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Instagram: All You Need To Know Flipbook PDF
Learn about how Instagram, the most popular apps in the world begins.
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Instagram All You Need To Know
Written By: Shaf | Balqis | Aina | Zati
Instagram: All You Need To Know
TABLE OF CONTENT
Acknowledgement……………………………………….3 Introduction.......................................................................4 Behind The Scenes…………………………………………....6 Men Behind Instagram………………………………………11 Users…………………………………………………...…….12
Instagram in Business......................................................13 Benefits............................................................................15 User’s Guide....................................................................16 Conclusion.......................................................................20 The Complete Summary of History of Instagram……….…21
References.......................................................................22
Instagram: All You Need To Know
ACKNOWLEDGEMENT
First of all we want to thank Mr. Al Bakri Mohammad for guiding us during the making of this assignment. Without his lessons, we wouldn’t be able to create or to accomplish this assignment as stated. Secondly, we would love to say thank you to all fellow classmates who give us supports, lessons and guide in order to make sure this project can be send right on time, without any problems or issues.
Instagram: All You Need To Know
INTRODUCTION
From the very beginning, Instagram was set to be a success story. In fact, it had 1 million users just 2 months after its launch and it kept on growing ever since. Instagram knew how to continually improve itself adding new features and new photo effects. After becoming available on Android phones and very recently adding direct messaging, Instagram may have made a place for itself that will last for many years to come.
Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras. Users can also apply digital filters to their images. The maximum duration for Instagram videos is 15 seconds.
Instagram: All You Need To Know
Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010. The service rapidly gained popularity, with over 100 million active users as of April 2012 and over 300 million as of December 2014. Instagram is distributed through the Apple App Store, Google Play, and Windows Phone Store. Support for the app is available for iPhone, iPad, iPod Touch, and Android handsets, while third-party Instagram apps are available for Blackberry 10 and Nokia-Symbian Devices. The service was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. In 2013, Instagram grew by 23%, while Facebook, as the parent company, only grew by 3%.
Instagram: All You Need To Know
Behind The Scenes Instagram began development in San Francisco, United States (U.S.), when Systrom and Brazilian Krieger chose to focus their multi-featured HTML5 check-in project, Burbn, on mobile photography. The name "Instagram" is a portmanteau of "instant camera" and "telegram". On March 5, 2010, Systrom closed a US$500,000 seed funding round with Baseline Ventures and Andreessen Horowitz while working on Burbn. Josh Riedel then joined the company as Community Manager. Shayne Sweeney joined in November 2010 as an engineer and Jessica Zollman was hired as a Community Evangelist in August 2011. In January 2011, Instagram added hashtags to help users discover both photographs and each other. Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo," to make photographs stand out and to attract like-minded Instagram users. In September, version 2.0 went live in the App Store (iOS) and included new and live filters, instant tilt–shift, high resolution photographs, optional borders, one click rotation, and an updated icon. On February 2, 2011, an announcement revealed that Instagram had raised US$7 million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D'Angelo. The deal valued Instagram at around $25 million. On April 3, 2012, Instagram was released for Android phones running the 2.2 Froyo version of the OS, and it was downloaded more than one million times in less than one day. That same week, Instagram raised US$50 million from venture capitalists for a share of the company; the process valued Instagram at US$500 million. Over the next three months, Instagram was rated more than one million times on Google Play and was the fifth app to ever reach one million ratings on Google Play—as of April 2013, it had been rated nearly four million times.
Instagram: All You Need To Know
As part of its second largest acquisition deal to date, Facebook made an offer to purchase Instagram, along with its 13 employees, for approximately US$1 billion in cash and stock in April 2012, with a plan to keep the company independently managed. Britain's Office of Fair Trading approved the deal on August 14, 2012, and on August 22, 2012, the Federal Trade Commission in the U.S. closed its investigation, allowing the deal to proceed. On September 6, 2012, the deal between Instagram and Facebook was officially closed. On April 12, 2012, Facebook acquired Instagram for approximately US$1 billion in cash and stock. The deal, which was made just prior to Facebook's scheduled IPO, cost about a quarter of Facebook's cash-on-hand, according to figures documented at the end of 2011. The deal was for a company characterized as having "lots of buzz but no business model", and the price was contrasted with the US$35 million Yahoo! paid for Flickr in 2005, a website that has since become among the 50 most popular in the world. Mark Zuckerberg noted that Facebook was "committed to building and growing Instagram independently", in contrast to its past practice. According to multiple reports, the deal netted Systrom US$400 million based on his ownership stake in the business. The exact purchase price was US$300 million in cash and 23 million shares of stock.
Instagram: All You Need To Know
On December 17, 2012, Instagram updated its Terms of Service, granting itself the right—starting on January 16, 2013—to sell users' photos to third parties without notification or compensation. The criticism from privacy advocates, consumers, the National Geographic Society, and celebrities like Kim Kardashian prompted Instagram to issue a statement retracting the controversial terms; regardless, the issue resulted in the loss of a portion of Instagram's user-base, as former users switched to other Instagram-like services, such as Pheed, a multi-media social sharing platform launched in November 2012 that gained more new users than any other app in the U.S. the week that Instagram changed its terms of service. Flickr was another service that gained many new users following the announcement—prior to the changes, Yahoo released a new Flickr mobile app for iOS, with built-in vintage filters, to rival Instagram. Instagram subsequently began work on the development of a new language to replace the disputed terms of use. In January 2013, it was confirmed that Instagram has asked for photo identification as a form of verification due to unspecified violations. Following the appointment of Emily White to the position of chief operating officer in March 2013, White stated in September 2013 that the company should be ready to begin selling advertising by September 2014 as a way to generate business from a popular entity that had not yet created profit for its parent company. In September 2013, Instagram reaffirmed its commitment to free and open access to its smart-phone app for users. During an interview with Women's Wear Daily (WWD), White cited "the sophistication of cameras on smartphones as one reason for ushering in the transformative change," and she used her observation of the replacement of large cameras with mobile smartphones during a fashion show as an example. On October 3, 2013, Instagram announced that it would be adding advertising to its platform. On October 22, 2013, during the Nokia World event, held at Abu Dhabi, United Arab Emirates (UAE), Systrom confirmed the impending release of the official Instagram app for the Windows Phone. On November 21, 2013, the official Instagram Beta for Windows Phone was released to Windows Phone 8 to allow Windows Phone users
Instagram: All You Need To Know
faster access to Instagram services; although, at the time of release, the app was still under development. Instagram introduced sponsored post advertising targeting US users in November 2013, and UK users in September 2014. On December 12, 2013, Instagram added Direct; a feature that allows users to send photos to specific people directly from the app. Instagram's primary intention with the Direct feature is to compete against messaging services, including Snapchat.
On March 11, 2014, Instagram released an updated Android app with performance improvements and a flatter interface. The update was primarily intended to reduce the app's file size and resource usage, and it was optimized for and tested on low-end smartphones sold in emerging markets, such as the Samsung Galaxy Y, which was popular in Brazil at the time. The company's Global Head of Business and Brand Development—a new position for Instagram—was announced in mid-August 2014. Facebook's former Regional Director James Quarles was assigned the role, which manages Instagram’s revenue strategy, in
Instagram: All You Need To Know
addition to both the marketing and sales teams. Quarles will report directly to Systrom during a tenure in which he will develop new ―monetization products,‖ as explained by a company representative to the media. Since the app's launch it had used the Foursquare API to provide named location tagging. In early 2014, after being purchased by Facebook, the company was switched to using Facebook Places.
Instagram: All You Need To Know
Men Behind Instagram Kevin Systrom (born December 30, 1983) is an American entrepreneur and software engineer, best known as the co-founder and CEO of Instagram, an online mobile photo, video sharing application and social networking service for iPhone and Android that allow users to apply a filter to a photo and share it on the service or on other social networks like Facebook, Twitter, Tumblr, and Flickr. In 2013, Systrom was listed in the Forbes 30 under 30 lists under the Social/Mobile category. Together with Mike Krieger, Systrom launched Instagram in San Francisco on October 6, 2010. Instagram is one of the fastest growing services of all time, hitting 80M users by July 26, 2012 and it was acquired by Facebook for $1B less than 2 years after its launch. "Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go," Systrom says. As of December 2014, Instagram has over 300 million action users.
Michel "Mike" Krieger (born March 4, 1986) is a Brazilian entrepreneur and software engineer, who is best known as the co-founder of Instagram along with Kevin Systrom. Born in São Paulo, São Paulo, Brazil, Krieger moved to California in 2004 to attend Stanford University. At Stanford, where he studied symbolic systems, he met Kevin Systrom. The two of them cofounded Instagram in 2010. He made the updates for Instagram for the first 3 years it was public.
Instagram: All You Need To Know
Users By December 2010, Instagram had 1 million registered users. In June 2011 Instagram announced it had 5 million users and it passed 10 million in September of the same year. In April 2012, it was announced that over 30 million accounts were set up on Instagram. In December 2014, Instagram co-founder Kevin Systrom announced that Instagram has 300 million users accessing the site per month. Instagram announced that 100 million photographs had been uploaded to its service as of July 2011. This total reached 150 million in August 2011. By May 201258 photographs were being uploaded and a new user was being gained each second. The total number of photographs uploaded had exceeded one billion. There are basic Terms of Use that Instagram users must follow, including an age requirement of 13 years or older, restrictions against posting violent, nude, partially nude, or sexually suggestive photographs and responsibility for one's account and all activity conducted with it. There are also proprietary rights in content on Instagram. Instagram does not claim any ownership rights in the text, files, images, photographs, video, sounds, musical works, works of authorship, applications, or any other materials (collectively, content) that users post on or through the Instagram Services. On February 27, 2013, Instagram announced 100 million active users, only two-anda-half years after the launch of the app. As of September 9, 2013, the company has announced a total of more than 150 million monthly active users. Many celebrities have profiles on Instagram, sharing photos and videos of their personal and professional lives with fans. Some celebrities deleted their accounts in response to Instagram's proposed change to its Terms of Service, which would have allowed the photo-sharing app to sell images to advertisers without compensation to users. Instagram was listed among Time ’s 50 Best Android Applications for 2013.
Instagram: All You Need To Know
INSTAGRAM IN BUSINESS
Instagram is a social network that was launched in October 2010 and acquired by Facebook in April 2012. Members of the Instagram community share photos and videos from a mobile application currently available for iOS and Android Phones. Users can also use the website Instagram.com to view their newsfeed and browse user profiles. Brands are increasingly adding Instagram as a marketing and social engagement platform alongside Facebook, Twitter, Pinterest, Tumblr, Google+, LinkedIn and Foursquare.
The Guide to Instagram for Business The Guide to Instagram for Business is an in-depth tutorial on how Instagram works and how brands (including yours) can integrate it in their social marketing mix to increase
Instagram: All You Need To Know
their online reach and attract new business. In it, you’ll find all the basics on getting started with Instagram, as well as recommendations on advanced campaigns that provide a meaningful experience for your Instagram community. Why should my brand be on Instagram? Instagram is an increasingly important factor in the social media scene, with over 75% of leading brands already present on the platform. As a mobile-first visual sharing network, it is shaping the ways people interact not only with one-another, but also with brands and companies. Instagram was quickly loved by the tech sphere, but soon caught on with pop culture icons who welcomed the opportunity to share a glimpse of their own life with fans. Soon enough, the app reached mainstream popularity. Instagram is now one of the largest social sharing platforms with 200 million active community members as of July 2013. As a result, many conversations are taking place on Instagram every day, and there’s a high chance that some of them mention your brand. Why not join in to shape the way your brand is seen and discussed on Instagram? Why not leverage Instagram to create meaningful interactions with your community and fine-tune your message to improve your brands’ visibility? How much of this guide to Instagram for business should I read? If you are only getting started with Instagram and are unfamiliar with the best practices on this social network in particular, or even on social media in general, we strongly suggest reading this guide from A to Z. If you already have an official account running on Instagram, you may still find value in the last chapters of this guide which explore advanced use cases and campaigns, a great way to fine-tune your Instagram content strategy.
Instagram: All You Need To Know
BENEFITS Instagram is one of the best hits for photo-sharing applications. You can see how this photo-sharing platform just keeps growing, now it almost 90 million users. There are many huge and popular brands on Instagram, but this is the popular app for interactions of small businesses also. Here are the top three benefits of using Instagram for small business marketing: Market your products and services in creative ways. Instagram has lots of advantages and one of them is the way it displays photos. With the given filters and editing options, you can be as much creative as you can. Add your style to your photos. This will increase attention of users to your photo on Instagram. You’ll see how creative these can be and you might just gain the positive comments from users. Plus they can share it even to other social sites by liking it. Post Behind-the-scenes Photos from your Business You can take a shot of almost anything and share it on Instagram. Post behind-thescenes photos. Most of the time, this kind of posts gets comments and interactions from users. You can take them when you’re shooting a video or working on your promotional materials. Let people see what you are doing to provide them with the best offers. Update People on your latest Offers and Promotions. You can timely share photo updates about your business. Just share the latest activities or events that are happening in your business – huge sales (you can take shots of products with great discounts), new collection, Instagram Contests etc. Don’t forget to use popular hashtags like #sale or #contest. It will be easier to find your campaign for users on Instagram. We advise you to visit the most popular brands on Instagram (example, Starbucks). It will give you a better idea on how creative and trendy this app or website can be. Try to find inspiration on popular pages, but do not copy. Try to be special and unique.
Instagram: All You Need To Know
USER’S GUIDE You can download the Instagram apps for free, via AppStore (for iOS), or via Google Play Store (for Android). Follow these simple tips, to use Instagram easily:
Instagram: All You Need To Know
Instagram: All You Need To Know
Instagram: All You Need To Know
Then, share the photos to your followers, on any platforms.
Instagram: All You Need To Know
CONCLUSION
Overall, we can say that Instagram was a great app for just about anything – business, hobbies and socialize, you named it. But, when it first built, of course Instagram was targeting the artists, photographers or armature people who have talents in photographing or graphic designs, and this would be the best platforms to show off that you got the skills. But nowadays, Instagram is more than that. People make business through Instagram, which mean, Instagram is not just about sharing moments, it’s also a great place to find some cash, and even some people be a billionaires by online business, especially through Instagram. So, all that we can conclude is that, Instagram is a very useful, helpful and wonderful app to share every memory, and not to forget, to enhance the business marketing.
Instagram: All You Need To Know
The Complete History of Instagram (2010-2013)
Instagram: All You Need To Know
REFERENCES
Wishpond corp.wishpond.com Instagram Blog blog.instagram.com Totems totems.co WERSM (We Are Social Media) wersm.com
Instagram: All You Need To Know
Instagram: All You Need To Know