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Week 5 – Strategy Project – Coca-Cola Company (1) Flipbook PDF
Week 5 – Strategy Project – Coca-Cola Company (1)
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Robert Young Jr. [email protected] 09/06/2020 MBA 6395 Dr. Justin Bond
Week 5 – Strategy Project – Coca-Cola Company •
Briefly respond: Research the CEO of your chosen organization. Provide his/her name and a brief history of their time at the organization. What are some of the positive aspects or benefits of this CEO for your chosen organization? What are some of the negative aspects or issues associated with this CEO in their personal history and/or their time with this company?
My chosen company is Coca-Cola and the CEO of this company is James Quincey. He has been the CEO since 2017. James also became the chairman of the board in 2019. James Quincey is leading Coca-Cola as a total beverage company providing many different drinks from soda to even water to customers and consumers all over the world. Before James Quincy was CEO of the company, he was President and Chief Operator from 2015 to 2017. Before that he was President of the Europe branch from 2013 to 2015. With him being the leader there he created many partnerships with other companies. He created Coca-Cola European Partners, in which is one of the largest Coca-Cola bottlers in the world. Quincey has great insight and thinks and makes moves like a leader. He has been in the company for a long time so he knows about the company and the people. There are not really that many negative aspects with this CEO with their time with the company or their own personal history. •
Briefly respond: Research the past ethical actions of your chosen organization and CEO. Discuss any ethical issues that have existed or currently exist with the company or leadership.
Coca-Cola is a large company. They have participated in many things globally and are held accountable for many mistakes that happen to them. Their company is so large is really hard not to get involved in some ethical issues. Just like in 1999, in a place in Belgium, a couple of kids got sick from drinking a Coca-Cola product and they had to take everything off the shelves and re-stock their product. This cost thing a lot of money. Also, in 1999, Coca-Cola was sued by around fifteen hundred African American employees. They were put at the bottom of the pay scale even though they worked as equals and were working the same job as a lot of different white employees. Coca-Cola ended up paying around $193 million dollars to settle out this lawsuit. These are just two of many ethical issues Coca-Cola has faced but overall, they will keep becoming a better company. •
Most Important component: Synthesize your research from weeks 1-5 and provide a summary of your findings. From a strategic standpoint, explain what your chosen organization is doing correctly, AND explain what they could change in order to improve organizational performance (be sure to define performance). That is, give practical advice that is grounded in your research from the past 4-5 weeks, and synthesize your findings to provide your interpretation of the organization's future outlook.
Coca-Cola is an outstanding company. They have a low risk of entry because of them being an enormous power house in the beverage industry so a company entering this industry would not affect them the slightest. CocaCola also does not have many rivals besides Pepsi and Dr.Pepper. Also, the bargaining power of buyers is higher than that of suppliers because the suppliers would not control their number one buyer. And the threat of substitutes for Coca-Cola is moderate because consumers switching taste would dramatically affect them financially. The VRIO analysis shows Coca-Cola as a superior company. They are a valuable company with a great global distribution network. They have many rare resources that many other companies do not have. They also get imitability from
their one-of-a-kind recipe. Coca-Cola excels at superior quality. There is no one or no other company that can copy their formula. Their drinks are unique to themselves and keep its customers interested in only them. Their recipe keeps them different from their other rivals and other companies. Coca-Cola operates using the broad differentiation strategy. Coca-Cola has so many different products and flavors to satisfy almost all consumers. CocaCola has also participated in related and unrelated diversification. They do this because they need and have the power to expand horizons and to become a better company. Coca-Cola has an outstanding performance as a company. They fulfill any obligations or goals set for themselves. Unless some type of crisis happens they will always be an outstanding company.
Sources https://www.coca-colacompany.com/company/leadership/james-quincey https://coca-colaglobalisation.weebly.com/ethical-issues.html