Our Courses

REALTORS® It’s Time to Get

REAL TRAINING

Want to get training on your own time?

Online Training Ce

Many agents are strapped for time but you need to be able to invest some time to grow your business. We offer our Online Training Center to all of the REALTORS® at Lamacchia Realty and to National Training customers who would rather watch the courses at their own pace, on their own schedule and still see results.

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Benefits of Online Training REAL Training makes a difference and has a positive impact on agents business!

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On demand Watch on your own schedule Replay, pause, rewind Downloadable PDF’s Access to all of the buyer & seller collateral we use (presentations, emails, kits etc.)

About Our REAL Training Courses Our REAL Training Course Leaders know which strategies work and which ones don’t. By providing training that divulges into real world situations we empower our agents to always be taking their businesses to the next level.

Participating in our REAL Training is an important decision that will affect your future success. The right company with the proper support and proven training program will ensure you reach your goals.

How do you know our online courses are for you? Ask Yourself A Few Questions: • Are you interested in making more money sooner rather than later? • Do you agree you need a strong foundation to build your career on? • Do you truly want to improve your skills and make more money?

What We Do • Share scripts, dialogues & best practices • Share lead generation techniques • Share strategies our top agents use • Share ways to acquire skill-based habits • Teach how to use the tools

Courses

Buyer Lead Playbook Buyer Client Roadmap Seller Lead Playbook Listing Client Roadmap Getting The Price Adjustment Facebook For Realtors Working By Referral Time Management Sell/Buy: How to Navigate Both Sales Seamlessly Goal Setting & Achieving

BUYER Lead Pla Want to sign up MORE buyers than ever before? Up your Buyer game with our proven system! Buyers can be flaky but with our proven program you will take more buyers from Lead to Sign-up than ever before! Our Buyer Lead Playbook will take you from point of lead to point of signing up and everything in between. You will learn how to improve your skills when it comes to reaching the lead, making the meeting stick and signing them up. This course will help to teach you how to keep your leads on the path t signing up with you and how to handle when they start to fall off.

aybook The Playbook is made up of videos and resources for each step of the process: • Reaching the Lead • Obtaining the Meeting • The Call Script • The Buyer Call • Making the Meeting Stick • The Buyer Meeting Presentation • Signing Up the Buyer • The Buyer Meeting - Joselin & Kelly Mock Meeting • Getting The Next Steps You’ll receive resources (documents, emails & scripts), audio files & bonus videos that pertain specifically to each and every one of these steps.

THE BUYER CALL

OBTAINING THE BUYER MEETING

ROLE PLAYING WITH BUYER SCRIPT

ROLE PLAYING THE BUYER MEETING

BUYER Client Ro

Keep your Buyer and the transaction on track! Get your buyer clients from showings to closed! The Buyer Client Roadmap course consists of each and every step from the point of signing up a buyer to the point of closing on a home. Each step of the way will be broken down to explain exactly how to go about keeping your buyer and the transaction on track.

oadmap You’ll learn: • Best practices for conducting showings with the buyer and gaining rapport • Keeping your buyer happy in this low inventory market • Writing and making offers • Dealing with multiple offer bidding war situations • Tips for winning bidding wars • Negotiating a fee differential to obtain the commission that you want The Roadmap is made up of videos and resources for each step of the process: • Conduct Showings • Keeping your Buyer Active • Making an Offer and Landing the Deal • Bidding Wars • Getting the Buyer Contract to Close - Offer Accepted, Navigating the Home Inspection and Inspection to Closing You’ll receive resources (documents, emails & scripts), audio files & bonus videos that pertain specifically to each and every one of these steps.

SELLER Lead Pla Ready to improve your skills on the art of not only signing up a listing but getting it at your price and commission? The Seller Lead Playbook course will consist of four intense weeks of training on every single step involved in signing up a listing. How to literally walk sellers down a path from the time you first speak to them until they sign up with you. • • • • •

Tried and true practices to beat your competition Scripts and dialogues for every single objection you can think of from a seller Getting your appointments to stick Going through the listing appointment in the correct order and sequence A step by step process of how to walk the seller down a path to signing up with you and eventually selling for top dollar

aybook The Playbook is made up of videos and resources for each step of the process: • • • • • • • • • • •

Reaching the Seller The Seller Call Preparing for the Appointment The Listing Appointment Overcoming Objections with Dave and Anthony Role Play Seller Appointment - Intro & Marketing Pricing Net Sheet Signing the Listing Agreement Pricing It and Closing It with Mike and Michelle Part 1 & 2 Closing It Post Sign Up Steps

You’ll receive resources (documents, emails & scripts), audio files & bonus videos that pertain specifically to each and every one of these steps.

OBJECTIONS & REBUTTALS

LISTING APPOINTMENT ROLE PLAYING

THE SELLER CALL

PREPARING FOR THE APPOINTMENT

LISTING Client R The Roadmap is made up of videos and resources for each step of the process: This course will help you navigate the listing process correctly. From the time you put a home on the market to closing the transaction, this course takes you step-by-step through the entire process all while improving your skills on effectively communicating and being proactive.

• Getting the home listed • How to deal with the home when its on the market • Accepting an offer • Hiring the right attorney • Negotiating the home inspection • Signing of the P&S • Preparing for closing

Roadmap The Roadmap is made up of videos and resources for each step of the process: • • • • • • •

Getting the Home Listed Getting the Home On the Market Price Adjustments The Offer Hiring an Attorney The Home Inspection Closing the Deal

You’ll receive resources (documents, emails & scripts), audio files & bonus videos that pertain specifically to each and every one of these steps.

Getting the Price

Price adjustments, although not fun for anyone involved, will need to be addressed from time to time. Don’t be afraid of them, embrace them. Learn the importance of a price adjustment and how to handle them properly. You will learn our tips, tricks and tactics to making getting a price adjustment substantially easier. • • • • • •

Price Adjustment Tactics Conversations/Scripts Tips Objections & Rebuttals Emails Role-playing

This will help prepare your seller for a price adjustment.

e Adjustment

This course is made up of videos and resources for each step of the process: • The Listing Appointment • On The Market - Listing to Close Emails • Conversation About Price Adjustments • Price Adjustment One Liners • Adjustment Objections and Rebuttals • Adjustment Role Playing You’ll receive resources (documents, emails & scripts), audio files & bonus videos that pertain specifically to each and every one of these steps.

Facebook for RE Ever wondered how to harness the power of Facebook for Real Estate? This course will teach you how to utilize all Facebook has to offer for business purposes to grow your reach within your market and boost sales! This course is a step-by-step instruction on the techniques that are best to use when trying to grow your Real Estate FB page. Results may vary! • The Right Way to Setup Your Page for Success • What to Post to Drive Engagement • How to Post • How to Boost a Post to Your Market • How to Manage Your Ads in One Place • Adding Your Personal Lists as Audiences Ensure They See Your Posts • Building Ads with Audiences • And more!

EALTORS® This course is made up of videos and resources for each step of the process: The Basics • Setting Up Your FB Business Page for Success • Let’s Talk Strategy • How to Post • Do More Video • When and What to Post • Boosting a Post Made Easy • How To Expand Your Audience Using Facebook Boost Ads Manager • Utilizing Ads Manager - Part 1 • Utilizing Ads Manager - Part 2 (Making a Lead Form Ad) Business Manager • Intro to Business Manager • How to Use Business Manager • Making Audiences to Remarket You’ll receive resources (documents, emails & scripts), audio files & bonus videos that pertain specifically to each and every one of these steps.

FACEBOOK 101

ADS MANAGER

WHAT, WHERE & WHEN TO POST

VIDEO IS KING

Working by Ref

Top Of Mind Awareness!! What it is and how it can help you grow your business immensely? You will learn multiple tactics that will help you achieve and maintain T.O.M.A. (Top of Mind Awareness) with your sphere. This course will not only teach you how to work your sphere and what to do, but more importantly how to maintain this consistently.

ferral This course is made up of videos and resources for each step of the process: • • • • • •

Database Phone Calls Handwritten Notes Calendars, Flyers & Postcards The Visit Facebook

You’ll receive resources (documents, emails & scripts), audio files & bonus videos that pertain specifically to each and every one of these steps.

Time Managem Time management, or choice management as some refer to it as, is extremely important to growing your business. Being able to manage your time efficiently is not always the easiest to do. You need to learn to create new habits and break old ones When you are at a point where you say: “I’ve hit my ceiling.” “I can’t do any more than I am right now.” “There just isn’t enough time in the day.” That’s when you should become aware that you need to make some adjustments in order to CREATE time.

ment In this Time Management course Anthony will explain in detail what tasks are wasting your time and what tasks or activities will make you MORE money. Anthony will go over some general tips to help save you time in your day-today routine and will teach you how you can run your own schedule rather than having your clients run it. You’ll learn how to budget time, so you have time to work ON your business, not just IN your business. It’s how you spend your time, the choices you make, the things that you make priority, that will shape your business. This course is made up of videos and resources for each step of the process: • Time-Wasting Activities • Money-Making Activities • Time Saving Tips • Seller Transaction Emails • Buyer Transaction Emails You’ll receive resources (documents & emails), and audio files that pertain specifically to each and every one of these steps.

TIME-WASTING ACTIVITIES

LISTING APPOINTMENT ROLE PLAYING

THE SELLER CALL

Sell/Buy: How to Navig

Have a client who is selling AND buying? Navigating both sales when handling a sell/buy client requires skill and a lot of planning. Think of it as a high impact sport. When you add in a hot market to the mix things become even trickier. Sellers have many fears when it comes to listing their home and rightfully so. In this course Anthony will go over: • What those fears are and why you should actively try to understand where they are coming from • What to say on the lead call and what the goals of the call are • Each step of the appointment • How to get READY and timing both transactions out properly Sellers have a lot of fears. Anthony will go over what they are and why should actively try to understand where they are coming from. • Ending up homeless • Paying two mortgages • Not finding a home they like because inventory is so low

gate Both Sales Seamlessly This course is made up of videos and resources for each step of the process: In this course Anthony will be going over everything from understanding their fears to timing both transactions out properly. • Understanding the Client’s Fears • The Lead Call • Storytime • The Appointment • The Importance of the Mortgage Broker/Lender • Getting Ready to List and Getting Ready to Buy • They Found the Right Home, Now What? You’ll receive resources (documents, emails & scripts), audio files & bonus videos that pertain specifically to each and every one of these steps.

THE BUYER CALL

INTEVIEW WITH THE SELL/BUY QUEEN

GETTING READY TO LIST AND BUY

MOCK SELL/BUY CALLS

Goal Setting & A Goal setting is necessary to grow your business. One of the best things about the goal-setting process is that it can be done at any time throughout the year, and revisit year after year. This course provides a step-by-step guide on how to do both – set and achieve. Anthony explains how you can free up more of your time to work on your business and how to hold yourself accountable to reaching your goals. He explains how our detailed goal-setting spreadsheet can help map out what numbers you need to attain to reach those goals. Everything from the # of leads you receive to the # of closed transactions – you’ll be able to SEE a clear path to your goals which will make it more likely that you will achieve them!

Achieving This course is made up of videos and resources for each step of the process: What to Take OUT of Your Schedule • Look Back • The Decision • Numbers • Making Them Stick You’ll receive resources (documents, emails & scripts), audio files & bonus videos that pertain specifically to each and every one of these steps.

REAL Training Exp

REAL Training and Systems, Inc. is a training and systems company owned by Anthony Lamacchia that was started in 2015. Lamacchia Realty offers this comprehensive training program called REAL Training to Lamacchia agents and other national brokerages, teams, and agents. REAL stands for Real Estate Education Advancement for Life. The program addresses real-world situations and prepares REALTORS® to not only better service home buyers and sellers but to significantly grow their businesses.

plained We launched the weekly REAL Training program for Lamacchia agents back in 2012 because we felt strongly that agents should have access to ground level training conducted by professionals who have closed hundreds and in many cases thousands of sales. Since the real estate market is always changing, the training courses are consistently updated with tactics and strategies that are applicable to agents’ businesses today! It is not hypothetical–it is concrete and practical. When we designed the program, we spoke with many agents; inside and outside of our company as well as locally and nationally. Many expressed dissatisfactions with training at other companies that are hosted by people who are not industry leaders and are not active in the business. Agents want REAL Training on tools and techniques they can use every day which are applicable to their business’ growing success and that is what we focus on. The REAL Training Program is unlike any program offered by any other real estate companies or coaching programs around the country. By having agents attend the sessions on a regular basis, they stay motivated and informed and their skills stay sharp. It also ensures that the agents stay current on the latest developments in real estate policies, news, and market trends. REAL Training reinforces our Company mission and what should be every agent’s mission which is to obtain clients for life. The better trained our agents, the more satisfied their clients will be. REAL Training is purposeful and always seeks ways to feed our minds and sharpen our skills. It is time to focus on your goals and let our REAL Training help you achieve them and take your business to the highest level.

Client Testimonials Hear what our clients have to say

CHELSEA HAMRE

GERARD MATTERA

REALTOR®, HAMRE REAL ESTATE TEAM OF RE/MAX

REALTOR®, TEAM LEADER OF GERARD MATTERA GROUP OF KELLER WILLIAMS

GORAN TODOROVIC

J. PHILIP FARANDA

BROKER/OWNER OF TEAM GORAN RE/MAX CANADA

BROKER/OWNER OF J. PHILIP REAL ESTATE

Crush It Social Media Links

Agents Who Crush It In Real Estate Podcast It is always our mission at Crush It in Real Estate to bring REALTORS® training that they can use to grow their business and what better place to get that from people who have been there and done that! This podcast was started so you can hear from successful agents not just the highlights of their career but you can hear what has contributed to their success, what issues they faced, how they overcame their struggles, and how you can relate and apply to your business. The episodes are launched every 2 weeks and will also include bonus content, tips from a mortgage lender, and tips on how to overcome objections.