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Two Brands Same Place Flipbook PDF
Iconic typography is a staple in the overall image of a company. The shape and spacing of characters, crafted to create
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TWO BRANDS SAME PLACE
The Blending of Branding Through Typography
Two Brands, Same Place: The Blending of Branding through Typography by Patrick Chase
Copyright © Quarter Two 2019 by Patrick Chase All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. The Voice of Type Miami Ad School Europe
TABLE OF CONTENTS
01 NHL CALIFORNIA DETROIT PHILADELPHIA ST. LOUIS TENNESSEE
02 MLB CHICAGO DETROIT NEW YORK SAN FRANCISCO SEATTLE
5 9 13 17 21
27 31 35 39 43
03 NBA ATLANTA BOSTON DENVER NORTH CAROLINA TORONTO
04 NFL ATLANTA BUFFALO DALLAS MIAMI PITTSBURGH
49 53 57 61 65
71 75 79 83 87
INTRODUCTION 1
Iconic typography is a staple in the overall image of a company. The shape and spacing of characters, crafted to create the individual feel and emotion of a brand, separates it from the pack. Through the blending of sports teams established in the same places these companies were founded, We see the true power of typography in these iconic brands.
2
01
NATIONAL HOCKEY LEAGUE
55 NHL NHL
California DUCKS + DISNEY
6 NHL
DUCKS + DISNEY CALIFORNIA
COLOUR Ducks: 7 NHL
Orange
Metallic Gold
8 NHL
Black
TYPE Disney:
California Logo
California Disneyland
California Goofy
9 NHL
Detroit RED WINGS + FORD
10 NHL
RED WINGS + FORD DETROIT
COLOUR Red Wings: 11 NHL
12 NHL
Red
TYPE Ford:
Detroit Logo
13 NHL
Philadelphia FLYERS + CAMPBELL’S
14 NHL
FLYERS + CAMPBELL’S PHILADELPHIA
COLOUR Flyers: 15 NHL
Flyers Orange
16 NHL
Black
TYPE Campbell’s:
Philadelphia Logo
PHILADELPHIA
PHILADELPHIA
Condensed
Soup
1717 NHL NHL
st.Louis BLUES + BUDWEISER
18 NHL
BLUES + BUDWEISER ST.LOUIS
COLOUR Blues: 19 NHL
Blue
20 NHL
Yellow
TYPE Budweiser:
st.Louis Logo
King of Beers
21 NHL
TENNESSEE PREDATORS + JACK DANIEL’S
22 NHL
PREDATORS + JACK DANIEL’S TENNESSEE
COLOUR Predators: 23 NHL
GOLD
24 NHL
Navy Blue
TYPE Jack Daniel’s:
TENNESSEE Logo
Tennessee State
TENNESSEE Whiskey
02
MAJOR LEAGUE BASEBALL
2727 MLB NHL
Chicago CUBS + KRAFT
28 NHL MLB
CUBS + KRAFT CHICAGO
COLOUR Cubs: 29 MLB
Blue
Red
TYPE Kraft:
Chicago Logo
30 30 MLB MLB
31 MLB
Detroit TIGERS + KELLOGG’S
3232 MLB MLB
TIGERS + KELLOGG’S DETROIT
COLOUR Tigers: 33 MLB
Navy
3434 MLB MLB
Orange
TYPE Kellogg’s:
Detroit Logo
Corn Flakes
35 MLB NHL
New York YANKEES + CALVIN KLEIN
36 NHL MLB
YANKEES + CALVIN KLEIN NEW YORK
COLOUR Yankees: 37 MLB
38 38 MLB MLB
Navy
TYPE Calvin Klein:
New York Logo
39 MLB NHL
San Francisco GIANTS + LEVI’S
40 NHL MLB
GIANTS + LEVI’S SAN FRANCISCO
COLOUR Giants: 41 MLB
Orange
42 42 MLB MLB
Black
TYPE Levi’s:
San Francisco Logo
43 MLB
SEATTLE MARINERS + STARBUCKS
4444 MLB MLB
MARINERS + STARBUCKS SEATTLE
COLOUR Mariners: 45 MLB
Navy Blue
Northwest Green
TYPE Starbucks:
SEATTLE Logo
Silver
46 46 MLB MLB
03
NATIONAL BASKETBALL ASSOCIATION
49 49 NBA NHL
atlanta HAWKS + UPS
50 NHL NBA
HAWKS + UPS ATLANTA
COLOUR Hawks: 51 NBA
Hawks Red
TYPE UPS:
atlanta Logo
Volt Green
Hawks Charcoal
5252 NBA NBA
53 NBA NHL
BOSTON CELTICS + CONVERSE
54 NHL NBA
CELTICS + CONVERSE BOSTON
COLOUR Celtics: 55 NBA
Celtics Green
Celtics Gold
Black
TYPE Converse:
BOSTON Boston Logo
Chuck Taylor
5656 NBA NBA
57 57 NBA NHL
Denver NUGGETS + JOLLY RANCHER
58 NHL NBA
DENVER + JOLLY RANCHER DENVER
COLOUR Nuggets: 59 NBA
Midnight Blue
Sunshine Yellow
TYPE Jolly Rancher:
Denver Logo
Flatirons Red
6060 NBA NBA
61 NBA NHL
north carolina HORNETS + PEPSI
62 NHL NBA
HORNETS + PEPSI NORTH CAROLINA
COLOUR Hornets: 63 NBA
Hornets Purple
Teal
Gray
TYPE Pepsi:
north carolina Logo
6464 NBA NBA
65 NBA NHL
Toronto RAPTORS + ROOTS
66 NBA NHL
RAPTORS + ROOTS TORONTO
COLOUR Raptors: 67 NBA
Red
Black
TYPE Roots:
Toronto Logo
6868 NBA NBA
04
NATIONAL FOOTBALL LEAGUE
71 NFL NHL
72 NFL NHL
FALCONS + COCA-COLA
FALCONS + COCA-COLA ATLANTA
COLOUR Falcons: 73 NFL
Wine Red
Metallic Silver
7474 NFL NFL
Black
TYPE Coca-Cola:
Atlanta atlanta Logo
Diet
Zero
75 NFL NHL
BUFFALO BILLS + AMERICAN EXPRESS
76 NFL NHL
BILLS + AMERICAN EXPRESS BUFFALO
COLOUR Bills: 77 NFL
Blue
Red
TYPE American Express:
BUFFALO Logo
7878 NFL NFL
7979 NFL
DALLAS COWBOYS + ESSO
8080 NFL
COWBOYS + ESSO DALLAS
COLOUR Cowboys: 81 NFL
Blue
Silver
TYPE Esso:
DALLAS Logo
8282 NFL NFL
83 NHL NFL
MIami DOLPHINS + BURGER KING
84 NFL NHL
DOLPHINS + BURGER KING MIAMI
COLOUR Dolphins: 85 NFL
Aqua
Orange
TYPE Burger King:
MIami Logo
Blue
8686 NFL NFL
87 NHL NFL
pittsbuRgh STEELERS+ HEINZ
88 NFL NHL
STEELERS + HEINZ PITTSBURGH
COLOUR Steelers: 89 NFL
Steelers Gold
Black
TYPE Heinz:
pittsbuRgh Logo
9090 NFL NFL