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AdWords Assessment Flipbook PDF
AdWords Assessment Test - Passed with 85% marks.
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ADWORDS ASSESSMENT (/home/show_enrollment/857847)
SUBMITTED BY: SIVAKUMAR PICHAI COMPLETED: TODAY 12:29 PM
ASSESSMENT PASSED
85%
Questions Correct: 23/27 Points: 23/27
CATEGORY RESULTS A USE DATA TO IMPROVE CAMPAIGN RESULTS
Points: 3/3 B ALIGN YOUR BUDGET WITH YOUR GOALS
Points: 1/1 C DETERMINE A GOOD BIDDING STRATEGY
Points: 1/3 D WIN PROMINENT AD PLACEMENTS
Points: 5/5 E HELP CUSTOMERS FIND YOU
Points: 1/2
F REACH CUSTOMERS WITH TARGETING
Points: 3/3 G ORGANIZE YOUR CAMPAIGN FOR SUCCESS
Points: 2/2 H CHOOSE THE BEST CAMPAIGN TYPES
Points: 2/2 I ENHANCE YOUR ADS WITH EXTENSIONS
Points: 2/2 J CHOOSE WHERE CUSTOMERS SEE YOUR ADS
Points: 2/3 K LEARN THE BASICS OF ADWORDS
Points: 1/1
RECOMMENDATIONS
Based on your performance in this assessment the following activities are recommended for you. E
Help customers find you File Choose the keywords that connect customers to what you offer
C
Determine a good bidding strategy File Win the bids that serve your business goals
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YOUR ANSWERS
1. What does a high Quality Score indicate?
D
Your ad and landing page are relevant and useful to a viewer.
Your bid is high enough to have your ad displayed.
You have been an AdWords user for a long time.
Your ad relevance and landing page are below average.
2. An advertiser wants to display a text ad that includes extra details like the
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+1
+1
business's location and phone number. Which ad format should the advertiser use?
K
Video ads Ads with extensions
Shopping ads
Image ads
3. An advertiser wants to know the minimum amount of money that she must
spend on an AdWords campaign. What should you tell her?
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There is no minimum
$100.00
$2
$5
4. Which targeting option should an advertiser use when trying to reach 2530
F
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year old males?
Demographic targeting
Interest category targeting
Contextual targeting
Keyword targeting
5. Sally's Spice Store sells a variety of spices and healthy cooking ingredients.
F
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Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and homecooking?
Interest category targeting Topic targeting
Location targeting
Placement targeting
6. How are manual extensions different from automatic extensions?
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+1
Manual extensions require you to fill out additional information. Automatic extensions do not.
There is only one type of manual extension but many types of automatic extensions
Manual extensions cost more than automatic extensions
Automatic extensions require setup. Manual extensions do not.
7. Why would an advertiser use sitelinks?
I
To let customers click a button to call the business
To showcase customer reviews with highquality survey data
To show a link that sends people to the app store or starts downloading an
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app
F
To give customers quick access to multiple pages of an advertiser's website
8. An advertiser wants to target people on the Search Network who have
previously visited their website. What should they do?
+1
They should use location targeting
They should use device targeting
They should use placement targeting
They should create remarketing lists for search ads
9. How are negative keywords different from other keywords?
E
They can increase your costs. They prevent your ad from showing for search terms that you don't want.
They make your ad appear for search terms that you don't want.
They can only be used for ads on the Display Network.
10. How are rich media ads different from other ad formats?
J
They are displayed on the Search Network
They are a type of text ad
They are static image ads
+1
They are ads with animation or other types of motion
11. What bidding strategy should Tracy, a pizzeria owner, use to get more
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+1
+0 / 1
people to call her business?
Costperthousand viewable impressions (vCPM)
Costperacquisition (CPA)
Costperview (CPV)
Costperclick (CPC)
The correct answer was Costperacquisition (CPA) .
12. Which delivery type shows your ads at an even pace throughout the day?
B
Accelerated delivery Standard delivery
Delayed delivery
Optimized delivery
13. What is the Google Network?
J
The term that embodies all of the places where your AdWords ad can appear.
+1
A network of partner websites that will show your AdWords ad. A network of hardware devices, including chromebooks and android phones
+0 / 1
A network of hardware devices, including chromebooks and android phones
where your AdWords ad can appear.
The collective term for Google's professional support staff that can answer your AdWords questions 24/7.
The correct answer was The term that embodies all of the places where your AdWords ad can appear..
14. How much are you charged for a click on your AdWords ad?
D
+1
You're charged $0.01 for every click. You're charged only the minimum amount needed to maintain your ad's
position.
You're charged the full amount you bid.
You're charged 10 cents more than the next highest bid.
15. What value is used to determine whether your ad will show on a page and,
D
+1
if so, the ad's position?
Quality Score
Quality Factor
Ad Rank
Ad Score
16. Which two metrics help show you how many people found your ad
A
+1
compelling enough to actually click on it and visit your website? (Choose 2) Search terms
Clicks
Clickthrough rate (CTR) Impressions
17. If you bid $2 for a click and the next highest bid is $1.25, how much will you
D
+1
pay?
$1
$1.24
$1.26
D
$2
18. In addition to how much the advertiser will pay, which two factors are
decided by the AdWords auction? (Choose 2).
+1
Whether or not the ad actually shows
The ad's position on the page
How quickly your landing page will load once a user clicks on the ad
The design of the ad, including font and color +1
19. How should an advertiser with stores in both India and Germany set up an
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AdWords account to target users in these different locations?"
Create two separate accounts, one for each of these locations. Create two separate campaigns, each targeting one of these locations.
Create two separate ad groups, each targeting one of these locations.
None of the above. AdWords can't target users in specific locations.
20. What is a free tool that offers keyword ideas and suggestions for Display
E
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Network targeting methods?
Keyword Planner
Display Planner
Negative keywords
Keyword lists
The correct answer was Display Planner.
21. Maria noticed last month that her ad often showed up beside a competitor's
A
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ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. "
Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
Use the Search terms report to see the terms people were searching for when her ad was shown.
Track the clicks and clickthrough rate (CTR) of her ad campaign.
22. Susan's Sporting Goods sells a variety of sports equipment and clothing.
G
How should Susan set up her AdWords account?
Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
Create an account for each product Susan's Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
Create one account for Susan's Sporting Goods. Create two campaigns: one
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Create one account for Susan's Sporting Goods. Create two campaigns: one
for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
Create one account for Susan's sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
23. Which campaign type would an advertiser use to target users searching on
H
+1
Google.com?
Search Network with Display Select campaign
Display Network only campaign
Search Network only campaign
Video campaign
24. What report can help you identify opportunities to improve your keywords
A
+1
and ads?
Paid & organic report
Auction insights report Search terms report
Time segmentation report
25. Which campaign type would an advertiser use to target users who are
H
+1
searching on Google and browsing the web? Search Network with Display Select campaign
Display Network only campaign
Search Network only campaign
Video campaign
26. Which two bidding strategies can boost brand awareness and recognition?
C
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(Choose 2)
Costperclick (CPC)
Costperthousand viewable impressions (vCPM)
Costperview (CPV)
Costperacquisition (CPA)
The correct answer was Costperthousand viewable impressions (vCPM) , Costperview (CPV).
27. What bidding strategy should you use to maximize the number of visitors to
C
your website?
Costperclick (CPC)
Costperthousand viewable impressions (vCPM)
Costperacquisition (CPA)
Costperview (CPV)
+1