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Quick Reference Brand Guide Flipbook PDF
Quick Reference Brand Guide
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QUICK REFERENCE BRAND GUIDE
2020
OUR
THE QUICK REFERENCE
BRAND GUIDE
LOGO MARKS REESE HIERARCHY ®
Primary Logo. The Brands.
The Guide.
The REESE brand has become a household name in the heavy-duty towing industry. From heavy duty fifth wheels and pin boxes to weight distribution systems to control sway, REESE’s proven designs exceed industry standards, making it the brand of choice when performance is the expectation.
Consistent visual imagery with strong logos as the anchor is the easiest way to help consumers connect a brand or product with the company it represents. By adhering to tight standards, we can create a compelling and effective brand presence that stays with the consumer long after the image has faded.
Draw-Tite was born out of a passion for outstanding performance and has come to represent one of the best custom-fit vehicle products available today. Each hitch designed must pass rigorous tests to become Tested Tough . Draw-Tite is the brand of choice for years of dependable service.
This document is a guide to the brand communication styles to be used in all catalogs for REESE , Draw-Tite , Fulton , BULLDOG , Tekonsha , Wesbar , Bargman , ROLA , Pro Series and REESE Towpower. It’s what our brands stand for, how they’re expressed, and how the creative elements fit together in all our communications.
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Fulton performs best when the weather is at its worst. When innovative design is combined with quality and value, the result is a brand that is the obvious choice for recreational and marine applications everywhere. The Fulton line of trailer jacks, winches, and couplers has become the industry standard for light and medium-duty trailering.
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BULLDOG is characterized by unmatched strength, reliability, safety and value; count on BULLDOG to be Tough and Trusted . Gooseneck hitches, gooseneck couplers and Wedge-Latch elements feature a high-strength, heavy-duty design that makes them the toughest trailer components available today. ®
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The guide should be followed when designing or delivering any publication for both web printed and web applications. It contains the foundation for the look and feel of the Horizon Global brands. The logos, color palettes, typography, and design elements represent components of our identity, and collectively embody the essence of our brand’s personalities to create a unique signature.
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Tekonsha has evolved to become a trusted name in towing safety. The core product line consists of brake controllers, electrical wiring, ModuLites and T-One Connectors. Smooth, predictable stopping at all speeds has made the Tekonsha line of trailer brake controllers the best in class and most popular on the market. ®
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The REESE logo is composed of the blue vertical bar, the REESE name followed by a registration mark ®. The REESE name can be in either 100% black or 100% white. This is the primary logo lockup. All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application.
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Variations. A black or white variation of the REESE logo can be used when necessary. The REESE name and vertical bar in 100% black or 100% white. No pieces will be left in color or made into different values.
Minimum Size. Minimum width of the primary logo for both printed and web applications is 0.75 in.
Color Palette.
The Contents.
REESE BLUE: C=100, M=43, Y=0, K=0 // R=0, G=122, B=195
The basic elements that make up our brands.
BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0 REESE GRAY: C=6, M=4, Y=7, K=13 // R=209, G=209, B=206
• Logo Marks • Color Palettes • Product Images • Typography
0.75 in.
• Our Catalog
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OUR GUIDE
REESE
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2
OUR
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LOGO MARKS DRAW-TITE HIERARCHY
LOGO MARKS FULTON HIERARCHY
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Primary Logo.
Primary Logo.
The Draw-Tite logo is composed of the Draw-Tite name in a stylized logo with a hitch ball and bar illustrated into the “D”, followed by a registration mark ®. This is the primary logo lockup.
The Fulton logo is composed of the FULTON name, stylized with layers and gradients to have an innovative, high impact look followed by a registration mark ®. This is the primary logo lockup.
All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application.
All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the textured background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application.
Variations.
Variations.
A black or white variation of the Draw-Tite logo can be used when necessary. The Draw-Tite name, ball and bar in 100% black or 100% white. No pieces will be left in color or made into different values.
The Fulton logo can also be used as a one color logo when necessary, it is to be 100% black, Fulton Light Blue, or reversed out of a dark background at 100% white.
Minimum Size.
Alternative Format.
Minimum width of the primary logo for both printed and web applications is 0.75 in.
The Draw-Tite “D” logo is to be used on product labeling only. The Draw-Tite “D” logo in white, followed by the ®, on a black background only. Can also be used in 100% black and Draw-Tite Blue.
Color Palette. FULTON BLUE: C=100, M=55, Y=0, K=60 // R=0, G=50, B=96
Minimum Size.
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FULTON LIGHT BLUE: C=90, M=54, Y=0, K=15 // R=5, G=97, B=162
Minimum width of the primary logo for both printed and web applications is 0.75 in.
FULTON GRAY: C=0, M=0, Y=0, K=40 // R=167, G=169, B=172
Color Palette.
BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0
DRAW-TITE BLUE: C=100, M=69, Y=0, K=11 // R=0, G=82, B=155
0.75 in.
BLACK: C=0, M=0, Y=0, K=100 // R=O, G=0, B=0 DRAW-TITE GRAY: C=10, M=0, Y=15, K=30 // R=170, G=181, B=168
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DRAW-TITE
0.75 in.
F U LT O N
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4
OUR
OUR
LOGO MARKS BULLDOG HIERARCHY
LOGO MARKS TEKONSHA HIERARCHY
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Primary Logo.
Primary Logo.
The BULLDOG logo is composed of the BULLDOG name followed by a registration mark ® along with the tag line “TOUGH & TRUSTED” encapsuled in a stylized diamond shaped logo with layers and gradients to illustrate a heavy-duty, industrial look. This is the primary logo mockup.
The Tekonsha logo is composed of the large “T” conjoined with the TEKONSHA name followed by a registration mark ®. This is the primary logo lockup. All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the chipboard photo background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application.
All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application.
Variations.
The primary BULLDOG logo can be used in combination with the alternate linear logo.
Black and white variations of the Tekonsha logo can be used when necessary. The logo, type and marks are to be 100% white or 100% black. No pieces will be left in color or made into different values.
Alternative Format.
Alternative Format.
The BULLDOG linear logo can be used as an alternative to the primary logo. BULLDOG linear logo in white, followed by the ®, on a black background.
The Tekonsha logo can also be used with the tag line “LIFE’S A JOURNEY. STOP OFTEN”. The tag line is positioned directly below the primary logo and is Tekonsha Gray.
Variations.
Minimum Size.
Minimum Size.
Minimum width of the primary logo for both printed and web applications is 1.00 in. Minimum width of the alternate logo for both printed and web applications is 0.75 in.
Minimum width of the primary logo for both printed and web applications is 1.00 in.
Color Palette.
Color Palette.
TEKONSHA GREEN: C=74, M=15, Y=100, K=2 // R=75, G=159, B=70
BULLDOG RED: C=0, M=100, Y=90, K=0 // R=221, G=26, B=50
TEKONSHA BLUE: C=100, M=87, Y=20, K=10 // R=31, G=61, B=124
BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0
0.75 in.
BULLDOG GRAY: C=0, M=0, Y=0, K=40 // R=167, G=169, B=172
1.00 in. 5
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BULLDOG
TEKONSHA GRAY: C=0, M=0, Y=0, K=70 // R=109, G=110, B=113 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0
1.00 in.
TEKONSHA
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6
OUR
OUR
LOGO MARKS WESBAR HIERARCHY
LOGO MARKS BARGMAN HIERARCHY
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Primary Logo.
Primary Logos.
The Wesbar logo is composed of the Wesbar name followed by a registration mark ®. This is the primary logo mockup.
The Bargman logo is composed of the Bargman name with horizontal red bars above and below followed by a registration mark ®. This is the primary logo mockup.
All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application.
All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application.
Variations.
Variations.
A black and white variation of the Wesbar logo can be used when necessary. The Wesbar name is to be 100% black or 100% white. No pieces will be left in color or made into different values.
When the Bargman logo is used on a black or dark background, the Bargman name is to be 100% white and horizontal bars are to be Bargman Red. A black and white variation of the Bargman logo can be used when necessary. The Bargman name and horizontal bars are to be 100% black or 100% white. No pieces will be left in color or made into different values.
Minimum Size. Minimum width of the primary logos for both printed and web applications is 0.75 in.
Minimum Size.
Color Palette.
Minimum width of the primary logos for both printed and web applications is 0.75 in.
WESBAR BLUE: C=88, M=75, Y=4, K=0 // R=9, G=84, B=161 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0
0.75 in.
Color Palette. BARGMAN RED: C=18, M=96, Y=83, K=7 // R=192, G=44, B=56 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0
0.75 in.
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WESBAR
BARGMAN
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8
OUR
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LOGO MARKS ROLA HIERARCHY
LOGO MARKS PRO SERIES HIERARCHY
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Primary Logos.
Primary Logos.
The ROLA logo is composed of the ROLA name followed by a registration mark ®. This is the primary logo mockup.
The Pro Series logo is composed of the Pro Series name separated and stacked in two separate blocks followed by a trademark ™. This is the primary logo mockup.
All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application.
All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application.
Variations.
Variations.
When the ROLA logo is used on a black or dark background, it is to be 100% white, with the exception of the “O” which remains ROLA Red.
When the Pro Series logo is used on a black or dark background a 100% white 4 point outline stroke must be used.
A black and white variation of the ROLA logo can be used when necessary. The ROLA name is to be 100% black or 100% white. No pieces will be left in color or made into different values.
A black and white variation of the Pro Series logo can be used when necessary. The Pro Series name in 100% white and the blocks in 100% black or with a 100% white 4 point outline stroke for a dark background. No pieces will be left in color or made into different values.
Alternative Format.
Minimum Size.
The ROLA logo can also be used with the tag line “JUST ADD ADVENTURE.”. The tag line is positioned directly below the primary logo with vertical lines spacing the width and is 100% black.
Minimum width of the primary logos for both printed and web applications is 0.50 in.
Color Palette.
Minimum Size.
PRO SERIES BLUE: C=85, M=46, Y=0, K=0 // R=11, G=123, B=192
Minimum width of the primary logos for both printed and web applications is 0.75 in.
BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0
Color Palette. ROLA RED: C=2, M=100, Y=85, K=6 // R=221, G=26, B=50 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0
0.75 in. 0.50 in.
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ROLA
PRO SERIES
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10
OUR
OUR
LOGO MARKS REESE TOWPOWER HIERARCHY
PRODUCT IMAGES ALL BRANDS
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Primary Logo.
Product Images.
The REESE Towpower logo is composed of the blue vertical bar, the REESE name with a registration mark ®, followed by the word TOWPOWER. The REESE TOWPOWER name can be in either 100% black or 100% white. This is the primary logo lockup.
Images portray key aspects on our brands. For this reason, selecting the right images is extremely important. Bold angles, close-up images to show our quality, durability and beauty. Dramatic lighting that shows every detail and makes our products stand out on white backgrounds as well as black.
All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application.
All components of our images are locked together. No elements may be moved within the images. All images print as 4-color process. They are designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of our images for reproduction in any media application.
Variations.
Beauty Shots.
A black and white variation of the REESE Towpower logo can be used when necessary. The REESE Towpower vertical bar and name in 100% black or 100% white. No pieces will be left in color or made into different values.
Our preferred image of use. High-impact, high-contrast images that engage the viewer and display the quality and performance of our products.
Alternative Format.
Secondary Images.
The stacked versions of the REESE Towpower logo can also be used in place of the primary logo following the same standards.
Alternate angles, features, packaging, in-use and lifestyle images are also available and may be used as support to the beauty shots.
Minimum Size.
Resolution.
Minimum width of the primary logo for both printed and web applications is 1.50 in. Minimum width of the alternate logo for both printed and web applications is 1.00 in.
300 dpi high-resolution images are required for use in print.
Color Palette.
1.50 in.
Format. All images are available in jpgs, pngs and tiffs.
REESE TOWPOWER BLUE: C=100, M=43, Y=0, K=0 // R=0, G=122, B=195 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0 REESE TOWPOWER GRAY: C=6, M=4, Y=7, K=13 // R=209, G=209, B=206
11
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REESE TOWPOWER
1.00 in.
PRODUCT IMAGES
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12
OUR
OUR
Headline Fonts.
Our Catalogs.
Your Publications.
Preferred headline fonts used for marketing material, catalogs, application guides, advertising and signage.
Our product catalogs can be viewed and downloaded at any of our branded websites below. Hard copies are available upon request.
Please provide us with a copy of all printed publications produced each year. They can be mailed to our marketing team at our headquarters.
TYPOGRAPHY FONTS // Univers 67 Bold Condensed
// Univers 65 Bold
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,;:?!$&@*%#) 01213456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,;:?!$&@*%#) 01213456789
CATALOG INFORMATION reeseproducts.com/product-catalogs draw-tite.com/product-catalogs fultonperformance.com/product-catalogs bulldogproducts.net/products-catalogs tekonsha.com/product-catalogs wesbar.com/product-catalogs bargman.com/product-catalogs rolaproducts.com/product-catalogs proseriestowing.com/product-catalogs
Feature Fonts.
reesetowpower.com/product-catalogs
Preferred complement fonts used for marketing material, catalogs, application guides, advertising and signage.
// Univers 57 Condensed
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,;:?!$&@*%#) 01213456789
13
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TYPOGRAPHY
// Univers 47 Light Condensed
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,;:?!$&@*%#) 01213456789
Marketing Material. Any and all marketing material necessary can be provided by our marketing team. New products, product information, marketing copy, logos, product images, lifestyle images, catalog pages, ads, application guides, and even packaged files of our catalog are at the ready to help make your catalog and business a success.
Digital Media.
We work hard to document and analyze every catalog published by our customers to ensure our products, brands and message are being delivered effectively so our presence stays with the consumer long after the image has faded.
Our Team. Brian Peterson Digital Coordinator [email protected] (734) 656-3012 Angelique Robson Catalog Coordinator [email protected] (734) 656-3146
Our Headquarters. Horizon Global Americas Attn: Brian Peterson 41792 Halyard Dr. Suite 100 Plymouth, MI 48170
Unlike printed material, web pages need to adapt to different browsers, screen resolutions and browser window sizes. Overall, we try to keep our web design and language as tight and clean as possible. Contact us directly if customized elements are needed.
O U R C ATA LO G
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©2020 Horizon Global MKG3336