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California Roots 2022 Sponsor Deck Flipbook PDF
El Jefe Tequila Sponsor Deck
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Cali Roots is not just a music festival, it’s a multi-layered experience, curated for music lovers who want to bring more than just stage performance memories home. We are a community of music lovers who gather once a year for a big musical family reunion. We have always been rooted in a genuine enthusiasm for an experience that stimulates all senses through a release of creativity that can be heard, felt, seen, and embodied. For over a decade, people have traveled far and wide to engage with the magic that is Cali Roots, with a simple desire to celebrate incredible live music with people we love.
- Reggae 360
- TopShelf Reggae
2022 california roots music & arts festival monterey county fairgrounds, monterey, ca Thursday, may 25 - sunday, may 29 - 2022
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• Diverted 500,000+ single use plastic cups & bottles through our Steel Pint & REVERB’s Rock n’ Refill Programs California Roots Music & Arts Festival is dedicated to incorporating sustainability onsite & into our core daily business operations. We pledge to reduce our impact on the environment by aligning ourselves with other like-minded organizations, making earth-wise choices regarding the products we purchase, promoting environmental awareness to our fans, staff & artists, & continuing to set the bar higher each year in our commitment to sustainability. CARBON SOLUTIONS • Support reforestation programs • Contribute to clean energy initiatives • Encourage alternative modes of transportation WASTE ELIMINATION • Remain 100% single-use plastic bottle & straw free across entire festival • Offer reusable Nalgene bottles & free water refill stations, front & back of house • Provide multi-use steel pints to fans, staff & artists • Require 100% compostable greenware from all vendors,concessions, catering & hospitality • Strengthen our robust waste diversion program to a 90% diversion rate • Donate leftover perishable food & beverages from catering, hospitality & vendors to local food banks GIVE BACK • Collaborate with fellow California Green Certified Businesses • Inspire other events striving to ‘go green’ by working with state & local leaders to create green event guidelines • Draw awareness to & raise funds for nonprofits dedicated to protecting & conserving our local environment
• Sold over 40,000 multi-use steel pint cups & Nalgene bottles • Enhanced local vineyards with 50,000 lbs of composted food waste • Collected 86 tons of recyclables via our partnership with Blue Strike Environmental • By 2020, planted 5,000 Redwood tree seedlings on behalf of our Redwood (VIP) ticket holders with RFFI • Offset over 12 million pounds of carbon over our 5 year partnership with TripZero • Raised over $11,000 for Save Our Shores & Last Plastic Straw via REVERB’s Rock n’ Refill Program • Parked 3,500 bikes & skateboards at our free, onsite Bike & Skate Valet run by Green Pedal Courier • Conducted a festival-wide clean up with Save Our Shores, focusing on collecting cigarette butts & education about the path they can take directly to the ocean via storm drains • Donated 1,300 pounds of leftover food from catering, hospitality & vendors to the Monterey County Food Bank
Since 2016 when we initiated our nonprofit program, we’ve raised tens of thousands of dollars & brought awareness, education & a community platform to some incredible nonprofit organizations.
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“C ali R oo ts is in cred ib ly sp ec ia Th e ente rt l on all le ve ain m ent is ls ! intoxi cati n g , an d ev sup erb , th e vib e is er yo n e in an d lo vin at te n d an g lif e. A s ce is chill a n on p ro fa r our m fi t ex hib it os t trea su or it ’s b y re d g ig of w h ol e ev th e ye ar. ent is a te Th e st am ent of th e C al to th e b ri iR oo ts te lli an ce am .” R od C a b or n , D ev el op m ent D ir ec to r, Save O u r Sh or es
8%
51%
25-34 Years
25%
26% 35-44 Years
18%
25%
13%
18-24 Years
15%
45+ Years
1%
8% 1%
12-17 Years
ON AVERAGE EACH ATTENDEE SPENDS
$241
. 94
P E R D AY ONSITE
51% 15% 1%
GRAD SCHOOL BACHELORS DEGREE SOME COLLEGE HIGH SCHOOL LESS THAN HIGH SCHOOL
MEDIA
IMPRESSIONS
+ 5.6 MILLION IMPRESSIONS
3.1+
MILLION SOCIAL MEDIA
MOBILE APP
46, 250
ACTIVE USERS
REACH FACEBOOK
157,871
379k
WEBSITE TRAFFIC
42%
IMPRESSIONS
COMPLETED EDUCATION
ADVERTISEMENTS
AGE DEMOGRAPHIC
58.6 MILLION
GOOGLE
California Roots fans are young, highly engaged, educated, tech savvy, environmentally & socially conscious & creative. They travel regionally, nationally & internationally to take part in the California Roots experience.
1.3
MILLION PAGE VIEWS
194k
INSTAGRAM
EVENT TRAFFIC
TWITTER
153k
109,660 15k
EMAIL SUBSCRIBERS
We work with each of our partners to amplify brand exposure to our influential fan base through seamless integration into the festival experience, helping you to bridge that connection organically. Your Brand will be introduced to our fans across a variety of mediums before, during and following the event.
DIRECT ACCESS
Get direct access to a targeted and engaged community of socially mobile, engaged and fastest growing markets in the world.
DRIVE TRAFFIC
Prior to California Roots, you’ll have the chance to reach over 70 million, through our extensive pre-event marketing initiatives which include: email, television, billboards, event ads, street team, Media releases, radio and social media exposure.
BUILD CONNECTIONS
Over the course of the four day event, you will have the chance to engage with approximately 12,000 eager fans, over 100 vendors and a wide variety of sponsors! Gain real-time access to your target market, network and build new business relationships.
Through branded activations, targeted social media efforts, and prominent logo placement, your brand has the tools to educate, entertain and engage a captive audience.
CUSTOM PACKAGE PARTNERSHIP WITH
El Jefe is served at all bars except Can bar. Total of (10) bars
Inclusion in the Artist Lounge.
El Jefe served at all Cali Roots after parties & pre parties
Tequila on rider request for the artist, we will use El Jefe
Logo placement on marketing materials including
(10) 4-day General Admission passes
Website Mobile app Social media
(4) Email/Newsletter featuring brand bio+ hyperlinked logo
(2) Banners displayed onsite—Sponsor provides.
Includes festival grounds and after/pre-party venue
(value of $5400)
(4) 3-day Redwood Passes (value $2080)
(TOTAL Value of credentials - $7480)
(1) On-Site Parking Passes Space for 10x10 El Jefe Activation with Margs
A custom cross-promotional social media campaign
(2) Post before Event (2) On the Weekend (1) After Event Thanking
TOTAL COST
$10,00000 CASH
C A L I F O R N I A R O O T S F E S T I V A L . C O M