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Krishna Hing Flipbook PDF
Krishna Hing
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O A Legacy of
Quality
Welcome to the world of Krishna Hing, a legacy of almost 100 years. We have built this legacy on the foundation of passion and perfection. We started this journey in the early 1920s. Our quest then and now remains unchanged - procuring and providing the best grade of asafoetida to all our consumers. As a product, Asafoetida inspires us. This herbal
A legacy built with
quality and
passion
wonder boosts health with its innate goodness despite growing only in challenging arid regions. Like our offering, despite the challenging competition all around us, we only reinforce our commitment to providing exceptional quality that enriches our clients and channel partners alike. It was only this quest for perfection that made us one of the first company in the country to launch packaged and branded Hing. As we reach 100 years of establishment, we would like to express our sincere gratitude to our consumers, channel partners and employees. This quest for perfection would not have been possible without active support from each one of you. We assure you; we will continue to delight you with outstanding quality offerings.
Asaf
oetida
Charak Samhita, Bhagavata Purana in India and Sumerian medicinal texts have recorded the importance and usage of Asafoetida in ancient times. Asafoetida (Hing) is also an integral part of the Indian kitchens because of its aroma and medicinal attributes. It is estimated that our country consumes 40% of the global asafoetida production. Countries like Afghanistan, Iran and recently Tajikistan and Uzbekistan have established themselves as important players producing Asafoetida. Our government is making efforts to grow this in the northern parts of the country too.
The medicinal and wonder herb
Asaf
oetida
Charak Samhita, Bhagavata Purana in India and Sumerian medicinal texts have recorded the importance and usage of Asafoetida in ancient times. Asafoetida (Hing) is also an integral part of the Indian kitchens because of its aroma and medicinal attributes. It is estimated that our country consumes 40% of the global asafoetida production. Countries like Afghanistan, Iran and recently Tajikistan and Uzbekistan have established themselves as important players producing Asafoetida. Our government is making efforts to grow this in the northern parts of the country too.
The medicinal and wonder herb
To be a global company with various brands across food spectrums and verticals like spice mixes, blended spices, pure spices, instant mixes, pulses, grains, condiments, sauces and much more.
VISION MISSION To expand our marketing network pan India and be the top most trusted brand when it comes to asafoetida. We are committed to helping people taste and savour high-quality asafoetida at an affordable price.
OU R
5
STAR
P R O C E S S
1
Procuring Raw Material
2
We strive to procure the highest grades of Asafoetida through our trusted channel of farmers who have been farming Asafoetida for generations and are passionate to attain the highest levels of quality each year. We also conduct regular awareness camps with the farmers in Afghanistan and Tajikistan to enable them to increase yield and profitability along with adapting sustainable farming methods.
Cleaning, Grading and Filtering
Cleaning, Grading and Filtering: Asafoetida is a resin
obtained from the roots of the ferula plant, this means it has a natural tendency to contain impurities. At our state of the art facility in Gujarat we clean, purify and grade the resin which is then ready for further manufacturing processes.
3
Manufacturing The filtered Asafoetida resin which is obtained is very strong and concentrated in nature making it unsuitable to be used in cooking at home, This resign is then further diluted using our secret blending formulations and undergoes additional processes like flavour profiling and dehumidification. All of these processes are executed at our advanced facility while being completely untouched by human hands.
Packaging We have invested in a fully automated Integrated Packaging unit which looks after our bottling to sealing and boxing requirements. The packaging is done under hygienic conditions at all the time.
5
Dispatch We have established a robust network across prominent states and cities of Western India. We are slowly expanding this network across Central and other parts of the nation too. Our supply chain network includes Super Stockists, Distributors and Retail Partners. And, with our meticulous logistics platform in place, we ensure our channel partners are always able to fulfill their customers' demands.
4
MULTIPLE OFFERINGS, O KRISHNA 755 HING
KRISHNA SUPER HING
KRISHNA YELLOW POWDER HING
Ingredients: Rice/ Wheat Flour, Edible Gum, Asafoetida & Edible Oil Rice/ Wheat Flour used 65% App. Contains Permitted Natural Color
Ingredients: Wheat Flour, Edible Gum, Asafoetida & Edible Oil Wheat Flour used 55% App.
Ingredients: Rice Flour, Edible Gum, Asafoetida, Edible Oil & Turmeric Rice Flour used 73% App. Contains Permitted Natural Color
Available Packing: 25 g , 50 g, 100 g, 200g, 250 g
Available Packing: 25 g , 50 g, 100 g, 250 g
Available Packing: 250 g, 1 kg
ONE TRUSTED QUALITY KRISHNA SPECIAL HING
SUPER KRISHNA HING DANA
KRISHNA HING RAS KRISHNA 255 HING RAS
Special Tin Pack
Ingredients: Wheat Flour, Edible Gum, Asafoetida & Edible Oil Wheat Flour used 50% App.
Ingredients: Wheat Flour, Edible Gum, Asafoetida & Edible Oil Wheat Flour used 30% App.
Ingredients: Wheat Flour, Edible Gum, Asafoetida & Edible Oil Wheat Flour used 60% App. [255 Hing Ras] Wheat Flour used 50% App. [Hing Ras]
Available Packing: 10 g, 25 g , 50 g, 100 g, 250 g, 500 g
Available Packing: 10 g
Available Packing: 250 g, 500g
STRENGTHENING YOUR TRUST
UR
AN C E M AN
NT
AL
ISO
9001
AGE M E
ITY ASS
Recognized and Certified by:
QU
Expanding
POSSIBILITIES We are marching continuously and transforming trade with exceptional quality of Asafoetida. We are committed to expanding this legacy further. With a rich array of product offerings and expansive geographical presence, we want to lay the foundation of an exceptionally dynamic Group. So, if you aspire to add more thrust to your progress, get in touch with us.
Marketing Network We have established a strong marketing network spreading across Gujarat, Rajasthan and Maharashtra.
Ethical Action, Progressive Trade We believe that food needs to be nutritious and carry a positive vibe with it. Therefore, as an organisation, we have always practised fair trade with all of our channel partners. With our transparent commercial policies and actions, we have been strengthening the long association that we share with our trade partners. By making fair payment to hard-working farmers and delivering exceptional quality asafoetida to customers, we have been making trade more fruitful for all. We also encourage our channel partners to practise sustainability for a better tomorrow.
Expanding Possibilities We are marching continuously and transforming trade globally and internationally. As an organisation, we want to further expand our presence in India. We are also keen to diversifying our product offerings to deliver more value and quality to trade partners and customers. Get in touch with us to know more about our progressive future programme.