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CONTENTS 1.INTRUDUCTION 2.JOURNER 3.KATE TO ARIES 4.STUDIO MOROSS 5.WORKS OF MOROSS 6.CONCLUSION
Aries Moross is a British graphic designer, artist, illustrator and art director and found of free-form alphabets. She was born on April 09th 1986 in London, United Kingdom. Moross was portrayed in Dazed & Confused, Vice, and Creative Review, got selected them for a Creative Future award in 2007.
MOROSS Aries Moross’s schooling was done in South Hampstead High School. She as a designer started her journey in Art Foundation at Wimbledon School of Art. In Camberwell School of Art she completed BA Degree in 2008. At the age of 5 she was about to babysit with the art students by her mother and used to make art works. She was gratified to be odd and given freedom to do what ever she want’s to do. At age 7 she went to Jewish summer camp. She felt that it was the best moment in her life, as she could be herself without family or friends. She worked on the graphic designing before she have no little knowledge on it. In she participated in many activates such as posters, for brands, setting stages for plays. Interest in economics, sociology, geometry, social science, mathematics and psychology made her more passionate by applying subject in the design.
She created many interesting concepts or visual patterns by using them. She was overloaded by a huge work at the age of 28 on the planet. She owned a record label so that she could explore the dynamics between music and design. In 2010 she joined in Pluse films as a director and directed many music videos Isomorph, collaboration with Adidas, Kiehl’s, cloth collection in toyshop, adverts for Sony Converse, Nike, American Express, Ford and Dunk, editorial for The Guardian, Wired and Vice and art director, branding, print and moving image with Studio Moross for the like of one direction, Sam Smith, Jessie Ware, Disclosure, Tala, Aqualung, Mobile disco, Alpines, MTV, EMA, AB, Ray bans, Heart Revolution and Rizzle Kicks in her early days of designing profile pages and posters. In the 2nd year of college she created a billboard campaign for Cadbury.
KATE MOROSS A name is just a sound, but Aries Moross is a brand to the world, especially in creative industry. She became a transgender and non-binary few years ago. She changed the pronouns shortly after to they/them. Later she felt uncomfortable by the pronoun she made but realized that pronoun was not the thing that made discomfort in the way, she was discomfort of others. Their mistakes and skipped corrections felt hard in the air.
She tried to depict the feeling to people. Her view is that she do not subscribe to that idea of gender is a binary nor names have gender or used to specify someone into gender. However, the world around her doesn’t have same view. Kate = girl, Kate = she/her. Every taxi, coffee, interaction with strangers she was recognized as “a Kate” when she wants to be perceived as “?”. she don’t want to make assumption on her by people, and realized that changing her name could do that. She worked throughout the list and picked “Aries”. at the age of 36 Kate Moross became Aries Moross.
STUDIO Studio Moross is as multidimensional creative studio for a board portfolio of clients. It is a large skill-set area which includes live show direction, broadcast designing and festival campaign direction. The team undeniably finds themselves at home working with music talent, with creative direction for artists such as Kylie, Disclosure, Sam Smith, The Blessed Madonnaa and Jade Bird. Yet studio is most popular for colour and energy appear in every project, through branding, illustrator or motion design.
Creative Director Aries Moross set up Studio Moross in 2012 fulfilled by desire to build a multifaceted team and approach a broader scope of projects. This sense of collaboration runs strongly throughout the studio today and specialist partners are often invited onto projects, providing additional expertise as needed. Based in Stockwell, South London, Studio Moross believes in supporting the community in which it is situated. Over the years the studio has continued to offer work experience to local pro bono design services to South London based organisations like Art 4 Space, and The Ad-
Moreover, her first book was published by Prestel Publishing named “Make Your Own Luck” (2014). It was a cap moment for Kate when she ran with the torch in Lewisham, London Olympics 2012. In year 2014 she was asked to direct a film called ‘On The Road Again Tour’ with heart revolution dealing with her own projector with her and hanging bed sheets on walls of student union! She jumped in to a big band in the world.
ON THE ROAD AGAIN
WO O A MO
ORKS OF ARIES OROSS
CONCLUSION Being a woman in design she pushed back all the woman things aside and became a designer, an inspiration to the future generation. It was a wonderful learning experience working on this document.