Data Loading...
Proposal Master E - english town Flipbook PDF
Proposal Master E - english town
114 Views
40 Downloads
FLIP PDF 1.02MB
2
Master-E Proposal
The English Club of UEL - EFFI
The English Club of UEL - EFFI
Master-E Proposal
3
Cover Letter
Content
Dear English Town,
ABOUT UEL ........................................................................................ 5
The English Club - EFFI (English for Fun and Innovation) is an
ABOUT EFFI ........................................................................................ 6
organization belonging to the Union of Students of University of
1. INTRODUCTION ......................................................................... 6
Economics and Law (UEL). Over years of success, EFFI has organized
2. VISION ........................................................................................7
various types of high-quality programs such as “Start-up Community”, “YOLA Dream tour - Step Beyond” Seminar, Fieldtrip to Multinational
OUR ACHIEVEMENTS ........................................................................8
Corporations,…Among those programs, it would be a huge mistake
ABOUT OUR PROGRAM ................................................................. 10
if not mentioning Master-E 2016 - Cultural Jigsaw, which did attract a
1. INTRODUCTION .......................................................................10
large number of students in Ho Chi Minh City. Following that success,
2. VISION ......................................................................................11
Master-E 2017 - Magellan’s Descendants is promisingly another significant event in this schoolyear with much more innovative and interesting structures. With the hope of having a long-term relationship with English Town, EFFI would be honored to have your sponsorship on Master-E 2017
4. CONTENT .................................................................................. 12 5. ACTIVITY TIMELINE ..................................................................13 6. MARKETING PLAN ................................................................... 14 7. MARKETING CHANNELS ......................................................... 14
- Magellan’s Descendants which will occur on 30/10/2017. Being
8. MARKETING TIMELINE .............................................................15
one of our sponsors, your company will not only help Vietnamese
9. SPONSOR’S BENEFITS ..............................................................16
students raise their passion in English but also give them the courage
SPECIAL THANKS ............................................................................20
to express their opinions about the world through presentations. Furthermore, the reputation of your company will be enhanced through a wide range of marketing methods as well as the running of the contest. We are looking forward to hearing from you. On behalf of EFFI, we wish English Town will be increasingly prosperous. From EFFI with best regards and special thanks.
CONTACT ............................................................................................
4
Master-E Proposal
Viet Nam National University HCMC
The English Club of UEL - EFFI
Viet Nam National University Ho Chi Minh City was founded on 27 January 1995 by government decree 16/CP on the merging of prestigious universities in Ho Chi Minh City.
specific internal organization, to be a pioneer in education and science, to contribute significantly to the country’s economic and scientific development.
On February 12th, 2001, Prime Minister Phan Van Khai signed a Decision no. 15/2001/QĐTTg on the reorganization of this university system. According to the decision, VNU - HCMC shall
At present, Viet Nam National University Ho Chi Minh City consists of six member universities, one member school, one member institute and various affiliated institutes organizations.
The English Club of UEL - EFFI
Master-E Proposal
5
ABOUT UEL University of Economics and Law (UEL), a member of Vietnamese National University - HCM City, was founded on the decision of Prime Minister on March 24th, 2010. Throughout the stage of establishment and development, UEL has constantly enhanced the quality of training, scientific research and other activities with the aim of being one of research oriented universities, training high quality human resources in the fields of Economics, Management, Business Administration and Law. Up to now, UEL has established cooperative relationships with over 15 Universities and research institutes, a system between strategic domestic partnerships and over 10 economics groups, enterprise associations and top banks in Vietnam such as National Oil and Gas Group, Techcombank, Sacombank, Samsungvina, Lotus Group JSC, etc..
6
Master-E Proposal
The English Club of UEL - EFFI
The English Club of UEL - EFFI
Master-E Proposal
ABOUT EFFI Our Mission
Introduction The English Club - EFFI (English for Fun and Innovation) was founded in 2003, based on the demand of students on practicing and improving English skills. With all the passion, we decided to establish The English Club - EFFI with the consent of Union of Students of University of Economics and Law. The club is a group of UEL students who share the same passion in learning English and organizing events that related to English. Having the mission of conducting programs for students not only from UEL but also other Universities in Ho Chi Minh City, EFFI Club has helped them improve their English skills and apply English into real working environment. Up to now, EFFI has passed through 13 years working in the field, and we have never ceased to maintain the image of a club that is run for the benefits of students.
1
Creating the environment for students to improve their skills in English such as speaking, listening, debating and applying English into real working environment.
2
Providing opportunities for students to take part in various contests in order to discover their hidden abilities and raise their confidence in using English.
3
Holding events that give students chances to meet more friends, build relationships and have fun after stressful studying hours.
4
Giving students opportunities to visit enterprises and companies, which creates a link between students, who are potential employees, and the enterprises.
5
Besides, helping students improve their skills in organizing events and programs, giving them opportunities to assert themselves.
7
8
Master-E Proposal
The English Club of UEL - EFFI
The English Club of UEL - EFFI
Master-E Proposal
9
Our Achievements For many years, EFFI has made every effort to organize a lot of highquality programs. With plenty of English contests, we have helped students expand their vision in various fields, ranging from English marketing to English in start-up, which is both interesting and useful.
Master E - 2016
Dentsu Fieldtrip Suntory Pepsico Fieldtrip Besides, we create an amazing opportunity for students to have practical experience and get to know more about the real working environment in international enterprises and companies as well as give students a full view of using English as the main language during working hours.
In addition, by associating with UEL’s International Affairs Office, we have organized many cultural exchange programs with students from Netherland, Cambodia, Thailand, Korea and so on.
Cultural exchange with Korean students English Zone Moreover, with the aim of motivating and helping students improve their English skills, we build the series of English Zone programs. Up to now, English Zone has had 7 subjects. This is a big chance for students to enhance speaking skills, make new friends as well as relax after long-grueling working hours.
10
Master-E Proposal
The English Club of UEL - EFFI
MASTER-E 2017 Introduction Master-E is an English Eloquence Contest hosted annually by The English Club – EFFI for students at all universities in Ho Chi Minh City. Started in 2013 with the theme “Brand Identity”, the competition was highly appreciated as a useful academic playground which attracted hundreds of excellent contestants. This has served as the stepping stone to the phenomenal success of Master-E 2016 and the growing popularity of the competition itself among students from other universities in the past years. Throughout its development, Master-E has received generous support from MC IELTS and IBM Institute as financial sponsors, besides EBIV and YBOX as major media sponsors.
Environment
The English Club of UEL - EFFI
Master-E Proposal
Vision
Following the resounding success of the Master – E contest in previous years. In 2017, EFFI - The English Club desires to:
1
Assert the Master–E position as a prestigious contest for students in South East Area of Vietnam.
2
Widespread the reputation of the Sponsors and EFFI via the club power in social media with rapidly increasing partners.
5
4 Awaken students’ passion for English through teamwork and presentation skills with a great deal of support.
Establish an annual program meeting the students’ demand for high-quality structures and content.
3 Create a friendly English community for students to develop their linguistic skills.
6 Strengthen and reinforce the relationships with EFFI’s co-operators and sponsors in every successful program.
Education
• Enhance the pride and love for natural landscapes. • Learn how to prospect and protect environment in right ways.
• Raise awareness of national landscapes reservation. • Use English to spread Vietnamese beauty to tourists overseas.
Hands-on English practice:
Teamwork
• Improve English skills, especially eloquence. • Provide useful knowledge throughout games, presentations. • Meet the requirements of global integration.
11
• Co-operate well with friends to accomplish the missions. • Make friends easier and have fun with them.
12
Master-E Proposal
The English Club of UEL - EFFI
The English Club of UEL - EFFI
Master-E Proposal
Timeline
Content
• Get permission from Union of Youth of UEL • Design and print out the media publications.
Round 1: Pack & Go! Each participant has to pass an online test with 40 multiple-choice questions related to tourism comprehension. A limited number of candidates with the highest score will be chosen to the 2nd round.
Round 2: Rough Oceans Candidates are divided into 8 teams of 3. Part 2.1: Spelling bee Each team will get a random pack of vocabularies. They have to listen to the pronunciation, definitions or examples if necessary and then spell words that they heard. Part 2.2: Answering quizes In part 2.1 and 2.2, there are four antagonistic contests each round, two teams per time and the team knowing the answer will ring the bell to answer. 6 teams that get the highest scores will be chosen to compete in Part 2.3. Part 2.3: Presentation Each team will be provided a picture related to travelling issues and have 3 minutes to deliberate and then present their point of view about that picture. After that, team members have to answer the questions given by the judges. 4 teams with the highest scores will come to Round 3.
Round 3: Clear Sky, Clear Water Part 3.1: Each selected team will give a presentation (in creative forms such as singing, dancing, etc.) presenting a selected country’s culture. Part 3.2: Each team will be provided with a pack of words. They have to use these words to make as many meaningful words as possible. Part 3.3: Four teams are divided into 2 pairs to debate on a given topic. The results of the debate will be decided by the judges.
Preparation
(05/11)
• PUBLISH GROUP • FIELDTRIP • PUBLIC TOPICS
13
Start Marketing Process
ROUND 1: ONLINE TEST (30/10 - 3/11)
ROUND 2: rough oceans (12/11)
Training day (18/11)
Trainers give advice to candidates.
ROUND 3: clear sky, clear water (26/11)
14
Master-E Proposal
The English Club of UEL - EFFI
The English Club of UEL - EFFI
Marketing Campain Phase 1
(15/10/2017 – 17/10/2017)
Target Participants
Expected Figures
• University of Economics and
• 10.000 students know about the contest. • 5.000 students have interest
• Foreign Trade University;
in the program.
• Banking University; • University of Economics HCMC
• 1.200 more likes on EFFI fan page.
• International University; • College of Foreign Economic
• Over 500 students register for the contest.
Relations.
Marketing Channels Online channels
Offline channels • Distribute leaflets, flyers, etc. to students. • Information desk at UEL, FTU, BUH, UEH, etc.
• Play
Trailer
Introduction
Clip Clip
at
and
The English Club - EFFI 4,300 likes and follows Fb.com/E.F.F.I.CLUB
UEL’s fan page 11,000 likes and follows Fb.com/UEL.VNU
Union of Students of UEL 10,000 likes and follows Fb.com/hoisinhvienktl
AIESEC in UEL 4700 likes and follows Fb.com/AIESECinUEL
UEL Communication Club
The UEL’s Email system Over 10,000 Emails of UEL students
the
Information desk. • Mini games at Information Desk to draw more attention.
Phase 2
8,700 likes and follows Fb.com/uel360
Phase 3
(18/10/2017 – 24/10/2017)
(25/10/2017 – 30/10/2017)
8000 students know about the competition 500 enrolments
1,500 reached • Post trailer on YouTube • Upload teaser on Facebook • Supporting post relating to travel
8000 students know about the competition 500 enrolments
• Information Desk in UEL and in other universities. • Play main advertising video on the TV screen in corridor. • Organize mini games to give away small symbolic gifts of the event. • Direct PR to the target participants. • Post every 2 days on EFFI Fan page and main content on other clubs’.
Phase 4
(7/11/2017 – 10/11/2017)
• Play Introduction Clip on the TV screen of UEL..
15
Marketing Timeline
Marketing Plan
Law (main target);
Master-E Proposal
• Send emails to the database of over 8000 students’ emails • Update on Facebook an page: new post every 2 days • Advertise through Union of Student of UEL’s Website • Give away IELTS E-book to urge people to share about the competition
Phase 5
(21/11/2017 – 24/11/2017)
100 audiences for Round 2
350 audiences for Round 3
• Update the process of preparation for Round 2 of each team • Introduce the professional assistants’ profile • Encourage friends of contestants to attend the competition
• Information Desk at the elevator • Randomly give away movie tickets, vouchers and other presents for audiences of Round 3 • Continue Facebook promotion • Live report of the event on Fan page
16
Master-E Proposal
The English Club of UEL - EFFI
The English Club of UEL - EFFI
Master-E Proposal
17
PLATINUM
GOLD
SILVER
100 million
80 million
50 million
Big (Equivalent with ours)
Small (2/3 size of ours)
Small (1/3 size of ours)
Direct link to sponsor’s website in all marketing contest article
X
X
X
Logo, self-introduce and sponsor introducing clip on Facebook of EFFI
X
Logo of sponsor in informing letter and invitation letter sent to the judge
Big (Equivalent with ours)
Small (2/3 size of ours)
Small (1/3 size of ours)
Logo of sponsor and direct link to sponsor website in marketing mail sent to all students (Over 9000 mails)
Big logo + required link of sponsor
Small logo + link to the website
Small logo
Big (Equivalent with ours)
Small (2/3 size of ours)
Small (1/3 size of ours)
3 tickets
2 tickets
1 tickets
X
X
X
3 minutes
2 minutes
1 minutes
X
X
X
Logo on the top
Logo on the top
All
3/4
1/2
X
X
X
Big logo and link to website
Small logo and link to website
Small logo
Sponsor’s Benefits ONLINE Logo of the sponsor appears in the beginning of the PR Contest clip
OFFLINE Logo of the sponsor appear on the tickets, standees, posters, flyers, banners during marketing time Representatives of sponsor will receive invitation tickets for the final round Sponsor’s representative is ceremoniously addressed in the Opening Ceremony Post clip to introduce about the company’s product during in intermission of the final round Send leaflet or flyer about the products of company to participants Receive keepsake flower and trophy at the end of the contest Logo will be hung on banner of the contest Contact database of students
vvvv
Receive all photo of the contest and use material of the contest for the purpose of advertising for the sponsor Logo and direct link to sponsor website in closing contest article and thank-you letter to participants
18
Master-E Proposal
The English Club of UEL - EFFI
NOTE:
• Sole sponsor packet = Platinum packet + 50% Platinum Packet • Non-cash donation = 30% average value of the product. • Scholarship is also accepted as a sponsorship.
The English Club of UEL - EFFI
Master-E Proposal
19
Special Thanks The English Club - EFFI would like to give special thanks to your interest in Master-E. Your support to the contest will open a lot of opportunities for students to practice English as well as to train themselves. Your contribution to complete the contest is
CO – FINANCIER’S BENEFITS (Voucher is preferred)
• Be promoted on EFFI’s fan page. • Be supported to promote some projects and events. • EFFI will send flyers of sponsor to audiences and participants. • Representative of sponsor will receive an invitation ticket at the final round. • Use photos and materials for advertising purpose of the sponsor. • Company’s logo will appear on our media publications.
invaluable to us. EFFI hope that we will have chances to work together and make more successful contests. Finally, EFFI would like to send best wishes to your company. We wish your company more and more prosperous!