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MensXP Basics Flipbook PDF
By Kirtisha Samant
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FLIP PDF 94.46MB
INTERNSHIP SUMMARY
BY KIRTISHA SAMANT
FEB-MAY '20
WORK PORTFOLIO
Collection Design
Print Design
Label & Tag Design
contents. Packaging Design
Product Shoot
Look Book Design 02
CASUAL MENSWEAR
Collection Design My responsibility in designing a collection consisted of four different steps. We would work on classic pieces as the brand name represents "BASICS". Our goal here is to make a collection that consists of all the basic pieces from Tshirt-Sweatshirt-Shirts to Trousers. We worked on classic silhouettes & added our own touch by using different fabrics, construction details & colors. I was partially part of the fabric selection and production of the collection.
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Identifying Trends Analize trends keeping in mind the classic & minimal silhouette & signature style of the brand in mind. This includes the list of colors, fabrics and construction details trending in the similar segment.
process.
Referencing taking reference from other brands in the same niche in terms of silhouettes, pricing, fabrics & colors. Sometimes require physically visiting the store or researching through online catalog.
Mood Board Preparing a mood board keepin in mind all the points with reference pictures & Pantone shades including the pictures of silhouettes/designs.
Rendering Final Layout
and
After the designs & colors are approved from the mood board, my job was to render the design in all the approved colors and show a final layout to present to production team.
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SUMMARY : SWEATSHIRT,HOODIE
Print Design
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My role in developing prints for the MensXP Basics Lounge Wear collection was divided into four segments of the process. My idea was to make the prints fun yet not overpowering. These lounge wear sets have boxers with tshirts. T-shirts will be having the accent of the print used on boxers/lounge pants.
Trend Analysis & Inspiration Analyze trends considering the minimal & signature style of the brand. Topics of inspiration were Botanicals, Food & Lifestyle.
process.
Create Mood Boards Created mood boards of three topics including the reference pictures of the aspects which will be included in the prints, the prints were mainly revolving around all the points mentioned in the mood boards.
Prints Development Development of prints with color ways and repeat patterns with variations.
Final Variation & Color Ways Implementing the changes & modifications in the prints given by my team leaders and handing over the files to seniors for production of samples.
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BOTANICALS
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LIFESTYLE
FOOD
mood boards.
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PRINTS
food.
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lifestyle.
PRINTS
botanicals.
PRINTS
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Label & Tag Design Brand Label Size & Fit Label Clothing Tag
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design options.
Packaging Design MensXP packaging design process included different styles of easy packaging for shirts, trousers & t-shirts. The goal was not to exceed the existing packaging production cost. And to make it simple with accent details and easy fastening/closure.
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FOR TSHIRTS & TROUSERS
FOR SHIRTS
FOR SHIRTS
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SUSTAINABLE T-SHIRTS
Organic t-shirts product shoot was planned & executed by me with the help of studio team. The ideation is to use organic, earthy materials as a prop which will also not overpower the product. Keeping the background white makes the color pop and aesthetically pleasing to look at.
Product Shoot
SUSTAINABLE T-SHIRTS
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Lookbook
This look book was created to publish on website & social media and the idea behind this was to offer a day-wise styling guide for 7 days and every day represented one mood which was depicted by the styling and work from home edition with smart lounge wear. All the products mentioned in the looks were under the budget of 2000 rs/product and are from different brands available on the MensXP website.
work from home lookbook.
MENSXP BASICS
MENSXP BASICS
lookbook.
By Kirtisha Samant
FEB '20-MAY 20