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NUR ERNIE EZURA BINTI PISOL_2017984317_HM2425BB Flipbook PDF

NUR ERNIE EZURA BINTI PISOL_2017984317_HM2425BB

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DIGITAL MARKETING STRATEGIES

NUR ERNIE EZURA BINTI PISOL 2017984317 HM242/5BB

1. SOCIAL MEDIA  Information from social media becomes a source that influence consumers buying behaviour.  54% of social browsers use social media to research products before making a buying decision (GlobalWebIndex, 2018).  Customers tend to go about praising the products with likes, shares, reviews and comments on social media.

Whatsapp and Telegram were used to give an update or information from the Mamasab Bakery HQ in term of PHOTO and VIDEO

2. BLOGGING  Blogs as a source of information, for making purchases, for specific reasons.  Consumers develop deep relationship with the brands through blogging.  Consumers can have mere exposure of an ad that brings familiarity and a positive feeling amongst them. The reviews or comments provided by the bloggers helps the consumers to make a decision regarding the purchases.  According to data from a research study conducted by Research Now, 9 out of 10 consumers (84%) make purchases after reading about a product or service on a blog.

3. PARTNER OR ASSOCIATED WITH OTHER BRAND

Celebrity endorsement • Celebrities and popular people inspire their audience and influence their buying behavior. • 49% of consumers seek guidance from social media influencers before making a buying decision.

Third-party • Gain exposure and help generate more revenue • Partnering with a good marketing firm will make the company growth easier and more effective.

4. CONTEST Relatively low cost

Encourage consumer to purchase Companies collect this for research and analysis to better promote that product or something else in the future. QR code • Direct customer to a landing page • Send message/email • Download apps • Shopping/e-commerce

5. PROMOTION • 64% of online consumers wait to buy things until they go for sale

• When consumers see promotions, discounts and deals on social media, it influences their buying behavior. • This promotion includes seasonal promotion such as Ramadhan, Chinese New Year, Deepavali etc. • To reward customer loyalty and increase brand visibility and customer awareness

6. ONLINE ORDERING Software that allows restaurant businesses to accept and manage orders placed over the internet. Simple and convenient way for customers to purchase food online 2 main components : • Website or mobile app - customers view the restaurant's dishes and place an online order. • Admin management interface restaurants receive and manage the customer's orders.

Mamasab Bakery company has maintained its reputation as a famous bakery company since 2016 until now with a unique and innovative range of marketing. In addition to using digital marketing, Mamasab Bakery also uses traditional marketing such as television and flyers. Both are used to market products to be more recognizable and to provide convenience to people who are less tech savvy.