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SHORT DESCRIPTION: Developed a brand identity for a line of healthy/nutritional products for in-store retail and e-commerce. SCOPE OF PROJECT: Creation of brand identity for vitamins and various healthy lifestyle products for retail and e-commerce markets. DIRECT CONTRIBUTIONS: Logo design, brand creation, project management, package design, line extensions and Print ready production of files. RATIONALE ON DESIGN SOLUTIONS: Created a clean and informative brand presence that expressed the companies mantra and maintained brand integrity across product line. RESULTS: Achieved retail specialty market presence and e-commerce sales.
PACKAGING: BOXES, BLISTERS, LABELS, POUCHES CLIENT: United Pet Group PROJECT SCOPE: Design/Production of various Packaging lines for Pet Product Manufacturer. Create Line extensions, Build Mockups, Create style guides and maintain brand integrity.
BRANDING & PACKAGING CLIENT: Colgate Palmolive PROJECT SCOPE: Explore new design options for line Extensions of existing and new product variations.
Private Label Brands
Licensed Brands
PACKAGING: Nail Polish, Nail Accessories CLIENT: Pretty Woman NYC PROJECT SCOPE: Create new line extensions for licensned and unlicensed products , private label brands, create and follow style guides as needed.
Logo Design & Packaging Line extensions, Photo shoot management Client: Ready Gourmet Scope: Brand Creation and package design for Ready Gourmet’s Easy Omelets