The essence of this guide is to ensure professional look that is consistent with Lakowe Lakes across all visual communication material.
Brand Manualv1.0
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Brand Overview 01 Logo 02 Color 03 Tone of Voice 04 Typography 05 PAtterns 06 Photo/Video 07 Stationery 08
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Brand Overview
Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery
Lakowe Lakes Golf & Country Estate is a world-class golf resort from 308 immaculate hectares of the beautifully designed golf course by famed PGA Professional and golf course architect, Robert O’Friel, to an exclusive 5-Star hospitality arm with Balinese inspired Cottages and Spa; Corporate Lodge including a conference hall, banquet hall, and boardrooms whilst the residential Country Estate sits quietly on the perimeter of the golf course overlooking the serenity that is Lakowe Lakes. Lakowe Lakes Golf & Country Estate focuses on selling a luxurious experience as one of the major tenets of the brand. From the building structures to the natural and calm ambience of the location. We have created a brand identity and design language which will be geared towards a direction that reflects the personality of Lakowe Lakes Golf & Country Estate.
Content Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery
Logo
Content Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery
Logo - Monocolour
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Logo - Usage
Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery
Acceptable Usage
Unacceptable Usage
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Color
Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery
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#BBDDE2
#8EAD74
French Bistre
Powder Blue
Asparagus
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These hues pass off a calm luxurious vibe and would be used in defined proportions; having the French Bistre as the primary color, Powder Blue and Cultured as primary colors, while the special black will mostly be used for text on either the powder blue or cultured backgrounds
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Lakowe Lakes Color palette contains minimal hues ranging from the French Bistre brown to the cultured white.
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Tone of Voice
Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery
Luxurious
We developed a distinct tone of voice that reflects our personality as a luxury brand. Our tone of communication tailored to suit the audience are -
The way we speak to our target audience will be finely nuanced. We will create content that shows our esteemed clients the kind of experience and lifestyle that is Lakowe Lakes. Our tone of communication will be sophisticated and promises to fulfill the brand promise of exclusivity and grandeur.
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Tone of Voice
Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery
Warm Our relationship with our audience is exclusive yet accommodating. We want our audience to feel comfortable and tranquil whenever they view our content. Our goal is to create a pleasant brand experience for our audience.
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Tone of Voice
Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery
Adventurous Anyone who aspires to experience Lakowe Lakes is daring and free-spirited. We want everyone who comes across our material to feel a sense of adventure and wonder. Our communication would be curated such that all recreational activities available at the property are touted as an experience for the bold and fearless.
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Typography
Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery Typography for Lakowe Lakes will utilise two typefaces with a luxurious feel; Coldiac for headings and Cammron for subheadings.
The Cove
Coldiac
The Cove is our all-new neighbourhood within Lakowe Lakes that exemplifies premium living. Cammron
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Patterns - Waves
Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery
Wave-01
Lakowe Lakes is surrounded by large bodies of artificial lakes, lakes that are constantly in motion due to the gentle winds. The wave patterns are greatly inspired by the curly warps formed when the wind moves across the bodies of water. They can be used as backgrounds and accents in designs and prints.
Wave-02
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Patterns - Relaxation
Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery
RLX-01
The Relaxation Patterns for Lakowe Lakes are greatly inspired by the greenery nature-like ambience at the lakes. The palm-like patterns are very refreshing and pass off a calm and relaxed aura when used as accents or background patterns in design and prints.
RLX-02
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Photo/Video
Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery
Photo/Video for Lakowe should always be about selling the “get-away” experience in a very luxurious manner. Media will range from images of residents to the beautiful architectural landscape of Lakowe Lakes.
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Content Brand Overview Logo Color Tone of Voice Typography Patterns Photo/Video Stationery
Stationery
Stationery
Stationery
Stationery
Instagram Layout
The Lakowe Lakes logo is very scalable, but there is a limit to which we can stretch it. Hence to avoid losing eligiility of the logo we've recommended these pixel sizes to preserve the quality of the logo
Logo Placement - Minimum Size & Clear Space
180 px
60 px
To make sure that the Lakowe Lakes logo lives well in all spaces, it is required that the safe zone be kept clear of any other element including copy, images, and other logos. The proportions of the logo have also been noted, and it is important that these are respected as they are in official logo files.
8x X
X
Instagram Layout
Logo placement for all social communications should be left lower corner. Logo placement should only be on graphical contents and not images expressing lifestyle and experience at lakowe lakes
Logo Placement
Instagram Layout
Luxury Cottages From NGN60,000
The Instagram feed for Lakowe Lakes will mostly consist of images and short videos that sell the Lakowe experience to viewers.
swipe to view
There will be minimal use of still graphic content.
Anything’s possible if you’ve got the nerve
- JK Rowling
Instagram Layout
Property Listing
Luxury Cottages From NGN60,000
Property listing for Lakowe Lakes wll have a layout that showcases all the amenities of the property, inclusive of images and videos where applicable