Increase rates The rental rates and PPSF at First Avenue proved to be below the average for First Avenue sub-market. We recommend up ticking in unit pricing Traffic AnalysisWe recommend an in depth analysis of the traffic First Avenue is generating. Per our research, we believe a large portion of your traffic is drive-by, which may allow you to redirect the funds. Model UpgradesUpgrading the exterior will not only optimize your traffic but will bring a desired demographic as well. We do recommend, at a bare minimum, some updating to the finishes in each unit.