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from Travel Counsellors

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Στεϖε Βψρνε CEO

WELCOME TO TRAVEL COUNSELLORS

1,900+ Travel Counsellors globally

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Putting people at the heart of everything we do, we provide entrepreneurs with the tools, technology and support to build ƽSYVMWLMRKXVEZIPFYWMRIWWIWEWTEVXSJEGSQTER]XLEXXVYP]GEVIW

140,000

So whether you’re a travel agency owner with staff, a corporate travel expert or a retail travel professional; whether you’re from a tour operator background, are looking to relaunch after a break in your travel career or indeed, if you have no prior travel I\TIVMIRGI[LEXWSIZIVSYVTVSZIRQSHIPMWƽI\MFPIIRSYKLXS allow you to realise your ambition and start running your own successful travel business.

itineraries booked annually

We’ve proven that whatever your experience, with your commitment and motivation and our continual support and investment in all aspects of your business, with Travel Counsellors, it’s truly a winning partnership.

26 years in the business

8

Winner

HOW IT WORKS...

Why does our franchise model work? A proven, scalable business model Our robust franchise model is built for growth and scale, with at least 15 different operating models giving you the autonomy and scope to run your business your way. It’s your choice to specialise if you want to

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Self-employment with full-scale support

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It’s a combination of your expertise, drive and commitment, together with our continual investment, total support, cutting-edge technology and our global community. 3YVJVERGLMWIQSHIPMWEPVIEH][SVOMRKJSVQSVIXLER

=SYƅPPIRNS]EPPXLIFIRIƼXWSJFIMRKWIPJIQTPS]IHFYX with the security of our Support team – 450 expert colleagues who exist entirely to ensure your business is successful

A fair commission structure You’ll earn money on all the travel services you sell. 8LEXGSQQMWWMSRMWXLIRWTPMX[MXLYW JSV you; 40% to us. For that 40%, we’ll provide 24/7 support and ongoing investment in your business

Uncapped earnings You’ll enjoy full control of your earning potential with no sales targets to reach

Experience-based investment cost A highly competitive, cost-effective way to set up your own travel business, with a tiered cost of entry directly linked to your previous travel sales experience, and including your franchise agreement

Community

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Global Sales Director

Our model is tech-enabled but relationship-based. You’ll be part of an incredible community of 1,900 global Travel Counsellors. A proven model, with the human touch.

Why choose Travel Counsellors? We’re independent – our focus is you Travel Counsellors is the only major travel franchisor in the UK devoted entirely to travel franchising! The provision of (and continuous investment in) a platform and support QSHIPXLEXIREFPIWXVEZIPFYWMRIWWS[RIVWXSƽSYVMWLMWXLIWSPIJSGYWSJSYVFYWMRIWW We don’t have a parent company with disparate travel interests; we don’t effectively compete with you through our own retail shops or online travel. Simply put, we’re not successful until you are

A global business We’re the only UK-based, independent travel franchise model working on a global scale - our Travel Counsellors operate successful businesses in seven different countries around the world

The choice of the travel professional More travel professionals become self-employed business owners with Travel Counsellors than with any other travel franchise. By joining us, you’ll become part of XLI 9/ƅW PEVKIWX GSQQYRMX] SJ XVEMRIH LSQI[SVOMRK XVEZIP GSRWYPXERXW FIRIƼXXMRK from unrivalled peer-to-peer support

Longevity, growth and reputation We’ve enjoyed double-digit growth for the last 18 consecutive years and counting, and have been widely recognised for our unprecedented success by both the travel and the technology/digital sectors

Future-proof %W9/TMSRIIVWSYVƽI\MFPISTIVEXMRKQSHIPWOIITYWVIPIZERXERHEKMPI3YVERRYEPe million investment in tech innovation ensures we stay ahead of the game in an enduring and resilient industry

Reassurance In a company survey, 97% of Travel Counsellors agreed with the statement ‘I love my NSFƅ[LMPI SJGYWXSQIVWWE]XLI][SYPHVIGSQQIRHYW

WHAT TRAVEL PERKS WILL I GET?

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were simply too many ‘Wow!’ moments to mention. We

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really were treated like celebrities!

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speedboat rides and swimming with dolphins. There

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Phenix Sell what’s right for your customer • X]TIWSJƼPXIVIHWIEVGLEFPIEGGSQQSHEXMSR • Flights, attractions, cruises, tours - all in one place

Get the best price • Automated price comparison • Access to thousands of approved, trusted suppliers

T

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• Over 700 direct hotel contracts with major suppliers Our integrated booking platform, Phenix, was

• More than 30 trusted DMC partners around the globe

developed in-house and is constantly evolving, thanks to frequent feedback from our users - our Travel Counsellors. It allows you to create and

One integrated digital platform

send bespoke itineraries to your customers from

• All your transactions in one place

one single source. It’s an easy to use system for everything you’ll need, and it is synced with our customer-facing portal – myTC.com and the

• Booking platform and contacts synced with the myTC online account - customer website and mobile app

mobile myTC app. Increased conversion with my TC app &SXL SYV GYWXSQIVW ERH SYV 8VEZIP 'SYRWIPPSVW

At Travel Counsellors, we are resolutely focused on

Global buying power, local expertise

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• Convenient, bespoke quotes for your customers with our app

how our technology can strengthen relationships

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between travellers, travel bookers and their Travel

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Counsellor. It’s this relentless emphasis on tech

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that saw us shortlisted in the 2018 Travolution

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Awards for Technology Team of the Year, as

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well as being listed as one of the top ten tech

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• Your feedback shapes our technology development

companies in Greater Manchester.

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• New tech updates are released every three weeks.

• Increased booking conversion of 25% using the app

Your feedback counts

WHAT DOES MY INITIAL COST COVER? =SYVMRMXMEPSYXPE]MRGPYHIWIZIV]XLMRK]SYPPRIIHXS WIXYT]SYVXVEZIPFYWMRIWW • Your Travel Counsellors Franchise Agreement • Our Travel Academy Training Course - 32 weeks’ professional training • 10 days’ initial classroom-based learning, including accommodation • Expert training delivered by our experienced team • Ongoing support from your personal Business Coach • Learning and development tools including our innovative e-learning platform, Coach • ATOL bonding and all licensing • 3YVYRMUYI8VEZIP8VYWXXLIFIWXƼRERGMEPGSRWYQIVTVSXIGXMSRMRXLIMRHYWXV] • CLIA (Cruise Lines International Association) membership • Laptop, printer, scanner, phone/broadband installation and all software • Personalised, branded stationery and marketing collateral • Ongoing product and development courses and events

£10,000 + VAT I 32-week training course I 10-day initial training in Manchester

A

t Travel Counsellors, we aim to attract the best talent from a variety of backgrounds to become franchise holders. As the beating heart of our fastgrowing business, they’re people with a passion for caring for customers. If you’ve never worked in the travel industry before, there’s a great deal of knowledge you’ll need to acquire, which requires indepth training. It’s certainly not something that can be achieved in just a week or two. With our Travel Academy, you’ll receive the highest level of training available in the industry over the course of a 32-week training programme. It’s just the start of your ongoing journey, as we support you XS FIGSQMRK E JYPP]ƽIHKIH XVEZIP TVSJIWWMSREP 3YV experienced trainers come from a variety of relevant backgrounds in travel, providing a wealth of expertise across the board. Our Travel Academy programme will teach you everything you need to know about how the travel industry works.

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Before coming to your Travel Academy Induction, you’ll need to complete mandatory self-study in preparation for your week at Venus, our Support Team centre in Manchester - getting a feel for the business, building your web page and doing some relevant reading.

You’ll have access to our award-winning ‘Coach’ e-learning platform. Coach was a recent Lemmy Award winner, in the ‘Best Use of Mobile Learning’ category, and gives you access to over 450 online training programmes. We’ll keep reminding you of the Golden Habits - the collective tasks performed daily by our most successful Travel Counsellors - the secret to their success, in other words!

-RHYGXMSR Your ten-day initial induction at Venus covers all areas of the business, including (but not limited to) Product, Technology, Marketing, Contact Centre and Business Development. You’ll also learn how to use Phenix, our integrated booking platform, as well as studying broader business skills and techniques, such as sales training, asking for referrals, valuing yourself and time management. On day ten of Induction, your business will go live! You’ll then meet the New Franchise Business coaches, [LS[MPPLIPTERHWYTTSVX]SYMR]SYVƼVWXX[S]IEVW

Weeks three to six are dedicated to starting your structured self-study at home. In week seven, you’ll return to our Support Team SƾGI :IRYW JSV JSYV HE]W SJ GPEWWVSSQFEWIH learning to enhance your knowledge of our systems, products and suppliers. The course content is XEMPSVIH XS EHHVIWW ER] WTIGMƼG JSPPS[YT RIIHW arising from your experience in the early weeks of running your Travel Counsellors business. ;IIOW  ERH  EVI JSV WIPJWXYH] EX LSQI Week 14 sees you back at Venus for a further three days of classroom-based learning. Weeks 17-32 consist of tailored, guided self-study modules using the Coach e-learning platform.

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Travel Trade - Joined 2018

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ςιχ Τρυνδλε New Franchise Business Development Manager

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ear - we’re here to support you as an individual, as well as

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your business.

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We run live Skype calls once a week that everyone can

years, everyone is up and running their own businesses

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join, and we also have New Starter TCTV - our in-house

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tools to be in control of that.

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of every month. Travel Counsellors can either join the

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show live and interact, messaging in with their questions,

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comments or feedback, or they can watch it back at a

making that vision a reality. Our goal is that within two

Of course, there’s still support after two years if people need it; it doesn’t stop there. It just transitions across to

time that suits them.

our colleagues in the Established Business Development

We have scheduled coaching calls that are personalised

team. They have additional programmes, such as

to you, where we’ll work through planned support on

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Accelerator and Going for Gold, to help people who are

maximising opportunities. These calls are also an

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ready to take their business to the next level.

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we’d pulled together a crisis team - people with a

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them fed and watered working through the night to

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wide variety of skill sets working together - and kept re-book our overseas customers (and future Monarch XVEZIPPIVW  SRXS EPXIVREXMZI ƽMKLXW 8LMW TVSGIWW [EW helped enormously by the fact that our incredible booking platform, Phenix, knows where every individual customer is in the world at any one time.

The true scale of our global operation comes into sharp focus in times of genuine crisis. The Tsunami of 2004,

All this ensures you’re never alone. We help you to

the Ash Cloud in 2010, terrorist attacks and airline or

communicate with your customers and collectively,

supplier failures; we’ve handled them all. When tragic events or challenging situations hit, there’s always mind-blowing dedication from our committed support colleagues to help you to protect your customers. For example, the swift action we took when Monarch

(YX]3ƾGI8IEQ 3YVLSYV(YX]3ƾGIXIEQTVSZMHII\TIVXEWWMWXERGI 7 days a week, 24 hours a day. They provide peace of mind both in assisting you with any problems you may have beyond the regular working day, as well as providing an unrivalled level of support to your customers when they are travelling overseas. This ranges from simple changes affecting travel, to personal emergencies or full-blown crisis management, when major international events mean that customers need relocating, re-protecting or bringing home urgently.

we’ll do everything within our power to get them swiftly and safely back home should the need ever arise. We can also draw on the support and expertise of our global colleagues, such as our Australian team, to take advantage of the working day in each hemisphere.

Airlines collapsed in 2017 meant that we’d already re-protected the majority of our overseas customers

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through the night before the news of the operator’s

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failure had even broken. Anticipating the announcement,

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WE'RE HERE TO SUPPORT YOU 24/7 Καρεν Μορρισ Operations Director

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Invoices are checked and payments are made.

Our Groups department can assist you with bookings of six rooms or more. This includes negotiating group fares and hotel rates and liaising with third parties. We offer specialist itineraries and fares for all types of groups, from school parties and sports groups to multiple-family holidays and religious groups. We’ll secure bespoke group services and handle changes and amendments to group bookings on your behalf. Equally, SYV1-')WTIGMEPMWXWGERLIPT]SYJYPƼP]SYVIRUYMVMIWJSV conference, meeting and incentive bookings.

Commissions and booking fees are calculated and claimed on your behalf, as well as any refunds due, which are forwarded to you. Credit extensions are negotiated and agreed.

When we say ‘admin’, we’re covering a multitude of specialist support systems that are available for you right across our experienced Support Team colleagues. They exist to make your job easier. Between the different EVIEW XLI]ƅPP XEOI QER] SJ XLI XVEHMXMSREP ƄFEGOSƾGIƅ functions and worries off your shoulders, freeing you up to do what you do best - delivering the highest levels of service and care to your all-important customers.

-8,IPTHIWO Our 90-strong team of IT experts includes a dedicated IT Helpdesk team who are available to support you round the clock, should tech gremlins strike. We’re fully set up to skype, call and screen-share you back into shape, ensuring that your business is always running smoothly.

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Tickets are checked, chased and forwarded on your behalf. BSP reconciliation is done in-house. PNR’s are uploaded to bookings and our IATA experts can help secure complex fares or services on your behalf.

Complaints, should they occur, are managed centrally for you by our dedicated Customer Relations team. They liaise between you and the supplier until the situation is satisfactorily resolved.

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DO I HAVE TO DO MY OWN ADMIN?

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WHAT MARKETING SUPPORT CAN I EXPECT? 8VEZIP'SYRWIPPSVW[LSEVIXEOMRKEHZERXEKISJXLI HMKMXEPQEVOIXMRKXSSPW[ITVSZMHIIRNS] QSVI IRUYMVIWRIEVP] QSVIFSSOMRKWERHE MRGVIEWI MRFSSOMRKZEPYI[LIRYXMPMWMRKSYVIQEMPGEQTEMKRWXS QEVOIXXSXLIMVGYWXSQIVW

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Establishing their businesses in a digital world and embracing technology has proven to be the key to the success of many of our top Travel Counsellors, so we understand just how important it is to help you with all aspects of marketing.

it’s really easy to click and order. Maybe you’ll want a pullup banner with your own personal details on to take to a promotional event? Need branded items for your skiers, gift registry or honeymoon vouchers for your wedding customers? Perhaps you need Christmas cards? Whatever you think up, it’s available from Brand Centre. 'SRXEGX'IRXVI Your Customer Contact Centre is your personal database which allows you to control all of your marketing output.

7SGMEP1IHME Webinars and ongoing training mean you’ll get all the support you need with social media, from the very basics SJƼVWXWIXXMRKYTE*EGIFSSOTEKISV0MROIH-RTVSƼPIXS more targeted, paid-for activity. In 2019, we visited more than 15 different locations around the UK as part of our free ‘TC on Tour’ one-day training workshops. Designed to get Travel Counsellors started with social media, by the end of the sessions, our attendees had uploaded XLIMVƼVWXTSWXWFPSKWERHZPSKWPIEVRMRKXLIWOMPPWERH XIGLRMUYIW XS JIIP GSRƼHIRX MR YWMRK WSGMEP QIHME 8S support this, our marketing team produce regular themed and seasonal social media pins to help you engage with and inspire your customers. You can rely entirely on this content or customise it and use it to complement your own social media output.

Automated marketing – such as ‘thank you for booking’ and ‘welcome home’ messages - will automatically go to all your ‘opted-in’ customers if you want to keep it simple. But you can also segment and split marketing according to customer demographic or individual preferences, to IREFPILMKLP]XEVKIXIHIƾGMIRXERHVIPIZERXQEVOIXMRK of tailored offers and products. (IHMGEXIH&VSGLYVIW We produce around 100,000 copies of high-quality, MRLSYWI FVSGLYVIW IEGL ]IEV ƼPPIH [MXL WXYRRMRK holidays and itineraries to inspire and delight. Brochures are automatically sent out to your customers if they are ‘opted-in’ to that product. For example, if you want them to, your Cruise customers will automatically receive the three stunning Cruise brochures we produce each year,

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featuring all the latest ships and special offers.

As a Travel Counsellor, you’ll have access to our Brand Centre – your dedicated online shop for easy ordering at cost price of all the branded marketing collateral you’ll need. From everyday basics, like letter-headed paper or new business cards, to a wealth of customised collateral,

As well as Cruise, we produce dedicated short and longhaul brochures each year, a Weddings & Honeymoons brochure, and a Spa & Wellness product. Not forgetting our dedicated Lates brochure which lands every May, to encourage those last-minute holiday bookings!

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JSV GYWXSQIV GEVI E VIEP PSZI JSV XVEZIP ERH E JIEVPIWW GERHS EXXMXYHI Our role is to guide you through the decision-making process; we’re an arm

Once the decision to join Travel Counsellors is made, then support and

around your shoulder. Leaving the security

after-care form a vital part of what we do - it’s

of a salaried role to become a self-employed

absolutely not just about getting the right people

business owner is a huge leap to make, and

through the door; our involvement continues.

although collectively we’ve helped hundreds of people to do exactly that, the importance of that decision is something that we never, ever underestimate. We treat everyone as an individual, and we’ll talk to people at a variety of different stages on the road to becoming business owners; from whether they should do it at all, to whether Travel Counsellors is the right company for them. And it really is that way round – we have a unique operating model and

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be right for us. Becoming a Travel Counsellor is a decision that

this point. This person had done the hard part - he’d left full-time salaried employment and EXXIRHIH XVEMRMRK EX SYV 7YTTSVX 8IEQ SƾGI in Manchester, but then, post-induction and back at home, he froze and found himself saying ‘I can’t do it’. Self-doubt in the early stages is something we’ve seen before, and it’s something we certainly know how to help with.

EGPIEVP]HIƼRIHIXLSWERH[ILEZIXSFIVMKLX for the individual, just as much as they need to

There is one new starter whose story illustrates

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