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Latest trends in airport parking! Flipbook PDF
15 Valet parking at Stuttgart airport C Superior value proposition –Case Premium product valet parking Airport challenge
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Latest trends in airport parking! by Peter Schneck
London, 16.11.2011 1
Facts Growing contribution from parking Trend Slots and security
Aviation Ground handling
Airport revenues
Retail and gastronomy
NonAviation
Parking
Most revenue sources expected to remain flat – importance of parking contribution will increase
Other 2
Facts Convenience and speed are of essence
Parking has to be fully integrated in the mobility chain
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Facts Smart phones / mobile units are key
Mobile solutions for parking are key to convenience and superior service!
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Journey into the future of parking A My travel arrangements
B How to get to the airport C Superior value proposition D Home sweet home!
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A My travel arrangements
APCOA
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A My travel arrangements
Case study Luton airport Web booking
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A My travel arrangements
APCOA web booking engine at Luton airport
Guaranteed space with web booking engine Specific APCOA services Online reservations. Guaranteed space at preferred parking site. License plate recognition, 2D barcode or SMS identification at the gate.
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B How to get to the airport APCOA APCOA
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B How to get to the airport
Point2Point
Options
Taxi Public transport
Kiss & Fly
Off-AirportParking / Shuttle 10
B How to get to the airport
Car2Infrastructure Point2Point Information on flight schedule 11
C Superior value proposition – Case
Taxi management at Stockholm airport (1/2)
Taxi management: Better service and more revenue Airport challenge Airports are faced with the task to control and to secure the taxi area at the Airport whilst providing sufficient taxis to the right terminal at the right time.
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C Superior value proposition – Case
Taxi management at Stockholm airport (2/2)
Taxi management: Better service and more revenue Specific APCOA services Design/set-up of taxi management system/area. Management of taxi supply: terminal demand management and positioning of taxis. Provision of dedicated APCOA software as well as hardware. Reservation handling. Information centre. Waiting room for cab drivers and food service.
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C Superior value proposition – Case
Case study Stuttgart airport Valet parking
Airport, Stuttgart 14
C Superior value proposition – Case
Valet parking at Stuttgart airport
Premium product valet parking Airport challenge Premium customers require premium service to improve their Airport experience.
Specific APCOA services Drop-off and return of the car in front of the terminal. Security and insurance measures (pictures to document state of the car at time of delivery; special parking zone). Tracking of all movements of the car through an attached barcode. Payment at VIP desk (i.e. no queues and immediate receipt of the car). Additional services (car wash, refuelling …).
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C Superior value proposition – Case
Case study Stuttgart airport Yield management
Airport, Stuttgart 16
C Superior value proposition – Case
Yield management Stuttgart airport
Yield management increases revenue per customer Airport challenge To maximise revenue and profit of the parking operation, it is important to provide the right service, at the right time for the right price.
Specific APCOA services Monitoring of utilisation Adaption of parking surfaces to meet demand Harmonisation of tariffs (same offer – same price – easy communication) Adjustment of individual tariffs based on price sensitivity Communication of the ideal tariff to the individual customer segments
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C Superior value proposition – Case
Fast lane
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C Superior value proposition – Case
Fast lane
Fast lane: From the parking lot directly to the gate Airport challenge Continuously expanding offer of premium products to ease the Airport experience and to allow for more time to shop at the Airport for the business or luxury traveller remains on the top of the list for most Airports.
APCOA solution APCOA offers a „fast lane“ package. Aimed at business and luxury travellers the fast lane package provides a „bee-line“ from the parking lot to the boarding gate: offering additional convenience as well as additional time to the passenger to shop at the Airport.
Specific APCOA services
Express parking in front of the terminal Fast lane check-in and luggage drop-off Fast lane for customs and security Payment at VIP desk Car retrieval at terminal (i.e. valet return)
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C Superior value proposition – Case
Forecourt marshalling
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C Superior value proposition – Case
Forecourt marshalling
Controlled terminal forecourt fends off „parking pirates“ Airport challenge The maintenance of a controlled and organised forecourt area for security purposes and to improve traffic flow is fundamental to the Airport’s daily business.
APCOA solution APCOA offers complete control of the forecourt area of the terminal, by demanding a fee for car entrance, controlling off-site „parking parasites“ through a drop-off fee and improving traffic flows.
Specific APCOA services Set-up of the drop-off area. Management of equipment (hardware and software). Transparent access of taxis, hotel shuttles, etc. Management of parking fines in forecourt area. 21
C Superior value proposition – Case
Case study Gatwick airport Bumper to bumper parking
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C Superior value proposition – Case
Bumper to bumper parking at Gatwick airport
Bumper to bumper parking increases utilisation Airport challenge Limited parking capacity on-site poses a significant difficulty for many Airports that have limited space.
APCOA solution APCOA increases utilisation of existing parking area. Parking demand can be met postponing CAPEX for setting-up new parking sites. In addition, customers can benefit from the more convenient valet parking.
Specific APCOA services Handling of the valet parking operation. Provision of custom-made APCOA software to optimise positioning of cars – thus moving cars to the front of the queue when required by customer. 23
C Superior value proposition – Case
Case Study Luton airport Dynamic pricing
Dynamic pricing further increases total revenue Airport challenge Pricing at Airports today is often static and does not reflect the current booking situation, seasonal change of demand etc.
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C Superior value proposition – Case
Dynamic pricing at Luton airport (2/5)
Dynamic pricing further increases total revenue APCOA solution
Specific APCOA services
APCOA introduced a dynamic pricing scheme at Luton Airport for all online reservations. However, prices at the gate are always fixed-and premium prices.
Management of online reservations. Design of pricing scheme. Constant adjustment of prices.
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C Superior value proposition – Case
Tariff Zones by LPR
Discount
Normal
Premium
C Superior value proposition – Case
Case study Oslo airport Cooperation with airline loyalty programme
Airport, Oslo 27
C Superior value proposition – Case
Cooperation with airline loyalty programme at Oslo airport
Cooperation with loyalty programmes expands customer base Airport challenge Airline operators are looking to create additional benefits to their premium customers – starting on the ground already.
APCOA solution APCOA has set up a cooperation with the SAS loyalty programme, offering special VIP valet parking services to „Pandion“ status members. The services are free to the passenger’s but are invoiced to SAS directly.
Specific APCOA services VIP Valet Parking Service. Invoicing to SAS. 28
C Superior value proposition – Case
Case Study Malpensa Airport Top car parking
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C Superior value proposition – Case
Top car parking at Malpensa airport
Top car parking for premium cars Airport challenge
APCOA solution
Luxury customers are often hesitant to leave their high-end car in a parking garage and therefore are likely to take a taxi to the Airport.
APCOA offers additionally to valet parking services, the „top car parking“, that provides additional security measures and insurances for cars.
Specific APCOA services Valet parking services. Additional security measures.
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C Superior value proposition – Case
Case study Oslo airport Customer group specific marketing
Airport, Oslo 31
C Superior value proposition – Case
Customer group specific marketing at Oslo airport
Marketing campaigns increase parking Airport challenge
APCOA solution
Diverse customer groups with a variety of different needs have to be addressed with an individual marketing approach.
APCOA has significant experience in recognising the individual customer groups and actively addresses their specific requirements.
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C Superior value proposition – Case
Customer group specific marketing at Oslo airport
Marketing campaigns increase parking Specific APCOA services Customer surveys and segmentation Tailored parking opportunities for customers (e.g. business parking close to terminal/valet parking, holiday parking on remote location for an attractive price) Special promotions to increase the frequency of different customer groups.
Marketing activities Customers perceive driving to the Airport as the most convenient option (Gallup survey). 35 % park car at the Airport, whereas only 21 % use Airport express train (Gallup survey). Parker/Passenger quota shows impact of marketing activities.
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C Superior value proposition
Couponing Information on flight Shopping information Increase nonaviation revenues
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D Home sweet home
Prebooking 2 D - Vouchers
Payment methods
Mobile units via NFC Contactless credit cards
Cash 35
D Home sweet home
Thank you for your attention!
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