SEARCH ENGINE OPTIMISATION Flipbook PDF

SEARCH ENGINE OPTIMISATION

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SEARCH ENGINE OPTIMISATION SEO is a marketing and advertising technique that aims to improve visibility of webpages in a non -paid search. It consists of technical and creative elements that assist with improving rankings thus driving traffic and increasing awareness in search engines. SEO is simply when a brands web page shows up during a search. The process is when content is optimised so that when a user searches the internet the results that match the search in terms of keywords and

relevance as well as content shows up, the results that shows up higher in the search, ranks as the highest in terms of SEO. KEY FACTORS THAT INFLUENCE RANKINGS     

Keywords Sitelinks Content Make sure your site is user friendly and offers great user Experience Crawl -able

PROCESS OF CRAWLING Crawling Search engines dispatch their robots or spiders to search for new content. Indexing Following crawling is indexing when the content that has been crawled is now archived in the index of the search engines collection for the purpose of search. Ranking SEO has more to do with rankings .Rankings are measured using algorithm this process entails pages in the index being analysed to identify the most relevant and authoritative webpage based on the search. Algorithm also determines the rank position of the results. SEO STATUS CODES 200- Everything is fine with the webpage the crawler should crawl and index the page. 301 Page permanently moved to another page. Redirection. 302 Page moved temporarily page should be removed from index. 404 The page is no longer in existence 500 Server error no content available 503 Page temporarily unavailable PAY PER CLICK PPC The advertiser only pays for the clicks made on her Ad.

CLICK THROUGH RATE The total clicks on a link divided by impression. CLICKS IMPRESSIONS

=CTR