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World Hotels Flipbook PDF
The World's Most Successful Hotels and Resorts
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THE WORLD’S MOST
SUCCESSFUL HOTELS AND RESORTS START HERE.
Membership Services
HOTEL DIPLOMAT | STOCKHOLM, SWEDEN
Discover A World of Difference
™
Contents Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Three Collections. One World. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Sales & Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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WorldHotels Rewards Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 E-Commerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Events & Tradeshows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Global Sales Force . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Global Corporate Value Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Luxury Sales Focus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 WorldEvents Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Distribution Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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GDS, Global Call Center Services & Global Reservation Lines. . . .
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Performance Improvement Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Distribution Technology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Exclusive Vendor Agreements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Revenue Support System Interfaces. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Distribution Support Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Revenue Support Business Intelligence . . . . . . . . . . . . . . . . . . . . . . . . . 46 Hotel Experience & Positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Quality & Experience Audit (QEP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 WorldClass Hotel Training. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
THE ANAM VILLAS | NHA TRANG, VIETNAM
AMIANA RESORT | NHA TRANG, VIETNAM
WorldHotels™ is dedicated to “Empowering True Independence” for each of our 300 hand-selected, independent hotels around the world. In today’s evolving marketplace, our mission has never been stronger or more important. We are excited to demonstrate our momentum and investment to support the brand. WorldHotels is the preeminent, full-service “soft‑brand” solution that is focused on maximizing revenue to your property. Discover A World of Difference. We look forward to a successful partnership.
GEOFF ANDREW CEO OF WORLDHOTELS COLLECTION
UPPER HOUSE | GOTHENBURG, SWEDEN
Overview A trusted mark of honor for nearly half a century, WorldHotels was founded by hoteliers dedicated to the art of hospitality. WorldHotels is a trusted adviser and invaluable growth resource for a curated portfolio of the best independent properties around the globe, each reflective of the locale by offering intuitive service and a refined sense of character. Today, WorldHotels Collection™ 300 properties in 200 destinations around the world, serviced by 30 global sales offices. WorldHotels is the upper upscale and luxury end of the BWH Hotel Group portfolio.
®
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Revenue Milestones WorldHotels delivers over €300 million (USD $353 million) in annual room revenue including:
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Over €112 million annually (USD $133 million) in‑room revenue with top 6 TMC/Consortia Partners.
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Over $78 million annually (USD $90 million) in negotiated room revenue from over 900 global corporate accounts.
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JIANGUO HOTEL BEIJING | BEIJING, CHINA
The Mark of Success The WorldHotels brand is a powerful multiplier that enhances your property and its visibility, providing you with global exposure and a prominent presence at key trade shows, targeted activities through promotions and incentives, plus a property portfolio network that reaches over tens of thousands of travelers around the world every day.
At WorldHotels we celebrate the Art of Discovery. Our guests are looking to experience the unique and the authentic— in leisure and business. The stories from each of our 300 hotels define the WorldHotels brand; our campaigns celebrate the character of each one of our hotels.
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GULF COURT HOTEL BUSINESS BAY DUBAI, UNITED ARAB EMIRATES
Three Collections. One World. To ensure our distribution partners, corporate buyers, and guests choose the right independent hotel experience that meets their needs on every trip, we created three benchmark collections:
Celebrated. Renowned. Iconic. Celebrated establishments, iconic in nature, a recognized local landmark in their coveted locale.
Elevated. Stylish. Memorable. Upper upscale properties recognized for their elevated delivery of service and amenities.
Unique. Welcoming. Attainable. Upscale hotels that deliver a welcoming and unique experience in the world’s most desirable locations.
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Portfolio
300 Properties 200 Destinations 50 Countries 30 Offices
A Trusted Partner
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Each member of WorldHotels has been assigned to one of our three collections based on their upholding minimum levels of quality measured by four main factors:
01
02
Rate Benchmarking
Guest Review and Satisfaction Score
03
04
Quality Audit
Facilities/Services Standards
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Rate Benchmarking. Price defines marketplace positioning. WorldHotels analyzes local/regional benchmark rate tiers for luxury, upper upscale, upscale properties provided through an independent source, STR, or equivalent organization.
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Guest Review and Satisfaction Score. To ensure the pricing strategy is reflective of the perceived value of the product, WorldHotels analyzes guest feedback (reviews) and satisfaction scores, provided by TrustYou.
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Quality Audit. Distribution partners, corporate buyers, and guests trust WorldHotels benchmark standards for quality and cleanliness when making their hotel decisions. Our quality ratings are measured through an independent third-party mystery audit utilizing facilities condition and cleanliness scores.
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Facilities/Services Standards. In the absence of international convened standards for facilities and services and to ensure we deliver on guests’ expectations, WorldHotels took upon itself to develop a common global standard to benchmark its properties’ facilities and services.
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Sales & Marketing Strategy Adapting to a Rapidly Evolving Marketplace The hospitality industry is driven by change, affected by new technology such as artificial intelligence, new payment systems (dominance in Mobile), Block Chain, Shared Economy, and Internet Gatekeepers. To be well positioned to build a strong return on investment for our member hotels, we created a three‑point strategy: 01 Boost Connections 02 Ease of Purchase 03 Get Noticed
Boost Connections »»
Enhancing our capabilities to increase reach by focusing on developing more preferred distribution partnerships and utilizing pay-for-performance and incentive models to maximize your share.
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Partnering with best-of-class Customer Relationship Management (CRM) and technology providers to enable cross-regional promotions by sharing guest databases in a noncompetitive way, as well as developing our business databases to reach more travel agents and meeting buyers.
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Driving more inclusions in corporate travel programs globally.
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Maximizing other marketing partnerships in key markets.
Ease of Purchase »»
Support e-commerce performance activities, focused on driving more traffic to our branded websites as well as improving the retail and conversion strategy of each of our members’ sites.
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Leverage the strong reputation of our WW GDS master chain code and continue to ensure our rate products stay top of mind at the relevant point of sales with our preferred distribution partners.
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Clarifying our brand and hotel collections value proposition and establishing them to both partners as guests as symbols of quality and independence.
Get Noticed—A Refreshed Approach to the Brand »»
Developing a new functionalities and optimize the user experience at WorldHotels.com, to drive more traffic and ROI on campaigns.
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Developing distinctive assets to leverage the brand and corporate identity, as well as the new new platforms made available by our partnership with the BWH Hotel Group.
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Continuing to invest in educational point-of-sale activities to maximize fair share with our distribution partners.
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Enhancing our storytelling and media engagement by partnering with globally recognized, brand-focused public relations agency in the US, Europe and Asia Pacific.
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CLOCK WISE FROM TOP LEFT: HOTEL WIESLER | GRAZ, AUSTRIA SAVIGNY HOTEL FRANKFURT-CITY | FRANKFURT AM MAIN, GERMANY MYKONOS NO. 5 | MYKONOS, GREECE
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WORLDHOTEL WINGS ROTTERDAM ROTTERDAM, NETHERLANDS
A Powerful Presence throughout the World
STAMFORD PLAZA AUCKLAND AUCKLAND, NEW ZEALAND
A membership with WorldHotels provides access to 360° solutions, an integrated platform helmed by the best-in-class Performance & Revenue Optimization, comprehensive Sales and Marketing services and a wide network of distribution, to help you improve your share of business while remaining independent.
Revenue Generation for Independent Hotels
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Marketing Services Reaching out to the World
WorldHotels Marketing services will help members take control of their transient business through a custom and specialized digital marketing consultation and a set of products and services designed to improve their owned online presence respective market places, whilst enhancing the positioning of our Luxury, Elite & Distinctive Member Portfolio. The focus of WorldHotels marketing services and programs is to advance sales from all key market segments, recurring to our digital and print platforms to boost visibility.
Brand Rates & Campaigns
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Improve your hotel’s own marketing effectiveness
Soft Branding Solutions
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Extend your reach through WorldHotels channels
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Drive incremental guests/room nights and revenue to your hotel
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Convert and/or leverage different business segments (business to leisure, weekdays to weekend business, and vice-versa)
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Target your consumers in a relevant and meaningful way – in the appropriate booking window per channel/per feeder market.
The WorldHotels Brand It is of vital importance that the WorldHotels brand is represented correctly and consistently across all channels. WorldHotels corporate identity and branding revolve around the 3 collections as we focus on our exclusive member hotels, unique and authentic qualities. Each member hotel is supplied with a member collection plaque, to have displayed on the exterior entrance to the hotel along with the relevant flags. These are to be supplied by Marketing on enrollment.
Discover A World of Difference
™
You are required to fly at least one flag visibly outside your hotel, at the main entrance. In case our standard 150 x 250 cm flags are not suitable for your hotel, custom sizes are available upon request, please let us know shall you require a custom size/layout and we will be happy to assist with the respective production. You can also benefit from our buying power and offer your guests a magnetic key card that can be reprogrammed to discover hotels across 6 continents and into over 50 countries in highresolution / print quality.
WorldHotels’ overall goal is to drive additional revenue for all its member hotels. To this purpose, we’ve defined and implemented a consistent and varied rate strategy, looking for new opportunities both on a geographic and segment basis and driving business volume in moments of greater need.
To make sure that these rates are built around your own needs and objectives, please share this information with us by filling out the “Business Needs RFP” available in Nexus ShareworX. »»
Define your seasonality by month – completing these questions will allow us to define the need periods for your hotel and offer targeted promotional activities based on your need periods.
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Identify your current domestic and international geographic (feeder) markets
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Identify the domestic and international geographic markets that you would like to target in the future.
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Define the customer (segment) business mix that you would like to target in the future (leisure, corporate, consortia etc.) – defining your business mix will help us to setup campaigns specified on your key customer groups/ segments. Thus, which customer (segments) do you feel would improve your market share?
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Define your business strategy – would you like to grow weekday or weekend business in the forthcoming year.
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Define your channel mix as a percentage of your total sales - differentiating you channel mix will help us have a better understanding of your channels of business and their weight in your overall channel performance.
Please visit our intranet to order custom flags or key cards. Please read our Brand Guidelines Manual before using any templates and/or elements – these are available to you for download in our intranet. If you have any doubts about when or how to use the WorldHotels brand (or its elements), please contact [email protected] Direct Marketing Our member directory is the main sales tool for generating business for our membership. They are updated on a quarterly basis and available in print and digital formats and are utilized by our global sales force for : »»
Direct Mail – mailed to selected buyers in all key markets.
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Sales Tool – utilized by our Global Sales organization at all customer meetings.
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Distribution at Events – over 50 Trade shows, WorldFocus, Sales missions, Sales blitz, Client specific customer events.
Please consult the full Marketing campaign/activities Calendar available on the intranet for more information.
Our bi-annual In Room Magazine focused on Art, Culture, Gastronomy, Design and Lifestyle and the latest news from WorldHotels offer you a great advertising opportunity and a wide distribution network for your content. From hotel ads, to editorial articles, interviews and special features, this luxurious publication will leverage your visibility among your peers’ audience.
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Global B2C Campaigns
Consortia, TMC & Travel Agents
Participation in WorldHotels brand rates and campaigns are designed to reach a broader range of customers during peak need periods through dedicated sales and marketing activities. These are available to all member hotels upon submission of the respective RFPs via Nexus ShareworX RFP (including detailed rate conditions, validity, etc.):
Travel agency campaigns are charged per hotel per campaign and are planned throughout the year, with an additional awareness campaign planned for the month of June. The marketing strategy behind these campaigns is to drive GDS business for traditional off season and need periods for a number of our hotel members. The global reach of these campaigns is supported in:
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Global Campaign -20% off BAR for advance bookings for stays (for a minimum stay of 2 nights) during the low season.
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Global Media & PR – press releases for publicity in trade target top tier press
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Global Campaign Consortia -20% off BAR for preferred consortia partners during the low season (AMEX GBT, CWT, HRG, Radius, BCD, FCM, Travel Leaders, and Thor).
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Email marketing to a database of over 26,000 travel agents around the globe
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Featured on WH.com travel agent section as main campaign offer
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Suite Life/Suite Dreams – BAR rate level with added-value (extra services/amenities) for families and couples staying in a suite and during low season.
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Banner Ads on industry newsletters and agency web sites
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GDS marketing on main GDS targeted point of sale (based on hotel participation)
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Global Sales Blitz supported by our 30 Global sales offices with visits to key agency sites
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Weekend Escapes – weekend rate, 20% off BAR. 4,793 room nights.
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AMEX Card Member Program – 10% off BAR for card holders. Over 22,270 room nights.
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Mileage Reward Program – double (1.000) and triple (1.500) miles per stay.
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Senior Citizen Rate -5% to 20% off BAR plus extra amenities (according to submission) for 60+ year old guests and for a minimum stay of 2 nights. Over 4,800 room nights.
All Marketing campaigns and activities are summarized on the activity calendar. The global reach of these campaigns is supported in: »»
Global Media & PR – press releases for publicity in consumer and trade target top tier press
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Email marketing to a database of over 500,000 subscribers
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Featured on WH.com as main campaign offer
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Banner Ads on point of sale market to drive traffic to wh.com
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Social Media across all channels including Facebook, Twitter, Instagram, Weibo, WeChat
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Global Marketing Partnerships.
MICE Campaigns Global campaigns to our Meeting, Incentives, Conferences and Events partners are exclusive to members participating in the WorldEvents program (see page 30 for details). Campaigns are planned between October and January, to drive conversion for the hotels’ low demand periods. The global reach of these campaigns is supported in: »»
Global Media & PR – press releases for publicity in trade target top tier press
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Email marketing to a database of over 11,000 MICE agents around the globe
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Feature on brand.com meetings section and dedicated special MICE offers section
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Preferred listing and banner ads on industry newsletters and agency web sites, including our preferred MICE partner network (AMEX GBT, CWT, HRG AGS and Asia Keys)
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Cvent banner ads campaign
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Global Sales Blitz activities, supported by our 30 Global sales offices with visits to key agency sites
BONNINGTON JUMEIRAH LAKE TOWERS | DUBAI, UNITED ARAB EMIRATES
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VILLA SASSA HOTEL RESIDENCE & SPA LUGANO, SWITZERLAND
Online Marketing
CRM and Business Databases
At WorldHotels members benefit from an integrated program designed to ensure brand amplification for our members hotels in online and tactical marketing.
WorldHotels aims to provide the right message to the right audience at the right time via a wide variety of targeted digital campaigns, deploying monthly e-Newsletters to our extensive consumer and trade databases.
Chain Website worldhotels.com 01 Search: by Collection, by Region, by Country, by City, by Hotel including mapping facility. Each hotel is flagged by its collection: Luxury, Elite or Distinctive. 02 Inspiration Pages and Member Special Offers – as part of our online strategy and customer reach, we have created inspirational pages focused on different categories for our member hotels to submit special offers. These are to be captured on brand.com, social media, blog, and our email databases. Be inspired by our Pet Friendly Hotels, Design Hotels, Spa Hotels, Gourmet Hotels, Adult Only Hotels, Golf Hotels, Beach Hotels, Rooftop Experiences, and Hotel Event Venues. 03 Hotel Pages: All WorldHotels members are featured with a detailed web page, providing complete information on all services and facilities of the hotel, including number of rooms, suites, number of floors, hotel amenities (including on site dining and recreation and meeting amenities), online reputation scores (by TrustYou), location map, and a detailed photo and video library (managed through ICE Portal) at all times. Please check and ensure your listing information is correct on www.worldhotels.com and contact emarketing@worldhotels. com to make any necessary updates. Your data is taken from Nexus, so it is important to keep this up to date. 04 Content plan per language site: Each language site has a mapped-out content plan for the year. Offers are collected via an RFP in Nexus (one per month, to be sent each quarter), so our member hotels are able to submit offers/copy for each story. The plan evolves during the marketing year and includes private sales, special offers, and inspirational stories to drive traffic to brand.com. To send any special offers, promotions, news updates – renovations, new services, etc. – please email: [email protected]
In 2019 we will be migrating our databases to a new state of the art CRM platform, with new emailing templates to elevate our positioning, messaging and help our sales forces connect WorldHotels Buyers with our Member Hotel’s news, trends, offers and updates. Offers are collected via an RFP in Nexus (one per month, to be sent each quarter), so our member hotels are able to submit offers/copy for each story. The plan evolves during the marketing year and includes private sales, special offers, and inspirational stories to drive traffic to brand.com. To send any special offers, promotions, news updates – renovations, new services, etc. – please email: [email protected] Social Media WorldHotels connects with our guests and our hotels across an audience of over 130,000 followers. With a weekly content strategy on all our social channels, we are sharing a unique digital experience with our community. Key channels include LinkedIn, Facebook, Instagram, Twitter, Pinterest, YouTube, Vimeo, WeChat, Weibo. If you are interested in having specific content, please get in touch with our team: beingsocial@ worldhotels.com WorldHotels Educational Content and blogs WorldHotels is seen as an industry leader in providing up to date content on industry trends effecting our industry. Our blogs and newletters provide industry trends and news, thoughtful business articles and insights on relevant topics for today’s market. Our content plan of key press releases, and blogs can be found in the Global Media and PR Section (see page 18). Banner Ads WorldHotels’ media plan includes a series of point of sale banner ads to drive traffic to brand.com and on various industry e-Newsletters, and global partner websites. Online Paid Media Strategically focused on reaching our key target markets, target press and media publications, WorldHotels media plan is designed to build awareness in all target markets and drive qualified traffic to WorldHotels.com, Global call centers.
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Global Media and PR
Global Marketing Partnerships
WorldHotels has joined forces across the three regions, with one of the leading global hospitality focused public relations agencies, to develop and execute a continuous campaign that highlights our member hotels and their unique stories. The target top tier press will be aimed at both trade and consumers supported by ad campaign assets.
Member hotels will benefit from a collection of powerful Global Brand Partnerships. WorldHotels has built a network of over 20 global and regional partners that enable member hotels to: »»
Build brand awareness and loyalty.
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We also facilitate PR efforts by leveraging the expertise of our global agencies and organizing press trips from target markets of our member hotels
Get exposure among a targeted customer group of millions of members.
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Increase room night production through incremental business, secure or shift business.
Hotel Members can enjoy exposure in B2B and B2C channels through:
Airlines
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Hotel dedicated Press Releases
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Media Stays (journalists & bloggers) in exchange for room stays (based on approval from DOS)
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Media Cooperation (with brands, magazines or influencers) in exchange for room stays
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Media Pitches (we proactively sell hotel stories to journalists)
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Ad placement (in exchange for room stays)
RFPs will be sent via Nexus ShareworX to each hotels communications department, according to the communicated content plan, to give our member hotels the opportunity to submit content to be featured in each press release.
WorldHotels has the largest network of airline partners among independent hotel groups. Member hotels offer 500 miles (or equivalent) per stay on all qualifying rates for WorldHotels Rewards members. On top throughout the year we do run numerous double and triple miles promotions. For the key activities driven by WorldHotels, please check the main activity calendar. IHAMMS OnLine, our solution to award miles: iHAMMS® is the engine that powers the Frequent Flyer Programs for WorldHotels. It offers our hotels an easy-to-use online platform to manage and credit airline miles. Our airline partners include 17 of the world’s leading international and regional carriers. The more actively you promote our partnerships with these airlines, the more guests will find value in their stay at your hotel, giving you a valuable competitive edge. Training opportunities are available to you in WorldClass and our team will be happy to reply on any inquiries under [email protected] Credit Card Partnerships American Express: WorldHotels is a preferred partner of American Express. As a result, Affiliate Hotels benefit from a negotiated global discount rate offering member hotels substantial savings for credit card transactions. As part of the new agreement, American Express has allocated a dedicated marketing budget to promote our hotels in their various Marketing channels to over 10 million AmEx card members. MasterCard: Member hotels benefit from exclusive global marketing opportunities targeting the 174 million MasterCard cardholders worldwide. Car Rental Partnerships Avis: WorldHotels member hotels benefit from exclusive discounts for staff and guests as well as promotional opportunities for WorldHotels properties. Sixt: Hotels can receive their own agency number and collect up to 15% commission when booking a rental car for guests (applies for hotels in Germany, UK, The Netherlands, France, Switzerland, Austria, Belgium, Monaco, and Spain. For other countries, a preferred commission rate will be negotiated individually upon request). In addition, hotels and guests benefit from exclusive discounts on Sixt rental cars.
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WorldHotels Rewards Program
Innsider Program
In today’s marketplace, Hotel Loyalty Programs matter more than ever before as they help to:
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Drive consideration and hotel choice and protect you against OTA’s competition for new/returning guests (driving higher ADR and NPS);
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Deliver on customers’ expectation to be rewarded and recognized for their business;
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Offer you a competitive advantage through scale and the value of loyalty offers;
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Offer your Partners a large, powerful and loyal databases to drive co-innovation opportunities, customer acquisition and value creation.
The Innsider Program is a free hotel staff incentive program that is funded by WorldHotels Rewards. The program is a significant driver of front line engagement and program knowledge. Hotel staff will earn WorldHotels Rewards points for enrolling new customers. The points earned can be redeemed by hotel staff for a variety of gift cards and free nights globally. Planners Advantage The BWH Hotel Group Planners Advantage program is designed for meeting planners at all levels. Meeting Planners are an influential segment and expose their employees first hand to WorldHotels with elite level benefits. Some of the key benefits of the program are; minimum block of 10 or more rooms, 2 points per dollar spent, option to donate earned points to charity and much more. Business Advantage
The WorldHotels Rewards platform provides a proven Hotel Revenue Engine for all members, based on Best Western Rewards proven loyalty solutions, as well as world class Direct Marketing and customer communication capabilities that 1) simplify the acquisition of new members through look alike profiling using 1st party data sharing with partners and 2) retain and re-activate existing members through a comprehensive Partner portfolio, exclusive member rates and global promotions and redemption options, providing local value and driving customer engagement.
The BWH Hotel Group Business Advantage program has been created for unmanaged business travel. The program will allow business owners to earn Diamond elite status immediately and earn 30% bonus points with no minimum night requirements. The employees of the business will have an opportunity to enroll into the WorldHotels Rewards program as a Gold elite member with a 10% bonus points. The business rates will include a discounted rate as well.
The program is free for customers to join and encompasses five exclusive membership tiers, that will cater to all spend and frequency level of customers: Red, Gold, Platinum, Diamond and Diamond Select.
Gold
Members will receive a virtual membership card (mobile wallet) according to their status and, for high-value customers, the program offers Status Match No Catch®, an instant acquisition tool that will match guests program status with any other hotel loyalty programs. Guests get 10 points per 1 USD spent. The awarded points never expire. The points that are earned can then be redeemed for a variety of gift cards with a global reach.
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37.8 Million
112 Million
218 Million
Total Loyalty Members
Stays
Nights
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E-Commerce Services
Booking direct is the most cost effective and highest ROI investment you can make for your property, reducing the spend and commissions to OTAs and improving guest experience.
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Grow traffic to your own web sites
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Increase total share of direct bookings
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Increase conversion and online revenue via hotel’s IBE
Traditional tracking tools provide you insights on how to drive more traffic to your website and booking engine. We know that getting the right data is essential, but knowing how to read, evaluate and translate this data into effective actions is even more important. RevANALYTICS is much more than just a set of reports and dashboards: It is the new Digital Revenue Management method that takes into account the most important Revenue-related KPIs through your booking engine and translate them into effective actions to help you:
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Coach and educate member hotels on online commerce topics.
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Boost your online Revenue
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Drive more direct bookings
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Shift traffic from OTAs and Meta Search Engines
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Improve your product (Rooms & Rates) to appeal to your customers
WorldHotels e-Commerce specialists help member hotels take control of their online transient business, through custom and specialized digital marketing consultation and a set of products and services designed to improve your owned online presence
»» Website Audits
»» Conversion & Revenue Optimization widgets
»» Search Engine Optimization »» Search Engine Marketing
RevANALYTICS
1 2 Website Performance
Digital Consulting
Convert traffic into bookers the objective way and get:
»» RevAnalytics
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Unlimited Access to the Dashboarding tool
»» Google Analytics & tracking codes setup
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General IBE Performance
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Statistics by Occupancy Details (Adults + Children), Length of Stay, Booking Window and Rooms & Rates (room / rate displays)
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Flat-table: combination of LOS, BW and Occupancy Details
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E-Distribution and e-Revenue Audit conducted by WorldHotels (3 / year)
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Dedicated E-Commerce Product Manager
eDistribution Performance
Social Media & Online Reputation
Enjoy the same results that many other member properties have experienced after implementing RevANALYTICS recommendations.
4 3 »» Channel/strategy audits
»» Dedicated account manager per hotel
»» Consultation
»» Monthly e-Commerce newsletter
»» Online reputation analysis
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»» Regular calls, sessions & reporting
Revenue POST (monthly)
Saved Commissions (projection 1 year)
HOTEL
CVR PRE
CVR POST
Δ
Revenue PRE (monthly)
Hotel 1
2.82%
7.28%
+158%
€ 6.472
€ 16.707
€ 36.088
Hotel 2
2.06%
3.03%
+46%
€ 5.239
€ 7.655
€ 5.220
Hotel 3
3.04%
3.85%
+42%
€ 27.123
€ 34.350
€ 15.610
Hotel 4
2.71%
3.05%
+12%
€ 16.493
€ 18.563
€ 4.471
Hotel 5
2.03%
4.93%
+142%
€ 123.171
€ 214.908
€ 91.737
Hotel 6
4.23%
8.18%
+93%
€ 11.444
€ 16.406
€ 10.718
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Events & Tradeshows
Member hotels have numerous opportunities throughout the year to increase their visibility and meet with potential customers through events and trade shows organized by WorldHotels. In addition to our sales teams managing the clients, we offer opportunities to meet the clients face to face in all major managed markets. Through a dedicated portal, members can sign up for an array of road shows, sales missions, trade shows, and client events throughout the year. Our annual calendar of sales activities allows member hotels to engage with top clients in a highly personal environment.
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Sales Missions. A focused roadshow of client appointments in the market, highly focused on business development and meeting new contacts, will give you the opportunity to meet with key target clients and existing clients in market with our Sales professional teams.
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Account Specific Activities. From travel agent supplier showcases to VIP events by invitation only, these are highly targeted events for member hotels to meet a specific customer, based around a specific RFP or consortia program in which you are participating.
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Trade Shows. Scheduled appointments will place you in front of key buyers from around the world. Members can choose to participate as a full co-exhibitor on the WorldHotels booth or join for VIP evening events, breakfast briefings or cocktail hours on the booth. Including ITB Berlin, ATM Dubai, ILTM Dubai, ILTM Asia, IMEX Frankfurt, ITB Asia, IMEX Americas, or ILTM Cannes.
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WorldFocus Showcase. A trusted and anticipated event for buyers across the segments, to attend in a dynamic business format. These events combine high level networking and business/educational sessions, the perfect way for you to touch a key feeder market for your hotel and to meet the buyers that can influence your business.
Over 90% of our member hotels who participated in our events will participate again and 60% will likely receive direct business from it. FROM LEFT TO RIGHT FROM ABOVE: FLEMING’S SELECTION HOTEL WIEN-CITY | VIENNA, AUSTRIA WORLDHOTEL CRISTOFORO COLOMBO | MILAN, ITALY THE ROYAL GARDEN | HONG KONG, CHINA
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Europe & Middle East 14 SALES OFFICES Amsterdam, Brussels, Cologne, Dubai, Frankfurt, Hanover, London, Madrid, Mannheim, Milan, Moscow, Paris, Rome, Stockholm
North America 6 SALES OFFICES Atlanta, Chicago, Los Angeles, New York, Orlando, Washington
Asia & Pacific 6 SALES OFFICES Beijing, Hong Kong, Mumbai, Shanghai, Singapore, Tokyo
Central & South America
Australia 2 SALES OFFICES Melbourne, Sydney
2 SALES OFFICES Buenos Aires, São Paulo
Working with a Global Sales Force
Agility is key so we organized our sales teams into seven primary territories that are powered by 30 sales offices globally and supported by regionally located marketing support teams to maximize the entire promotional mix that drives business to our member hotels. In order to achieve a greater return from our global sales force, member hotels can engage with sales experts in their key markets - our Business Overview program (details on page 13) makes it easy for members to identify their specific market needs and obtain the support they need.
Driving Travel Program Sales
WorldHotels continues to be a leader in streamlining and maximizing the generation of negotiated RFPs, a largely dynamic process that demands continuous maintenance, follow-up, and support to drive maximum production. WorldHotels manages over 940 requests for proposal from corporations around the world, with an accepted hotel participation success rate of over 70%.
MANAGED RFP ACCOUNTS
Business Overview Program Every year, we organize a variety of sales activities across the world with one goal in mind: to position the right hotels to the right clients, at the right places, and at the right time. In order to better streamline our activities, hotel interests are segmented by geography and preferred travel segment to align customers and hotels with the same business needs. Check out the Business Overview (Need Period/Check5) RFP in ShareworX.
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YEAR 1
YEAR 2
Total RFP Count
925
942
Hotels Accepted
4,072
4,293
Hotels Invited
5,575
6,071
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Top 20 Producing Companies
WorldHotels achieved an average 16% YTD increase in‑room nights among key corporate clients.
WorldHotels Travel Segments 01 Unmanaged Travel Business. Direct hotel channels, Brand.com, OTAs. 02 Corporate Individual Travel. Contracted Corporate accounts, travel management companies (TMC), and consortia driving contracted and unmanaged SME travel.
Global Corporate Value Program
Global Corporate Value Rate (GCVR) is a group-wide program offered to top corporate clients with the key objective of: »»
Optimizing existing relationships with WorldHotels top‑tier (Fortune 500) corporate accounts by increasing the number of hotels visible in client booking tools and capturing short-term incremental revenue and room nights.
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Providing opportunities for our hotels to receive unrestricted access through GDS into most client booking tools.
(Note: Hotels that do not primarily rely on revenue from corporate travel should also participate to benefit from increased exposure that may result in leisure and MICE revenue.)
03 Managed Leisure Travel. Contracted leisure accounts; tour-operator, wholesaler, travel agent partnerships and luxury travel agent networks.
To date, more than 300 top corporate companies have accepted the WorldHotels GCV program. Production has increased year over year, generating more than 42,000 additional room nights to 221 WorldHotels properties.
04 Groups, Meetings, and Events. Corporate, leisure group, and event business.
265
306
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Total Companies
Total Companies
New Companies
(Note: The level of discount and required inclusions depends on the potential volume of room nights consumed and varies from 10% to 20% off of the Best Available Rate. All rates are noncommissionable and there is no cost for participation.)
Luxury Sales Focus
Our sales team manage many global luxury travel programs and luxury agent networks. These programs include American Express The Hotel Collection (THC) and Fine Hotels & Resorts (FHR), Frosch, Signature Travel, Sodis, Virtuoso, Traveller Made, Ensemble, Ultramar, Brownell, Andrew Harper, Altour Hotel Collection, and Travel Leaders Select. Our strategic global relationships help drive greater hotel participation through these invitation only programs. Additionally, to help drive performance, our global sales team coordinates FAM trips, dedicated sales missions, and marketing opportunities for accepted hotels. For more information or to sign up for sales activities, please see the calendar of activities on the WorldHotels intranet.
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WorldEvents Program
Get access to key meeting buyers around the globe and increase your fair share of Meetings, Incentives, Conference and Events business with the WorldEvents program.
Marketing Support Services »»
15% discount on all MICE sales activities including tradeshows such as Pharma Forum, IMEX Frankfurt (discount applies off the list price).
To develop and expand new revenue generation and business opportunities, we provide:
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eNews – Preferred feature in monthly email newsletters to 11.000 MICE Buyers.
Access to Preferred MICE Partners
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Industry Trends Newsletter – Annual Industry MICE Trends newsletter inclusion.
AMEX GBT preferred listing, access to over 1,400 meeting employees in 140+ countries.
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Print Advertising – Enhanced, half-page listing in WorldHotels Global MICE Brochure.
CWT preferred listing, access to over 1,400 meeting employees globally.
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Brand.com Website – Hotel Feature Showcase on Meetings section of the WorldHotels.com website and dedicated section in special MICE offers section.
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WorldHotels eAlert – circulated to the WorldHotels global sales force featuring any special offers, images, logo and your copy to ensure our sellers have your latest offers to take to market.
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“WorldHotels on Sale” bi-annual MICE campaigns to actively drive meeting business during your hotels low season periods.
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Media Pitches – assistance in gaining media coverage on breaking news & trade media visits, in key targeted MICE publications.
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Cvent Marketing opportunities – feature hotel banner ads (co-op marketing with other hotels) at additional cost.
Your benefits include:
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HRG AGS preferred listing (German & Swiss markets only), access to over 200 employees.
Your performance fee will be 5% on materialized total revenue from a commissionable source and 10% on total revenue from a non-commissionable source from all the above lead sources. 50% of the performance fee will be charged after signing of the contract, the other 50% will be invoiced after consumption.
To join the program, please respond to the RFP available in Nexus ShareworX or contact us at [email protected]. Participation will be carried over automatically into the next calendar year unless written notice of termination is received at least 90 days’ prior the commencement of the renewal year.
FROM LEFT TO RIGHT FROM ABOVE: HOTEL VILLA REAL | MADRID, SPAIN LN GARDEN HOTEL NANSHA | GUANGZHOU, CHINA ARTE SEMINAR UND KONFERENZHOTEL | OLTEN, SWITZERLAND LOTTE HOTEL SEOUL - DOWNTOWN | SEOUL , REPUBLIC OF KOREA WARWICK HOTEL RITTENHOUSE SQUARE | PHILADELPHIA , UNITES STATES
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Distribution Partners
WorldHotels has cultivated close relationships with over 50 preferred and managed partnerships providing connectivity solutions to travel management companies, consortia, wholesaler, bed banks, and OTAs.
American Express Global Business Travel (GBT) »»
With over 12,000 employees, 8,500 corporate clients, and USD $5.5 billion hotel bookings, AMEX GBT is the number one TMC globally.
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GBT has a high share of premium travelers with a 30% higher ADR, higher room category.
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GBT business travelers have high in-house hotel spend.
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10% room night growth for participating hotels.
Carlson Wagonlit Travel »»
24 markets worldwide and 14,000 travel counselors and program managers worldwide.
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9,2% room night growth for participating hotels.
BCD Travel »»
13,000 employees in 108 countries, USD $4.5 billion annual sales.
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10% room night growth for participating hotels.
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95% client retention rate.
TMCs & Consortia Consortia and Travel Management Companies influence the largest share of corporate and leisure transient business today,WorldHotels preferred partnerships help drive best in class preferencing at point of sale, unique access to global agents, and a variety of marketing options to drive performance and share growth. A key focus and highest growth potential for most of our preferred partners is in the small to medium enterprise (SME) market, targeting discretionary corporate transient business. As our highest ADR driver, member hotels can capitalise on this highly lucractive market by joining TMC and Consortia rate programs. Our key strategy is leveraging the consortia rate as a discount off BAR pricing, to elevate our presence against most competitors at point of sale.. To fully leverage these relationships, WorldHotels conducts daily activities with global agents ranging from educational webinars, sales calls, agent incentives, point of sale marketing, and industry newsletters, ensuring all our member hotels are well positioned within the GDS and other agent channels. WorldHotels provides members with a suite of opportunities including à la carte and bundle offers for preferred partnerships, as well as marketing opportunities. (Please note, for select opportunities, additional fees may apply.)
Get More Room Nights
HRG »»
14,000 employees worldwide in 120 countries.
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70 years of corporate travel expertise, USD $16 billion sales turnover globally.
RADIUS »»
More than 110 corporate travel agencies in 80 markets, 6,300 travel agents.
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14 million room nights annually, 75% corporate clients and 25% leisure.
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12% room night increase for participation hotels.
Flight Center Corporate »»
12.19% increase in‑room nights for participating hotels.
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20,000 Flight Center Corporate employees globally,
Preferred Visibility
Access to Agents
at point of sale
influencing bookings
Ongoing Marketing Activities
Access to Special Programs
all year round
targeting the growing SME market
more than 150,000 business travel customers worldwide.
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Distribution Partners continued
OTAs, Wholesaler, and Other Travel Retailers
Go15 program
In addition to large travel management companies, WorldHotels provides connections to a variety of OTAs, wholesalers, and travel retailers such as Expedia, Booking.com, Ctrip, and HRS, as well as various “niche” and “long‑tail” OTAs, for which WorldHotels analyzes viability/revenue-generation potential. This ensures price transparency, rate parity, and availability demand management of direct and indirect online distribution, putting the focus on improving point-of-sale visibility of our member hotels.
In addition to our global strategy with travel management companies (TMCs) and consortia, WorldHotels has implemented a robust strategy to support locally independent travel agencies in delivering significant reservation volume to our hotels. These local travel agencies can join WorldHotels GO15 program and grow their partnership with our member hotels through an increased commission level of 15%.
WorldHotels’ OTA Outreach Encompasses:
BeConnected Give Travel Agents the opportunity to experience for themselves the uniqueness of your hotel by joining the Be Connected RFP offering global discounts for our travel partners to stay. IATA required on check in for proof of identity.
OVERVIEW OF ALL WORLDHOTELS DISTRIBUTION PARTNERS
TRAVEL MANAGEMENT COMPANIES AND CONSORTIA PARTNER ABC Corporate Travel • American Express GBT / HRG • American Express Travel Leisure Services BCD Travel • Capita Travel and Events • Carlson Wagonlit Travel • CCRA • CWTSato Travel • DER Hotels
Meta Search Engines:
Direct Travel • Ensemble • Fedrooms • Flight Center Corporate (FCM) • Frosch Travel • GTMC Hickory Global Partners • HRS • ITP • Japan Travel Bureau (JTB) • Lufthansa City Centre Omega Travel • Ovation Corporate Travel • Radius • Reed & MacKay • THOR • Travel & Transport Travel Leaders • TRAVELSAVERS • Ultramar Travel • World Rainbow Hotels OTAS, WHOLESALER, AND TRAVEL RETAILER PARTNER Agoda • Booked.net • Booking.com • British Airways Holidays • Ctrip • DERhotels.com • DestinationElite DOTW (Destinations of the World) • Ethiad Holidays • Expedia • GTA • HRS (Hotel Reservation Service OTA division) Hotwire • Hotelbeds • Priceline • Roomkey • Mr & Mrs Smith • GetaRoom • H.I.S. • Kiwi Collection MTC • Tablet • TourisMarketing • TBO (TravelBoutiqueOnline) • Unister META SEARCH ENGINE PARTNER Google Hotel Ads • TripAdvisor • Trivago • Kayak • Wego • Skyscanner
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GDS, Global Call Center Services & Global Reservation Lines
Our full-service global call center solution is designed to meet the needs of any hotel property or chain. Skilled associates act as an extension of the hotels sales force, focused on improving conversions and revenue per reservation. The call centers in Orlando, Frankfurt, and Singapore are currently staffed by an international team of more than 100 professionally trained reservation agents and provide WorldHotels Affiliate Hotels with 24/7 reservation services in over 30 countries on all continents.
GDS Master Chain Code WorldHotels is changing its master chain code for all GDS channels to WW to leverage its reputation and market presence. This will replace the former EW code. The UU and other chain codes such as FL will be linked to the new WW master chain code. WorldHotels GDS room nights grew by 4% globally to over 780,000 room nights in the past years. WorldHotels also creates an annual series of GDS marketing campaigns that benefits our member hotels, producing powerful incremental growth.
19.5% Growth in Total Room Nights
12.5%
Rate Product Overview
WorldHotels deploys a structured and consistent rate strategy to maximize revenue and drive your ADR: »»
Base Rates. Public available hotel rates, loaded by each hotel.
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Contracted Rates. Loaded centrally, subject to acceptance of contracted clients.
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Brand and Campaign Rates. Loaded centrally, are yieldable and built around your Business Overview (Check5) RFP input.
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Individual Hotel Rates. Loaded by each hotel.
All global WorldHotels Brand & Campaign rates will be provided via Nexus ShareworX RFPs. Each RFP contains detailed rate conditions as well as relevant statistics, best practices, and sales & marketing information. Please respond to all ShareworX RFPs prior due date to guarantee timely rate loading. You will receive confirmation of the rate loading. Kindly review loaded rates and adapt availability settings (please review the amount of room types you like to offer per rate schedule and adapt your availability accordingly). Please note that for many rates, the conditions and framework are considered a recommendation based on success tracked records. For mandatory rates, the conditions set are the minimum requirements that apply and you will be able to select different choices that suit your hotel business demand.
Growth in Total Revenue
HOTEL FORT CANNING | SINGAPORE, SINGAPORE
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Performance Improvement Services
Performance Revenue Optimization With the best ratio of support to member hotels in the industry, The WorldHotels Performance Revenue Optimization (PRO) team of experts is your central contact for accessing and fully leveraging the entire portfolio of revenue-generation services from WorldHotels. Your dedicated PRO manager will work closely with your hotel to monitor rates, availability and all information loaded in the CRS Gateway System and hotel website, as well as third-party distribution channels. They provide expert support to help optimize the way rates and content are displayed to ensure that you are maximizing your potential sales and marketing strategies.
Our team of PRO experts are made up of hotel experts, directors of sales, and revenue management leaders, with an average of 15 or more years of hotel experience.
WorldHotels has the best ratio of support to member hotel in the industry. As a single, one-stop central contact, your PRO will help you access the WorldHotels portfolio of services by ensuring: »»
Access to expert market knowledge, analysis, and partnership management.
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Introduction and integration of new WorldHotels services and products.
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Ongoing review of all analytics and WorldHotels performance reporting.
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Personal consultancy on revenue growth opportunities in line with your objectives.
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Regular revenue reporting and audits to extend your revenuemanagement team.
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Support on repositioning and growing your brand.
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Optimizing your participation with our sales team in the RFP process.
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Leveraging the new WorldHotels loyalty platform.
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Engagement of our group sales resources and conversion of group lead opportunities.
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Reduction of your hotel receivables.
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Sharing of industry best practices and new innovation opportunities for independent hotels. FROM LEFT TO RIGHT FROM ABOVE: CARLTON CITY HOTEL | SINGAPORE, SINGAPORE AMILLA FUSHI | BA A ATOLL , MALDIVES HOTEL DEL PARQUE | GUAYAQUIL , ECUADOR ELITE WORLD ASIA HOTEL | ISTANBUL , TURKLEY LA CASA DEL ZORRO | BORREGO SPRINGS, UNITED STATES
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ANGLETERRE HOTEL | ST. PETERSBURG, RUSSIA
Distribution Technology
Internet Booking Engine (IBE) ResMaster
Image Library MediaServe (powered by ICE Portal)
Maximize conversions and drive direct bookings through our enhanced retail-focused responsive IBE ResMaster. The intuitive guest experience is part of the full e-commerce strategy. Customizations allow personalized booking processes through Dynamic Packaging and other merchandising features in order to maximize total booking revenue. The IBE channel represents 25% of total room nights across all portfolio members.
WorldHotels hosts all member hotels’ photography and video on the MediaServe Image Library. All approved images are distributed to our branded website, WorldHotels.com, OTA’s. GDS, IBE, the call center interface our agents use, and third-party intermediaries.
WorldHotels Gateway CRS powered by SynXis CR
Please note that images must be of pristine quality and resolution to be approved for use – standards and guidelines are available in our intranet and at WorldClass. It is important to ensure that you regularly update the tool with all new images and regularly check to see your image ranking.
WorldHotels Distribution Platform Gateway, our central reservation system (CRS) is an easy-to-use rate and inventory management system, which is connected to all channels (including GDS, IBE, OTAs, and Call Center) with a simple user interface and advanced reporting capabilities. The application enables users to support a multitude of rate, inventory, and distribution strategies to achieve business goals, like growing ADR, rate parity, and last room availability. Sophisticated revenue-management strategies can be embedded and seamless connectivity to PMS and RMS solutions ensure efficient workflows and maximized results.
Our Online Image Library MediaServe is hosted by a leading third party that distributes your image assets across a global network of channels.
Nexus WorldHotels use the Nexus platform to ensure that all sales and marketing programs are efficiently coordinated to allow you to maximize revenue for your hotel: RFPworX: consortia This module is used for participation and sign-up into travel management and consortia programs. RFPworX: Corporate This module is used for invitations, submissions, and renegotiations of corporate RFP accounts to sell your hotel into travel management programs around the world. GroupworX This module is used for providing leads and submitting proposals for group and meeting business from around the world. ShareworX WorldHotels uses this module to invite hotels into various sales and marketing initiatives and it is used as an internal company RFP tool. TargetworX Soliciting business cases is a critical component to ensure sales success when selling your hotel into travel programs. We have prepared a basic set of questions per account and use your answers in pitches with travel managers. It is crucial that your information is accurate and correct. WorXcentral WorldHotels uses this central database tool to hold all detailed information of the hotel including descriptions, facility overviews, life and safety information, etc., as per the standard information required from the GBTA travel guidelines. This data feeds into our main distribution channels as well as being used by our sales and marketing teams to market your hotel. Due to multisourcing practices of many travel management and retail companies, the content provided in our central databases is crucial. Please pay attention to each data field. Outdated images and wrong room descriptions or information is a guarantee for losing business.
CLOCK WISE FROM TOP LEFT: CARLTON HOTEL SINGAPORE | SINGAPORE, SINGAPORE HOTEL DAMIER | KORTRIJK, BELGIUM THE COURTHOUSE HOTEL SHOREDITCH | LONDON, UNITED KINGDOM
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Exclusive Vendor Agreements
Oracle Hospitality delivers a wide range of software, hardware, and related services—along with a rapidly growing portfolio of cloud solutions—to enable our customers in the hospitality industry to provide superior service and experience to their guests anywhere. Opera and Suite 8 are leading PMS solutions. Discover your benefits on the WorldHotels intranet.
Revenue Support System Interfaces
By offering both one- and two-way interface options to all major property management systems (PMS) available in our industry today, all bookings coming through any of the mentioned channels are delivered to your hotel instantly, eliminating any unnecessary administrative processes for your reservations department.
Interface CRS-PMS Advanced two-way CRS-PMS interface solution between the property management system (OPERA PMS is recommended) and Gateway is available, allowing easy data exchange without manual intervention. This enables automated transmission of reservation records from the CRS, transmission of changes in availability and rates from PMS and rate parity in all channels.
Interface RMS-WorldHotels Rate360 STR provides clients, including hotel operators, access to hotel research covering more than 36,200 hotels. Discover your benefits on the WorldHotels intranet.
This interface allows the downloading of RMS decisions directly from the revenue management system (RMS), e.g., IDeaS into the CRS to ensure rate and availability accuracy in the distribution channels. Additionally, market information from the Rate360 rateshopping tool, using automatically shopped rates for the defined competitive set, can be integrated into the RMS decision process.
Your partner for hotel software. Discover your benefits on the WorldHotels intranet.
Higher RevPAR Delivered. Discover your benefits on the WorldHotels intranet.
LES JARDINS DU FAUBOURG | PARIS, FRANCE
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RIO OTHON PALACE | RIO DE JANEIRO, BRAZIL
Distribution Support Services Our dedicated Operation Performance team supports your team in helping you to optimize existing and new revenue opportunities with our technology platforms and partners including revenue management consultation, central rate loading (negotiated, brand and campaign rates), RFP services, operational support on CRS, GDS, OTA, Voice and IBE, as well as Central Commission Payment Plan. To assist your hotel with the settlement of travel agency commission payments, we provide a central commission gateway.1
1 The Hotel is obliged to authorize commissions due to travel
agencies via Gateway. Authorization Deadline is always the last working day of a month. Authorized commission payments together with the corresponding service fees will be sent within 3 working days after the Authorization Deadline to the hotel. Upon payment receipt TrustCom will release the payment to the travel agencies twice a month.
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Revenue Support Business Intelligence
The new iView Reporting, now embedded within your Gateway (CRS) system, is the Business Intelligence Module for your booking data. The switch to Performance Insights provides you with full access to a highly flexible reporting tool but also comes with the following highlights and advantages: »»
A new, fresh, intuitive, and self-explanatory design that makes the system very easy to use.
Currently audited aspects include: »»
Inventory Overview for the next 30 days including sold rooms and available rooms.
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NN85 rate levels for the next 90 days—pricing for Best Available Rate.
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Closed Date overview for the next 365 days in an easy calendar view.
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Detailed view of Availability Rate and Segment closures.
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Nexus RFP Status overview lists highlighting new and pending RFPs.
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Fully integrated into Gateway—providing online real‑time access, using the highest security standards.
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Based on latest state-of-the-art data warehouse technology.
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Predefined set of most important management information reports.
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Past, present, and future data possible
Please contact the BAP Team ([email protected]) if you have any questions.
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Easy on-demand report creation
Competitor Benchmark Reporting (Agency 360)
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Graphical representation of data
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Multiple currency selection options for reports
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Easy extraction of required data via multiple export format options to allow easy sharing and further processing (PDF, MS Excel, and CSV).
WorldHotels has a preferred partnership with a competitor benchmark reporting company. This service allows members to sign up for Agency 360 provided by TravelClick to share data with relevant sales offices to create a call to action. Preferred pricing is available.
Monthly Performance Dashboard Each month, your hotel receives a Dashboard report.
Market Intelligence Reporting (STR Global) This preferred partnership allows WorldHotels to provide general rate and occupancy benchmark numbers to member hotels. Preferred reporting pricing is available through the WorldHotels relationship.
What are the Advantages? »»
FREE of charge.
»»
Regular analysis of rate loading and availability to reduce risk of losing business.
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Fully automated solution leading to high efficiency and reducing human effort to a minimum.
THE MARMARA TAKSIM | ISTANBUL , TURKEY
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Hotel Experience & Positioning
Start with WHY WorldHotels brings your brand to life through our Start with WHY program. The process begins with crafting a Blueprint that articulates your unique guest experience and story, to help elevate and connect you to your most loyal guest. This revolutionary approach creates meaningful cut through in todays’ crowded marketplace using a Reverse Thinking workshop to help uncover the core essence of your hotel that leads to defining your WHY. Once your Blueprint is complete, your hotel can request a suite of assets, dedicated consultancy, free webinars and further training to drive and strengthen the WHY of your hotel to your guest. The Start with WHY program is a holistic journey of coaching and training that delights guests, increases loyalty, and motivates your staff. More importantly, it greatly improves guest reviews and ultimately, your revenue. Develop a clear sales and marketing path for your hotel through an extensive positioning workshop moderated from our in-house training department. For details contact [email protected]
Quality & Experience Audit (QEP)
During a full Mystery Shop audit, your hotel will be checked against quality and experience related criteria – providing transparency and insight into how guests experience your hotel. The WorldHotels Quality Experience Program (QEP) helps your hotel meet its guests’expectations by delivering the following services: »»
Mystery Shop with experience and quality-based measurement.
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Consultancy call to follow up on your mystery shop.
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Dynamic dashboards that integrate the experience, quality as well as third-party scores.
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Action plans that help you to work on potential gaps in your experience delivery.
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Self-assessment tools that allow you to monitor your improvements.
EVALUATED INTERACTIONS ARE: »» Booking »» Arrival »» Departure »» Guest Services »» F&B Dinner »» F&B Breakfast »» F&B Bar »» Public areas »» guestroom »» plus the Start With Why desired guest experiencee for hotels that have a Blueprint
For more information, please consult our Quality and Training brochure, available in our intranet, under the Quality and Training section.
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WorldClass Hotel Training
To stay ahead of the competition, we all need to constantly improve the product and service quality. It is therefore essential that all employees receive adequate training and the best careerdevelopment opportunities, allowing them to enhance their skills and remain loyal to our hotels and to the WorldHotels community.
WorldClass This brand-new training and information platform will help transform the way your teams learn the essential skills needed in today’s complex hotel environment. It is available to all employees from trainees to managers and will give you a competitive edge in your market. WorldClass utilizes the latest learning techniques:
WorldHotels Superior Training Partnerships To expand your team’s knowledge, WorldHotelshas formed key alliances with the industry’s top hospitality programs to bring you leading education and training at a significantly affordable price point. eCornell Over 150 online courses from The Hotel School at Cornell University for your staff development. Cornell General Managers Program
HOTEL EMPLOYEE BENEFITS HOTEL STAFF BENEFITS »» Up to 70% discount at all WorldHotels properties worldwide »» 25% discount on Avis rental cars globally »» 15% discount on Sixt rental cars globally »» Up to 30% Family and Friends discount at all WorldHotels properties worldwide PEOPLE DEVELOPMENT »» Access to the WorldHotels training and information platform WorldClass
»»
short blocks of teaching
»»
user interaction
10 days intensive workshop to truly master hotel and resort leadership including financial positioning, marketing and revenue topics.
»»
complete certification courses
EMCORP
»» 50% discount on all eCornell courses and certification programs
»»
interactive online training
PEOPLE VOICE
»»
webinars
Emcorp provides an independent Safety-Security-Crisis and HACCP (food safety-hygiene) annual accreditation for your hotel.
»»
expert sessions
»»
online tests
»»
24/7 accessibility
»» WorldHotels training “The Academy”
»» Employee engagement survey aligned with your WHY (additional fees apply)
LOCKTON Lockton provides significant hotel sector experience and specialist expertise in creating and delivering innovative insurance solutions to our members.
On-Site Training One of our core services is our highly recommended OnSite Training, which covers topics related to various hotel departments. With On-Site Training, your employees do not have to leave their city and country, saving money (travel cost), time and energy. This type of training is highly effective, and the topics greatly benefit from instructor-led trainings. To give you a short inside to our training curriculum here are our top sellers:
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Complaint Handling
»»
Revenue Management one and two
»»
The Art of Upselling
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The More Effective You
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Increase Your Sales Power with the Right Strategy
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Contacts
Europe, Middle East & Africa
Americas
Regional Head Office: Frankfurt
Nordic Region & Baltic States
Regional Head Office: Northeast USA & Canada
Northeast USA & Canada (continued)
Corporate Head Office Main Airport Center Unterschweinstiege 2-14 60549 Frankfurt am Main, Germany
Ellinor Stigson Regional Sales Manager Tel.: +46 8 662 4810 [email protected]
NEW YORK 575 Fifth Avenue New York, NY 10017, USA
WASHINGTON, D.C. John Charles Director of Group Sales, North America Tel.: +1 703 647 9360 [email protected]
Alexandra Schuhmann Global Senior Director of Travel Industry Partnerships Tel.: +49 69 6605 6321 [email protected] Claudia Kliem Senior Manager Group Sales, Central Europe Tel.: +49 69 6605 6322 [email protected] Kerstin Hinkel Manager Group Sales, Central Europe Tel.: +49 69 6605 6321 [email protected]
Austria, Germany & Switzerland Anke Ebinger Regional Director of Sales, Central Europe Tel.: +49 69 6605 6303 [email protected] Sylke Oder Regional Senior Key Account Manager, Central Europe Tel.: +49 51 1606 2777 [email protected] Burkhart Basler Regional Senior Key Account Manager, Central Europe Tel.: +49 69 6605 6323 [email protected]
Belgium, Netherlands & Luxembourg Katy van Ranst Regional Director of Sales & Marketing Tel.: +32 58 42 02 55 [email protected]
United Kingdom & Ireland 42 Upper Berkeley Street Marble Arch WlH 5PW London, United Kingdom Eleanor Booker Regional Director of Sales, EMEA North Tel.: +44 207 520 6970 Mobile: +44 787 250 6378 [email protected]
Serafimovicha str., 2, of. 233 119072 Moscow, Russia
Shirley A. Perezic Regional Vice President of Sales, The Americas Tel.: +1 212 835 2534 [email protected]
Oxana Baydakova Regional Senior Sales Manager Mobile: +7 916 677 38 53 [email protected]
Joannie Cargill Regional Director of Sales, Northeast Tel.: +1 212 835 2554 [email protected]
Spain
Miriam Rivas Manager, Negotiated Rates Tel.: +1 212 835 2536 [email protected]
Russia
Rosa María Pérez Director of Sales & Marketing, EMEA South Tel.: +34 91 548 35 94 [email protected]
Tom Moncho Manager, Corporate Development Tel.: +1 212 835 2533 [email protected]
Midwest USA: Chicago Robin Graham Regional Director of Sales, Midwest USA Tel.: +1 773 764 6900 [email protected]
Central & South America BUENOS AIRES, ARGENTINA Oscar Gomez Regional Senior Director of Sales & Marketing, Latin America Tel.: +54 11 4747 6446 [email protected] SÃO PAULO, BRAZIL Sandra Roscito Regional Director of Sales, Brazil Tel.: +55 11 2365 6231 [email protected]
South USA & Mexico Tim Burke Global Director of Travel Industry Partnerships Tel.: +1 469 708 0628 [email protected]
France & Monaco 5 rue Saint Germain L’Auxerrois 75001 Paris, France
Asia Pacific
Sarah Belkacemi Senior Vice President, EMEA Tel.: +33 1 42 60 96 23 [email protected]
Regional Head Office: Singapore
Mehdi Kaouk Director of Sales, France & Monaco Tel.: +33 1 42 60 65 06 [email protected] Lucie Cadilhac Group Sales Executive Tel.: +33 1 42 60 96 22 [email protected]
Middle East Chris Bradley Director Hotel Development & Sales Tel.: +971 50 4532734 [email protected]
133 Cecil Street, Keck Seng Tower #18.01 Singapore 069535 Tel.: +65 6227 5535 Karen Goh Senior Director of Sales, Asia [email protected]
Australia & New Zealand Jan Whiteside Executive, Group Sales, Australia & New Zealand Mobile: +61 4 1491 7753 [email protected] MELBOURNE P.O. Box 609 585 Little Collins Street Melbourne, Victoria 3000, Australia Anthea Scerri Regional Sales Manager, Regional Director of Sales, Australia & New Zealand Tel.: +61 3 9746 6815 Mobile: +61 4 0892 9965 [email protected]
People’s Republic of China
India: New Delhi
SHANGHAI Room 1507, Finance Square 333 Jiujiang Road 200001 Shanghai, People’s Republic of China Tel.: +86 21 6360 6272
3rd Floor, Vardhman Trade Centre Nehru Place New Delhi 110 019, India
Mark Xu Senior Sales Manager, China [email protected] Lucy Luo Executive, Group Sales, North China [email protected] BEIJING PO Box 00 I Xibahe Zhongli Xiangheyuan, Chaoyang District 100028 Beijing People’s Republic of China Jessica Wang Regional Director of Sales, North China Mobile: +86 13 52 4142 112 Email: [email protected]
Akshay Anand Senior Sales Manager, India Tel.: +81 (0) 3 6721 8141 Mobile: 81 80 5861 0112 [email protected]
Japan: Tokyo 3F Shiodomo Building, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022, Japan Yoshie Hanamura Regional Director of Sales, Japan & South Korea Tel.: +81 (0) 3 6721 8141 Mobile: 81 80 5861 0112 [email protected]
People’s Republic of China: Hong Kong S.A.R Room 1102, Lee Garden One 33 Hysan Avenue Causeway Bay, Hong Kong Francesco Wong Regional Director of Sales, South China &Hong Kong Mobile: +86 13 52 4142 112 Email: [email protected]
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wor ldhotels Member ship Serv ices
wor ldhotels Member ship Serv ices
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Notes
A World of Difference™
Frankfurt Unterschweinstiege 2-14 60549 Frankfurt am Main, Germany Phone: +49 69 6605 6323 [email protected]
New York 575 Fifth Avenue New York, NY 10017, USA Phone: +1 212 835 2534 [email protected]
Singapore 133 Cecil Street, Keck Seng Tower #18-01 Singapore 069535 Phone: +65 6227 5535 [email protected]
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