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THE BABIES R US LOGO The music underneath is a dreamy but ... Flipbook PDF
Car Seats—BUMPY ROAD--1 of 3 THE BABIES R US LOGO The music underneath is a dreamy but upbeat vibraphone piece. The musi
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Car Seats—BUMPY ROAD--1 of 3
THE BABIES R US LOGO The music underneath is a dreamy but upbeat vibraphone piece. The music continues throughout. EXT. SUBURBAN STREET—DAY We are close on traffic, as car after car, dips into a pothole and shudders by. NARRATOR (VO) (a sagely female voice) Life is bumpy. Roads are bumpier. And it is not just the big bumps that you have to think about. Babies R Us knows that. DISSOLVE to Five infant car seats are arranged in a circle on the front lawn of home in a lovely suburban neighborhood. We track along them, one after another. NARRATOR (VO) We think about all of the little jostles and bumps, and have a few observations we would like to share with you about these terrific infant car seats. We zoom in on the Samba model of the Graco Infant SafeSeat. NARRATOR (VO) For the bumps, the Graco Infant SafeSeat is fitted with GracoPedic luxury foam, and keeps your child secure with the Patent-Pending 5Point Harness system. It has a rotating canopy and removable infant head support.
Car Seats—BUMPY ROAD--2 of 3
DISSOLVE to CU of BABY being carried in Evenflo’s Discovery Infant Seat. A mother’s arm twists and turns so that we get a good view of the Z handle in use. NARRATOR (VO) As for twists and turns, Evenflo’s Discovery Infant Seat offers its own twist with the patented Carry Right Z shaped handle— the most ergonomic handle on the market. We pull back to reveal that the seat is about to be installed in the back of a car. NARRATOR (VO) The Stay-in-car base means easy installation and transporting. Getting your infant to and from the car becomes very simple. DISSOLVE to a CU of the Primo Viaggio Infant Car Seat with a baby tucked securely in it. NARRATOR (VO) For extra protection, think about the Primo Viaggio Infant Car Seat. Its sideimpact protection includes an extra pad for the seat with heavily padded wings to surround and protect Baby's head.
DISSOLVE to a mother attaching a Unity Blue Britax Companion Infant Car Seat to a rear seat.
Car Seats—BUMPY ROAD--3 of 3
NARRATOR (VO) The Britax Companion Infant Car Seat is another seat that has enhanced side impact safety. It also has an anti-rebound bar. All of these car seats are LATCH compatible, so they work well with new car safety features. If you have an older car, however,… We zoom in on the KeyFit Infant Car Seat & Base. Dad’s hands flip over the base to reveal the underbelly. NARRATOR (VO) The KeyFit Infant Car Seat & Base, while also LATCH compatible, has wide belt routing loops with a built in belt locking system for cars that don't have LATCH. It also features spring loaded leveling to make the infant car seat installation process easy. We are once again looking at the ring of seats on the lawn.
NARRATOR (VO) All of these infant car seats are terrific, but we wanted you to know a few of the subtle differences, because Life is bumpy, and you need to limit your worries to as few things as possible, which is why Babies R Us has spent so much time worrying for you.