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BA PORTFOLIO Flipbook PDF
BA PORTFOLIO
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WHO ARE WE? Bad Accents is a brand thinking studio formed by design lovers with a firm belief that brands we most cherish are built not just on big ideas, but on radiating underpinning ideals providing direction and engagement both within and beyond the industry. While working with us, we use our extensive collective knowledge to detect that one big ideal, ownable by your brand, that is worth signaling and able to position you as a meaningful brand looking to playing a role in culture and society. HOW DO WE DO IT? To build meaningful brands we have assembled a toolkit from design thinking, management, marketing, psychology, service, fashion, communication, and product design to build singular solutions, experiences, and brands with empathy at their heart. An approach that aligns and integrates your business strategy with your brand ideal, leading eventually to delivering consistent economic value and growth. WHAT DOES IT INCLUDE? Bad Accents’ service portfolio includes seven services designed to provide targeted design solutions and strategies for businesses with various circumstances.
Brand Strategy Visual Brand Identity Product Strategy Product Development Communication Design Digital Development Brand Mentoring Personal Branding
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Our magic comes from finding your brand’s essential truth; your brand’s purpose and the relevant differentiation in the minds of your clients and then turning it into powerful signals. We build brands as clear as day with
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lifestyle making her allergic to clutter. Now in her mid-thirties, she has reached a relevant level of personal growth and is now facing the first signs of aging leading her to invest even more resources in her lifestyle. She is a cynical urbanite who has been exposed to pop-culture for a few decades now making her identify intensely with 90’s icons.
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REALNESS
DYNAMIC REALNESS
Bad Accents built the Asymmetric brand with a 360° approach. It covered the first phase of in-depth qualitative research, followed by consumer insights, opportunity identification and concluded with the concept development. The brand concept was then declined into; a brand visual identity, a product strategy, design and development, followed by communication
design. Finally, a monthly iteration and mentoring program assuring long term brand consistency. The final ideation resulted in an independent, self-directed brand with a great pulse to contemporary issues. An explorer brand created for real women with full enthusiasm for what’s new. The brand persona is a nostalgic modernist with a hyper-dynamic
lifestyle making her allergic to clutter. Now in her mid-thirties, she has reached a relevant level of personal growth and is now facing the first signs of aging leading her to invest even more resources in her lifestyle. She is a cynical urbanite who has been exposed to pop-culture for a few decades now making her identify intensely with 90’s icons.
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SUMQUIA SI AUT HICI AUT AUT ULLABOR IONSECAE. ITATURIO. PUDI VERUM FACESTE HARIBUS QUAM UT ETUR? LECTO MI, QUI BEA AUT ET AUT FACESENEM. UT AUT APELIQUI SOLUM
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LANDIOS RED EOSAM NI QUAMUS RE EOS CORRO BLAUT ESTI QUE ENIHILIG ENIHICIAM SECTAESCIPIS
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STRATEGY
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Et solum temporibus nam, duo in ubique partiendo dissentias, eilidim duo audiam dolorum fastidi. (ex.1. 2. & 3. ) POST PRODUCTION DEVELOPMENT
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123 STREET, CITY STATE 45678 CANADA