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Message from the Subject Faculty What happens when seventeen/sixteen young minds work day and night for six consecutive days in the name of a college course module? You read it right. The Fashion Communication students of semester VI are ready with their first commercial magazine and these super-imaginative design enthusiasts have accomplished this task with tremendous zeal and efficacy. TRIPPER/ NEOSTYL is the amalgamation of all the knowledge they have gained in their three years of stay in NIFT Campus, Bhubaneswar. From inception of idea to the final output; the journey of making of the magazine is worth mentioning. Though it is a part of course curriculum, the final product is at par with the well established magazines in its genre. “TRIPPER” is a travel magazine and covers all aspects of traveling; be it budget travel, budget lodging, food on the go, phone photography or travel tips. “NEOSTYL” is a lifestyle magazine covering all aspects of lifestyle; be it affordable fashion, green fashion, travel, beauty, food or inspiration. As a subject faculty, my role was to show them the path. It is them who set milestones on this path. I congratulate Team KnowMads/Curious Crew for the successful completion of such a wonderful project. Hopefully, the experiences they have gained with this ambitious project will be helpful in all their future endeavors. All the best! Ms. Deepa Kumar Guest Faculty: Fashion Journalism Dept. of Fashion Communication NIFT Bhubaneswar NEOSTYL

NEOSTYL PUBLISHER Curious Crew Limited. EDITORS Dolma Singh Revaa Pathak Graphic Designers Anwesha Patro Mukund Choudhary Smriti Pandey Sunita Behera AD Designer Shubhangi Asthana Saurabh Kumar Sonal Khushlani Photographer Aakash Sarkar Bhumika Vaidya Smruti Rekha Biswal Robin Kumar Stylist Gunjan Prajapati Sampurna Sharma MARKETING AND DISTRIBUTION Ananya Madhusmita Diya Jain PRINTING Space Setter NEOSTYL is published twelve times a year National Institute of Fashion Technology Bhubaneswar, Patia Pin code 751024 Copies are distributed in selected homes and all across Indian Subcontinent Indian Post Agrement #657542 No Part of this magazine may be reproduced Without the written consent of the publisher The publisher does not accept any responsibility For unsolicited material All Rights reserved. Printed in India


Dolma Singh


Revaa Pathak

Life is Calling

“ United we stand, divided we fall “ is what we strongly believe in, our team ‘curious crew’ is a group of 17 members , each one talented and capable in their unique way. Neostyl is certainly a wonderful combination of each ones hardwork and impressive ideas fusing together to yield a magazine worth reading. The journey in creating a lifestyle magazine was no less than a roller coaster ride,in disguise, but as said “ All’s well that ends well” and so did the journey, in creating a wonderful piece by curious crew. Here is to the Neostyl and curious crew for giving in their heart and soul. Hoping it turns out to be a delightful choice for our readers. Regards; Dolma Singh

Well this month has truly been really hectic and existing as this is our first issue, our team worked days and nights going around and getting the best stories for you all. We are really excited to present to you the research of Prof. Satya Shankar Banerjee, who is working on how Social Media can help in Fashion Forecasting. Once his research is implemented there will be a huge drop in the prices of all the major brands, so we cross our fingers for his success. Apart from that we have featured the interview of the Lilly Singh, the popular Youtube Vlogger Widely known as #SUPERWOMAN. Meanwhile you can also follow our other stories related to Music, Travel, Food, Art & culture and lifestyle. The time we were done with the final draft we knew we did it and here we are presenting to you our first issue of “NEOSTYL”. Cheers to the long journey ahead! Regards; Revaa Pathak



How 62 to master POP colours this summer

11 do it yourself

do your room - Anwesha Patro

Journey of a Youtube Blogger/Writer - Revaa Pathak

75 18

15 Heart on the road

Gadgets Gateway

- Aakash Sarkar

- Saurabh Kumar

22 The Upcoming Band Band musician

26 Summer Reading List



- Mukund Choudhary

- Diya Jain

31 Just Rent It! - Smriti


The Power of Social Media - Robin Kumar







The Ace of Two. - Ananya Madhusmita



46 Ultimate Travel Essentials

The Inner Peace

- Bhumika Vaidya

- Sonal Khushalani



Summer Special - Samprna Sharma

Organic vs Conventionals - Sunita Behera


Thinking to get away from the hustle and bustle of city ? - Dolma Singh










ave no fear. There are cheap and easy DIYs that let you add your own personal touch. Give your room a new look with budget-conscious design ideas. There are ideas for no-money decorating updates that will give your space a whole new look for free. Add style with budget ideas for your home with repurposed and upcycled items that can be transformed into a piece of furniture or decor that works hard for you. When you make items yourself, you can choose projects that suit your tastes, create them in your choice of colours/textures, and then use them to your heart’s content. Spruce up your rooms with these 6 creative and simple DIY projects.





it up




1 2 3 12


One of the trends we love right now is dressing up old bottles and jars with rope or ribbon, and we decided to give it a go ourselves. We took some old wine bottles from sleek to shabby chic with just a little yarn.

Lit the jars

Mason jar candles are a great way to recycle old mason jars. These glass candle holders are gorgeous and would be so easy to create. They can be used outdoors or indoors, and look great lining the pathway leading up to your home.

Paint up the driftwoods !

Walking along the beach, you might not even notice the pieces of driftwood that turn up around you. However, these inconspicuous gifts from Mother Nature can turn your home into something beautiful. Just paint them up.







Succulent Centerpiece


No sew pillow covers


Paint Chip wall art


Such a cute and simple centrepiece…inexpensive too! Use some coloured sand or rice and beans to fill the vase. This succulent planter would look fabulous on a bookshelf.

The cushions always give a special touch to the decoration of the environment. There’s that pretty easy-to-do, envelope-style model with fabrics, knit sweaters or wool. Now it’s only you choose which model you like and take about fifteen minutes to change your decor.

After you decide on that perfect grey colour for your wall; use the leftover paint chips or the paint with the tapes to craft up something really awesome! Everything from coasters to business cards to art for your walls, the versatile little paint has got you covered! NEOSTYL




GADGETS Xiaomi Mi A1


Xiaomi Mi A1 is unlike any other Xiaomi phone you may have seen from the Redmi company. They have gone one a step ahead taking the android one software. The phone got out of stock within a minute from an online website after selling begins.

The phone got qualcomm snapdragon 625 SoC. Same as the Moto G5 plus and offers a similar performance. The rear camera of the is quite good and it might give competition to Redmi Note 5 Pro in some situation.


Ram: 4 GB Storage: 64GB Display: 5.5 inch Processor: 2GHz, Octa Operating System: Android Primary Camera: 12+12 MP Front Camera: 5MP Battery: 3080 mAH Soc: Qualcom Snapdragon 625 Flipkart: Rs 13999

Written By Saurabh Kumar

With the introduction of new technologies every day, it gets tricky to choose one product from the never-ending list. Our Technician Mr. Saurabh Kumar has gathered a list of products in various categories and listed the best one from each category on the basis of Specification, Durability and affordability. It time for a tech- guru to give you a tech-tour.

Canon EOS 1300D Canon EOS 1300D is a much better camera with much better-quality image. It is the best budget DSLR in the market which capture detail image. It can take picture in low light with its large ISO 1006400 that is expandable up to ISO 12,800. Its has also got WIFI inbuilt in it for easy transfer of the image. It is also compatible with smartphones and tablets.

Specification 18MP CMOS Image Sensor 9-point AF Standard ISO: 100 to 6400 Wi-Fi and NFC supported Lens Mount: Canon EF mount Shooting modes: Scene Intelligent Auto, Flash Off, Creative Auto, Portrait, Landscape, Close-up. Amazone: Rs 24990 NEOSTYL


Sony MDR- XB450 Music is incredibly personal and everyone prefers a different genre, that’s the reason is why it’s not surprising that when it comes to headphones there almost as many preferences to choose from. Some people like the convenience of wireless while others prefer the reliability and audio quality of wired headphones. There are those who want the portability of inear headphones, meanwhile the rest go for the comfort of over-ears. Upgrading your headphones is a personal choice, but it’s an essential step if you want to step away from the cheap earbuds that they probably came bundled with a better pair of headphones will bring a new dimension to your music, whether it’s more detail, additional functionality or just more bass. So here we’ve selected the best headphone for each form-factor, and we’ve even picked under budget.

Specification Wearing Style: On Ear Frequency Response: 5Hz-22kHz Sound Pressure: 102dB Jack: 3.5 Weight: 165 grams Amazon: Rs 1999

Thanks to improvements in wireless technology Bluetooth speakers have fast become the de facto fast and convenient way of listening to music that might sound like an expensive proposition these cheap Bluetooth speaker. deals it doesn’t have to cost you the earth.

Specification Water-Proof and Shock-Proof International rated IPX6 Advanced Bluetooth 4.0 technology 500mAHlithium battery that delivers up to 8 hours of audio Answer phone calls with built-in microphone Unrivaled styling & design Amazone: Rs 1800





Road Trips


eart on the Road. 18


Written By: Aakash Sarkar It is almost that time of the vacation when people pack their backup and book their flight or train tickets, but if you are road trip obsessed just like me why not unleash the professional bike rider and go on a solo trip or with your bunch of friends. Our Bike expert Akash Sarkar have listed the specification of two budget friendly motorcycles for covering long distance road trips. The bikes have been selected on the basis of mileage and comfort level.

Avenger 220 CC The 2018 Bajaj Avenger Street 220 and Cruise 220 sport a with new headlamp design with LED DRLs. The styling on either model is different. The body decals are new on the Street 220, while the Avenger Cruise 220 gets a new moon white paint scheme. In addition, the analog console has been replaced by a digital pod - with an orange backlight on the Street and blue on the Cruise. The unit is equipped with a speedometer, two trip meters, clock and even a service reminder. The Avenger Cruise also gets a tall windscreen as standard, while a small fly screen has been added on the Street version.

Mechanically, the cruiser remains the same drawing power from the 220 cc single-cylinder, oil-cooled engine that churns out 18.7 bhp and 17.5 Nm of peak torque. The motor comes paired to a 5-speed gearbox. The bike continues to use telescopic forks up front and a dual shock setup at the rear. Braking duties are handled by a single front disc and a rear drum brake. CB Hornet 160 R The CB Hornet 160R is easily the best-looking bike in its segment. With its macho look, which Honda was able to achieve by using bulky body panels, especially the fuel tank, Honda plans to target buyers who are style conscious. While the fascia still reminds us of the CB Unicorn Dazzler, the side profile is the best way to look at this motorcycle. However, when it comes to the rear of the CB Hornet 160R, Honda has done a brilliant job with the X-shaped tail lamp. The CB Hornet 160R is powered by a 163cc singlecylinder air-cooled engine that produces 15.7bhp at 8500rpm and peak torque of 14.76Nm at 6500rpm. This engine is mated to a five-speed gearbox. The bike gets disc brakes at both ends along with the Combined Braking System instead of the standard disc-drum setup. The front brake is larger than the CB Unicorn 160’s, at 276mm. The rear disc size is 220mm. The bike rides on a 100/80-17 front tire and 140/80-17 rear tire, which matches the widest in the segment. The fuel tank capacity stands at 12 liters and the kerb weight at 142kg for the CBS version and 140 for the standard version. This bike is offered in two variants – single disc and dual disc with CBS. It is available in five color options – orange, white, red, blue and black. The Hornet is priced at Rs 81,863 (ex-showroom). There is a CB Hornet 160R ‘Special Edition’ waiting in the wings for 2018 and it gets different graphics to let you know that it is special. Next, it gets optional single-channel ABS. You can’t have both CBS and ABS; however, the variants have been split into front disc/rear drum, CBS, ABS and DLX ABS - the last variant is the only one to get a rear disc brake. In addition to this, it gets an LED headlamp, and a hazard light switch where one would ordinarily have got an engine kill switch.










Upcoming Band Band musician

Bringing their own style Written By Mukund Choudhary

With the emergence of such wide variety of music, people are drifting away from the real music which being yourself playing as the beats go along quoted by Mr Vishal Das, the lead guitarist of Anarchy Band. This band is formed by a group of undergraduate students from National Institute of Fashion technology Bhubaneswar who believe that there are no boundaries which restrict their music style and they are always looking forward to explore more. From performing in several cities till wining few most prestigious awards in national levels, this band Is not only enthusiast for music when they are on stage but also have a passion to show it in their daily life. Miss Meenal, the lead drummer said that “ Music is not only my hobby it is the major part of my life which I live each second.” She even said that, we had a great start to this year with the spectrum and several colleges who invited us to participate in the band performances. Our luck has surely been on a good side or else getting so many trophies within such a short spam is not an easy task, especially when your opponents are as good as you are. All our band performances have a lot of differences as we love to explore on variety of music and I guess that can be something that makes us different from the others. After winning their first National Trophy in IIT Bhubaneswar they did not stop there and outshined the stage by winning first prize in ITER, SHRI SHRI UNIVERTSITY, BGU, XUBIA and AIIMS. These achievements are truely remarkable, especially when they got a recognition from Resonance Music Studio in Bengaluru to record a music album with them. Their music style varies from Rock Music to low beats songs that is why they are the perfect type of people to play music in all type of occasions. The band does not have a proper label till now but even Rome wasn’t built in a day. With a new Facebook official page, the band has given its fans the opportunity to interact with them or catch up with old their old and new concert videos. Despite the band’s growing popularity, the members continue to struggle with drawbacks such as a lack of budget to purchase new equipment’s for recording and playing but they are making the best use of what they got till the time they have jobs to fulfill their more necessities. When they are not making music, band members have other activities to juggle. Being college going students it is always a bigger task for them to manage everything but their diligence and willpower have kept their band together. The popularity of digital streaming media gave Anarchy artists a chance to get a recognition from a more broader audience but despite all the present status and glory we hope they still have a lot to accomplish and more trophies to add on to their cases. NEOSTYL 23





Summer Reading List THIS SUMMER MAKE READING YOUR NEW STYLE! By: Diya Jain Our fast paced, technology driven culture has changed the nature of reading. we get our news from 140-character summaries. We form ideologies based on Facebook. Taking the time to sit down and read an actual book is a lost art. But its an art worth reviving, even if it means retraining our attention spans. Books can transport you to a different world and give you new perspective of your own. They can teach you more about life and what it looks like to live out your faith. Don’t believe us? We’re highlighting a mix of popular classics, thrillers, modern fiction, psychological suspense and crime novels that you can tote along on your next vacation. Before you start packing take a look at these must have reads to make your summer delightful. 1. The God of Small Things: Arundhati Roy A political fable and psychology drama, The god of small things is the debut novel of the author Arundhati Roy. It’s a story about childhood experience of two fraternal twins whose lives are destroyed by the ‘love laws’ that lay down ‘who should be loved and how. And how much.’. This book won a booker price award in 1997 for its extraordinary and imaginative narration that’ll leave you enthralled all the way through its agonizing end.



2. Mrs. Funny Bones: Twinkle Khanna Mrs. Funny Bones by Twinkle Khanna released in 2015, is based on the author’s super hit column, Mrs. funny Bones. It marks the debut of one of our funniest and most original voices. The book captures the life of the modern Indian woman in form of satirical stories and funny fables. It has been ranked in Hindustan times best non-fiction book charts. The book’s tagline “she’s just like you and a lot like me” says it all about the book.

3. The Hungry Tide: Amitav Ghosh Set in the Sundarbans -the beautiful lands in the Bay of Bengal, The Hungry Tide by Amitav Ghosh is a prophetic novel of remarkable insight beauty and humanity. This postmodern fiction touches upon various topics from refugee, freedom and war, to life in Sundarbans, the absence of language in communication, development, women trafficking and many more and will take you through a whirlwind of events and emotions. This contemporary story of adventure and unlikely love identity and history is also an international success.

4. The Palace of Illusions: Chitra Banerjee Divakaruni The palace of illusions will take you back to a time that is half history, half myth and wholly magical, bestselling author Chitra Banerjee Divakaruni gives voice to paanchali, the fire born, heroine of the Mahabharata, as she weaves a vibrant retelling on an ancient epic saga. A little jejune at times, Divakaruni’s languid and elegant prose remains seductive as it reimagines the woman at the heart of the story and weaves myth into modern idiom. This book is a feminine portrait that is both contemporary and timeless.

7. The Kind Worth Killing: Petar Swanson “who are ‘the kind worth killing’? a faithless wife, a seducer of other people’s lovers, a child molester? What about seemingly respectable adults who meet on an oversee flight and plan a murder?” that’s the question implicitly posed by Petar Swanson’s enjoyable thriller, The Kind Worth Killing. It is a devious tale of psychological suspense involving sex, deception and an accidental encounter that leads to a murder. 9. Four Miles to Freedom: Faith Johnston Faith Johnston’s book is a true escape saga of 3 former Indian fighter pilots, Dilip Parulkar along with Malvinder Singh Grewal and Harish Sinhji, who were taken as prisoners of war in the then west Pakistan during the Bangladesh liberation war. The drama which veins through the narrative of the book has a humane feel, arresting impact and feel good account.

8. Betrayed: Latifa Ali and Richards Shears True story of Latifa Ali, ‘Betrayed’ by her mother and left prisoner to her father in Kurdistan, northern Iraqi. As the ‘war on terror’ rages around her, Latifa is at war with Iraqi culture and customs. Imprisoned, abused and violated, her efforts to escape fail and her death looms closer. Working as a spy, consorting with the UN and racing for the boarder, Latifa has a dangerous secret that, if exposed will threaten her life. 10. The Winner Stands Alone: Paulo Coelho Paulo Coelho, an all-time bestselling author expresses his utter contempt for the natural working order of the world in The Winner Stands Alone. Admist the chaotic events at the worlds largest film festival, Cannes, Coelho lays bare the fallacies of the human soul and shows how down right materialistic our generation has become. By the end this suspense novel will leave you thinking and questioning about the world we are actually living in.









JUST RENT IT! ,, As a student are you interested in wasting your precious time hunting houses instead of hunting books?


he world has become a smaller place these days. Globalisation has played a major role in making this large world shrink. One click and you are in a different county so why not just have a click and book a safe place to stay too? Why wait and roam around in an known city to unload when you are only supposed to rent a house or a room with just one click of your mouse. Airbnb and Oyo room are some of the websites that fulfil such needs. Through them now you are not only sure of which place you are visiting but also the accommodations and its facilities in a completely different state or a nation. Now what can be much more fulfilling and reassuring than this.

about given details. Airbnb ensures to provide you a homely stay away from your place. As a student are you interested in wasting your precious time hunting houses instead of hunting books? If not, this is a great medium not only for the tourists but also the students who are going to unknown cities of the world to study. They have the option of renting houses which are way cheaper than living in the hostels of those universities. The world has become a smaller place these days.

When you are in need of leasing or rentals for short-term lodging including holiday cottages, apartments, homestays, hostel beds, or hotels rooms, to participate in or facilitate experiences related to tourism such as walking tours, and to make reservations at restaurants Airbnb is the right place to visit which operates an online market place. The website has all the necessary details starting from the photographs of the houses on lease to the facilities provided to the reviews about the host of that particular property from the previous customers. Customers are also provided with choice of contacting the hosts before the payments to solve your doubts NEOSTYL


Oyo Rooms also work on the similar concept but it is the network of budget hotels in India. They provide same amenities and same hassle-free experience across all its rooms, including free Wi-Fi, breakfast and spotless white bed linen, with a per-night cost between Rs 999 and Rs 5,400 and they offer prices that no other player in the budget segment offers today. With an instant click book your weekend holiday room or a house on rent for your summer research. One major advantage of online booking is that you can easily do it anytime no matter what time of the day it is. This even excuses you from the efforts of dealing the hotels and explain them everything regarding your bookings, once you have saved your details it becomes a more instant work to do any type of bookings. From comparing the best offers till getting the best quality services at a cheaper cost, online booking is surely a saviour for your trip no matter how short or long they are. With online bookings it has become simpler for travellers to change or cancel online reservations. Instead of calling the hotel or customer service representative to help you through the process, booking online means you can do it wherever you have Internet access. Oyo Rooms and Airbnb provides bookings with no cancellation fees, if you cancel your booking 24 hours prior your stay. It’s time that you start planning your next vacations and do the booking in advance so that you do not miss the best offers. Photographed by Smriti

LEASE OUT AND ROAM AROUND Low budget should not prevent you from meeting your basic needs.

A house is like a brain, you have to stock it with furniture same way as brain with required information. There comes the role of websites like Furlenco which offers furniture for the entire house on a monthly rental subscription model. They provide you with wide range of products including solutions for living rooms, bedrooms and dining rooms, along with a host of benefits such as free relocation, free swap, free deep cleaning services and much more. So as a student low budget should not prevent you from 32 NEOSTYL


Photographed by Smriti

meeting your basic needs. Renting a house is one thing and making it home is completely different. In today’s time when everyone is always on move, why invest so much on your furniture when you can rent wide range of furniture and cooking products at a way cheaper price. Now you don’t have to think twice before throwing a barbeque party or organizing a big gathering of your close ones. It’s time you start renting and filling your space with Furlenco so that you can move out anytime and anywhere you want. Smriti







The power of

SOCIAL MEDIA An interview with Prof. Satya Shankar Banerjee - Robin Kumar

“If Facebook was a country, then more than 1/3rd of the world population would be a part of it” said Prof. Satya Shankar Banerjee of Department of Fashion Management Studies, NIFT Bhubaneswar, in an exclusive interview conducted by Mr. Robin Kumar on his recent study about “Fashion and Social Media”. The enthusiasm with which Prof. Banerjee introduced us to his research was enough for us to set our pen on fire and share the information with you all.

What is your opinion about Social Media?

and human values are diluted?

There are nearly 7.5 Billion people on this planet out of which some more than 3 Billion people are using Internet. With more than 2.5 Billion users or nearly 70% of all internet users across the world Social Media which is a game changer for today. Facebook is dominating the Social media space with more than 1.79 billion monthly active users (MAU’s) followed by tweeter and linkedin, and is capable of changing governments.

No, Internet is a human’s right (as said by Mark Zuckerberg during his 2016 visit to IIT Delhi) and, in many ways, it is helping in human development.For example, with the power of information people are increasingly becoming aware about their rights. Many African countries are getting developed because of Internet (local markets are connecting with global markets) and any good tool can be used for a negative purpose as well, so is social media but it is upon us whether we want to see the negative aspects or focus in the positive.

With the growth of internet and digitalization, do you think social structures are changing





points by which it is supporting the society and resulting in meaningful connectivity in Business and Social life. Social networking sites like wikipedia and youtube are providing affordable knowledge to millions who do not have access to classrooms. From cooking to gardening, for everything a lot of content is available for viewing and acquiring new skills.

Tell us about the research you are working on? I am working on how “Social Media can affect Fashion business”. Researches have proved that social media has speeded up the rate of Fashion consumption . Now, a runway trend in Newyork, in no time hits the streets of India,thanks to Fast Fashion brands however its information reaches even faster, may be, in minutes through Social networking sites like Facebook, Instagram and Tweeter. Brand to Consumer interactions has got a new dimension by the onset of this new media. Today, almost every Fashion brand as well as consumer has their Facebook page and wall where they post a lot of content. My objective is to develop a method by which such information can be mined and processed in order to Forecast upcoming Fashion Trends so that it brings more profit in the fashion industry and reduce massive wastage.

What is the current way of Fashion Forecasting and how your research challenges the existing methods? At present Fashion is a business of intuitions and investing in a new forecast is like betting on a horse before race. There are high chances that the forecast goes wrong. Globally the size of the fashion business is nearly 2.3 trillion in US dollars and out of this, half of the industry, globally, is suffering because of the wrong forecasts using the existing methods. This is the reason why large number of fashion brands go on discounts, perhaps fashion is the only business where you have such deep discounts. You don’t have such discounts in any other business’s like automobiles, fast-moving consumer goods, electronics or even food. On the other hand the uniqueness of fashion business is that if the forecast is wrong, the products goes on discounts and retailers suffer losses. A part of this loss, travels backward in the supply chain to manufacturers who are 38


who are paid low prices. My work is to find the right forecasting tool using social networking based information. Almost 350 million pictures are uploaded on Facebook everyday globally and along with each picture there is one product information, that is what people are wearing. My argument is, can this data which is generated in terms of pictures and videos be mapped properly and can we develop some models which can be used to do the right forecast in real time. For example at Bhubaneswar in Odisha by people’s picture posted today we can find which is the popular color for the day. What are the top three colors which peoplevof Bhubaneswar are wearing, out of hundreds of colors so many colors can be eliminated and you can focus only on those colors. You can even tell the styles, necklines and type of sleeves people prefer. Mining and analysis of such data can produce astonishing results for Fashion brands.

What is the approx. duration it will take for the idea to come into function? I have already developed a model with a small sample size and I could rightly forecast some products also. I have written a paper recently which is which is under review with a reputed academic journal that how Indian product like Kurti can be formed by looking at the pictures of the Indian women in a particular geography through Facebook. Maybe it will take around a year to completely publish the results and once the results are published it will become globally accepted. In future, someone may come up with a computer software based on our model and may be accepted and implemented in industry.

What is your vision of future regarding this research? It’s an interesting question, now what I see is future of fast fashion is mostly about going digital (except a niche market for Handmade products). There would be technological interventions everywhere from production to supply chain and retail to forecasting, the current spin of the industry is towards artificial intelligence. One company in Bangalore named Stylumia is the first company in the world, working in the area of artificial intelligence in fashion industry. I am also preparing one case study with that company.

Social media can affect Fashion business

Prof. Satya Shankar Banerjee



So, such activities in the future will be on the rise because people will start getting results and the accuracy of forecasts will increase, Investments will decrease and margins will become healthier. I think in future forecasting will be a combination of technology as well as human mind but technology will help you to eliminate 90 options from 100 options which will not be selling if you invest on them and the 10 options which are left, maybe a forecaster with some eye for market taste can give you the top 5 products.

Will this research result in an end to all the ‘End of Season Sales’ or ‘Deep Discounts’? If you look at fashion as a business, the difference between cost of the product and its selling price is almost 4- 5 times for any brand. Suppose they procure a shirt for Rs 200, they end up selling it for minimum Rs 1000. Why so high markups? Because of the forecasting errors taken into



product costs. They already know that they will have to go on discounts 30%, 40%, 50%. The entire stock will not sell at Rs. 1000, some of them will sell at Rs. 800, Rs. 600 or even at lesser price than that. At an average the entire style will be sold at Rs 500 or Rs 600 per piece. Now what will happen when you have the near to right forecast? So, your product price will be lesser, there will be no need for discount as full price sell through will increase but cost will go down drastically because they will exactly know how many pieces are going to be sold which will eliminate the waste, the cost comes down and you are making the right investment. It will be a win- win situation for everybody. The retailers will also win and consumers will also win. From this insightful knowledge about the new development in Fashion Forecasting, all we can do is to back and wait for this revolutionary change to happen till the time we get the next updates.



Summer Special The thought of healthy eating and easy to make food probably runs through everyone’s mind a dozen times a day. This summer shedding those clothing layers can be easier than shedding the comfort food. So we rounded up the best in season summer food which is easy to make and that fills you up. Styled by SAMPURNA SHARMA Photography by AAKASH SARKAR

MANGO MOUSSE Who can resist the lure of a creamy, fluffy mousse? Indeed, melt-in-the-mouth mousses have a timeless appeal. Full of flavour, creamy, and the perfect amount of sweetness to keep your tummy happy. Ingredients o Mangos o 3/4 cup Fresh Cream o 1/2 cup Condensed Milk o 1/2 teaspoon Mango essence o Pomegranate/ mint/ strawberry/ cherry or sliced mango cubes – for garnish Method o Peel the mangoes, slice it and take out all the mango pulp. o Now grind it in the mixer to make the smooth pulp. o Now take a bowl. Add condensed milk, mango essence, fresh cream and mango pulp. o Now mix it well and keep it in the fridge for half hour so that it get chilled. o Now pour it in the serving glass or bowl and garnish it with pomegranate or mint leaves or sliced mango cubes. o Yummy Indian mango mousse is ready to delight you.


Fruity drinks are perfect to serve as summer drinks. If you are an ardent tea fan then this summer try this apple iced tea which is refreshing and easy to make. Ingredients o Apple sliced o 300 ml water filtered water o 250 ml apple juice o 2-3 tsp. tea leaves o 2 lemon juice extracted o Lemon cut into wedges o 2 tsp. Honey Optional o Mint leaves O Lots of ice Method o Heat up water in a pan and add tea leaves and allow the tea leaves to steep and sit in hot water. o Strain it with tea filter and cool the liquid for 20 minutes o Add lemon juice and honey according to the taste. o In a jar add ice cubes, and thinly sliced apple. Also, add crushed mint leaves. o Pour this apple iced tea in the jar and garnish it with the mint leaves and apple slices. o The chilled glass of refreshing apple Iced tea is ready to drink.




SUMMER SALAD It makes a great big bowl, big enough to feed a crowd

so it’s perfect and healthy enough to bring to a picnic, potluck or to serve at a backyard BBQ. This is easy enough for anyone to make. This summer fill your bowl with all goodness of tropical fruits. Ingredients o 1 papaya, peeled and diced 3/4-inch cubes (5 cups) o 2 mangoes, peeled and diced 3/4-inch cubes (2 1/2 cups) o 1 fresh pineapple, peeled and diced reserving the juice 3/4-inch cubes (4 cups) o 2 large bananas, peeled and diced 3/4-inch cubes (2 cups) o 1 spoon of honey

This is one of the most refreshing and easy to drink chillers out there. NO added sugar, no artificial food colourings, bursting with real fruit, it’s so cool & refreshing one will love every spoonful. Ingredients o 4 cups seedless watermelon chunks (about 1 pound) o 1 1/2 cups lemonade o 1/2 cup fresh mint Method o Cube the watermelon into smaller sizes. o In a blender, puree the watermelon and lemonade. o Add watermelon juice along with fresh mint. o Stir to combine, cover and refrigerate 8 to 24 hours and serve fresh.

Method o Combine the papaya, mangoes, and pineapple in a large bowl. o Add the juice from the pineapple. o Cover and refrigerate until chilled. o Just before serving, add the bananas and honey to enhance the earth.

YOGURT PARFRAIT It is important to understand the nutrition of a yogurt parfait, a seemingly healthy breakfast option. A delicious and pseudo nutritious desert containing vanilla yogurt, blackberries and topped up with chocolate syrup. Ingredients o 3 cups vanilla non-fat yogurt. o 1 pint fresh blackberries or blueberries. o 1 scoop blackcurrant ice ream. o 1 cup good quality granola. o 1 cup chocolate syrup. Method o Layer 1/3 cup vanilla yogurt into the bottom. o Combine chocolate syrup with fresh berries. o Alternate layers of black currant ice cream and granola with yogurt until glass is filled to the top. o Serve parfaits immediately to keep granola crunchy. NEOSTYL






Ultimate Travel Essentials


Daypacks are always a way out for that little adventures under your bucket list. Easily packed or flung with your backpacks, day packs are a must.

Finally summer is HERE!!! Haven’t you planned your vacations yet? What are you waiting for? Decide your destination and pack your bags. But before you start, our travel expert Sonal Khushalani, has some travel essential tips that can make your trip easier and comfortable. Documents, cash and credit cards While travelling you need to carry your identity proofs no matter what! Adhaar card – An identity proof is a must and what’s better than our own Adhaar card, it’s as reliable as the name goes. If you are a student, make sure to carry your student ID card and you would be surprised to know the number of student discounts provided in tourist places. Keep enough cash in hand and cards for emergency. Backpack Ditching the old school would really help. Go ahead and pick up the essentials, travel light and travel free. You don’t know how many lanes, plains and mountains you would be crossing during your trip; a backpack would be a real help. 46


Basic Outfits T-shirts and tank tops - They are always handy and can be worn in several occasions. Track Pants and Shorts – summer days can be very sweaty, why not prefer more comfortable but yet stylish outfit. Dresses – While you are travelling, you would occasionally want to go some fancy places so why not go a little prepared for them. Pack a dress for that surprise candle light dinner. Pyjamas – After a day full of explorations and tiredness, a comfortable pyjama and bed would be great. Undergarments - Hygiene! Can’t be compromised at any cost, so make sure you are carrying extra pair of undergarments. A Sports bra is a must on the checklist of girls. Socks and running shoes – Find all weather shoes with the best grip and comfort. And carry extra pair of socks. Do take a pair of flip flops. Toiletry Bag Basics Toiletries can take a large space in your backpacks so choose wisely and do not forget these little essentials here! Many companies have come up with their own smaller version of products for tours and travels.

Travel is more about exploring places. God forbid! You are taken up by vampires you just might be able to use a pepper spray. Spare specs (If you wear specs) After all this planning, I am sure, you wouldn’t want to roam in a new city with a broken pair of glasses. Taking an extra pair doesn’t harm. Tooth brush, tooth paste and mouth wash Shampoo and conditioner (2 in 1 would be a huge space saver here) Sanitary napkins/ Tampons (for women) Shaving Kit (For men) Bobby pins, hair bands and rubber bands (for women) Sun screen (SPF 30) Wet Wipes Hand sanitizer Comb Deodorants Soap (a small bar) Body lotion (small bottle) Safety pins (life saviour, they can fix unimaginable problems.) Intimate wash (gender specific) Travel Health kit Travel kit is more about getting ready for unexpected health hazards. So here are the things that would help. Band-Aids Disinfectants Mosquito repellent Diarrhoea pills Motion sickness pills Allergy pills Pain killers Fever relievers Hand sanitizer Pepper spray

Mobile Accessories Mobile accessories are something which are a must. Include noise cancelling earphones, charger and power banks. Masking tapes Masking tapes are the best when it comes to sealing things, weird as it sounds these come in handy in a lot of situations. Sewing Kit The one solution to major wardrobe malfunctions. Packing cubes Great help in minimising the space of the products. Sleeping mask With this! You can sleep anywhere and everywhere Camera To capture the nature’s wildest loves you need to have this. And not to forget an extra battery and extra memory cards. Journal and pen Travel always makes you learn! A note pad in your phone can’t capture your emotions the way a diary does. Reusable bottle with carabineer clip You must be thinking this list is really long! Trust me it is! you might not take all but with this you won’t forget any. So bookmark it and keep a check while packing..!! NEOSTYL






Crafts of Odisha represent the rich artistic heritage inherent in this eastern Indian state, which have been practised by the dexterous craftsmen of Odisha since ancient ages. The coastal state of Odisha has received royal patronage in the past, which is amongst the crucial factors which have marked this area as one of the leading states in manufacturing of various handicrafts. The rich tradition of Odishan crafts date back over a thousand years, while the striking feature of the crafts of Odisha is the rare combination of utility and beauty. Each craft is a masterpiece in itself. The crafts are a classic combination of modern refinements and the traditional threads which bear the checkered past.

WOODEN TOYS Wooden Toys are carved wooden figures of birds and animals, Jagannath, which are inspired by the Famous Pattachitra art, which turn out to be a memorable take away by tourists visiting Puri. These wooden toys though succeed in luring an art lover to buy it are on a verge of extinction because Banshidhar Maharana happens to be the last artisan who specializes in wooden toy making.

COW DUNG TOYS Cow dung toys are the oldest art which is being practiced past ages for they happen to be a cheap and an an antiseptic substitute to wooden and metal toys. The toys are shaped in motif of birds, animals and companions of lord Jagannath. Since cow dung is considered holy thus cow dung toys enjoy a great deal of value at local exhibitions and displays held at Raghurajpur itself.

PAPER MACHE Odisha has a folk theatre known as ‘jatra’ whose characters are made using wood and paper. Based on their characterization, masks are made using paper mache technique, which has given rise to this art form. Paper mache masks are figures inspired from Pattachitra, for example; face mask of animals, birds, gods and goddesses etc. The masks made by Paper mache are strong and durable.



APPLIQUE Applique is the craft which is passed down from one generation to another, from a father to his son/ daughter and is successfully been carried forward in the village of Pipli which is located in Bhubaneswar, Orissa. The craft which is born with stitches and famous for its beautiful colours have successfully been able to spread its wings all across the world. The applique work of Pipili is probably the most well-known handicraft in Puri and surrounding areas. Almost each and every family living in Pipili is engaged in this craft. This craft is the livelihood of most people here.

SEASHELL The sea shell craft is a popular craft in Puri. The beaches of Puri are full of seashells that are used for making products for decoration. Small shops selling seashell products are a normal sight on the beaches of Puri and outside the Jagannath temple. The products are completed by engraving on them, by painting or by both. The pieces show variations from the life of lord Jagannath and other elements of the Hindu culture. Engraved and painted lamp-shades and other intricate products are made by very few; highly skilled craftsmen.

DHOKRA Dhokra art is one of the earliest known methods of non-ferrous metal casting known to human civilization. The oldest form of metal casting `Dhokra` is popular because of its primitive simplicity. It is a very important handicraft because of its more or less exclusive folk characters. Dhokra is notable for its strength and shapeliness of design. Its motifs are mostly drawn from folk culture.

GOLDEN GRASS Kaincha a rich yellowish variety of grass is generally grown in swampy areas during rainy season. The products of this variety of grass owe their origin to the rich golden lustre of grass which is appropriately called golden grass. Golden grass weaving today retains its roots as a home-based industry. Locally available material and existing skills are leveraged to generate income for a family. The production process requires simple, low cost tools. Even the most intricate weaves require little more than a needle with a wooden handle and a blade. With time things change and so does the processes and techniques. So with time we got to see that with orders and adaptations to modern demands, the finishing touches are given to the handicraft by adding embellishments. NEOSTYL






Thinking to get away from the hustle and bustle of city ? Here is your exit. Our Travel Editor, Dolma Singh, Is suggesting few fun-filled destinations you must visit this summer.



Nainital is a beautifully located lake district in northern India , that lies amidst mountains . The place was found by Britishers as a holiday getaway ,and since then Nainital has been a hub for travellers, known for the dramatic view of lake, wrapped with mountains. Brightly colored sails of yachts dot the calm waters of the lake while crowds of tourists jam-pack the Mall at its edge. Boating in the lake is just one of the favorite activities of the tourists. Others come here for trekking in the densely forested mountains that surround the town and to enjoy their shopping spree in Tibetan market.The place turns out to be a likeable choice for tourists and one can take away the famous candles, as a souvenir from the trip that is going to leave them in reverie once they return to the land they belong.  Now if the description fantasizes you a little , lets talk about how to get you there . Well, the place is 286 km from Delhi and you being a dauntless soul might love to experience the thrill of going by road, so Delhi is a hub for rental cars and bikes, zoom car being one of the most preferable choice. For other options you can explore multiple sites by referring Google. Nainital is connected with motor able roads so all the riders, accelerate your bike and flee for freedom.

Home to delectable cafes, Dehradun is a civilized hill town perched at an elevation of 435 meters, the capital of Uttarakhand. This place no doubt makes for a great holiday destination if you want to experience how it feels to live in a developed city, nested amidst mountains. Dehradun is your destination. It’s a hub from musician, artists , writers to retired military officers, scientists etc. and everyone you’ve ever imagined residing in a pleasant place like this, dancing to their beats in the cafés by evening. Dehradun is a place full of life and since it’s the educational hub of India, you can spot youngsters strolling around and bringing the streets to life just by their presence. The place has a spiritual side to it with a number of temples along with thrilling and enthralling hue to it, credits to, paragliding, skiing, and river rafting which adds on to the reason of visiting Dehradun once in a lifetime. Reaching at a place like this is almost a cake walk . Well wait ! You can get your ride from any rental service operated in Delhi, maybe let zoom car come to your service and boost the fun with a road trip, or simply book your tickets on a train and enjoy your childhood dream of travelling in a toy train ,even if its not one, buses are another liable option, you might want to choose. Your summer retreat is 250.4 km away from New Delhi so, For all the ones looking for a memorable rejuvenating trip ,here is your getaway so pack your bags, grab your amigo, take your car and get rolling.

Rightly said ‘ the queen of hill stations’ offers astounding views. Located at the foothills of Garhwal Himalayan ranges, the place is wrapped with flora and fauna, which unfolds an intoxicating experience, for the souls craving for freedom, in the arms of nature. Not just this, but the place looks lit from elevation because of mall road which extends from cloud’s end in the west ,to Rockville in the east. The mall gives you the delight of taking a leisure walk along with enjoying your shopping spree in the heart of mountains. Mussoorie itself is a name that somehow feels as serene as ‘the pulchritude of a woman’ so don’t miss a chance this summer, and experience the healing. Don’t let the distance stop you for another second, NH 44 comes to the rescue, 283.9 kms and a beautiful land is just 7hours away from Delhi, so drive the distance or ride it. Get your drive from popular car rental services available in Delhi like zoom car, further details are just a click away, go Google, go the distance!.

Shimla a forested hill station , is India’s most popular hill resorts, the vacationers throng the central part of town and traffic is restricted, so you can easily think of walking down the lane for a pleasant stroll Snow-capped Himalayan peaks and green pastures surround Shimla, the capital of Himachal Pradesh. Enjoy a heritage walk through Shimla’s Victorian-era architecture, labyrinthine bazaars and lengthy pedestrian shopping mall. Get Set Go! And experience the ecstasy of knowing WHY! Shimla remained summer capital for over 75 years . Unveil the beauty of Shimla by going the distance of 342.8 Km from Delhi. Fuel your ride or maybe Rent a bike ,car or just book a ticket and get going to experience the bliss of lifetime this summer.

Nested in a cocoon of mountains, amidst Panjal and Dhauladhar range of the Himalayas, the road to Manali takes you aback with the heart stirring view, it’s a sight for sore eyes. Revive your soul doing paragliding at Solang and who wants to miss out on snow?, Markus Zusak once said” a snowball in the face is surely the perfect beginning to a lasting friendship”. Give it a chance ,to get lost in the enchanting beauty of Manali. Take a dip in hot water springs at Vashisht and witness the magic of nature. This heaven on earth is 539.3 km away from Delhi and is well connected by road, so you can either choose a bus, which commutes day and night everyday or simply hop on to the idea of road trip, collect your bunch of buddies, rent a car or bike and roll on for a trip, to never forget.










The new



Nature exudes beauty, even in its barreness. the S/S 19 collection takes as much from the petals, layers and colour in nature as it does from the bleakest expressions of it. The prints and embroidery in this collection allude to foilage and eastelans alike. This season NIFT Bhubaneswar designer have show cased there new collection for the ramp show. The theme itself reflect the garment. The garment is based on the nature calamiti of dryness and fresh. So this summer get ready to wear the new muse as fashion that include comfort, being modren ethic.

The collection was inspried by Tibi wear Spring 2017 ready to wear collection . Mostly student now-adays are on follow trends. The garment will interest those who want designer clothing and in same time are feasible to buy. The designed cloth is for student era, hence the comfort of the fabric and maintaing the colour blocking is done.






he theme “Barren of Beauty” is all about the nature, which depicts the fresh and dryness of the nature. The garment is made on the basics of the Story board, the inspiration is from Tibi wear Spring 2017 ready-to-wear collection. The first garment is about the nature’s fresh side, the garment is flowy and there are pleats on both sides of the garment and there is high neck line. The emphesisis on the troso line where the embroidery is done of flowers, and the colour code is yellow and brown as the yellow depicts cheerful and fresh and brown depicts earth where the fresh flowers are grown as embroideried. The headgear and footwear completes the look.



The second garment is about the nature’s dry side which is also beautiful in its own way, this garment is also very flowy and the pleats it created on the bust line the front part is the printed of dry leaves and drought which looks light in colour and the print is done on machine. And the outter is in brown in colour with depicts dryness and it looks like a coat to a dress but its acttach to it. The headgear and footewear is given to complete it.

The story board




How to master POP colours this summer By Gunjan

Sunny weather prompts us to ditch our neutrals and liven things up with color. Our expert  recommends experimenting with a touch of eye-catching tint, such as a vivid liner or a pop lip colour.   Pick the pigment that contrasts most with your complexion for the biggest punch, and pair it with a soft cheek color and black mascara to get the look.

Tips and tricks

When trying vibrant shades prime the area with translucent powder, so that the color wears evenly all day. Aloe vera gel: If you suffer sunburn or your skin is sensitive, aloe vera gel is the go to product. Put some aloe vera gel in ice tray and just pop them out once they’re frozen and rub it all over your body, this will cool your body down and will treat any sunburns that you have. We all love when our skin looks bronzy, glowy in summers, but our foundation sometimes make us look flat and not that glowy. Instead of getting high-end foundations you can add illuminator or tint of highlighter in your foundation to get the glowy look in summers. 62


How to create an everyday look Weightless mousse foundation Prep your face with Lakme 9 to 5 weightless mousse foundation. It gives full coverage on a daily basis. Price: ₹268


You don’t have to be Rihanna to pull off the purple lip look. And lakme made sure that you get this look in under ₹250/Lakme’s Enrich Satins Lip Color, Shade P168 (4.3g) is a flattering shade somewhere between pink and purple with a bold satin look. BLUSH Cream blushes allow for easy application, so they’re the best option for shades that could go from zero to clown real fast. Maybelline Color Show Blush, Peachy Sweetie, looks intense in the pot but gives a gorgeous rosy tint. Price:₹260 Pop-eyes Coloressence Single Pearl Eye Shadow has amazing color payoff. It also comes in many shades of colors, but the shade pink carnation is a standout. Price: ₹200 Spice up your cat eye with lakme 9 to 5 liquid impact matte eye liner as a thick layer. Price: ₹212





The Inner Peace Written By Bhumika Vaidya

“A business is successful not only when you earn a lot of profit but it is when you create enough goodwill so that your customers feel the urge to use your services again and again” said “Sampurna Sharma ”. The Fashion Communication students of NIFT took a challenge to run a business successfully for a week to understand the working of the market. We believe massage is an integral part of personal care, mental health, injury prevention and your overall health and wellbeing. Between running our own businesses anchored at desks and our regular demanding fitness routines, we both experience regular aches and pains, injuries, headaches, tension and stress, all of which are significantly relieved and often entirely eliminated with regular sessions. That’s why together we’ve created this beginner’s guide to massage therapy for prospective massage patients to introduce the practice to those who have never tried it and those who should try

it again. As our clients can attest, we enthusiastically recommend massage therapy to anyone and everyone as a regular part of your health routine. Traveler or not, find out why massage therapy can become your new favorite practice for health and happiness. Our spa expert Bhumika Vadia has listed few misconceptions about spas with facts to prove them wrong. MISCONCEPTION: Massage is only for relaxation. FACT: Massage is absolutely for relaxation, but that’s not all. Massage can alleviate chronic pain, restore restful sleep, promote mental health, reduce stress, aid in healing post injury or surgery, and so much more. MISCONCEPTION: Massage is too invasive and touchy-feely. FACT: You dictate how intimate you want your massage to be. If you’d prefer to remain clothed and/or restrict the areas

your therapist touches, that’s ok! Massage is an intimate form of treatment, sure, but therapists are qualified professionals and will handle your privacy and comfort as such, and if you are undressed, your private areas will remain covered with a sheet or towel during the entire appointment. MISCONCEPTION: Massage is too expensive and not worth the cost. FACT: Yes, massage therapy is considered a luxury for most. But if you have chronic pain or other health issues that can be alleviated with massage, it is a worthwhile investment in your health that can save you the financial, physical and emotional costs of future injuries, medications and more extreme treatments, like surgery, down the road. If you don’t have health issues, massage can still be worth the expense as a way to relax, relieve stress and feel good simply because you deserve it!



Q- What problem came to your mind that you planned to open a spa business inside the campus? Actually, we were observing from few days that NIFT students are working really hard both mentally and physically. Q. What types of massage or spa you had provide? We offered head massage, back massage, hand massage, leg massage and full body massage. MISCONCEPTION: Massage is too painful. FACT: As we’ll discuss further in this guide, some techniques aren’t always purely enjoyable, but that’s usually because it takes more intense pressure or manipulation to get the desired relaxation in a muscle and not because your therapist is injuring you. Some discomfort is to be expected, but if a certain technique is ever too painful, by all means, let your therapist know, and he or she will adjust accordingly. MISCONCEPTION: Massage corrects problems in one session. FACT: While it’s likely you will feel great and experience notable pain and stress reduction after just one session, long-term issues require long-term care. Regular massage creates better, more effective results with each consecutive session.

Q. What type of massage technique or spa enjoyed by your customer? Body relaxing is one of the massage liked by our customers, sometimes we get paid more by them. Q. What type of customers do you want in your business? Mostly people looking to relax their body, and want to take time off from social Q. Describe your ideal work environment. media and rejuvenate their mind and soul Hygienic, calm, relaxing, soothing. to become the peaceful and energetic Q. Do you think the profession will again. continue to grow as it is estimated? Q. Do you feel you have a role in the Yes, the relaxation massage can give to customerin the college are getting high. healing of your clients? Of course, yes. As there’s a difference People feel relaxed and concentrate on on customers face when they come to work more which helps the need to get us with more stressed body and mind fulfilled. and they leave with relaxed and glowing. Also, the environment we made helped us Q. What other massage jobs have you held in the massage profession? more to achieve the goal. We have one accountant and one manager who work together and give time slots to customers. Q. Do you have a private practice? Yes, we do private practices to learn more and give satisfaction and relaxation to customers.





The Ace of Two.

Shakti Prashad Nayak, on how he brought both his passions together.

“No one can understand the needs of a sportsperson more than another sportsperson.” He smiles. “Comfort is what every sportsperson wants, requires.” He corrects himself. I wanted to do something about it” Through research, he discovered dyes and fabric weaving techniques which would make sportswear better and more comfortable. As his final year at college, he has finally come up with a set of sportswear. The fabrics are UV treated with natural dyes that he himself created. Most sportswear is made from synthetic fibers known for their elasticity. But the fact remains that they tend to stick to perspiring skin and are not very breathable. The answer came in the form of a cluster program initiated by NIFT, where he came across a tribal Odia community who dye their garments organically. ‘’I was so inspired, I decided to research more and experiment with weaves and natural dyes. Did you know lots of Indian herbs can be used as dyes and they protect, even benefit your skin in ways you cannot imagine!” Shakti added, his eyes bright, now that we were talking about his project. 68



national athlete, volleyball player, cricketer ..the list is endless. Reading through these no one would imagine it is right out of the CV of a fashion designer. Shakti Prasad Nayak, a fourth year at NIFT, Bhubaneswar is more into sports than the whole institute put together. On a conversation one evening, he spoke of the moment, several years ago when one of his friends had insisted he joined NIFT seeing his passion for art. Once there, he made sure he combined both his talents into one.

Photographed by Smruti Rekha Biswal

No one can understand the needs of a sportsperson more than another sportsperson.

“I discovered through research that tomatoes which are widely used as face masks are 98.5% antioxidants which protect the skin from UV rays. It was interesting to find that cotton, when dyed with tomato extracts, retains its ability to block UV rays. On treating various fabrics with the same extract I found that the most compatible fabric was cotton.” “ Polyester sportswear doesn’t protect the body in any way plus it’s not breathable. So I decided it has to be cotton. UV radiation causes sunburns, tanning, wrinkling and aging of the skin. It also causes skin cancer and sportspersons are continuously exposed to it. This problem needs an immediate solution.” He went on to describe how this finding could be used in multiple ways. “They can be used for Traffic Police who spend half their lives in the harsh summer sun” he added. The applicability of such an easy to use and budget-friendly solution is wide and ever increasing. The only problem being durability. Being a non-chemical dye, the effectiveness fades away sooner than it should. Shakti is positive he will find a solution to this. On asking what are his future plans for the project, he shares how he wants to open his own manufacturing unit of organically dyed sportswear. His recent project explores convertible sports cum semi-formal wear. “There is some much I need to do,” he said excitedly as always and ran back to the volley team waiting for him, leaving me to contemplate the importance of the word “need” in that little phrase. An enthusiastic ingenious in the making, with sustainability and reusability in mind is the best thing that could have happened to the world. Shakti went back to his game, little did the onlookers know the game he knows best would change the world for good soon. .Ananya Madhusmita

There is some much I need to do








do you have the facts straight ?

Beware of false knowledge; it is more dangerous than ignorance


By Sunita Behera

Organic foods are believed to be safer than conventional ones, as it has natural ingredients, which makes it a reasonable choice, which makes it more expensive than conventional food. In a country like India where the population hardly gets enough food to satisfy their daily requirements, affording organic food items is a big question mark. Even the productivity of organic food cannot meet the need of this large population



Many believe that organic food is healthier than the conventional food. Is that always the case? Let’s explore some of the buried facts about it. Healthy food choices are now in the spotlight which has increased the intake of organic food. Natural Pesticides: Organic food consumers comparatively have a healthier lifestyle, for they are safe from the harmful effects of pesticides, while products of conventional food constitute the main source of pesticide. Whereas according to the critics, the organic foods are more contaminated by the bacteria and mould toxins to create natural pesticides. And the presence of these natural pesticides are present in high amount in organic foods which is just as dangerous as the synthetic pesticides or can be more harmful to the human body if consumed in a high amount. E-coli bacteria: The bacteria present in the soil due to the absence of pesticides can cause food-poisoning or worse. Raw manure can contain the harmful bacteria i.e. E-coli which comes from the intestine of the cattle. When this bacteria comes in contact with the soil and water it contaminates both which can cause kidney failure. Pathogens: Due to the restriction in the use of pesticides and insecticides, the pathogens can get into the plant itself, they can transfer into the inner tissues and the edible portion of the plants which can be harmful for the human body. Although these problems can be reduced if manure is properly composted or aged, then the risk of contamination is likely to be low. Also by heating the heaps of manure can reduce the amount of pathogen in the food. So, never judge a book by its cover; things are not always as they appear. Organic food is grown in the high humus contained soil which restricts the consumer from chemical intake, resulting in protection from the disease caused from fertilizers but in the other hand it can also affect the human health if the manure used for it is not treated properly before use.






Lilly singh



L Struggling with depression; ‘It’s Nothing to Be Ashamed About’, says Lilly Singh.



Journey of a


Blogger/Writer Written By: Revaa Pathak Lilly Singh was born in Scarborough, Ontario, Canada to a Punjabi family by origin. She is a bachelor’s degree holder in Psychology from York university. As she was suffering through depression, she found out YouTube blogging bring back laughter’s in her life. Her short clips, which are posted twice weekly, and are mostly related to topics such as parents, school, relationships and travelling with her Punjabi heritage and a in many occasions she uses her family references. Her plans were never to be a popular YouTube blogger but after she made her first video, she realized that how much she enjoys while she uses her creative side. When she started her You Tube channel, she never knew it would be such a big hit. One of her earliest videos was a parody on Justin Bieber, called #NeverSayNever which hit 1000 subscribers, and hence Lilly realized that she had the potential to motivate the young crowd so she used her comic skills to discuss serious issues in the form of jokes, parodies and sarcasms. She is even appreciated globally because her content is very relatable. Her imperfection is something that makes her more real. People feel like they are watching someone exactly like them and that is something they admire the most about her work. Although she makes comedy videos, all her videos have a positive message which is meant to uplift a person from a sad phase. All her acts revolve around herself and to make people laugh she goes to the extent to make her own fun which is surely not bad as life is not be always taken that seriously.


Her several trips around the world and her exclusive video with Michelle Obama are surely a motivation to millions of people following her on YouTube. Recently, “Superwoman” feature in one of the latest AIB Videos, Real Indians vs NRIs, and it was hilarious how she conducted her way through the program, to bring laughter’s in the lives of her viewers.

In 2017 she published a book titled “How to be a Bawse: A Guide to conquering life” was surely a huge achievement. It motivated so many people to take a lead on their life and how they can be their Bawse. A “bawse” is someone who “exudes confidence and reaches goals”, Singh says

A “bawse” is someone who “exudes confidence and reaches goals”, Singh says

In one of her blogs she said said that “I’ve been told that I’m a huge control freak and that’s a huge flaw but I don’t think it is. I’m unapologetically myself and if I’m a control freak I’m OK with that. Me being in control of certain things has really helped my career get to where it is. I don’t think I should be made to feel guilty about that.” Today, she is a successful vj, comedian and motivational speaker. She has won the ‘social superstar of the year’ at MTV Fandom Awards and ‘first person’ in the Streamy awards. She appears as cameo and rapper in many films, but when asked about her recovery, when she is asked how she came out of depression, she says, “Something in my brain just switched, now I hope my videos can be a switch for someone.” We hope she accomplishes greater heights in life and keep entertaining and motivating more people from her blogs and books. The positive vibes which we got from her are surely going to last forever.