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Valpak Media Kit Flipbook PDF
Valpak Media Kit
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VALPAK MEDIA KIT ®
SUCCESSFUL ADVERTISING IS UNPRETENTIOUS, UNCOMPLICATED AND UNLIKE ANYTHING ELSE. It keeps you competitive, turns a profit and gives people a reason to try your business.
DO IT RIGHT WITH VALPAK With over 50 years of marketing experience, we can help you:
• I dentify your best prospects utilizing demographic, lifestyle and purchase data
•E ffectively deliver your message, meeting your goals while staying within budget
•D rive the desired response with a turnkey campaign built on proven best practices
Each month, our Blue Envelope mails to more than 41 million targeted households in 42 states. Valpak digital, including valpak.com, hosts 4 million visitors per year, nearly 60% from mobile.
valpak.com/advertise
800-419-1987
“
IT WORKS month after month. We can always count on Valpak to bring in NEW CUSTOMERS!” Robin L. Real Valpak client
CONSUMERS VALUE DIRECT MAIL
BUSINESSES TRUST VALPAK ADVERTISING
The mailbox continues to grow in importance: 2015
2018
2022
63%
24K
LOCAL AND NATIONAL CLIENTS
54% 49% 43%
54
YEARS OF MARKETING EXPERIENCE
35%
35%
41 I enjoy receiving direct mail
Direct mail plays an important role in my shopping decisions, both online and in-store
16.3
MILLION ENVELOPES MAILED MONTHLY
BILLION ADS MAILED LAST YEAR
CUSTOMERS LOVE OUR COUPONS
92%
OPEN THEIR VALPAK BLUE ENVELOPE
83%
72%
57%
LOOK AT EVERY COUPON INSIDE IT
SET ASIDE 1-4 COUPONS TO USE LATER
USE OUR COUPONS MONTHLY OR MORE
Source: Valpak Readership Study (Among households that receive Valpak)
valpak.com/advertise
800-419-1987
A HIGHER QUALITY AUDIENCE INCOME
HOME VALUE
HOME OWNERSHIP
PURCHASE POWER
$115K-$145K
$430K-$510K
74% OWN
$17.9K MORE
32.55% higher than the U.S. average
32.56% higher than the U.S. average
13% more likely to own the home they live in
27% higher spend annually than the U.S. average
SPENDS MORE AT YOUR BUSINESS
21%
24%
30%
24%
more on automotive
more on dining
more on home & garden
more at retail stores
Source: Claritas Demographic and Consumer Buying Power
valpak.com/advertise
800-419-1987
THE MOST SOPHISTICATED TARGETING
FOR THE MOST PRECISE MARKETING Geographic Targeting Advertise by carrier route, ZIP code, county, market, state or a custom geography
YOUR CUSTOMER DATA
PURCHASE BEHAVIOR DATA
Consumer Behavior Profiling Engage an audience with a higher likelihood of purchasing your products or services
Demographic Targeting Identify and target key demographics, including age, income and presence of children
DEMOGRAPHIC MAILING DATA
Using this 3-prong approach, we create THE IDEAL AUDIENCE for your business
valpak.com/advertise
800-419-1987
Purchase Power Reach households estimated to spend more than average on your products or services
PATH TO PURCHASE In the past, the path to purchase was much simpler:
YOUR DIRECT MAIL AD ARRIVES IN HOME
CONSUMER READS YOUR AD
VISITS YOUR BUSINESS
MAKES IN-STORE PURCHASE
Today, what drives people to buy is a mix of convenience and choice: facebook
facebook
USES FACEBOOK AND SEES YOUR PAID AD ON THEIR FEED
MORE LIKELY TO CLICK ON YOUR PAID AD
SEM
YOUR DIRECT MAIL AD ARRIVES IN HOME
CONSUMER READS YOUR AD AND GOES ONLINE FOR MORE INFO
USES A SEARCH ENGINE AND SEES YOUR PAID AD (SEM)
CLICKS ON YOUR PAID AD
VISITS YOUR WEBSITE
www.| GOES DIRECTLY TO YOUR WEBSITE BY TYPING IN THE URL ON YOUR AD
Valpak’s attribution and tracking tools show you which advertising is generating the best response. Incoming calls, web traffic and digital coupon activity are just a few ways we measure your success. valpak.com/advertise
800-419-1987
MAKES ONLINE OR IN-STORE PURCHASE
SOLUTIONS FOR EVERY BUDGET Our direct mail and digital marketing products reach consumers at every point in their path to purchase.
ECRWSS **R-003 ********************* 123456AB 09876543 1234 000123 TO OUR FRIENDS AT 1234 MAIN STREET ANYTOWN, USA 12345-4321
The Blue Envelope®
Digital Marketing
Our signature product – the best value in marketing
Extend the reach of your campaign to an online audience
PlusOne Postcards
Automated Postcard Service
1:1 Custom Postcards
Cost-effective postcard advertising + email marketing
Turnkey monthly mailings for new movers, birthdays & more
Personalized postcards targeted at the household level
valpak.com/advertise
800-419-1987
THE BLUE ENVELOPE®
THE BEST VALUE IN MARKETING Valpak is a value with local and national advertisers sharing the cost to mail. It’s easy to advertise in our signature Blue Envelope too. Choose your ideal neighborhoods and we’ll take care of the rest!
**23R***ECRWSS0001 ****** 1234 *********6543 *** 123456AB 0987 AT TO OUR FRIENDS EET 1234 MAIN STR 12345-4321 ANYTOWN, USA
Targeted Audience Reach highly desirable households that earn and spend more than the U.S. average.
High Engagement 92% of the households that receive Valpak open it + a chance to instantly win $100! Source: Valpak Readership Study (Among households that receive Valpak)
Direct Mail Expertise Over 50 years of data and results to recommend the best design, offer, reach and frequency.
Performance Tracking Add a call tracking number or QR code to your ad to drive response and track result.
valpak.com/advertise
800-419-1987
scan QR code
003
POSTCARDS
57% OF POSTCARDS ARE READ Source: Advertising Mail: Mail Mix Matters, Report Number RARC-WP-19-003
VALPAK MAKES IT EASY (AND AFFORDABLE) TO TRY POSTCARD ADVERTISING THAT TARGETS YOUR BEST CUSTOMERS. TARGETED
1-TO-1 CUSTOM
AUTOMATED
Add Value And Beauty To Your Home
WELCOME TO THE NEIGHBORHOOD, SMITH FAMILY!
FREE
No-Obligation Estimate Call Today For An Appointment With coupon only. Not valid with any other offer. Expires 00/00/00
$ 10 OFF Your Next Meal!
See other side for more info
CASTLE HOME IMPROVEMENTS
000-000-0000
Product Size Quantity Targeting
6” x 9” or 6” x 11”
6” x 9”
10,000+ Households
2,500+ Households
250+ Households
Neighborhoods
300+ Selection Options
More targeting options available
With high income & purchase power
Frequency
valpak.com/advertise
5" x 8.5"
New Mover, Birthday
Based on availability
Based on goal and budget
Custom
Monthly
CURATED
CUSTOM
HYPERTARGETED
Custom
800-419-1987
Other Sizes Available
DIGITAL MARKETING
COMBINING PRINT AND DIGITAL ADVERTISING CAN INCREASE CONVERSIONS BY 28% Source: ANA/DMA Response Rate Report, 40th edition
Valpak.com Business Profile Millions of consumers visit valpak.com as the trusted source for local savings. Introduce your business to this captive audience with a business profile on the Valpak coupon website, which includes: • Mobile-friendly design • Up to 3 digital coupon offers • Ability to change locations (for multiple locations) • Your business info • Embedded Google map of your location • Option to view Blue Envelope ad
We track and report all the digital activity related to your valpak.com profile too – prints, clicks, views, engagement, page visits and action/view trends – so you can easily measure success.
valpak.com/advertise
800-419-1987
ADDITIONAL DIGITAL MARKETING SERVICES
Search Engine Marketing Drive traffic to your landing page with pay-per-click ad campaigns expertly built and managed by a Google Premier Partner
Display Advertising
Increase the performance of your Valpak print campaign by advertising to all the devices in the households you mail
Mobile Advertising
Target mobile ads with pinpoint accuracy to smartphones based on location, interest and intent
Website Design
Social Media Advertising
Build your fanbase and influence sales with targeted Facebook and Instagram ads that include guaranteed campaign reach
valpak.com/advertise
800-419-1987
Make a great first impression with a responsive website that helps you capture a wider audience
WE LOVE OUR CLIENTS Valpak makes it easy for thousands of local and national businesses to meet their marketing goals and budgets, including these amazing brands:
valpak.com/advertise
800-419-1987
“
Our business has completely turned around thanks to Valpak. Other companies aren’t in the same league. Valpak delivers results.” Sean K., real Valpak client
What can Valpak do for your business? Contact us and let’s get started building your campaign today!
valpak.com/advertise | 800-419-1987