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Tampa Home Group Sellers Guide Flipbook PDF
Tampa Home Group Sellers Guide
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SUCCESSFULLY SELLING YOUR HOME [email protected] | 813 -907-2555 | www.tampahomegroup.com 1 8 3 02 H ighw oods P rese r ve P kw y S u it e 1 10, Ta mpa, F L 33647
A MESSAGE FROM JOHN AND MARIA When it comes to selling your home, it is important to have confidence and trust in the REALTOR® you choose. When you review this guide, you’ll learn how we’ve helped so many homeowners succeed and reach their goals. You will learn more about our unique approach, and what we will do to sell your home for top dollar. We believe in making the sale of your home easy for you. To get started, give us a call at (813) 907-2555. Committed to your success,
@TampaHomeGroup
OUR RESULTS SPEAK FO R THEMSELVES by the numbers
1,600+ TOTAL TRANSACTIONS
listing results THE DIFFERENCE IS DRAMATIC... Tampa Home Group holds several record-setting sales in neighborhoods across the Tampa area.
98%
+4-10%
SUCCESSFUL CLOSING PERCENTAGE VERSUS MARKET AVERAGE
MONEY WE NET FOR OUR CLIENTS ABOVE OTHER AGENTS
TAMPA HOME GROUP CONSISTENTLY OUTPERFORMS THE MARKET!
EXPERIENCE IN ACTION industry leaders, marketing, and pricing experts OWNER/FOUNDER Over 30 years of experience as a REALTOR® in Florida and New York. Expert in pricing. Respected for deep knowledge of buying, selling, luxury homes, new construction, commercial, and bank-owned/REO Properties. Education: Miami University, Oxford, Ohio
®
REALTOR Co-Founder
We're a locally owned, family run company. We've raised our family here, and we're excited to welcome buyers and help them make our vibrant Tampa Bay community their home too!
OWNER/FOUNDER Over 15 years of experience as a REALTOR® in Florida 30 years of sales, marketing, and advertising experience Education: University of Notre Dame Certified by the Institute for Luxury Home Marketing
Part of the elite Million Dollar Guild, with proven, specialized upper-tier expertise in the luxury home and estate market and documented performance in sales of residences valued in excess of $1 million dollars.
REALTOR® Co-Founder 4
INDIVIDUAL ATTENTION a team approach fast facts
why a team? Our goal is simple – we don’t want you to have to wait for anything. Instead, we want you to be waited on! When we work collaboratively, we simply have more hands to get the job done.
RESEARCH
REPUTATION
RESULTS
The Tampa Home Group team studies the market intensely every day, giving you accurate insight on current pricing trends to take advantage of opportunities in any market condition.
We are respected in the market by clients, other agents and brokers. We keep our word. We answer our phones. Clients and other agents seek to partner with us. They know our listings are great properties, priced right, in top condition.
We handle all the follow up once the offer is accepted, from inspections to appraisals, to the mortgage process. When you call our office, you’ll always speak with a knowledgeable professional who is responsive to your needs.
101+ YEARS OF CUMULATIVE REAL ESTATE EXPERIENCE
5,000+
SUCCESSFUL TRANSACTION BY OUR TEAM MEMBERS
“
Our listing expired, and we were not happy with our previous agent. Maria called me and spent time going over things on the phone. Then she sent me information that made my decision on choosing a new agent so easy. Her team was incredible! They had all the answers to my questions and were happy (yes, happy) to help us. That’s not something that’s easy to find today! This is the best team in the Tampa area. Don’t waste your time with other agents, they won’t be able to compare and their history will prove it. We are so thankful that Maria called us!” - Tampa Seller 5
RESULTS-DRIVEN HOME MARKETING PLAN We have developed a comprehensive listing plan designed to make sure your home stands out from the rest and sells for top dollar! Our plan is built around exposure – more online page views, more phone calls generated and more showing requests. This ultimately results in a shorter market time and overall selling price for you.
HOME PREPARATION PROGRAM
PREMIUM DIGITAL MARKETING
We will help you make your home ready for the market.
HOME MERCHANDIZING
Tampa Home Group invests heavily in relationships with all of the major home websites, including Zillow, REALTOR.com ,and Homes.com and more.
We highlight your home’s best features to net you the highest return on your investment
POWERFUL TARGETED SOCIAL MEDIA EXPOSURE Today’s buyers are spending hours on social media. A great opportunity to showcase your property.
PRE-MARKETING CAMPAIGN We contact all our buyer leads, database of potential buyers, and other top selling agents who might have a buyer for your home.
TARGETED EMAIL CAMPAIGN Sent regularly to our personal database of 5,000+ past clients, potential buyers, key corporate contacts, and other top producing agents nationwide.
PROFESSIONAL PHOTOS Competition is fierce and your home has to stand out online with compelling photography!
VIDEO WALK-THROUGH Interested buyers want to understand how your home flows, so we go the extra mile by providing a video walk-through
MASSIVE INTERNET PRESENCE Your home will be exposed on over 1,000 different websites – both national and international reach!
CUTTING EDGE INTERNET TECHNOLOGY Our multiple websites track, monitor, immediately text or email potential buyers, getting them the information they need when they want it. 6
OUR APPROACH EXISTING BUYER DATABASE
VAST LOCAL AND NATIONWIDE NETWORK
Our combined 40+ years in this market have allowed us to develop a vast client and agent network—when you hire us, this network goes to work for you! It’s not just what you know, it’s who you know – and who knows a potential buyer!
We can see where the potential buyers are and what they are clicking on, allowing us to pivot our marketing for the greatest exposure.
FEATURE SHEET We will create a feature sheet with a detailed list of your home’s selling points, extras and upgrades to build value in the eyes of the buyer.
PHONE MARKETING CAMPAIGN
HOME BROCHURE
PREQUALIFY BUYERS ARRANGE FOR FINANCING
Buyers love to see photos of your home to remember what they saw in-person.
We keep agents and buyers aware of the most advantageous financing programs available, broadening the market for your home.
In the first seven days on the market, we personally reach out to our contacts who might have a buyer.
OPEN HOUSE
NETWORKING
When appropriate, open houses can be a powerful promotional tool.
We personally communicate regularly with other top-producing agents who might have a buyer for your home.
SHOWING FOLLOW-UP We will solicit feedback from buyers and agents and share that with you as soon as we receive it.
REPRESENTATION
We will vet all offers for financial qualifications, by contacting the buyer’s lender and asking three key questions that you must know before accepting any offer.
NEGOTIATION Our track record speaks for itself when it comes to negotiating the highest price between you and the buyer.
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HOME PREPARATION Making your home stand out and show its absolute best is the key to getting the most money for your home. We will guide you and assist every step of the way! We will work with you to make a room-by-room shortlist of our recommendations for making your home market ready. That may be something as small as changing a burned-out lightbulb or doing some updates. Don’t worry! We only recommend things that will net you more money and that you are open to doing. You call the shots! Our office can handle the stress of preparing your home for sale. We have hand selected, interviewed, and utilized the services of some of the best local tradespeople at the best possible prices. When you become our client, we are happy to arrange for bids and repairs, or connect you with those tradespeople for you to interview and select.
we will work with you to get your home ready for the market on budget and on schedule!
fast facts
40%
of buyers agents note positive effect staging had on buyers’ views of the home.
83%
of buyers believe staged homes are easier to visualize as their future home.
38%
of buyers are more likely to walk through a home they saw online.
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LISTED WITH PREVIOUS BROKER
LISTED AND VIRTUALLY STAGED BY JOHN AND MARIA
— 321 D A Y S O N M A R K E T
VS
VS
VS
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PROFESSIONAL PHOTOGR APHY AND VIDEO PROFESSIONAL PHOTOGRAPHY 95% of today’s buyers are searching online and it has never been more crucial to have high quality photos and virtual tours. Our professional photographers know the best angles, have the best equipment and know how to make the key features of your home stand out.
DRONE PHOTOGRAPHY When warranted, drone photography is also used to showcase your home’s location in proximity to local attractions or to highlight your home’s setting.
VIDEO WALK-THROUGHS These are also very important for potential buyers to understand how your home flows and to get a sense of how they might live in the space.
“
We used the Tampa Home Group for both the sale of our old home and the purchase of a new one. We had a contract for the sale in one week, largely due to the excellent marketing by the team, and the photo package online. The new home purchase went smoothly, and any issues were promptly resolved. They were easy to contact and always responsive. I will highly recommend them to friends and family.” — Ann & Craig Kalter 10
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ONLINE MARKETING When you list with us, we will syndicate your property on more than 1,000 – yes, you read that right – property listing websites and that is just one of the things we do to get your property noticed online. •
MONITOR MLS TRAFFIC for interested agents and buyers
•
Technology such as INSTANT TEXTING and READY CHAT allow buyers to receive information about your home – instantly!
•
FOLLOW-UP with internet buyer leads – by phone, text, chat, email, or even face-to-face
•
Our In-House IT works closely with syndication platforms to make small adjustments that lead to BIG VISUAL IMPACT!
•
ENHANCED HOME LISTINGS on Zillow, Trulia, and REALTOR.com
•
PREMIUM PAID RELATIONSHIPS on all major home websites including Zillow, REALTOR.com, and Homes.com to ensure buyer inquiries comes to us for IMPECCABLE FOLLOW-UP
•
OPTIMIZE PHOTO RESOLUTION for sites like Zillow to boost your home’s placement in search results
•
GOOGLE PAY-PER-CLICK – provides a huge database of potential buyers who are looking for homes just like yours!
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SOCIAL MEDIA MARKETING Today’s buyers spend hours on social media, which gives us the opportunity to target key potential buyers in ways never before possible. Using potential buyers’ geographic location, interests, demographic information, and school preferences, our marketing team can target buyers for your home – and immediately respond to buyer inquiries.
why target social media? SOCIAL MEDIA IS THE BIGGEST FACTOR IN THE NEW REAL ESTATE MARKET ACCORDING TO FORBES
24 0
billion4 active users
13
99%
OF MILLENNIALS BEGIN THEIR HOME SEARCH ONLINE , WHILE 90% OF BABY BOOMERS DO THE SAME
VIDEOS DRIVE THE MOST AD CLICKS ON FACEBOOK
PRINT MARKETING We utilize print marketing to attract buyers to your home and provide additional details.
JUST LISTED POSTCARD These will be sent out to your neighborhood to alert the neighbors that your home is listed. Often, people have friends or family members interested in the neighborhood and they can pass that information along or come check out an open house!
FEATURE SHEET A feature sheet will be created to detail all your home’s features, including the ones not immediately apparent. Additional extras and upgrades build value in the eyes of the buyer.
HOME BROCHURE We will tell the story of your home visually in a home brochure which will include photos, marketing remarks, features, local amenities, and more! Plus, we will include our contact information in case they have additional questions
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OUR CONNECTIONS = YOUR RESULTS! Our combined decades in the industry and local market means our connections can work for you! We call and email the top Agents in the area to let them know your home is for sale. Why? They may be working with the buyer for your home right now! We will roll out the red carpet, set up a showing, and get the REALTOR® all the information they need to get their buyer excited about your home. These connections we have forged are not only important for getting buyers interested in your property, they are also critically important for solving problems that come up in a transaction. We always have a professional connection that we can call upon to save the day if need be. Those connections have meant money in our clients’ pockets!
“
I cannot thank John and Maria for such an incredible experience. Before we met the Hoffman's we were having a difficult time getting our house sold when we first came on the market, we spent almost 3 months with several showings and 0 offers. We decided it was time to make a change and found John and Maria, within the first 2 weeks we had an offer on the table and turned around a sale within the next 2 months. They were there every step of the way! Whenever I had a question (and I admit I had a lot) John was always answering his phone to walk me through the process, what to expect, who he knew that could help get an issue fixed. I was impressed with the professionalism the entire Hoffman team showed, but was really blown away when the first offer we received 15
didn't make it to closure, the opportunity was there for John and Maria to convince us to drop our price just to get the deal done and make a commission, however, they convinced us that our home was worth the asking price and we should maintain our position. What would have been a small difference in commission for them, was a large difference in what was coming out of our pocket. From that point on I knew that they were in our corner and I could completely trust them. I cannot write enough nice things about John and Maria. If you are serious about buying or selling your home and want a real estate team that is going to truly take care of you from start to finish I highly recommend this team. — Ryan and Andrea
COMMUNICATION We don’t ever want you wondering how your listing is going. Are there enough showings? Is there any feedback from agents or potential buyers? We believe that collaborative communication is key to keeping your listing on track and being able to pivot to meet new opportunities and overcome challenges.
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PROVIDING GREAT CLIENT SERVICE MEANS ATTENTION TO DETAIL AND EXCELLENT COMMUNICATION
THE EXTRAS PRICING EXPERTISE With over 30 years of listing and selling homes, John and Maria are truly experts at pricing homes. Our list to sale price is always above the competition. When working with Tampa Home Group, you will always get top dollar for your home.
MAXIMUM PRICE SELLING SYSTEM Our objective is to bring you the maximum number of qualified buyers to see your home in person. You’ll always have advance notice, and we’ll work around your schedule or any special needs. The homes that are easiest for agents to show have an advantage in the market. We’ll aggressively solicit feedback from buyers and agents as soon as we receive it.
HANDLING OFFERS We fully review, and vet all offers including motivation and qualifications of the buyer. We speak directly to the lender, consider all the contract terms, time frames, additional contingencies, and price. We will promptly let you know about offers – even if it is in the evening or weekends.
TRANSACTION MANAGEMENT Today’s real estate transactions have become so complex, and the demands of legal documentation, marketing and increased lending regulations are expertly handled for you. Everyone on our team has years of experience, are licensed, and have been personally trained by Maria and John.
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DARE TO COMPARE how does our experience, expertise and listing service compare? Agent 1
Average Agent
John and Maria
How many homes have you sold in the last two years?
8
200
What percentage of your sales are listings?
?
52%
Have you hired a buyer’s specialist to work with your buyers so you are free to spend your time marketing my home?
NO
YES
Have you hired staff to handle minute details so you are free to spend your time selling my home?
NO
YES
?
YES - Presented
98%
102%
Do you have a proven plan of action for getting our home sold? What is your median List-to-Sales Price Ratio for the last 12 months?
Agent 2
What is your average Days on Market for the last 12 months?
5 days
Do you have a system for keeping me updated on my home marketing plan?
?
YES
What system do you have for organizing and reviewing multiple offers?
?
YES - Presented
Do you have a proven track record that showcases your negotiation savvy?
?
YES
Do you have a flexible cancellation policy?
?
YES
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OUR PROMISE TO YOU You put your trust in us to list your home. That is not something we take lightly. This package was put together as our pledge of service to you: We will provide you with marketing that is specially-designed to sell your home in the current market. Your best interests will always come first. We stand behind our track record of success and know what it takes to make sellers successful
We provide client-centric advice – the advice we provide is what we think is in your best interest. Our experience means we have been through several real estate market cycles. We will put this experience to work for you so you can be successful in any cycle. Our team is constantly researching the market, analyzing what makes buyers sit up and pay attention. We will use this knowledge to sell your home. We will track our marketing effectiveness and make adjustments where needed. We will work with you as a collaborative partner to make sure our marketing plans gel with your life schedule and plans. We will get you more money in less time. Period.
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Committed to your success,
HOFFMAN
“
What are the most important attributes in a Realtor? Analytical rigor, common sense, the human touch and an ability to execute. John and Maria Hoffman have all of these. I don't usually write reviews, but am making an exception here because these two, who happen to be some of the most successful (by sales) residential realtors in the State of Florida, left a strong impression on my wife and I. At the time, to underscore their ability to price and sell a house properly, my wife was 9 months pregnant when we decided to sell, so time is of the essence. My house sold in less than 48 hours with multiple offers, and we initially priced OVER what we thought the market would bear. We approached John and Maria because we wanted to sell our 1923 Craftsman Bungalow near downtown Tampa. Our family was growing, and our priorities had changed in terms of neighborhood and school districts. Maria and John immediately recognized areas where the house required some maintenance before selling and scheduled a contractor who quickly gave us a quote on the work. Our home was pre-marketed on Zillow, which created immediate buzz. By the time we had an open house, there were 11 showings in one day. In less than 48-hours we had five full price offers and three bidding wars! I watched John handle the customers and anticipate issues in a very skilled manner. Our transaction closed yesterday, and we are delighted.
I HIGHLY RECOMMEND JOHN AND MARIA HOFFMAN FOR YOUR FLORIDA REAL ESTATE NEEDS. - Michael Millet 20
FROM OUR CLIENTS “RESULTS! That’s what we got using this team! Let’s face facts... we all hire a realtor to sell our home quickly and for the best possible price. Right? If so, do not hesitate to engage this first class team to sell your home!” - Linda “We have used the Hoffmans twice now and have had an excellent experience both times. We bought, sold, and bought a home with their help! They were able to sell our home within two weeks! We got asking price. They are so knowledgeable and helpful with the whole process. We will definitely use their services again if we sell in the future.” — Laine & Eric
“Dealing with John and Maria and their entire team has been the best experience I have ever had buying or selling a home. Every member of this team made me feel like I was their most important client. You won’t find a better real estate team. My home sold very quickly and above asking price.” — Brian
“After interviewing several firms for an agent that could sell our home, we chose Tampa Home Group. We were impressed with their selling process, market knowledge, team organization, ongoing communication and ability to get great results. We would emphatically recommend John and Maria and their team to anyone who wants a good home sale experience. These are people who care about their clients!” — Scott & Lisa
“John, Maria, and their entire staff are true professionals! My experience from start to finish was seamless and painless. They were there every step of the way, to guide me and answer any questions that I had, and were responsive to my calls and emails. The service I received from John and Maria was above and beyond, and I highly recommend them. They truly are THE best! — Diane
“
Simply the best; better than all the rest! That was our experience with Maria and John Hoffman, and the Tampa Home Group team. Their sales strategy was on point based on their research and knowledge of the local real estate market. Within the first week our home was listed, we received multiple offers resulting in a negotiated sales price exceeding our expectations. If you are looking for professionals who will market your home like it’s their own, get in touch with the best. - Chris
under contract in just 11 days, after 282 days on market with 2 prior agents 21
“The best professional real estate agents in the Tampa Bay market. I have listed and sold multiple properties in this market and I can always count on John and Maria to guide me to a profitable outcome.” — Fabricio & Maria Carli
“
From the very first conversation I knew that Maria would get the job done. Her knowledge and tenaciousness was second to none. She not only sold our home in four days but helped us find our dream home that was not even on the market. Johns negotiating skills helped to close both deals. I highly recommend John and Maria. Simply put, they are the best in the business!!” — Danielle & Luis Rodriguez
“Maria and John were professional, hard-working, and made it a priority to get my house sold. My only regret was that I didn’t find them much earlier in the process… I would highly recommend them to anyone looking for a results-oriented REALTOR®.”
“John and Maria Hoffman and their entire team were wonderful to work with. They sold our house after only five showings! Highly recommend Tampa Home Group! Thank you!!” — Andrea & Jonathan
– Lori & Randy “John and Maria are the best real estate professionals that I have ever dealt with. We were very impressed with their market knowledge, professionalism and the enthusiasm to get our house sold. We are so happy that we chose Tampa Home Group and would highly recommend John, Maria and their team to anyone who has a need to buy or sell a house without any hesitation. They are truly the BEST!” – Lan & David “We have considered Maria & John Hoffman and their team, more than just Real Estate professionals, but as Trusted Advisors. We sought their advice on determining an appropriate, fair and realistic home market value, leveraging their knowledge/experience… We highly recommend John & Maria and their team without hesitation!” — Richard & Leann
“
“I would highly recommend John and Maria Hoffman and her entire team. They walked us through each step of selling our home seamlessly. They are very knowledgeable, competent, and professional. They thoroughly understand the market and were instrumental in helping us price our home appropriately to sell. The transaction from beginning to closing went smoothly. We would definitely do business with them again.” — Sandy from Tampa
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“Stop what you are doing and call John and Maria. I have worked in the mortgage business for over eight years and have worked with countless agents during that time. John and Maria’s team is hands down the best. Their experience in real estate and the local area helped them price and sell our home at the highest value our neighborhood has ever seen, and we had several full asking offers within two days of listing. They are very attentive throughout the sale and helped us at every step in the sale process, such as staging, negotiating the contract, and ensuring inspection went according to plan...you will be leaving money on the table if you use someone else. This is your agent team.” - Tampa Seller, Zillow Dec. ‘19
“Maria and John Hoffman have efficiently streamlined the business of real estate. Everyone we dealt with was very professional and attentive to our needs as sellers. I would recommend their team to both family and friends! Thanks so much for a smooth transaction experience!” – Laura & Jeremy
“We sold our home in partnership with John and Maria while in a pandemic and with two small children in tow. It was no easy task to do the work necessary to prepare the house for sale, but Maria and John gave us the guidance and advice we needed to achieve our goals quickly with minimal interruptions to our daily lives. Their planned and professional approach for listing and their negotiating skills that came into play when we received multiple offers really paid off. The end result of the combined efforts exceeded our initial expectations by tens of thousands of dollars. I highly recommend having them on your team, and encourage others who may want to make a move to take the leap to list! Thank you, John and Maria (And, Debbie and Jake, too!)! - Alicia & Jesse L.
“
Maria and John have a proven track record in selling homes fast! I interviewed several real estate agents, and only Maria and John presented me with a thorough comparative analysis, excellent guidance in prepping/staging my home, and ultimately selling my home BEFORE it hit the market! Their knowledge of the neighborhood and surrounding area, plus their vast client base made my decision a no-brainer in choosing them. I made simple changes to prepare the house and the house sold immediately!” - Christine
[email protected] | 813 -907-2555 | www.tampahomegroup.com 1 8 3 02 H ighw oods P rese r ve P kw y S u it e 1 10, Ta mpa, F L 33647