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WELCOME TO TRAVEL COUNSELLORS
1,800+ Travel Counsellors globally
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Putting people at the heart of everything we do, we provide entrepreneurs with the tools, technology and support to build ƽSYVMWLMRKXVEZIPFYWMRIWWIWEWTEVXSJEGSQTER]XLEXXVYP]GEVIW
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So whether you’re a travel agency owner with staff, a corporate travel expert or a retail travel professional; whether you’re from a tour operator background, are looking to relaunch after a break in your travel career or indeed, if you have no prior travel I\TIVMIRGI[LEXWSIZIVSYVTVSZIRQSHIPMWƽI\MFPIIRSYKLXS allow you to realise your ambition and start running your own successful travel business.
itineraries booked annually
We’ve proven that whatever your experience, with your commitment and motivation and our continual support and investment in all aspects of your business, with Travel Counsellors, it’s truly a winning partnership.
25 years in the business
HOW IT WORKS...
Why does our franchise model work? A proven, scalable business model 3YVVSFYWXJVERGLMWIQSHIPMWFYMPXJSVKVS[XLERHWGEPI [MXLEXPIEWXHMJJIVIRXSTIVEXMRKQSHIPWKMZMRK]SYXLI EYXSRSQ]ERHWGSTIXSVYR]SYVFYWMRIWW]SYV[E]-XƅW ]SYVGLSMGIXSWTIGMEPMWIMJ]SY[ERXXS
tarting your own business is a bold move, but it’s one that’s being made by more people than ever,
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as self-employment continues to rise in the UK. Travel
Self-employment with full-scale support
Counsellors is the pioneer of travel homeworking, so you really couldn't be in safer hands. 8LIVIEVIQER]FIRIƼXWXSWXEVXMRK]SYVS[RFYWMRIWW [MXL E JVERGLMWI MRGPYHMRK LMKLIV WYGGIWW VEXIW SRKSMRK WYTTSVX ERH PS[IV MRMXMEP MRZIWXQIRX GSWXW ;MXL 8VEZIP 'SYRWIPPSVW ]SYƅPP FI NSMRMRK ER E[EVH [MRRMRK XVEZIP GSQTER] [MXL E TVSZIR FYWMRIWW QSHIP XLEX [SVOW SR E KPSFEP WGEPI 3YV JVERGLMWI QSHIP MW FEWIH SR FYMPHMRK QIERMRKJYP XVYWXIH VIPEXMSRWLMTWPIEHMRKXSVIJIVVEPWERHVITIEXFSSOMRKW -XMWWYGGIWWJYPFIGEYWIMXƅWETEVXRIVWLMTFIGEYWIMXƅW ƽI\MFPIERHFIGEYWIMXƅWWYWXEMREFPI
With over 1,800 franchisees worldwide, double-digit growth for the last 17 years and countless awards, we’ve got a track record like no other.
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A fair commission structure =SYƅPP IEVR QSRI] SR EPP XLI XVEZIP WIVZMGIW ]SY WIPP 8LEXGSQQMWWMSRMWXLIRWTPMX[MXLYW JSV ]SY XSYW*SVXLEX [IƅPPTVSZMHIWYTTSVX ERHSRKSMRKMRZIWXQIRXMR]SYVFYWMRIWW
Uncapped earnings =SYƅPPIRNS]JYPPGSRXVSPSJ]SYVIEVRMRKTSXIRXMEP[MXLRS WEPIWXEVKIXWXSVIEGL
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Community
1,800 Travel Counsellors across the globe, and it can
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work for you too.
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Why choose Travel Counsellors? We’re independent – our focus is you 8VEZIP'SYRWIPPSVWMWXLISRP]QENSVXVEZIPJVERGLMWSVMRXLI9/HIZSXIHIRXMVIP]XSXVEZIP JVERGLMWMRK 8LI TVSZMWMSR SJ ERH GSRXMRYSYW MRZIWXQIRX MR E TPEXJSVQ ERH WYTTSVX QSHIPXLEXIREFPIWXVEZIPFYWMRIWWS[RIVWXSƽSYVMWLMWXLIWSPIJSGYWSJSYVFYWMRIWW ;I HSRƅX LEZI E TEVIRX GSQTER] [MXL HMWTEVEXI XVEZIP MRXIVIWXW [I HSRƅX IJJIGXMZIP] GSQTIXI[MXL]SYXLVSYKLSYVS[RVIXEMPWLSTWSVSRPMRIXVEZIP7MQTP]TYX[IƅVIRSX WYGGIWWJYPYRXMP]SYEVI
A global business ;IƅVIXLISRP]9/FEWIHMRHITIRHIRXXVEZIPJVERGLMWIQSHIP[SVOMRKSREKPSFEPWGEPI SYV8VEZIP 'SYRWIPPSVW STIVEXI WYGGIWWJYP FYWMRIWWIW MR WIZIR HMJJIVIRX GSYRXVMIW EVSYRHXLI[SVPH
The choice of the travel professional 1SVI XVEZIP TVSJIWWMSREPW FIGSQI WIPJIQTPS]IH FYWMRIWW S[RIVW [MXL 8VEZIP 'SYRWIPPSVWXLER[MXLER]SXLIVXVEZIPJVERGLMWI&]NSMRMRKYW]SYƅPPFIGSQITEVXSJ XLI 9/ƅW PEVKIWX GSQQYRMX] SJ XVEMRIH LSQI[SVOMRK XVEZIP GSRWYPXERXW FIRIƼXXMRK JVSQYRVMZEPPIHTIIVXSTIIVWYTTSVX
Longevity, growth and reputation ;IƅZIIRNS]IHHSYFPIHMKMXKVS[XLJSVXLIPEWXGSRWIGYXMZI]IEVWERHGSYRXMRKERH LEZIFIIR[MHIP]VIGSKRMWIHJSVSYVYRTVIGIHIRXIHWYGGIWWF]FSXLXLIXVEZIPERHXLI XIGLRSPSK]HMKMXEPWIGXSVW
Future-proof %W9/TMSRIIVWSYVƽI\MFPISTIVEXMRKQSHIPWOIITYWVIPIZERXERHEKMPI3YVERRYEPe QMPPMSRMRZIWXQIRXMRXIGLMRRSZEXMSRIRWYVIW[IWXE]ELIEHSJXLIKEQIMRERIRHYVMRK ERHVIWMPMIRXMRHYWXV]
Reassurance -REGSQTER]WYVZI] SJ8VEZIP'SYRWIPPSVWEKVIIH[MXLXLIWXEXIQIRXƄ-PSZIQ] NSFƅ[LMPI SJGYWXSQIVWWE]XLI][SYPHVIGSQQIRHYW
WHAT TRAVEL PERKS WILL I GET?
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ORS[XLITVSHYGXW]SYWIPP=SYƅPPIRNS]WYTTPMIVHE]W MRGIRXMZIWGSQTIXMXMSRWGVYMWIWLMTZMWMXW*EQXVMTW IHYGEXMSREPW KMZIE[E]W ERH QYGL QYGL QSVI EW [IPPEWXVEZIPEKIRG]VEXIWERHMRHYWXV]HMWGSYRXW%X SYV PEWX ERRYEP 'SRJIVIRGI EPSRI [I KEZI E[E] WXYRRMRK TVM^IW [SVXL SZIV e JVSQ GEVW XS PY\YV]LSPMHE]W One of our most popular incentives is our annual Global Challenge. 58 teams, including every Travel Counsellor from around the globe, are set up. 8VEZIP'SYRWIPPSV/IVV]'ERWHEPIXEOIWYTXLIWXSV] "The opportunity came up for me to captain a team of 32 Travel Counsellors, and I thought it’d be a good way for me to meet people and get lots of tips and advice on improving my business. My amazing team included Travel Counsellors from the UK, Ireland, Netherlands, South Africa and Australia, and we became like one big family in such a short space of time. As individuals, we have always been special, but as a team we were simply amazing! We won the challenge and as a result, in October, we all went to Mauritius, which was just fantastic! Not only did I get to see one of my dream destinations, I also made friends for life. The itinerary included luxury hotel stays and dream excursions; from sunset cruises with whales to
8LIGLEPPIRKIWEVIEJERXEWXMG[E]XSKIXXSORS[]SYV GSPPIEKYIW8LIXVMTWEVIEQE^MRKFYXQSVIXLERXLEX ]SYVIEPP]LEZIXLISTTSVXYRMX]XSPIEVRJVSQSXLIV8VEZIP 'SYRWIPPSVW ERH XS QEOI WMKRMƼGERX MQTVSZIQIRXW XS ]SYVFYWMRIWW7SQISJQ]XIEQQEXIWEGLMIZIHXLIMV FIWXIZIV QSRXLW JSV FSSOMRKW ERH JSV GSQQMWWMSRW HYVMRK XLI GLEPPIRKI ERH [I LEZI WIX SYV FYWMRIWWIW YTXSHSVIEPP][IPPMRXLIGSQMRKQSRXLW
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were simply too many ‘Wow!’ moments to mention. We
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really were treated like celebrities!
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speedboat rides and swimming with dolphins. There
WHAT SYSTEMS AND TECH DO YOU USE? 3ZIVXLITEWXQSRXLWEPSRI[ILEZIMRZIWXIH eQMPPMSRMRSYVKPSFEPXIGLRSPSK]EHHMRKRI[ JYRGXMSREPMX]XSSYV1]8'GYWXSQIVETTERH GSRXMRYMRKXLIHIZIPSTQIRXSJSYVMRLSYWI FSSOMRKTPEXJSVQ4LIRM\
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Phenix Sell what’s right for your customer • X]TIWSJƼPXIVIHWIEVGLEFPIEGGSQQSHEXMSR • Flights, attractions, cruises, tours - all in one place
Get the best price • Automated price comparison • Access to thousands of approved, trusted suppliers
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Our integrated booking platform, Phenix, was
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developed in-house and is constantly evolving,
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thanks to frequent feedback from our users - our
Global buying power, local expertise • Over 700 direct hotel contracts with major suppliers
Travel Counsellors. It allows you to create and
• More than 30 trusted DMC partners around the globe
One integrated digital platform
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send bespoke itineraries to your customers from
• All your transactions in one place
12 months alone, and we’re continually investing
one single source. It’s an easy to use system for
• Booking platform and contacts synced with the
in our business – which is also your business. It’s
everything you’ll need, and it is synced with our
how a 90-strong IT team keep our systems and
customer facing portal – the myTC app.
our security cutting edge.
myTC customer app
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Increased conversion with my TC app
At Travel Counsellors, we are resolutely focused on
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• Convenient, bespoke quotes for your customers with
how our technology can strengthen relationships
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between travellers, travel bookers and their
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Travel Counsellor. -XƅW XLMW VIPIRXPIWW IQTLEWMW
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• Your feedback shapes our technology development
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• New tech updates are released every three weeks.
our app • Increased booking conversion of 25% using the app
Your feedback counts
WHAT DOES MY INITIAL COST COVER? =SYVMRMXMEPSYXPE]MRGPYHIWIZIV]XLMRK]SY PPRIIHXS WIXYT]SYVXVEZIPFYWMRIWW • Your Travel Counsellors Franchise Agreement • Our Travel Academy Training Course - 32 weeks’ professional training • 10 days’ initial classroom-based learning, including accommodation • Expert training delivered by our experienced team • Ongoing support from your personal Business Coach • Learning and development tools including our innovative e-learning platform, Coach • ATOL bonding and all licensing • 3YVYRMUYI8VEZIP8VYWX XLIFIWXƼRERGMEPGSRWYQIVTVSXIGXMSRMRXLIMRHYWXV] • CLIA (Cruise Lines International Association) membership • Laptop, printer, scanner, phone/broadband installation and all software • Personalised, branded stationery and marketing collateral • Ongoing product and development courses and events
£10,000 + VAT I 32-week training course I 10-day initial training in Manchester
A
t Travel Counsellors, we aim to attract the best talent from a variety of backgrounds to become franchise holders. As the beating heart of our fastgrowing business, they’re people with a passion for caring for customers. If you’ve never worked in the travel industry before, there’s a great deal of knowledge you’ll need to acquire, which requires indepth training. It’s certainly not something that can be achieved in just a week or two. With our Travel Academy, you’ll receive the highest level of training available in the industry over the course of a 32-week training programme. It’s just the start of your ongoing journey, as we support you XS FIGSQMRK E JYPP]ƽIHKIH XVEZIP TVSJIWWMSREP 3YV experienced trainers come from a variety of relevant backgrounds in travel, providing a wealth of expertise across the board. Our Travel Academy programme will teach you everything you need to know about how the travel industry works.
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Before coming to your Travel Academy Induction, you’ll need to complete mandatory self-study in preparation for your week at Venus, our Support Team centre in Manchester - getting a feel for the business, building your web page and doing some relevant reading.
You’ll have access to our award-winning ‘Coach’ e-learning platform. Coach was a recent Lemmy Award winner, in the ‘Best Use of Mobile Learning’ category, and gives you access to over 450 online training programmes. We’ll keep reminding you of the Golden Habits - the collective tasks performed daily by our most successful Travel Counsellors - the secret to their success, in other words!
-RHYGXMSR Your ten-day initial induction at Venus covers all areas of the business, including (but not limited to) Product, Technology, Marketing, Contact Centre and Business Development. You’ll also learn how to use Phenix, our integrated booking platform, as well as studying broader business skills and techniques, such as sales training, asking for referrals, valuing yourself and time management. On day ten of Induction, your business will go live! You’ll then meet the New Franchise Business coaches, [LS[MPPLIPTERHWYTTSVX]SYMR]SYVƼVWXX[S]IEVW
Weeks three to six are dedicated to starting your structured self-study at home. In week seven, you’ll return to our Support Team SƾGI :IRYW JSV JSYV HE]W SJ GPEWWVSSQFEWIH learning to enhance your knowledge of our systems, products and suppliers. The course content is XEMPSVIH XS EHHVIWW ER] WTIGMƼG JSPPS[YT RIIHW arising from your experience in the early weeks of running your Travel Counsellors business. ;IIOW ERH EVI JSV WIPJWXYH] EX LSQI Week 14 sees you back at Venus for a further three days of classroom-based learning. Weeks 17-32 consist of tailored, guided self-study modules using the Coach e-learning platform.
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Travel Trade - Joined 2018
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ςιχ Τρυνδλε New Franchise Business Development Manager
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ear - we’re here to support you as an individual, as well as
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your business.
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We run live Skype calls once a week that everyone can
years, everyone is up and running their own businesses
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join, and we also have New Starter TCTV - our in-house
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tools to be in control of that.
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of every month. Travel Counsellors can either join the
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show live and interact, messaging in with their questions,
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comments or feedback, or they can watch it back at a
making that vision a reality. Our goal is that within two
Of course, there’s still support after two years if people need it; it doesn’t stop there. It just transitions across to
time that suits them.
our colleagues in the Established Business Development
We have scheduled coaching calls that are personalised
team. They have additional programmes, such as
to you, where we’ll work through planned support on
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Accelerator and Going for Gold, to help people who are
maximising opportunities. These calls are also an
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ready to take their business to the next level.
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we’d pulled together a crisis team - people with a
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them fed and watered working through the night to
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wide variety of skill sets working together - and kept re-book our overseas customers (and future Monarch XVEZIPPIVW SRXS EPXIVREXMZI ƽMKLXW 8LMW TVSGIWW [EW helped enormously by the fact that our incredible booking platform, Phenix, knows where every individual customer is in the world at any one time.
The true scale of our global operation comes into sharp focus in times of genuine crisis. The Tsunami of 2004,
All this ensures you’re never alone. We help you to
the Ash Cloud in 2010, terrorist attacks and airline or
communicate with your customers and collectively,
supplier failures; we’ve handled them all. When tragic
we’ll do everything within our power to get them swiftly
events or challenging situations hit, there’s always mind-blowing dedication from our committed support colleagues to help you to protect your customers. For example, the swift action we took when Monarch
(YX]3ƾGI8IEQ 3YVLSYV(YX]3ƾGIXIEQTVSZMHII\TIVXEWWMWXERGI 7 days a week, 24 hours a day. They provide peace of mind both in assisting you with any problems you may have beyond the regular working day, as well as providing an unrivalled level of support to your customers when they are travelling overseas. This ranges from simple changes affecting travel, to personal emergencies or full-blown crisis management, when major international events mean that customers need relocating, re-protecting or bringing home urgently.
and safely back home should the need ever arise. We can also draw on the support and expertise of our global colleagues, such as our Australian team, to take advantage of the working day in each hemisphere.
Airlines collapsed in 2017 meant that we’d already re-protected the majority of our overseas customers
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through the night before the news of the operator’s
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failure had even broken. Anticipating the announcement,
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WE'RE HERE TO SUPPORT YOU 24/7 Καρεν Μορρισ Operations Director
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Invoices are checked and payments are made.
Our Groups department can assist you with bookings of six rooms or more. This includes negotiating group fares and hotel rates and liaising with third parties. We offer specialist itineraries and fares for all types of groups, from school parties and sports groups to multiple-family holidays and religious groups. We’ll secure bespoke group services and handle changes and amendments to group bookings on your behalf. Equally, SYV1-')WTIGMEPMWXWGERLIPT]SYJYPƼP]SYVIRUYMVMIWJSV conference, meeting and incentive bookings.
Commissions and booking fees are calculated and claimed on your behalf, as well as any refunds due, which are forwarded to you. Credit extensions are negotiated and agreed.
When we say ‘admin’, we’re covering a multitude of specialist support systems that are available for you right across our experienced Support Team colleagues. They exist to make your job easier. Between the different EVIEW XLI]ƅPP XEOI QER] SJ XLI XVEHMXMSREP ƄFEGOSƾGIƅ functions and worries off your shoulders, freeing you up to do what you do best - delivering the highest levels of service and care to your all-important customers.
-8,IPTHIWO Our 90-strong team of IT experts includes a dedicated IT Helpdesk team who are available to support you round the clock, should tech gremlins strike. We’re fully set up to skype, call and screen-share you back into shape, ensuring that your business is always running smoothly.
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Tickets are checked, chased and forwarded on your behalf. BSP reconciliation is done in-house. PNR’s are uploaded to bookings and our IATA experts can help secure complex fares or services on your behalf.
Complaints, should they occur, are managed centrally for you by our dedicated Customer Relations team. They liaise between you and the supplier until the situation is satisfactorily resolved.
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DO I HAVE TO DO MY OWN ADMIN?
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Μαρκ Ηαλλαµ Academy - Joined 2008
WHAT MARKETING SUPPORT CAN I EXPECT? 8VEZIP'SYRWIPPSVW[LSEVIXEOMRKEHZERXEKISJXLI HMKMXEPQEVOIXMRKXSSPW[ITVSZMHIIRNS] QSVI IRUYMVIWRIEVP] QSVIFSSOMRKWERHE MRGVIEWI MRFSSOMRKZEPYI[LIRYXMPMWMRKSYVIQEMPGEQTEMKRWXS QEVOIXXSXLIMVGYWXSQIVW
Ωασ Ηαθ Digital & Innovation Director
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Establishing their businesses in a digital world and embracing technology has proven to be the key to the success of many of our top Travel Counsellors, so we understand just how important it is to help you with all aspects of marketing.
'SRXEGX'IRXVI Your Customer Contact Centre is your personal database which allows you to control all of your marketing output. Automated marketing – such as ‘thank you for booking’ and ‘welcome home’ messages - will automatically go to all your ‘opted-in’ customers if you want to keep it simple. But you can also segment and split marketing according to customer demographic or individual preferences, to IREFPILMKLP]XEVKIXIHIƾGMIRXERHVIPIZERXQEVOIXMRK of tailored offers and products.
7SGMEP1IHME (IHMGEXIH&VSGLYVIW Webinars and ongoing training mean you’ll get all the support you need with social media, from the basics SJ ƼVWX WIXXMRK YT E *EGIFSSO TEKI SV 0MROIH-R TVSƼPI getting started with creating a blog or vlog, to more targeted, paid-for activity. Our marketing team produce regular themed and seasonal social media pins to help you engage with and inspire your customers. You can rely entirely on this content, or customise it and use it to complement your own social media output. &VERH'IRXVI As a Travel Counsellor, you’ll have access to our Brand Centre – your dedicated online shop for easy ordering at cost price of all the branded marketing collateral you’ll need. From everyday basics, like letter-headed paper or new business cards, to a wealth of customised collateral, it’s really easy to click and order. Maybe you’ll want a pullup banner with your own personal details on to take to a promotional event? Need branded items for your skiers, gift registry or honeymoon vouchers for your wedding customers? Perhaps you need Christmas cards? Whatever you think up, it’s available from Brand Centre.
We produce around 100,000 copies of high-quality, MRLSYWI FVSGLYVIW IEGL ]IEV ƼPPIH [MXL WXYRRMRK holidays and itineraries to inspire and delight. Brochures are automatically sent out to your customers if they are ‘opted-in’ to that product. For example, if you want them to, your Cruise customers will automatically receive the three stunning Cruise brochures we produce each year, featuring all the latest ships and special offers. As well as Cruise, we produce dedicated short and longhaul brochures each year, a Weddings & Honeymoons brochure, and a Spa & Wellness product. Not forgetting our dedicated Lates brochure which lands every May, to encourage those last-minute holiday bookings!
WILL I BE COMPETITIVE ON PRICE? Κιρστεν Ηυγηεσ UK Managing Director & CCO
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platform allows you to be the tour operator, building bespoke itineraries
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unique travel experiences for your customer which can’t be bought ‘off the
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shelf’ - whilst at the same time giving you control over the selling price and
from scratch. This is our tried and tested model which enables you to create
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the margin (commission) you make.
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Of course, sometimes customers want
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a retail tour operator's holiday, or a specialist provider's product, and that’s ƼRI %RH [LMPWX [IƅVI HVMZIR F] WIVZMGI excellence rather than price, we do have tools available to help if price is an issue. We also have specialist in-house teams to support you with more complex bookings: 4VMGI1EXGL ,SXPMRI - to help you get bookings over the line if price is the issue
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UK Managing Director & CCO
itineraries and support you with more
operating team who will build bespoke complex bookings
less than our Travel Counsellors deserve. They are experts at the top of their
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profession; the very best in the industry.”
transfers, excursions and other services
Our experienced commercial team negotiate the best deals to ensure the
7TIGMEPMWX 7EPIW - always at your disposal to deal with more complex
holidays you create are competitively priced. Using our integrated booking
itineraries and fares.
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JSV GYWXSQIV GEVI E VIEP PSZI JSV XVEZIP ERH E JIEVPIWW GERHS EXXMXYHI Our role is to guide you through the decision-making process; we’re an arm
Once the decision to join Travel Counsellors is made, then support and
around your shoulder. Leaving the security
after-care form a vital part of what we do - it’s
of a salaried role to become a self-employed
absolutely not just about getting the right people
business owner is a huge leap to make, and
through the door; our involvement continues.
although collectively we’ve helped hundreds of people to do exactly that, the importance of that decision is something that we never, ever underestimate. We treat everyone as an individual, and we’ll talk to people at a variety of different stages on the road to becoming business owners; from whether they should do it at all, to whether Travel Counsellors is the right company for them. And it really is that way round – we have a unique operating model and
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be right for us. Becoming a Travel Counsellor is a decision that
this point. This person had done the hard part - he’d left full-time salaried employment and EXXIRHIH XVEMRMRK EX SYV 7YTTSVX 8IEQ SƾGI in Manchester, but then, post-induction and back at home, he froze and found himself saying ‘I can’t do it’. Self-doubt in the early stages is something we’ve seen before, and it’s something we certainly know how to help with.
EGPIEVP]HIƼRIHIXLSWERH[ILEZIXSFIVMKLX for the individual, just as much as they need to
There is one new starter whose story illustrates
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