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light up your life indoors 30 Day Risk-Free Trial

Fed Up Squinting?

NEW High Definition

See the difference for yourself at home

A light to take the strain away

Unique technology that brings detail alive

We Are Serious Since making a reading light for my mum who suffered from macular degeneration more than 35 years ago, we have been pioneering progress in technology that brings the benefits of natural light indoors. Today, over 500,000 Serious Lights are used in more than 80 countries. Individual customers include many doctors, surgeons, MPs, opticians, judges, academics, actors and royalty. Our revolutionary new High Definition Light boasts industryleading LED technology and an adjustable beam-width. This is quite simply the best Serious Light we’ve ever made. Wherever great talent needs great light, Serious can be found.

Alex Pratt OBE Founder P.S. Try one at home for 30 days risk-free.

FREE COMPACT LIGHT

£150

WORTH Your Offer Code:

FEB59 2

A lifetime’s quest to create the perfect reading light 3

Light Up Your Life Indoors As spring edges closer, the energising effect of longer days spent under more daylight can be seen in gardens as they spring back to life. Our eyes enjoy this change in the light just as much, as better light means less eyestrain and a more vibrant, colourful view. A Serious Light will light up your life indoors by shining a strong, natural light built to help you to read in more comfort and enjoy what you love doing for longer, no matter the ambient conditions. Key Contents Why Light Matters P6-7 Choose Your Light P18-19 High Definition Light P20-25 NEW Upgraded Technology

Turning the light on is like a ray of sunshine. Dr Simpson Somerset

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Light up your life indoors with a Serious Light 5

Why Light Matters Do you find it difficult to focus on a book for long, or struggle to see detail? If so, you are not alone. Every day the amount of light reaching the retina drops, and by middle age, we have less than half of it to work with. Many of us struggle with these problems. We all understand the importance of reading glasses, but few realise that light is a key part of our ability to see detail. Bad light does more harm than good. It can cause avoidable eyestrain, affect sleeping patterns, and contribute to making existing health conditions worse. Good light can help you read for hours on end. It can return you to much-loved hobbies and help support your well-being. Light can help you regain the joy of life indoors.

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The right light can transform your life indoors 7

Eye Care Experts Well over 500 independent opticians choose to recommend Serious Lights for the benefits they provide to their patients. We recently spoke to Tracey Taylor, a leading optometrist, to ask her why she recommends Serious Lights to her patients.

How long have you been an optometrist? I have been qualified for 30 years and have had my own practice, Taylor Biddle Opticians in Wolverhampton, for 25 years.

How important is it to have a good light? A lot of people do not understand the importance of good lighting. I can give my patients the best possible prescription, but unless the lighting is right, they won’t get the best vision possible.

How long have you recommended Serious Readers? We have recommended Serious Readers for many years now. I’ve got them in every testing room so that I can demonstrate them to the patients. Once I turn the light on, they can really see the difference. Tracey Taylor

LEARN MORE seriousreaders.com/opticians seriousreaders.com/ opticians 8

Optometrist BSc (Hons) MCOptom Taylor Biddle Opticians

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Bring Daylight Indoors Serious Lights* use our own proprietary Daylight Wavelength Technology™ to shed an unsurpassed light beam that mirrors the daylight spectrum as closely as is technically possible. The newly upgraded High Definition Light deploys our latest cutting-edge technology, developed over the last three years. It uses purple LEDs, a bespoke light engine, an adjustable beam, and proprietary electronics to replicate the make-up of daylight.

Standard LEDs project too much blue and not enough red light. This affects visual contrast and colour rendition making it harder for the eye to see detail.

What this means is that you will be able to see every word and image as though you were reading under a pool of pure, natural light. Gone are the days of straining to see after sunset. Even small print is crisp and clear, allowing you to read in comfort for hours on end. Colours are rendered accurately, which is perfect if you sew, paint or love jigsaws. * High Definition and Alex Lights

LEARN MORE seriousreaders.com/daylight 10

Serious Lights do not suffer from a blue spike and project the full natural light spectrum, allowing you to read in more comfort.

Comparison With Daylight Standard LED 5

Normalised Output

4 3 2 1 0 380

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Wavelengths Serious LED 5

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4 3 2 1 0 380

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Wavelengths The white line represents the daylight spectrum 11

Light And Sight

High Definition

Light itself is as complex as our eyes, with many variables all of which combine to determine the effects on our sight and well-being. Here, we explore three important aspects of the make-up of light. In Focus: Brightness As we age, the amount of light that reaches the retina drops off dramatically. This is why the older eye generally needs much more light. However, too much of the wrong light can make things worse, causing glare for example. Lux (lx) – Visible* light intensity (“brightness”). It measures the amount of light hitting a solid surface from a set distance, and is an important consideration if you are illuminating a task, such as reading. Lumens (lm) - The total amount of visible light emitted by a light source. If you are lighting a space like a room and are concerned with the energyefficiency in doing so, this measure matters. * Light sources also emit light which is invisible to the human eye such as UV and Infra-red.

Lux = The total amount of visible light hitting a surface

3,600-7,200 Lux 12

Classic

Alex

4,800 Lux

Set distance

Lumens = The total amount of visible light emitted

2,400 Lux 13

Daylight Wavelength Technology™ Technology™ The fidelity of the light spectrum is critical, but it is not the only thing that matters. Here we explore three additional benefits of our new LED Daylight Wavelength Technology ™. Low Energy No Serious LED Light consumes more than 7.2 watts of power. This means you can use it for over 4 hours every day and it will still cost less than 20p per month to power. Cool To The Touch Traditional incandescent bulbs produce light by heating a filament. Our LED technology operates at much lower temperatures by converting electrical energy straight into light, so you don’t have to suffer the waste nor discomfort of too much heat. Long Life The replaceable bulb (or light engine) in a Serious Light is guaranteed for up to 5 years*, so you can be sure of the worst-case bulb-life, giving you the peace of mind to relax and read in comfort. * HD Light Engine: 5 years Alex Bulb: 3 years Classic Bulb: 2 years 14

Serious LED

Low energy 5-7.2W

Cool

To the touch

Long Life Guaranteed

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Peace Of Mind A Serious Light is a considered purchase. It is an investment in your indoor life and the enjoyment you get from your favourite pastimes. We believe that better light transforms lives, and we build lights to do this, not to cut costs or to hit the latest fashion trend. No Assembly Needed

The instructions are simple. There is no need even to fit the bulb, just plugin and play. You will be immediately projected into your new world of better light with all its immediate and long-term benefits.

LEARN MORE seriousreaders.com/noassembly 16

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From the moment you open the box, you will notice an unusual attention to detail and a focus on making everything easy, borne of a desire to give you the best experience we can.

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Choose Your Perfect Light Your eyesight is as personal to you as your beliefs and hobbies. The best light for you is therefore the right match for your eyes and what you plan to use it for.

Light range Use our comparison chart to find the Serious Light that best suits your needs.

Your Eyes Do you have any vision concerns or an eye condition like macular degeneration? The age of your eyes makes a big difference to your ability to focus and see colour.

Recommended for:

Your Hobbies

Books

If you read newspapers, you will need a wider spread of light than for paperbacks. If you sew or enjoy jigsaws, a light close to daylight will help you to discern different colours. Your Choice

Magazines and Newspapers Hobbies with Colour Eye Conditions Technical details:

All Serious Lights are built to the same high standards and carry a fiveyear warranty. The higher the cost, the more advanced the technology. You can even opt for a cooler or warmer colour temperature beyond the standard specification. *

Similarity to Daylight Brightness (Lux) Colour Temperature (Kelvin) Colour Rendering Index Bulb Type

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Bulb Life Guarantee Wattage

NEW

High Definition The Best

UP TO

12x

Alex Mid Range

8x

Classic Entry Level

4x

MORE LIGHT ON YOUR PAGE

MORE LIGHT ON YOUR PAGE

MORE LIGHT ON YOUR PAGE

Best

Good

Moderate

Brightest (3,600-7,200lx)

Bright (4,800lx)

Softer (2,400lx)

White (4,000K) (4,000K)**

White (4,000K)

Warm White (3,500K)

99/100

98/100

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LED

LED

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5 Years

3 Years

2 Years

7.2W

6W

5W

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1 High Definition: The Best

NEW

Our designer engineers focus relentlessly on continually improving upon the ultimate personal reading light experience. Our new upgraded LED High Definition Light is hand-built to order in Great Britain by our own skilled technicians, using over 100 unique components. It is no ordinary light.

Flexible Arm Stay-put arm is guaranteed for life

Every detail of the user experience has been considered, tested by thousands of users, and refined by our engineers. Nothing is an accident or left to chance. If you’re an avid reader or you love to lose yourself in an indoor hobby, this light will enhance the detail and richness of what you see and transform your ability to do what you love in comfort for longer.

Carry Handle Real-wood handle for moving the light

* Lightweight base is also available

LEARN MORE

Heavyweight Base* Base* Firmly planted base ensures stability

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Adjustable Beam Intuitive beam adjustment offers beam personalisation

Bespoke Technology Our light sources are used in art galleries to show fine detail and colour

Light Engine Simulated high definition natural light. Guaranteed for 5 years

Slow-start Circuitry Avoids tiring the eye when the light is turned on and off

Ergonomic Handle Helps you direct light beam precisely where you need it 21

1 High Definition: The Best

NEW You’re In Control

This model stands alone as our best light because its impact on visual acuity is near perfect. Using revolutionary new LED Daylight Wavelength Technology™, the upgraded HD projects a light beam not just closer to daylight than before, but with the added benefits of low heat, low energy and long-life. We recommend this light if you suffer from any eye condition or enjoy a hobby. The HD is our brightest, most natural light, with full beam control. It is dimmable, has an adjustable light spread, and separate controls on its grab handle for ultimate ease of use. Brightest and most natural light Best for eye conditions

FREE Delivery

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Beam Angle Adjustment Wheel

High Definition Floor Light

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Everything you need to finely adjust and personalise the lighting conditions to suit you, your eyes and what you are doing.

Adjustable wide-angle beam

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Image shows Heavyweight Floor Light in Black and Brass finish with Mahogany Carry Handle Call FREE 0800 032 9364 www.seriousreaders.com

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1 High Definition: The Best

NEW

New Features The newly upgraded High Definition Light is the culmination of decades of focus, dedicated to building the best reading lights in the world. Designed purely with your vision and well-being in mind, for the first time you can now enjoy the combined benefits of high definition light and LED technology. This is our newest and best light. Our light engineers have referenced years of user-inspired ideas to create the most easy-to-use Serious Light yet. Adjustable Beam – From a wide angle soft beam to a narrow, more intense spotlight. Light Engine – Purple LED technology, specialist phosphors and bespoke electronic innovation. LED Technology – Cool to the touch. A full five-year warranty. Uses just 7.2W of power. Intuitive Dimmer – Smooth action dimming wheel and light indicators.

LEARN MORE seriousreaders.com/newhd 24

Adjustable Beam

Light Engine

LED Technology

Intuitive Dimmer Call FREE 0800 032 9364 - www.seriousreaders.com 25

2 Alex: Mid Range The Alex is our mid-range light. It is designed to support you when reading most materials by projecting a strong, balanced light beam onto your page.

You’re In Control

Benefitting from all the advantages of our LED technology, the Alex runs cool to the touch, uses just 6W of power and has a 3-year bulb life guarantee.

Combined dimmer and on/off switch

This light is suitable for those who love reading, do not suffer from a difficult eye condition, and don’t need the additional beam width offered by the HD.

Swivel Joint

Bright, white light

With a quick press of the switch, turn your light on and off. Hold it down to activate the in-built dimmer and adjust the brightness level.

Wide light beam Fully dimmable

FREE Delivery

Alex Floor Light

FREE COMPACT LIGHT

£299.99

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3 Classic: Entry Level Our original light is designed to shine less light in a more focussed beam. It is designed for younger eyes and bedside reading. The deliberately narrow beam is a firm favourite with those blessed with better eyesight in need of a great light for bedside reading. The focussed beam illuminates small books. It also helps minimise light disturbance to others in the same space.

You’re In Control

On/off switch

The Classic does not benefit from our Daylight Wavelength Technology™ central to our High Definition and Alex models, but it does benefit from a 2-year bulb life guarantee and the same strong, high-quality build.

Swivel Joint The switch is conveniently located on the back of the light head for easy operation.

Soft, less intense light Narrow beam pattern Non-dimmable

Classic Floor Light

£199.99

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Serious Reviews No one is ever 100% convinced by any sales pitch or marketing hype. This is why we use Feefo, the leading independent online review platform which publishes feedback from genuine customers.

NEW

High Definition The Best

In the past year, our lights and service have both been rated at 99% by our customers. We are proud to have earned the rare Platinum Trusted Merchant status following six straight years of worldclass caring about what we do. The facts speak for themselves: 98 out of every 100 people who try a light and experience its unique benefits love it and keep it.

An enormous improvement in my ability to read without strain. Mr Lane-Jones Wiltshire

This lamp has improved my mood and health when working from home. Miss Woodford London

It makes reading much more enjoyable – I no longer have to strain my eyes. Mr Hilliard Rustington 30

Alex Mid Range

Classic Entry Level

Excellent light, it’s made reading so much easier.

My bedtime reading is now restored.

Mrs Verrell East Sussex

Mr Williams High Wycombe

I can’t believe the difference it has made.

Delighted. Now able to read in bed in comfort.

Mrs Fowlie East Riding of Yorkshire

Mrs Stevenson Heathfield

It’s amazing how much clearer it is to read.

Reading in bed is now a pleasure for both of us.

Miss Crackles Lancashire

Mr Wood Tamworth 31

Serious Choices

1 Floor or Table?

Once you have chosen which light range is the right match for your eyes and hobbies, there are three choices to make.

Floor Lights: Lights: ideal for positioning behind a favourite armchair. Table Lights: Lights: for a desk or for bedside reading.

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2 Heavyweight or Lightweight? Heavyweight Bases: Bases: firmly planted and ideal if you plan on keeping your light in one place.

Heavyweight Floor Lightweight Floor Heavyweight Table Lightweight Table

Lightweight Bases: Bases: perfect if you want to move your light around or slip it under low furniture.

Height

Weight

Base Diameter

60” (152cm) 57” (144cm) 28” (71cm) 27” (69cm)

13lbs (6kg) 6.5lbs (3kg) 10lbs (4.5kg) 5lbs (2.2kg)

9.5 (24.1cm) 9.5” 8” (20.3cm) 8” (20.3cm) 7” (17.8cm)

3 Which Finish? Personalise your light with a finish to match your living space. Body Finish: Finish: the colour of the light head and base (and rigid stem on lightweight floor lights). Black

White** White

Black

Brass

Nickel

Black

Mahogany

White** White

Accent Finish: Finish: the colour of the flexible arm (and rigid stem on heavyweight floor lights).

Carry Handle: Handle: the colour of the carry handle (heavyweight floor lights only).

* Nickel Accent only 33

Frequently Asked Questions

Why are your lights not cheaper? It’s always possible to make something cheaper, but this always means a tradeoff. We build lights with no compromise in terms of light fidelity and build quality, and we have spent 35 years learning how to do this. We use specialist technology designed to bring daylight indoors.

Alex Founder

What makes Serious Lights different? We believe that light transforms life. Our pledge is to bring you the best quality balanced light we are able to produce in a fitting that is built to last, and in a style and design that we are proud of. They are transformational tools first, and pieces of furniture second.

Sean Quality Assurance Manager

How will my light be delivered? We will agree a convenient delivery date with you, which will be confirmed by email once your order is placed. Your light will be delivered by our courier service, APC. You will receive an email confirming despatch the working day before your light is due to arrive. 34

Jen Delivery Experience Manager

Serious Lights are built by 35 skilled technicians 35

Serious Numbers

Alex Pratt OBE Founder Serious quality can sometimes be hard to quantify, but the figures speak for themselves. 98 in every 100 readers who try a Serious Light decide to keep it. More than 500,000 Serious Lights are loved by fans in more than 80 countries around the world. The number of respected independent opticians recommending our lights strongly grows year on year. Platinum Feefo Awards for consistent customer service over several consecutive years are rare. We believe that light transforms our indoor lives. Our number one priority is being sure you love your light because it makes such a big difference to your life indoors.

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500+ independent opticians recommend us

99%

FEEFO Platinum for customer service and product reviews

98

readers in every 100 who try a Serious Light prefer to keep it, and do

86

countries in which Serious Lights are used each day to reduce eyestrain

500,000+ British designed, hand built, purpose-made lights now cover the globe

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the maximum per day investment to secure our best light over the 5 year warranty

plus Jason Bourne and a host of global celebrities have been seen with Serious Lights

year

warranty

light ranges to choose from

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Three Easy Ways to Order Call free on 0800 032 9364 to speak to an advisor who will help find the right light for your eyes. (8:30am-5:30pm Mon-Fri) Visit seriousreaders.com/FEB59 and enter your promotion code FEB59 in the box shown below at checkout. Promotion Code:

FEB59

CLICK HERE

Complete your order form on reverse of letter (Freepost address)

FREE Delivery

Prices effective until 31st March 2021. 2021. Not to be used in conjunction with another offer.

on orders of £149.99 and above £3.95 P&P for bulb only orders. £9.95 P&P for other orders. For Complete Peace of Mind

If you are not 100% satisfied with your light, we will collect from any UK mainland address.

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year These are serious tools for improved sight, carrying a full five year no quibble warranty.

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Our lights are handbuilt in Great Britain and delivered fully assembled to your door.

YourYour FreeFree Serious Compact Compact LightLight † †

RRP £150

Small but Powerful Just 45cm tall and with a 12cm diameter base, the Compact Light is the perfect reading companion when space is at a premium. Built overseas to exclusive license. Bulb Height Weight Warranty

5W (LED) 45cm (18”) 1.5kg (3lbs) 1 Year

When ordering over the phone or online don’t forget to quote your promotion code

FEB59 † With any High Definition or Alex Light order.

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FREE COMPACT LIGHT WORTH

£150

WITH ANY HIGH DEFINITION OR ALEX LIGHT ORDER

For a limited time, you can receive a Serious Compact Light free with your High Definition or Alex Light. The Serious Compact Light punches out an intense cool white light to support your vision. The ultraportable design of the light makes it ideal for fitting into tight spaces. You’ll also benefit from a 30 day risk-free trial, meaning you can try your lights at home and make sure they are right for your eyes. If not, we will collect them at our cost and refund you every penny. All High Definition, Alex and Classic Lights are hand-built in the UK. Simply unpack your light, plug it in, and you’re ready to start reading.

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Serious Readers Chapel of Light Bierton, Bucks HP22 5DW. Great Britain

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