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Revolutionary New Technology One per Household

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Air Decontamination Equipment Cle an

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breathe safe Life-Saving Technology Invented in Oxford

Kills 99.9% of H1N1 Virus Independently tested

Destroys Killer Gases Eats NOx and SOx

Headline... Let me be honest. Five years ago when we started investigating our air quality I had no idea how much of a ruthless silent killer it is. The facts are shocking, but you are likely to be as oblivious to the severity of this unfolding human horror story now, as I was then. The World Health Organisation places air pollution as the biggest single risk to human life on the planet, responsible for close to 4 million indoor deaths a year and much more human misery besides. We also now understand that

life-threatening viruses are passed between us through the air in our breath. It may be a sad fact, but we can no longer take fresh air for granted. We believe we all deserve and need it.

Alex Pratt OBE P.S. New revolutionary DNO technology destroys the pollution normal air filters can’t reach.

It is the unqualified result of all my experience with the sick that, second only to their need of fresh air, is their need of light; that, after a close room, what hurts them most is a dark room and that it is not only light but direct sunlight they want. Florence Nightingale Notes on Nursing (1860)

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don’t take fresh air for granted time to get more serious

There Is no question today that the air many of us breath-in is polluted, nor that this pollution is potentially life-threatening and causes misery for millions. The threat is generally worse in cities than in the countryside but the fact is none of us can take our fresh air for granted.

The British Heart Foundation describe living in the worst hit areas of the UK to be as deadly as smoking over 150 cigarettes a year. Its research shows that pollution can affect your heart and circulation by causing blood vessels to narrow and harden, raising blood pressure and making your blood more likely to clot. It’s not good.

3.5M

3 Years 92%

Annual death toll attributed to indoor pollution.

Number of years the average persons life is shortened by breathing polluted air.

World Health Organistion.

of world population is at serious health risk from polluted air. World Health Organistion

European Society of Cardiology

The Alzheimer’s Society reports that a Canadian study of 6.6 million people found that those living within 50 metres of a major road were 7% more likely to develop dementia than those living more than 300 meters away, where fine particulate matter levels can be up to 10 times lower. We are all aware that breathing in second-hand cigarette smoke can lead to lung cancer. Cancer Research UK reports that while of course smoking creates the biggest risks, almost one in ten cases of lung cancer in the UK are in fact caused by outdoor air pollution. There is even growing evidence of a link between air pollution and diabetes. Diabetes.co.uk reports that,

while a direct link has yet to be proven there is a growing body of research, which suggests a causal link. A recent 2 year study by the Tufts University School of Medicine in the USA concluded that ‘people with type 2 diabetes who live next to heavy traffic, and take insulin, have increased inflammation’ and recent research in Germany concluded that traffic-related air pollution was linked to an increased risk of type 1 diabetes developing in children. Wherever we turn there is mounting evidence to suggest that we need to protect ourselves from the hidden silent killers in the air. Google ‘air pollution’ or check out the news section at www.seriousair.co.uk

0800 234 6216 | www.seriousair.co.uk 3

Limiting Covid’s impact requires us to think differently about confronting respiratory pathogens in the winter. Dr Scott Gottlieb 23rd Commissioner | US Food and Drug Administration

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kill viruses in the air? hands, face, space, BREATHE SAFE

The relationship between coronavirus, and other viruses like the flu, and the air we breathe is an important one. We are starting to learn more about this rapidly through necessity. At first our focus was on cleaning surfaces and hands to prevent viral transmission and face masks were not recommended. Then, we came to understand that droplets in our breath also carry the virus. These droplets tend to fall to the floor within 6 feet or so, which is one reason why the two-metre social distancing guidelines were introduced. Now, scientists have discovered that virus particles also hang around in the air in aerosol form and can infect those who breathe them in, making indoor air quality a priority focus. Masks are now compulsory. Hands. Face. Space. All are important in slowing the transmission of the virus. So too is addressing the viral load in the air by clearing it of the virus. To keep ourselves safe from the hidden airborne indoor dangers from viruses, bacteria and Nitrogen Dioxide as examples we just need to decontaminate the air and rid it of them. If the outdoor air is fresh and clean (rare these days) then opening windows to ventilate the room will help. In other cases, or when its cold outside, we need to remove

Covid-19 60-140nm

Bacteria -1 Micron

PM2.5 10 Micron 1 Micron - 1000nm

0800 234 6216 | www.seriousair.co.uk 5

The people who die prematurely in London will be dying up to maybe 10 years earlier than they should. Professor Frank Kelly Director of the Environmental Research Group | King’s College London

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destroy toxic pollutants NOx , SOx, formaldehyde, bacteria and viruses

When considering air decontamination it’s important to first separate the cleansing truth from any wishful thinking or over-hyped claims. Few air purifiers will, for example capture and destroy the NOx and SOx gases created by exhaust and heating fumes and responsible for so much human misery. You are probably unaware of it but Formaldehyde is thought to increase the risks of certain types of cancer, allergies and asthma It is one of the more dificult pollutants to clean from the air.

Many machines have filters but have no killing agent and therefore create a clogged up filter which becomes a biohazard; a collection of bacteria, viruses and other nasty material. The main challenge is that the toughest air pollution particles to remove are tiny and hard to destroy. A strand of hair for example is circa 30 times wider than the larger pollutant particles.

PM10 >10 Micron

PM2.5 5X

approx. annual death toll attributed to indoor pollution.

pollution in the air is more than 5 times deadlier than our roads.

World Health Organistion

Public Health England

healthy air inside frequently asked questions

The human race has moved inside. Estimates suggest as much as 90% of our lives are now lived indoors, a situation made more extreme by the pandemic lockdowns around the globe. When it comes to the necessities of life, breathing fresh air has surely got to be the top of the list? If you don’t have the luxury of clean air, your health is likely to suffer. Any Google search on the subject will turn up compelling evidence of this truism. It is a serious problem that demands a Serious solution. This is particularly true if your health is already compromised by asthma, allergies, diabetes or other life-conditions. In these cases, clean air is an absolute requirement. One reason why the global market for Residential Air Purification Equipment is expected to pass £10 billion by 2027. More about DNO Filters The life of the filter cartridges will depend on extent of usage and the ambient pollution, but we recommend changing them annually. The HA 500 machine has a filter sensor which will indicate if a filter change is needed any sooner. Because the DNO technology does not just capture pollutants but destroys them, the filters remain effective much longer than they otherwise would. They are highly specialist equipment and are only available through us. Replacing a filter is a simple affair and because it destroys the pollutants there is no risk of secondary pollution or need for careful handling.

Revolutionary Technology Cleansing the air of the really dangerous stuff is not an easy objective to achieve. Our chemicals are highly specialised, the filter cartridges are unique, and the machinery has to be equipped with the maximum specification to do the job fully. When safety is the issue, it does not pay to skimp on the cost. There are other less effective technologies which are 4 or 5 times the cost of this technology. For the first time the DNO solution makes medical grade air decontamination affordable in the home. Invented in Great Britain The technology itself is British and was invented at Oxford University. The equipment is currently built in China where the earliest and largest demand first emerged and where the necessary complex supply chain was readily available. Machines have been installed in 2 Covid-19 wards in Rizhao (A city in Shandong Province, China) during the pandemic. In both cases, the reduction in the viral load in the air contributed to there being no coronavirus related deaths, as well as zero infections of doctors and nurses. A project to repeat this test in the NHS is now underway in an NHS Covid Ward.

Clean Air Delivery Rate This measures how much clean air the machine will provide per minute and it varies according to the pollutant being removed. The standard measure relates to the removal of PM 2.5 matter. The HA 500 is so named as it will clean 500 cubic metres of air an hour. It is therefore suitable for a room that is up to that size in terms of the air volume.

0800 234 6216 | www.seriousair.co.uk 13

The Clean Air Act has multiple measures to reduce pollution and was enacted as long ago as 1956 under the leadership of Winston Churchill, Prime Minister.

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independently tested for peace of mind

We believe that fresh air is so important to our future as human beings that we have dedicated the last five years to bringing forward solutions that will mean you can breathe safely at home, at work or in your car. Our revolutionary new decontamination equipment is designed to reduce the pollution threat, reduce viral load in the air, and to give you peace of mind. Of course, the need to clean the air of contaminants that can harm us has been thrust into the light of public consciousness during the past year by the devastation wrought by the coronavirus pandemic. Viruses are not new but this novel coronavirus has wreaked global havoc because we as humans have had limited natural protection against it. It is however still a virus and formed of the same chemicals as other viruses which can all be destroyed by chemical reaction.

For Peace Of Mind

Limited Availability. To secure a machine: Call FREE on 0800 234 6216 quoting your promotion code (8.30-5.30 Mon-Fri)

Nobody has yet been allowed by the Authorities to directly test any air decontamination technology directly on the Covid-19 viral strain, so to prove that it works on viruses in general we have used the H1N1 virus as a proxy for our testing. H1N1 acts on humans, is smaller than the Covid-19 and the closest virus on which tests are allowed at the moment. We wanted to be very sure so our technology has been independently tested by SGS, the world’s leading inspection, verification, testing and certification company. Headquartered in Switzerland. They confirm DNO removes 99.9% of the H1N1 virus from the air. Visit www.seriousair.co.uk to view the test results.

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For FREE Delivery Please note: Postage and packing is normally £9.95 for UK deliveries. Not to be used in conjunction with any other offers. The prices in this brochure are effective until 28th February 2021.

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Hands. Face. Space. Breathe Safe.

Revolutionary New British Technology

We now have control of hand sanitisation, surface cleaning and social distancing which are all essential practices to stay safe and healthy. Until this moment however, we have not been able to sanitise the contaminated air circulating in the room. This lifechanging new air decontamination equipment, deploys ground-breaking

multi-patented DNO technology invented in Oxford. It pulls in the contaminated air from around the room, and then captures and rapidly destroys viruses, bacteria and dangerous gases at their molecular level. This technological break-through will help protect you 24/7 at home by returning safe clean air for you to breathe.

Low noise, low energy

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Destroy deadly NOx and SOx gases

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Serious Air | Bierton Bucks | HP22 5DW | Great Britain

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