Data Loading...
Sample SEO proposal for Customer Flipbook PDF
Sample SEO proposal for Customer
140 Views
84 Downloads
FLIP PDF 6.02MB
Assessmentssessment A S S EE OO Action PlanAction Plan www.accessdentalusa.co... N/A [email protected] 4842374054 [email protected] 646-688-4885 (1-888-545-0616) 171, Madison Avenue, Suite 1006, 212-685-6030 New York, NY 10016
10 years in business. 528 Years Combined SEO Experience. 350+ Full-time Employees. 82% Renewal rate for our clients after the first 6 months. Completed over 14,000 individual website optimizations. 90% of our clients would recommend us to a friend. Managed over $75 million in Paid Ad Campaigns. Ranks among top 3 SEO Firms Worldwide. 20%-80% increase in Profit and ROI. eBrandz delivers Real, Clear Results that grow your business. Page - 1
Table Of Contents 01 SEO Goals and 05 Fee Summary Objectives 02 SEO Audit 06 Estimated Project Timeline 03 Competitor 07 About eBrandz Analysis 04 Recommended 08 Next Steps Solution Page - 2
SEO Goals and Objectives To increase organic website traffic from search engines and other websites. To benchmark SEO and Social Key Performance Indicators using Industry standards like SEOMoz LinkScape and ahrefs. Using white hat google approved SEO Tactics to future proof SEO work and enjoy long term benefits of the work we do. Provide complete transparency to clients by creating a marketing Dashboard for their website and giving them access to track SEO, Social, SEM and Online Social Reputation. Page - 3
SEO Audit SEO Score Score overview 48.2 out of 100 A Domain Strength This section checks the strength of your domain using metrics such as Domain Age & Expiry, number of pages indexed by Google and Bing. 11.3 out of 25% B On-Page Optimization This section checks various factors like Meta Tags, Word count & density etc for your home page. 24.0 out of 30% C Off-Page Optimization This section analyses backlinks to your website. We use backlink intelligence tools like SEOMoz and ahrefs to audit your website's Off Page Optimization. 0.0 out of 25% D Readability Matrics . This section checks for the presence of Contact or Conversion form and audits the readability of your website content using 3 most popular readability formulas. 2.0 out of 4% E Social Engagement Social signals are becoming more important as part of search engine's ranking algorithm. This section checks Social bookmarking, Social Sharing and Social 10.3 out of 11% presence for your website. F Competitor Analysis Analysis of how your website compares with 3 other competitors. 0.6 out of 5% Page - 4
A: Domain Strength Google Pages Indexed 19 Bing Pages Indexed 0 This is the number of pages of your website, which are This is the number of pages of your website which are present in Google's search engine database. Ideally present in Bing's search engine database. you should keep adding great content to your website, and each page can bring in new search engine visitors. Domain Age Time for Domain Expiry 2 8 Older Domain name can 3 4 Most experts agree that you mean established business. should register your domain It can be a ranking factor. for a long time, because search engines factor domain 'stability' when Years Months Months Weeks looking at your website. B: On Page Optimization (Home Page) Page Title Hyperlink XML Sitemap Google Analytics Code Description Word Count Robots File Canonical Tag H1 Tag Inline Style 200 Site Response Code 0.52 Site Load Time ALT Text Onpage Javascript sec Page - 5
On Page Optimization Audit 0 Congratulations You Have No High Priority Problems High Priority Problems 3 Pages have robot file Medium Priority Problems Pages have xml sitemap Pages have canonical tag Congratulations You Have No Low Priority Problems 0 Low Priority Problems Page - 6
Rich snippets Using rich snippets like schema tags you can improve your click through rate in google's Address Google can show address in search search results. It's a great way to draw user's results. It can also use this information attention to your website and increase to rank your website in Google Places. conversion rates. It gives you distinct competitive edge. Author Author tag is a great way to generate trust and authority. Seeing a picture in search results also attracts eyeballs which can increase click through rates. Breadcrumb It helps to improve your website navigation. You can showcase important pages and land visitors directly on those pages. Rating Ratings are the number one way to draw user attention. It helps establish trust and improves your website's conversion rate. Reviews Most web users like reading reviews. If you have them included in search results, it definitely give you an edge over your competition. Site Security We have checked 25 pages. No No Blacklisted : Malware : No No Virus : Drive-By Downloads: Malicious Downloads : No Worms : No No No Trojans : Spyware : No Backdoors : Page - 7
C: Off-Page Optimization MozRank MozRank represents a link popularity score. It reflects the importance of any given web page on the Internet. Pages earn MozRank by the number and quality of other pages 0 out of 10 that link to them. The higher the quality of the incoming links, the higher the MozRank. Domain Authority Using over 150 ranking signals Domain Authority is SEOmoz's calculated metric for how well a given domain is likely to rank in Google.com's search results. Domain 9 Out of 100 Authority scores on a 100-point, logarithmic scale. Page Authority 14 out of 100 Page Authority predicts the likelihood of a single page to rank well, regardless of its content. The higher the Page Authority, the greater the potential for that individual page to rank well in search results. Page Authority is scored on a 100-point, logarithmic scale. 0 0 Juice Passing Links Total Links Links can either be 'juice-passing' or The number of links (juice-passing 'non-juice-passing.' In short, a link or not, internal or external) to the that passes juice is a link that helps url. the target page rank better. Page - 8
C: Off-Page Optimization (Continue..) Ahrefs Metrics text 2 dofollow 2 nofollow 0 sitewide 0 not sitewide 2 2 This is the number of backlinks to your website according to ahrefs database. Ahrefs is one of the largest sources of backlink intelligence tool. External Backlinks 2 Referring domains are the number of unique domains linking to your website. Referring Domains 2 The same IP can host multiple sites. So this is a unique count of a number of Ips from where websites have pointed links to your site. Referring IP 2 Search engines sometimes discount links coming from sites hosted on the same C class ips. So the more links a website has from different C class subnets, the better backlink diversity it has Referring Subnets - which helps the overall SEO. 1 Referring Domain vs Refering Subnets Ideal ratio should be between 1.25 to 1.50 Page - 9
Organic Keywords ( US ) We pulled these keywords using Google API which can sometimes be inaccurate.The actual keyword list for a campaign is usually much more comprehensive and will be tailored to the specific targets for your campaign. Global Monthly Your website in Your website in # Organic Keyword Competition Search Google bing emergency dental care parkesburg Less than 1 Less than 100 Low 1 Not in top 10 pa 20% Less than 2 gum disease pa Less than 100 Low Not in top 10 Not in top 10 20% 3 pediatric dentistry pa Less than 100 36.97% Medium Not in top 10 Not in top 10 Less than 4 orthodontics parkesburg pa Less than 100 Low Not in top 10 Not in top 10 20% 5 cosmetic dentistry pa Less than 100 80.85% High Not in top 10 Not in top 10 Less than 6 endodontic treatment pa Less than 100 Low Not in top 10 Not in top 10 20% Less than 7 dental implants parkesburg pa Less than 100 Low Not in top 10 Not in top 10 20% oral cancer screenings parkesburg Less than 8 Less than 100 Low 3 Not in top 10 pa 20% Less than 9 sleep apnea pa Less than 100 Low Not in top 10 Not in top 10 20% Less than 10 snoring prevention parkesburg pa Less than 100 Low 1 Not in top 10 20% 11 teeth whitening pa Less than 100 96.97% High Not in top 10 Not in top 10 emergency dental services Less than 12 Less than 100 Low Not in top 10 Not in top 10 parkesburg pa 20% Less than 13 family dentistry parkesburg pa Less than 100 Low 3 Not in top 10 20% Page - 10
D: Readability Readability Metrics Reading Age Your website has an average reading age of 9 . Readability test evaluates the readability of your website text, usually by counting syllables, words, and 9 sentences. TV Guide and Readers Digest are written for reading age of 14. The most popular novels are written for reading age 12. This supports the fact that the average adult reading age is 14. Reading Age Your Website E: Social Engagement Facebook Twitter Google Like Button Share Button +1 Button 0 Count Send Button Profile Business Share 2 Page Facebook 67 Like Share 11 Page - 11
Competitor Analysis Compare Metric Your Website Competitor 1 Competitor 2 Competitor 3 MozRank 0 4 4 4 Link Saturation www.chestnutdentalassoc.com www.accessdentalusa.com Google 19 www.24hrdental.net 32,700 www.mylocaldentist.net 13,200 214 Bing 0 44,200 1,930 1 SEOMoz Metrics Domain Authority 9 19 16 15 Page Authority 14 29 26 25 Juice Passing Links 0 9 5 5 Total Links 0 229 122 108 Juice Passing external Links Vs Non Juice passing + internal Links ahrefs Metrics External Links 2 494 39 11 Referring Domains 2 122 9 6 2 128 10 6 Referring IPs Referring Sub Nets 2 123 10 6 Page - 12
Recommended Solution Value Silver $549/Month $899/Month Below deliverables are spread across 6 months. Package Recommended For Moderate Competitive Agency Platform Reporting & Customer Dashboard Conversion Tracking Call Tracking $15 /month $15 /month Retargeting $25 - $50/mo $25 - $50/mo Web Form Conversion Tracking Google Analytics Website Usability & Conversion Optimization Report $499 $499 On-Page Optimization Up to 30 Pages Up to 50 Pages Onsite Recommendations & Implementation Basic Moderate Adding Rich Snippets Backlink Analysis Form Builder Onsite Blog Setup Inbound Content Marketing (New*) Website Content Writing (250 Words Per Page) 6 9 Blog Writing 6 9 Guest Blog Post Writing & Posting 6 9 Guest Blog Post Social Sharing Informational Content Writing & Posting 12 18 Informational Content Social Sharing Press Release Writing & Distribution 2 3 Infographic Creation & Distribution 1 2 Premium PR Distribution Premium Authoritative Directory Submissions Page - 13
Recommended Solution Local Search Website Optimization NAP Syndication Google My Business / Bing Local Listing Center Optimization Local Citation Building Review Submission Coupon Distribution Premium Business Listing Link Strategy Website Social Sharing Video Creation + Distribution 1 1 Voiceover Video Creation + Distribution 1 Social Profiles 60 60 PPT Creation + Distribution 1 1 Image / Pinterest Submission DOC / PDF Submission Social Media Marketing Google+ Brand/Business Page Creation Social Reputation Monitoring Access To Premium Apps Twitter & FB Account Setup Youtube Channel Setup/ Optimization Facebook Cover Image Twitter Background Image Twitter Header Image Background Content For Facebook Info & Twitter Bio Content Posting on Twitter & Facebook 12 18 Facebook Welcome Page Facebook Ads Management* $140 /month $140 /month Reporting Google Analytics Weekly SEO Status Reports Monthly SEO Performance Reports Customer Support (email, chat & phone)
We also provide A la carte service for $19 per hour in which you can decide which services you want. *Premium Business Listing will be covering only 1 business location. If your business have multiple locations, it will cost additional $50 per month for each business location. Page - 14
Fee Summary We recommend Option 2 as it saves money and provides great value. Option 1 Option 2 Silver Plan $ 899 Silver Plan with Discount per month $ 899 $ per month 764 per month Option 3 If you make a onetime payment of $4584 (for 6 months). (You save $810) Value Plan $ 549 per month 30 DAY MONEY BACK GUARANTEE If you cancel within 30 days and not completely satisfied we'll give you all your money back. No questions asked. Page - 15
Estimated Project Timeline Initial Call to Understand Business Model & Industry Competition Explaining the SEO Process, Activities & Timelines Setting up Account on eBrandz Proprietary Reporting & Customer Week Dashboard Initial SEO Benchmark & Keyword Ranking Report 1 Strategic On Page Analysis & Optimization Off Site Optimization Analysis of Website Architecture & SEO Critical Elements Week Confirmed Link Acquisitions via Premium Directories & Social Bookmarking 2 On Site Content Writing & Optimization Initialize Social Media Management Creation of Web 2.0 Video Implementation of Critical On Site SEO Elements including Meta Tags, HTML / XML Sitemap and Canonicalization Week Google Webmaster Tool Account Set Up Google Analytics Account Set Up (If Needed) 3 SEO Benchmarking and Monthly Ranking Reports Week Monthly Progress Report Monthly Traffic Performance Report 4 Page - 16
Estimated Project Timeline Monthly Status Call to Understand Progress of the Campaign Strategic On Page Analysis & Optimization Week Implementation of Critical On Site SEO Elements 1 Confirmed Link Acquisitions via Premium Directories & Social Bookmarking Off Site Optimization Week Web 2.0 Video Distribution Report 2 Off Site Content Syndication Press Release Distribution Report Week 3 SEO Benchmarking and Monthly Ranking Reports Week Monthly Progress Report 4 Monthly Traffic Performance Report Page - 17
Estimated Project Timeline Implementation of Critical On Site SEO Elements Confirmed Link Acquisitions via Premium Directories & Social Week 1 Bookmarking On Site Content Writing & Optimization Week Off Site Content Syndication 2-3 SEO KPI (Key Performance Indicators) Report — 5th Month SEO Benchmarking and Monthly Ranking Reports Week Monthly Progress Report 4 Monthly Traffic Performance Report Page - 18
eBrandz Search Marketing Solutions eBrandz is your full-service Search Marketing firm, providing integrated Internet marketing solutions for small and large businesses across the globe with customized search marketing service bundles. Our most popular services include: Search Engine Optimization Conversion Rate Optimization Social Media Optimization Pay Per Click Management Conversion Affilate Analysis Report Management Web Design and Analytics Service Development Page - 19
The Benefits of Working With eBrandz Best Bang for Your Buck The same top-shelf SEO service that we provide to 3000+ small business owners, can now be yours for about a tenth of what the other guys charge. SEO Plans start from $349/Month. Proven Track Record of SEO Success eBrandz SEO team is the largest in the world, and highly regarded within the industry and loved by our clients - 85% renew their contracts after 6 months. Transparency - SEO Dashboard You can validate all the SEO work we do. Use our proprietary dashboard and track SEO Key Performance Indicators using industry standards like SEOMoz, Ahrefs, Google Analytics etc. Future Proof your SEO Google has done a record number of updates in 2012. Many SEO companies have shut down and others have gone into shock. Our clients have been least affected by these updates because of the Future Proof SEO work we have done for them. Results Oriented SEO Strategies Real Clear Results that grow your business and your bottom line. 90% of our clients see real progress and ROI well-within their first 6-month engagement with us. Page - 20
Press / Awards and Recognition We are proud to be recognized as a top SEO firm and receive these awards by the following organizations: The World's most respected SEO company, as seen in.... 'eBrandz is an example of an SEO company that rivals the best in the world.' Certification and Membership Page - 21
Some of Our Client Case Studies / Testimonials Well, I would say if you want to save about 65% on professional SEO, then you would go with eBrandz. I have experience with other SEO companies that have charged us $ 100K for a fraction of the work that ebrandz has done. Not to mention that eBrandz is much more professional and thorough. After four months, increase in traffic was about 200-300% and sales shot up by 80%. Our ROI so far is about 300% and growing.' Lawrence Kreger, Owner, Steroid Sources eBrandz has used all the feed back we had given them about the lead quality, as well as doing their own research to bring our cost per sale down from well over $200 per sale to less than $100 per sale. Dan Arndt, Principal of Cardservice Paradise My association with eBrandz has been more than delightful. On a scale of 1-10 I would say 8.5! I feel fortunate to be connected with eBrandz. I genuinely believe that I am associated with the best in the business. My interaction with the team has been entirely satisfactory and a pleasure indeed. It's really good to deal with a team of professionals who have the patience to understand things from the client's perspective. Amin Ahmed, CEO & Founder, Travel Industry Showcase We had a wonderful experience working with eBrandz and I did not have any hesitation while signing up with eBrandz. I would whole heartedly recommend eBrandz to other companies except my competitors. Nay Phu Tran, C.E.O. & Managing Director. Direct Flights International Click Here Click Here Click Here Click Here Page - 22
Next Steps Once you express your interest in working with us, one of our experienced SEO Account managers would work personally with you in order to help you achieve your online marketing goals (rankings and ultimately tra ic). Below are 3 simple steps to get started: Step 1 Sign the agreement Step 2 Make the payment Step 3 Project manager assigned We Accept Page - 23