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BRAND GUIDELINES
TYPOGRAPHY
A.Logo Concept
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B. Logo Clearspace Skytours primary logo with clearspace
Skytours Horizontal logo with clearspace
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C .Logo Variations 1. Vertical logo This is the prime logo versions that will be used in most logo Applications.
2. Horizontal logo
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Use this only when you are working with restricted sizes that may compromise the logo legibility Skytours Horizontal logo with clearspace
Skytours primary logo with clearspace
C.Logo variations
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3. Digital logo
The horizontal logo is the preferred choice for digital uses to ensure maximum standout in small areas. Our preferred position of the logo is in the top left-hand side
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4. Favicon logo
Use in the browser tab only .
18 Px Minimum size
D. Logo Minimum Size We want people to see our logo clearly across all our communications. To make sure it’s visible to everyone, we have a minimum size for print and digital formats Digital: Minimum width 49 px. Print: Minimum width 15 mm.
49 px/15 mm Minimum size
Don’t use any secondary colors as a background for the logo.
A. Color using
1B2842
B. Logo Color backgrounds
TYPOGRAPHY
A. Typeface