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Story Transcript

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Introductory C

hữ chiếm một vị trí quan trọng không thể thiếu trong cuộc sống hàng ngày. Nghệ thuật chữ - Typography luôn song hành người họa sỹ thiết kế đồ họa trong

công việc cũng như đời sống. Hiểu về Typography để bắt đầu một chặng đường khám phá đầy đam mê và thú vị, để cùng nhau làm việc và thành công!

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MỞ ĐẦU

CẤU TRÚC CƠ BẢN CỦA CHỮ

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uppercase e r character

ear

lowercase character

terminal

ascender

cap height

h x-height

stem baseline

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point size (type)

bowl descender

counter

link

serif

bracket

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I

I

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Old style

Morden

Grotesque

Transitional

Glyphic

Neo-grotesque

Baskerville Times New Roman

Barbaro Western

Didon

Slab serif

Abril Fatface Vidaloka

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Bodoni Didot

Akzidenz Grotesk Eastman Grotesque

Helvetica Hando Trial

Humanist PT Sans Cabin Regular

Geometric Futura Glacial Indifference

Malboro Regular Bree serif

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Goudy Old Style

ABCDEFG HIJKLMN OPQRSTU VWXYZ&

Futura

ABCDEFG HIJKLMN OPQRSTU VWXYZ&

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Chomsky

ABCDEFG HIJKLMN OPQRSTU VWXYZ&

Helvetica

ABCDEFG HIJKLMN OPQRSTU VWXYZ&

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1816

1953

First Italic 15 01

San Se rif

1682

Bl

1817

Tr an

siti

o nal

Serif 1682

The P r o g r e s s

1501

1784

1953 ript l Sc ma for In

1469

1557

Letter 14 k c a

84 17 rif

1495

First H um an ist

Se

57 t 15 rip Sc ic

1452

&

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The P rog res

a r p g h o ic St p y T yle f o n -1817 6 1 8 1 Mo is o ab Serif rde rn Sl

pographic St y l f Ty e no io 22

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Font family là các -

Goudy Old Style Italic Goudy Old Style Regular Goudy Casual

Goudy Old Style Catalogue Goudy Old Style Catalogue Italic Goudy Catalogue

Goudy Old Style Bold Goudy Old Style Bold Italic Goudy Bold

Goudy Old Style Handtooled Goudy Old Style Handtooled Italic Goudy Handtooled

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36pt 36pt 12pt

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair. —Charles Dickens, A Tale of Two Cities (1859)

12pt

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair. ÑCharles Dickens, A Tale of Two Cities (1859)

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12pt

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair. —Charles Dickens, A Tale of Two Cities (1859)

12pt

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair.

—Charles Dickens, A Tale of Two Cities (1859)

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TYPOGRAPHY

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KERNING

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-

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The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear. Leading 70%

The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear.

The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear. Leading 200%

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TYPOGRAPHY

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SIZE & ALIGN

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TYPOG

PLES CI

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HY PRIN P RA

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9 pts

18 pts

The night sky is how I came to wish to fly. It is t he m ost beautiful art, a live with i n raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear. 14 pts

The night sky is how I came to wish to fly. It i s the most b eautiful art, alive with i n raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear.

36 pts

48 pts

72 pts

21 pts

The night sky is how I came to wish to fly. I t is the m ost beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear. 24 pts

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ALIGNMENT

THE STARRY SKY The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear.

Cân trái

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THE STARRY SKY The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear.

THE STARRY SKY The n ight sky i s how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, w hispering in a way the ears cannot hear.

THE STARRY SKY The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear.

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Baskerville

Bodoni

Times New Roman

Didot

Helvetica

Georgia

Gotham

Optima

Futura

Rockwell

Chomsky

Black Letter

A A A A A A 52

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THE STARRY SKY The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear.

THE STARRY SKY The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear.

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Typography Principle TYPOGRAPHY PRINCIPLE

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The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear.

12 pts

The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear. 14 pts

18pts

The Starry Sky

24 pts

The Starry Sky

36 pts

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The Starry Sky

The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear. 16 pts

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The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear.

a A 60

a A

a A

The night sky is how I came to wish to fly. It is the most beautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear.

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The night sky is how I came to wish to f ly. It i s the m ost b eautiful art, alive with in raw energy, a song for the eyes. At times I felt as if I could feel it vibrating somehow, whispering in a way the ears cannot hear.

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TYPOGRAPHY PRINCIPLE

TYPOGRAPHY PRINCIPLE

TYPOGRAPHY PRINCIPLE

TYPOGRAPHY PRINCIPLE

TYPOGRAPHY PRINCIPLE

TYPOGRAPHY PRINCIPLE

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abcdefg hijklmn opqrstu vwxyz& Goudy Old Style

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Times New Roman

abcdefg hijklmn opqrstu vwxyz&

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TIMES NEW ROMAN Times New Roman

Aa

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Bb

Dd Ee

Gg

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PRINTING PRODUCTS Typography bìa sách

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GOUDY YO OLD STYLE E Goudy Old Style

Frederic W. Goudy cho

Goudy Old Style

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PRINTING PRODUCTS

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S

ử dụng và kết hợp hai font chữ hợp lí sẽ tạo nên sự tinh tế, hài hòa trong thiết kế. Hãy tự tin thể hiện cá tính qua từng con

chữ, từng phong cách sẽ giúp bạn khám phá ra được nhiều điều thú vị trong Typography.

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Special Thanks to

Reference Freepik Pinterest Wikipedia

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Dafont ColorMe DesignerVN

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Typography Typography Principle

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