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Boris 52 Week Flipbook PDF
Boris 52 Week
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nurtr’s Star Room
Proposal for Boris’s 52-week Star Room on “Ask Boris” & on “nurtr” Platform © Thought Roots India Private Limited
Private & Confidential
On a mission to fulfill a billion dreams
nurtr’s Platinum Chess Affiliate Division Program
Our Products
Chess Dream Room
Chess 121 Room
Chess Star Room
Chess Camp Room
Chess Live Room
Chess Marathon Room
Chess Class Room
And many more..
About Star Room 1. Star Room is an focussed intensive weekly live online training program, with one class per week spanning across 52-weeks. 2. Duration of each class would be of 1 hour. 3. Every class would be followed by assignments, which subscribers will be solve after each class. 52 Assignments(Set of puzzles and examples for subscribers around 10 for each week) to be give by GM Boris Avrukh 4. The program will start from April second week. 5. The content of the course in the Star Room would be designed by GM Boris Avrukh.
The success of RBR 52-week Star Room
150+ registrations and going on..
Huge interest for the course
Structure and Economics(on nurtr Platform)x Metric
Count
Unit
Sessions Duration Total Duration Upfront Payout Per Session Total upfront payout to Boris Avrukh(Wire Transfer)
52 1 52 $96 $5,000
hours hours INR INR
•
Fixed Upfront fees + 20% of Revenue sharing after Break Even Revenue is reached
•
In Table1, Upfront Payout is calculated as USD 5,000(To be paid in installments 34 installments
•
In Table2, After including all taxes, tech and marketing cost, the total break even revenue comes to USD 14,800 Beyond this revenue ( at estimated 93 units), nurtr would share 20%
Break Even Revenue Calculation Total upfront payout to Boris Avrukh
$5,000
INR
Applicable Taxes
NA
USD
Streaming, Encryption Charges(For 100 Sub)
$1,800
USD
Sales, Marketing & Customer Service Cost
$8,000
USD
Total Cost (Break Even Point Revenue)
$14,800
USD
Average Price(After Taxes,Offers,Tr Cost,Discount)
$160
USD
Break Even Point unit/Subscribers
93
Subscribers
•
Some Key Points(Must Read) 1.
2. 3.
4. 5. 6.
I know you must be thinking that being the “Star Mentor” your revenue share should be 100%, fair enough. But I guess if you bring your content expertise in opening preparation (for us, you are the best in the world), we bring the best technology (Supported by state of art artificial intelligence & machine learning tools) & support to make sure the sessions are flawless and user experience is perfect, sales & marketing army to make sure we have enough number of students, 24 X 7 customer support brigade to make sure some one is always there for your students to answer. We would be investing a lot in sales and marketing of these products. But our major focus would be marketing and creating your brand awareness in India. In “Ask Boris” our investment would be focused on “Tech & Tech only” as we would always incur a significant cost in creating and maintaining the platform. We promise that we would make sure in terms of technology, it would always be the best. Marketing the “Ask Boris” platform would be your responsibility as you already have a fan following in Europe & USA. Tech goes obsolete every two to three months, that is why it always requires research, development and maintenance. We promise to make sure it is nothing but the best, always and always. Additionally, there will be ample traction from the already existing database and user base of nurtr, that spans across 90+ countries as on date and counting. And the best part of running 52 week program on both the platform is that at the same time we can cater two different set of audiences(One from nurtr & one from “Ask Boris”). We generally keep the rack price high and then offer discounts, cash-backs and offer to attract the consumers). All calculations are based on the minimum fess we tend to receive from the subscribers. You may decide pricing on “Ask Boris” based on your audience(US & Europe). But product pricing is generally market driven.
Tentative Revenue Projection(From nurtr Platform) Tentative Projection from nurtr Platform For 52 Week RBR 52 Subscribers(Approx) Cost after takes for RBR52 Subscribers Revenue Assuming 50% Convert from RBR 52 Approx Projected Convert in 2 months of marketing Average Price(After GST,Offers,Tr Cost,Discount) Revenue Total Net Reveneu Break Even Point(BEP) Reveneu After BEP Boris Share After BEP(20%) Boris Take Away At 93 Subsribers Boris Take Away At 195 Subsribers(nurtr Marketing Boost) Boris Take Away At 200 Subsribers Boris Take Away At 250 Subsribers Boris Take Away At 300 Subsribers Boris Take Away At 500 Subsribers
150 $160 $12,000 120 $160 $19,200 $31,200 $15,000 ₹16,200 $3,240 $5,000 $8,240 $8,400 $10,000 $11,600 $18,000
Subscribers USD USD Subscribers USD USD USD USD USD USD USD USD USD USD USD USD
Tentative Revenue Projection(From “Ask Boris) Tentative Projection from "Ask Boris Platform" For 52 Week At 50 Subscribers 50 Average Price(After GST,Offers,Tr Cost,Discount) $160 Boris Take Away At 50 Subsribers $4,000 At 100 Subscribers 100 Average Price(After GST,Offers,Tr Cost,Discount) $160 Boris Take Away At 100 Subsribers $8,000 At 100 Subscribers 150 Average Price(After GST,Offers,Tr Cost,Discount) $160 Boris Take Away At 150 Subsribers $12,000 At 100 Subscribers 200 Average Price(After GST,Offers,Tr Cost,Discount) $160 Boris Take Away At 200 Subsribers $16,000
Subscribers USD USD Subscribers USD USD Subscribers USD USD Subscribers USD USD
The big question, how much money would(hopefully) you make? Combined Tentative Revenue Projections For Boris 52 Week Program Avg Subscribers Boris Subscribers Boris Boris's Total Cases Fees from nurtr Share from "Ask Boris" Share Take Away Worst Case $160 93 $5,000 50 $4,000 $9,000 Avg Case $160 195 $8,240 100 $8,000 $16,240 Predicted $160 200 $8,400 150 $12,000 $20,400 Case Case 3 $160 250 $10,000 200 $16,000 $26,000 Case 4 $160 300 $11,600 250 $20,000 $31,600 Case 5 $160 500 $18,000 300 $24,000 $42,000 Best Case $160 1000 $34,000 500 $40,000 $74,000 Again, just to remind these are just tentative projections based on our analytics and subscriber behavior from the past, we promise hard work and dedication and rest is destiny I guess. We would try for the best, we promise