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SEO-Proposal Flipbook PDF

SEO-Proposal

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SEARCH ENGINE OPTIMIZATION Nextweb Proposal

TABLE OF CONTENTS

EXECUTIVE SUMMARY We want your business to succeed and gain higher visibility on the major search engines, with the primary focus on Google. To accomplish this we have the key ingredients, from state-of-the-art software to a knowledgeable SEO (Search Engine Optimization) Expert who is dedicated to your campaign. In this document we will explain the basics of SEO optimization and how it will be beneﬁcial for your business. We will present the ﬁndings from your initial website analysis and outline a sample of potential keywords that could be chosen for your campaign. We also take into consideration factors such as your business goals and search competition. Based on all the above data we will then present the recommended SEO package to you.

2. SEARCH ENGINE OPTIMIZATION 3. CAMPAIGN GOALS & OBJECTIVES 4. OUR STRATEGY 5. CAMPAIGN TIMELINE 10. WHY CHOOSE US 11. PRICING

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SEARCH ENGINE OPTIMIZATION

WHAT IS SEARCH ENGINE OPTIMIZATION? Search engine optimization is the method of improving your website’s ranking on Search Engines like Google, Yahoo, and Bing. It is a marketing practice that uses keyword research to help your business establish a credible online image. Ultimately, it will help to bring in more relevant traﬃc, improve bounce rates, and increase the potential for sales conversions.

WHY IS SEO IMPORTANT TO MY BUSINESS? Online marketing has become the ideal marketing channel for the 21st century, as it is clear that the Internet is here to stay. What does that mean for your company?

89%

89% of consumers research products or services online.

70%

80%

By the time consumers they visit your site, 60% of the purchasing process is already complete.

80% of the links search users click are within the organic results.

BENEFITS OF SEARCH ENGINE OPTIMIZATION

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Enhance search visibility

Attract more customers

Build trust with your search results

Generate measurable results

Increase traﬃc in a cost-eﬀective way

Build a long term presence online

61%

SEO leads cost 61% less than outbound leads and produce best the close rate.

GOALS & OBJECTIVES CAMPAIGN GOALS Your website rankings on search engines matter. The higher your website ranks, the more visible your online presence will be to consumers, which leads to additional traﬃc to your website and Google Local Proﬁle. Our goal is to increase rankings and traﬃc for your online presence by focusing on the keywords you and your dedicated SEO Account Manager select.

CAMPAIGN OBJECTIVES DETAILED AUDIT: Perform an initial end-to-end audit. SEO CAMPAIGN STRATEGY: Your strategy is custom and tailored to your marketingneeds. KEYWORD SELECTION & ONGOING MANAGEMENT: We establish industry-speciﬁc keywords that set you apart from the competition and expand your company’s visibility.

ONSITE & CONVERSION OPTIMIZATION: Onsite and conversion-focused strategy works to improve the consumer behavior on the website in order to drive higher engagement.

FOCUSED RELEVANCE TARGETING: Our custom-built software allows us to boost your website’s online presence because we can easily reference important keywords for your business. It also highlights valuable, targeted locations throughout the web on blogs, articles, directories, and social media.

CONTENT MARKETING STRATEGY: Help establish and maintain the website as an authority for the keywords we target.

INCREASE OVERALL DOMAIN AUTHORITY OF SITE: Take advantage of the "halo eﬀect" properties of the keywords, where even the keywords we are not actively working on can help with advancing the targeted locations.

LANDING HIGH ON SEARCH ENGINE RESULTS MAP: Ampliﬁed works with you to create an eﬀective business listing and relevant online directories to ensure that you have top local rankings.

MEASURED RESULTS AND REPORTING: Full visibility and access to a user-friendly dashboard that helps you track your website’s activity and progress. Additionally, there is a detailed monthly report that dives deeper into your website’s metrics.

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CAMPAIGN TIMELINE

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Timeline Contunued

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Manpower Resource

Responsibilities

SEO Manager

Set overall campaign strategy Analyze on-site SEO status of client site Develop content strategy and communicate to client and in-house writer Research influencer and blogs for guest posting Guide client on content creation process Provide site usability recommendations Prepare monthly analytics reports

Content Writer

Write articles for blog and guest post opportunities

SEO Specialist

Prepare on-site optimization data sheets to be sent to client for execution Post content on social media channels Interact with community in blog and social media channels Gather contact information on influencers and partner sites Contact and negotiate guest posting campaigns with partner blogs and influencers

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SEO ROADMAP THE FOLLOWING IS A LIST OF ACTIONS THAT WILL BE PERFORMED FOR YOUR WEBSITE:

GOOGLE ANALYTICS & WEBMASTER TOOLS: Installation and analysis of Google Analytics and Google Webmaster Tools.

WEBSITE SEO ONSITE OPTIMIZATION: Including Title Tags, Meta data, H1 Tags and Image Tags.

WEBSITE OFFSITE OPTIMIZATION: Link building to targeted landing pages

CONTENT OPTIMIZATION: Creating or optimizing for keyword rich content for website landing pages

OPTIMIZE SITEMAP AND ROBOTS.TXT FILES: Informing search engines how to interact when indexing your website. The SEO team will optimize these documents using best SEO practices.

OPTIMIZE BUSINESS LOCATIONS FOR GOOGLE PLACES AND MAPS: Be found locally with the most up to date information about your business.

OPTIMIZE WEBSITE URL STRUCTURE: A clean and optimized URL is important for a successful SEO campaign.

ANALYSIS OF TOP ONLINE COMPETITORS: A study of online competitors to track trends and strategies to stay one step ahead.

CUSTOM MONTHLY PERFORMANCE REPORTING: Each month your Campaign Manager and SEO Consultant will review the previous month with you, and discuss ways to improve.

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OUR STRATEGY SEARCH ENGINE RANKINGS Search engines use over 200 known metrics to display the most credible and relevant results. Because every website is diﬀerent, your campaign will be customized and structured based on your current search engine ranking and marketing goals. Our processes and strategies for each client are customizable, and always reﬂect the latest updates from major search engines. This ensures that we focus on the areas that beneﬁt your company the most. Below is a brief summary of the tasks that will be included in your campaign.

CAMPAIGN STRATEGY

URL TARGETING Once the pages are chosen, we will help to implement on-site changes that will aﬀect both your search engine placement and click-through rates.

ON-SITE OPTIMIZATION We know the importance of building a healthy and natural link portfolio. Each keyword will be strategically assigned to the most relevant page(s) to ensure its growth.

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HIGH VALUE KEYWORD RESEARCH Each keyword is closely analyzed based on monthly search volume, overall competition, trends, and buyer’s intent.

HIGH QUALITY LINK BUILDING Each link is strategically placed on industryspeciﬁc websites and surround- ed by quality content written by our professional team of writers.

WHY CHOOSE US? At Ampliﬁed, we believe in absolute transparency. We have 100% conﬁdence in all of the actions that will be completed for your website so we have built a custom fulﬁllment dashboard where you will be able to see every work item ﬁnished for your campaign in real-time. You will also be able to track the daily progress made on your keywords, and sync Google Analytics in

TRANSPARENCY

order to see traﬃc and bounce rates all in one place!

Our SEO Team is made up of some of the most experienced analysts in the industry and all of our work is done in-house. Your dedicated account management team will strategize to provide a successful and eﬃcient marketing plan for you and your business. By only managing a handful of accounts, each management team is able to dedicate their full attention to your business goals,

TECHNOLOGY

familiarize themselves with your industry, and come up with a customized plan that will produce the most value for your investment.

Your Account Manager will keep you up to date on the progress of your campaign and what can be done for further improvement. We make it our ﬁrst priority to maintain top-level customer support, which is why more small businesses trust Nextweb with their SEO

ACCOUNT MANAGEMENT

budgets. We manage thousands of customers on our enterprise level small business SEO platform and because of our proven results, we maintain one of the highest customer retention rates in the industry.

Search engines are constantly improving their algorithms in order to provide the best search results for their visitors. This means that SEO practices and standards frequently change and it is

IN-HOUSE FULFILLMENT

important to hire an SEO ﬁrm that can roll with the punches and re-direct focus when needed.

Here at Nextweb, we are always learning and familiarizing ourselves with the latest search engine updates and practices. We will never use ‘black hat’ or unethical techniques to cheat

GOOGLE APPROVED STRATEGY

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or manipulate rankings. All of the work that we do will always align with current SEO standards to ensure that you rank naturally and show continual organic growth.

PRICING PACKAGE OPTIONS These are the recommend packages we put together based on the information we’ve collected and the audit we ran on your site. Going forward with any of these options will allow us enough time to show an increase in rankings and credibility over the next few months. Keep in mind that the packages we oﬀer can always be customized to ﬁt your individual budget, but obviously the more time we invest into your campaign, the quicker we will see movement, and the more competitive we can get when targeting high-traﬃc keywords.

CONSERVATIVE

$399

RECOMMENDED

$499

Per Month 20 Keywords

PREMIUM

$599 Per Month

Per Month

50 keywords

40 keywords

If we decide to move forward with any of our premium packages (40+ hours per month), your campaign will include exclusive beneﬁts that are only available to our premium clients such as conversion tracking, consulting on increasing user experience, in-depth monthly reporting and review via screen share, o ﬀ-site content marketing, on-site blogging, additional support sta ﬀ, Google Analytics and Webmaster Tools setup, and more.

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