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Muse Furnishings. - Final - Leave Behind Flipbook PDF
Muse Furnishings. - Final - Leave Behind
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M u s e Fu r n i s h i n g s .
CONCEPT
Stylish & clever in form & function.
Small-scale occasional furniture. Inspired by European flats. Bringing retro sophistication to the comfort of one’s tiny space. Functional pieces that grow with you in your life at a reasonable price. Less sterile, more human. Exudes timeless style, residential warmth as well as usefulness.
AUDIENCE
Core Audience
Live in New York City. Inhabit small apartments. Young professionals Mostly out and about. They want their home to feel authentic. Looking for classic pieces at an affordable price.
AUDIENCE
LOCATION: NoLiTa
AUDIENCE
LOCATION
NoLiTa • A village in the heart of Manhattan • Largest age group in NoLiTa is ages 2 5 3 4 years old • Attracts young professional for dining & shopping • Sense of community • Area has a mix foot traffic from locals and tourists
AUDIENCE
Meet Anna. • Age: early 20s. • Lives with roommates in a tight space. • Sharing space, can only buy a few key pieces of furniture. • First time purchasing furniture.
• Wants to find furniture that can be functional and affordable. • She wants her small space to feel collectic and residential while also offering storage.
AUDIENCE
Meet Harrison. • First solo apartment - first experience curating adult home
• Aim is to find furniture that not only functions, but also but also contributes to the feeling of the space.
• In need of furniture that could function in a variety of spaces.
• He wants to create a space that feels personal & stylish.
• Age: mid 20s.
AUDIENCE
M e e t Ca m i l l e & J a c k • Age: late 20s.
• Renting, move frequently.
• They want to create a versatile space for maximum function & living.
• Ready for more sophisticated furniture and are also cost conscious.
• Aim to have timeless furniture.
• They care about versatile function and are attracted to vintage style.
Considering The Marketplace
COMPETITION
A ff o rd a b l e Use of color – opaque, bold use of color Centered text, use of caps – easy to read, standard heading Use of primary colors – basic, building block colors
Typeface: Ikea – use of caps – identifiable, squat lettering - approachable
World Market – use of caps – again identifiable, centered – approachable.
Wayfair - all lower case & serif – friendly, not intimidating, purple gives it a individual flair – more unique
COMPETITION
Stylish Use of neutral colors – black, white, gray – reflects sophistication – cold, lifeless Sans serif – sleek, more modern Tracking – establish prestige Contained within a square – organized
Typeface: CB2 – all caps & sans serif – timeless, sophisticated, centered – established West Elm – all lowercase youthful, less traditional, centered established, dark background & light text conveys sophistication
COMPETITION
Lo c a l Expressive Appears more unique Symmetry Repetition of shapes
Typeface: Clic – all lowercase – less traditional, unique serif – reflects sophistication, lowercases ”c”s bookend the word – visual repetition of letters Nalata Nalata – centered – traditional, unique “A”s – more expressive, energetic use of orange“/”, ”/” leaning forward – modern thinking, visual repetition of letters
M O S T C O M PA R A B L E
M O S T C O M PA R A B L E
APPROACHABLE Camel color – neutral color that is versatile, classic and exudes warmth Sans serif & lowercase type – approachable, more youthful
mu s
m
Open, curved font – friendly
furnishings.
Repletion of curves to convey flexibility No sharp edges – to reflect a nonintimidating, fluid & transformative feel Flipped ”M” on its side to be the “E” to reflect the furnishings versatile function
STYLISH
“MUSE” typeface reflects stylish vintage nostalgia
Text color in a vintage green - less harsh than black, use of green to convey a more natural touch Cream color gives the brand more warmth, less sterile, vintage feel Dark green & cream (neutrals) to convey sophistication, timelessness. Font is smaller to allow for a larger border, similar to how small-scale furniture allows for space
“furnishings.” typeface is open, light, and modern – to reflect the function of the furniture “.” in a pistachio green to reflect style & versatility of green
MUSE furnishings
.
VERSATILE
mu s E
FURNISHINGS
Lowercase type to feel approachable, reflective of the small scale furniture Serif font – more traditional, timeless nature of furniture ”FURNISHINGS.” – Retro typeface to convey classic style Script “E” – reflect the handmade style of the furniture, expresses the brand’s expressiveness and style
Bordeaux Color – a rich neutral, that feels sophisticated & reflective of the past A square contains the logo to reflect organization Stacked letters – reflect compactness, flexibility, and functionality
m
mu s
APPROACHABLE
furnishings.
STYLISH
MUSE furnishings
mu s E
FURNISHINGS
VERSATILE
.
Th a n k y o u .