanning Guided Activity autoExtensis Intellifix optimizes the brightness/contrast mates the scanning process. Simply step through and colors in a photo. the Guided Activitywhen the Scan button is clicked, the photo appears. PhotoDeluxe Business 6. Click the Size/Orientation button Edition will choose the optimal settings based on how the user follows the Guided Activity there is Step through the Guided Activity to the Trim tab. no need to put in any scanner settings. However, Using the Trim button, select about 2/3 of the this doesnt mean settings cant be customized. photo, starting from the top of the photo, just after For the user who wants more control over the the big cloud on the left. In the next tab, Photo scanning process, there is a Custom Mode where Size, change the width to 4 inches. settings can manually be entered. Digital Camera: Use the Digital Camera button from the Get Photo Panel to display thumbnails of all the photos stored in the digital camera. The thumbnail view makes easy to download select photos from a digital camera.
The Size/Orientation Guided Activity is designed to make it simple to resize or change the orientation of a photo, and is especially useful when a photo has bad composition. 7. Click on Get Photo> My Photos Click on the cloud photo and drag it into the My Photos window. When prompted, save the photo in a directory of your choice. Close the Cloud photo.
Step two: Add a special effect Special Effects can be used to add a professional flair to a photo. PhotoDeluxe Business Edition comes with more than 40 special effects that can be accessed from the Guided Activities or the menus in Advanced.
The SmartSelect tool simplifies the tricky task of selecting specific parts of a photo. SmartSelect intelligently tracks and snaps to specific photo elements based on color differences from surrounding areas.
1. Get Photo> Sample Photos Click on the Travel tab and scroll down to the photo named HarbTown. Double-click on the photo to open it. 2. Click on the Special Effects button> Collage tab 3. Click the Change Background button The Change Background Guided Activity simplifies the sometimes complex task of selecting out part of a photo and adding it to a new background. In this example, well use the cloud photo from the previous activity to add a more dramatic look to the sky of the HarbTown photo. 4. In step one, use the Smart Select tool to select everything but the clouds in the sky To use the Smart Select tool: Click once to place the starting point at the left edge of the photo on the roof. Without holding down the mouse, drag the cursor and follow the edge of the roof. Keep going around the ship masts, just following the edge. There is no need to be precisethe tool snaps to the edges as they are traced. Click the mouse to set hard points to help the tool direct the selection. The mouse can also be used to back up, or moved over a point to delete it (after positioning the mouse, hit delete). Keep dragging until all but the clouds in the sky have been selected. Return to the starting point and when the cursor turns into an OK, double-click to make the selection.
Use the Change Background Guided Activity to add a dramatic effect to a photo.
5. Click the Delete Background button 6. In step two, drag the clouds photo into the window from My Photos 7. In step three, move and resize the HarbTown image so that it takes up the whole bottom part of the image
Step three: Touch up photo PhotoDeluxe Business Editions flexible design makes it simple to move back and forth between photoediting tasks. Even though a special effect has been added, it is easy to go back to the Touch Up section to do some more fine-tuning. The following activity will step through adjusting the color of the combined photo. 1. With the HarbTown image still open, click Get & Fix Photo> Touch Up> Fix Color 2. Click on the Variations button> More Red The Variations button shows previews of how the photo will look after more of a specific color is added, making it easy to adjust colors. For example, by clicking on the More Red option, you can create a warmer tone to the photo.
Step four: Add photo to a professionallydesigned business card template
Step five: Save and print the finished business card
Adobe PhotoDeluxe Business Edition provides hundreds of business templates for creating compelling marketing materials and business documents with photos. These professionally-designed templates take advantage of advanced Adobe technology to deliver crisp, clear text and artwork in print.
PhotoDeluxe Business Edition includes many options for sending and printing photo projectsincluding support for Avery paper stock.
1. Click on the Projects button Under Projects there are six main categories, reflecting the types of projects the small business/ home office customers told Adobe they want to create. Flip through the six buttons to see the variety of projects PhotoDeluxe Business Edition offers its customers. Notice the broad range of activities from preparing photos for presentations, to placing them in promotional materials like direct mail cards and flyers.
PhotoDeluxe Business Edition comes with a variety of professionally-designed templates for business cards, direct mail cards, letterhead and more!
2. Click the Cards tab> Business Cards 3. Click on the first step and save a copy in the Hold Photo area when prompted
1. Click on the Send & Save button> To Disk. Click on the Save button and save your business card
Hold photo provides a temporary storage area for quick access to photos under construction.
The To Disk tab is where photos can be saved or exported to file formats like JPEG or PDF. Under the To Application and Email/Web tabs, step through Guided Activities to save photos in appropriate formats for e-mail, the Web, or to be used in other applications such as Adobe PageMill, Microsoft Word or PowerPoint.
4. Click on the Choose Card button This brings up galleries with thumbnail pictures of the templates available for the current activity. 5. Scroll down to Buscrd19 and double-click on it Notice the prompt in the template that says Photo. When the photo is dragged into the template, PhotoDeluxe Business Edition automatically resizes it to fit this Photo area in the template. 6. Drag in the photo being stored in Hold Photo Note that the photo is now an object within the template. Click on it at any time to resize, move or rotate it, simply by grabbing the handles.
2. Click on the To Printer tab> Multiple on a Page The first step gives the user the option of choosing a specific paper type. PhotoDeluxe Business Edition makes it easy to choose the best paper for the project, by defaulting to the Avery stock best suited for the document. To choose a different paper type, click on Choose Type and select the paper from the list of Avery or other papers.
If printing to Avery paper, the business cards will print to the specification for the paper shown in step one. If printing to plain, non-perforated paper, choose the number of business cards to print by selecting from the Copies Across and Copies Down menus.
Project Two: Create and prepare a graphic for the Web In this project, create a great-looking Web banner in a few easy steps.
Step one: Stitch together photos to form a Panorama 1. Click on Special Effects button> Collage> Panorama
Once you click on the Stitch button, the software looks for similar edges in the photo and stitches them together into one panorama. The Panorama Guided Activity is limited to three photos to help familiarize the user with this type of activity. For users who want to create 360 degree panoramas, PhotoDeluxe Business Edition comes with a fully unlockable version of the plug-in. To unlock, users simply follow the instructions included on the PhotoDeluxe Business Edition CD-ROM. 5. Click on the Projects button> Web. Click on the Banners button When prompted, save the Panorama photo to Hold Photo. 6. Click on Choose Banner and choose Webanh22 Drag the Panorama photo from Hold Photo into the banner template and resize or move it if necessary.
Because PhotoDeluxe Business Edition supports Photoshop plug-ins, it can easily add new features to address changing customer needs. For example, 7. Click on text and change the name of the company this project uses a Panorama stitching plug-in from WOOD TOOLS to STONE FACE. Then developed by a company called Infinite Pictures change the W to an S (added based on findings from Adobes real estate market research). Change the point size, colors and fonts. Once the banner looks the way that you want, its time to 2. Choose Horizontal in the Layout step prepare it for a web page. 3. In the Add step> Sample photos> Travel. Scroll and open, one at a time, Panorama1, Panorama2 and Panorama3. Make sure to open them in order so the application knows how to stitch the photos together. Skip the Scale and Match steps. These are optional steps to further match the scale, brightness, contrast and colors of the photos (since these are sample photos, they already match). 4. Click the Stitch button. OK the preview and click through to the Done tab
Use the text tool to customize templates with different fonts, colors and sizes.
Step two: Step through the Web page Guided Activity 1. Click on the Send & Save button> Email/Web> Web Page The Send & Save area has options for preparing photos for Email/Web, or sending the document to other applications like Adobe PageMill. The Web Page Guided Activities prepare photos for use on a Web page. 2. Finish stepping through the Guided Activity
Paint Your House Guided Activity 1. Click on the Projects button> Business 2. Click on Business Guides This section uses Connectables to provide Guided Activities specifically designed for vertical markets, such as real estate agents, travel agents and consultants. Through Adobes research, these types of businesses were shown to use (or want to use) photos in marketing materials like flyers and presentations. 3. Click on the Real Estate button
Adobe Connectables Adobe Connectables provides customers with new, downloadable information and Guided Activities on a regular basis via the Web. Connectables are new Guided Activities, content (such as clip art, stock photos and templates) and useful information updated and downloadable monthly. Connectables are offered in two places: Under Business Guides, where projects are specifically designed for vertical markets like Real Estate and Travel; and under the Internet button where there are general Connectables and links to Adobe Web sites for product information, updates and technical support information. Under Business Guides there is a Retrieve button which, although transparent to the user, sends the application to a special, protected area on Adobes Web site. The application then brings back new Guided Activities and content from this Web site area and updates the users current Business Guides (which will initially include Real Estate, Travel and Consultants). Retrieve can also potentially add new buttons to the Business Guide to address new vertical markets. To try this activity, you will not need an Internet connection since we will work with the vertical market activities included on the CD-ROM.
Through market research, Adobe found Real Estate agents currently use a lot of film-based photos. The current workflow is to take photos with a regular 35mm camera, drop off the film, have it developed, then scan the photos or paste them on house flyers. Under the Real Estate button, there are Guided Activities specifically designed to make it easier for Real Estate agents create things like house flyers, or to tweak a houses appearance before showing it to a prospective client. 4. Go to the File menu> Special> Get Sample Photo. From the Travel tab open the photo Phouse. Click on the Paint Your House button This Guided Activity is great for showing a prospective buyer what an old house would look like if freshly painted, or what a new house might look like if painted a different color. 5. Click on the Color Wand button. Click on the house paint and keep clicking on different areas of the paint until enough of the paint is selected (Beta bug alert: If the selection does not grow as you click on the paint on the house, bring up the Selection palette from the View menu. With the Color Wand tool selected from the menu, click on the Color Wand icon with the plug sign and continue clicking on the house paint.)
6. Click on the layer button and make a new layer with 30% opacity 7. Click on selection fill and choose a color to paint the house. A light yellow-orange works well. Once the house has been painted, use the touch up tools for additional refinements. To take this project one step further, use the finished photo in one of the many House Sheet templates under the Real Estate tab.
Try the Advanced Section Guided Activities are a good place to start for training and design ideas. Once users have become more comfortable with the photo-editing process and want to create projects on their own, the Advanced section is a great place to freely experiment with tools and take advantage of PhotoDeluxe Business Editions rich feature set.
Create a direct mail card from scratch 1. With the Phouse photo still open, click on the Advanced button In the Advanced section, there are no Guided Activities. The tools can be used freely to create projects from scratch. In this case, lets use the house photo to create a direct mail card. 2. Click on the Size tab and choose Canvas Size. Put in 4 for Width and 6 for Height 3. From the Zoom menu in the photos document window, choose 50% Resize the document window by dragging from the lower right-hand corner so that it just surrounds the canvas. Move the document window to the left of the PhotoDeluxe Business work area.
With PhotoDeluxe Business Edition, its easy to market your business!
4. Click on the house photo and move it so that the top left-hand of the photo is in the top left-hand corner of the canvas area. Resize it by dragging the bottom right handle until the house covers the width of the canvas area 5. From the File menu> Open Special> Sample photos. Open the Cacti photo from the Travel tab Close the Sample photos window. 6. Click on Photo Size and type in 4 for the width of the Cacti photo> OK Resize the Cacti document window and move it so that it is lined up next to the house photo. 7. With the cacti photo active, click on the Tools tab> Clone The Clone tool, one of the most popular editing tools from Photoshop, lets you easily duplicate any part of a photo to cover or to add elements to a photo. The pink target, which appears in the middle of your picture, represents the sampling point, that is, the part of the photo that will be duplicated when you begin cloning.
8. Move the Clone tools sampling point to the bottom left of the cacti photo. Choose brush size 65 9. Click on the house photo. Go to the View menu> Show rulers 10. Move the cursor to the left edge of the house photo so that the ruler marker is on 4 on the left ruler and 0 on the top ruler 11. Mouse down and clone the cacti so that they just touch the bottom of the house photo. Continue down to cover the bottom of the canvas area below the house
15. Go to the View menu> Show Layers 16. In the layers palette, double-click on layer 0 and change the opacity to 40% 17. Click on the T (text tool) in the document window. Type in Open House! in 36pt Ariel. Click on color and choose a dark green. Position the text in the middle of the card where the opacity is lighter. 18. Click on the text tool again and type:
12. Close the cacti photo
Friday, March 13 503 No Road Anytown, Anywhere
13. From the Select menu, choose Selection Tools> Rectangle
Choose a dark green, 24pt Ariel type, centered. Position the text under the Open House!.
14. Select from the top of the photo down to about 3.5. Choose Edit Copy> Edit Paste
Were now done creating a direct mail card from scratch. Click on the Send & Save button to print from the To Printer tab and try another Project!
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