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On The Border Web Analytics Report_P8 Flipbook PDF
On The Border Web Analytics Report_P8
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P8 Recommendations & Optimizations Jul 31, 2017 - Aug 27, 2017 ▼Notes & Recommendations:1. For To-go the e-commerce conversion rates of all channels were relatively stable, but the Average Session Quality dropped significantly by 5% and forCatering it was down 9%. Analytics Session Quality uses machine learning to calculate a score of 1-100 for each session on your site. Lower scores meanthe users are further away from converting. Organic Search was the only positive channel up 38%, but Email was down 54% as well as referral traffic,92%. We recommend looking at the quality of email campaigns list as well an unsubscribe rate trend over the last few months to see if there is a correlationbetween conversion rate drop for emails versus unsubscribes.2. For Catering, Some of the top 10 landing pages perform over 50% worse than the site average of 8.33% e-commerce conversion rate for organic search.We can improve the overall e-commerce conversion rate by 6.67% for the Party Platters landing page from Organic Search. Currently, it is sitting at 2.13and the site average is 4. This page and many other pages on the catering site are missing meta names, descriptions and headlines.Example below:https://catering.ontheborder.com//index.cfm?fuseaction=order&action=menu-category&category-id=213. There are no SEO Rich Cards found on the site. Rich cards are a good way to provide >[email protected]… Internet Explorer Amazon Silk Android Webview others Firefox mobile 10.9% 41.8% Insights: While the Safari Browser controls about 41% of mobile traffic by users, the Galaxy S8 has the largest percentage of any one individual device type. Out of the top10 desktop devices with sessions, Galaxy models are 100%. The Apple devices are much more fragmented but still makeup 40% of all users. tablet 68% 33.9% Device Category Sessions ▼ Ecommerce Conversion … Avg. Session Dur… Transactions Number of Sessi… Total Events Events / Session with Event Bounce Rate1. mobile 294,596 2.58% 00:01:43 7,588 1.29 27,829 3.45 55.19%2. desktop3. tablet 102,533 4.71% 00:03:20 4,829 1.17 178,148 10.52 28.14% 25,113 3.43% 00:02:30 861 1.26 5,187 4.4 47.14% 1-3/3
Mobile Device Marketing Name Jul 31, 2017 - Aug 27, 2017 ▼ Ecommerce Conversion Rate Sessions 4.5% Default Channel … ▼ Count of Sessio… ▼27K Days Since Last… ▼ Session Duratio… ▼23K 3.75%18K 3%Sessions Ecommerce Conversion Rate14K 2.25%9K 1.5% 7.1%4.5K 0.75% 42.5% google / organic (direct) / (none)0 Aug 4 Aug 8 Aug 12 Aug 16 Aug 20 Aug 24 0% 192.168.180.1:1000 / referralJul 31 Aug 14 Facebook / Social 38.8% 081117_SFMC / email Aug 2 Aug 6 Aug 10 Date Aug 18 Aug 22 Aug 26 yahoo / organic 082517_SFMC / email 081017_SFMC / email 082417_Local_Offer_5off… others Mobile Device Model Sessions ▼ Revenue Ecommerce Conversion Rate Goal Conversion Rate Avg. Session Duration1. iPhone 198,230 $161,381.30 2.55% 40.27% 00:01:36 $43,619.17 3.72% 46.41%2. iPad 18,693 $3,285.27 2.1% 00:02:27 $5,483.67 4.15% 32.5%3. (not set) 4,901 $3,681.28 3.05% 41.24% 00:02:00 $2,644.75 4.24% 41.79%4. SM-G955U 4,503 $2,246.18 3.69% 46.55% 00:02:09 $1,365.48 2.56% 40.38%5. SM-G930V 3,546 38.73% 00:02:156. SM-G950F 2,408 00:02:107. SM-G935T 2,115 00:02:078. SM-G920V 2,112 00:01:55 1 - 10 / 1594
Page Tracking Jul 31, 2017 - Aug 27, 2017 ▼ Page Value % Exit Exits Bounce Rate Unique Pageviews Avg. Time on Page Default Cha… ▼ $8.78 31.79% 422.0K 48.14% 1.0M 00:01:00 22.7% 5.5% 6.0% 105.8% 3.9% -2.0% Campaign ▼ Pages / Session Bounces Pageviews Entrances Entrances / Pageviews Pages / Session User Type ▼ 3.14 203,268 1.3M 422.0K 31.79% 3.14 -5.0% 117.6% 0.4% 6.0% 5.5% -5.0% Sessions Revenue Days Since … ▼ 300KSessions 200K 100K 0 2 34 56 7 8 9 10 1 Page Depth New Users Organic Searches Sessions 100K 80K 60KSessions 40K 20K 0 /locations /order /Time.aspx /menu/daily-specials / /menu/appetizers /menu /clubcantina /mobile/splash /happyhour
Count of Sessions- Visitor Loyalty Jul 31, 2017 - Aug 27, 2017 ▼ Club Cantina Enrollment (Go… Catering - Order Online Chec… To-Go Funnel - Desktop (on a… To-Go Funnel - Mobile (on al…600 Default Chann… ▼450 User Type ▼300 Count of Sessi… ▼150 Days Since La… ▼ Session Durat… ▼0 Aug 2 Aug 4 Aug 6 Aug 8 Aug 10 Aug 12 Aug 14 Aug 16 Aug 18 Aug 20 Aug 22 Aug 24 Aug 26 Jul 31 Count of Sessions User Type Sessions ▼ Avg. Session Duration Goal Completions Ecommerce Revenue Revenu Total Events % Exit Conversion Rate e per User1. 1 New Visitor 300,521 00:02:14 123,840 2.59% $346,387.65 $1.15 162,460 30.03%2. 2 Returning Visitor 61,753 00:01:51 29,057 4.32% $127,674.13 $2.07 25,107 37.32%3. 3 Returning Visitor 20,617 00:02:09 9,995 4.6% $51,432.26 $2.49 8,741 34.71%4. 4 Returning Visitor 10,090 00:02:09 4,873 5.18% $28,687.25 $2.84 4,157 34.96%5. 5 Returning Visitor 5,707 00:02:08 2,716 5.45% $18,520.50 $3.25 2,568 35.04%6. 6 Returning Visitor 3,678 00:02:08 1,736 5.41% $10,585.44 $2.88 1,742 34.63%7. 7 Returning Visitor 2,505 00:02:13 1,163 4.91% $6,022.08 $2.40 1,030 34.98%8. 8 Returning Visitor 1,843 00:02:09 811 5.59% $5,795.56 $3.14 766 36.55%9. 9 Returning Visitor 1,449 00:02:16 659 5.73% $3,241.58 $2.24 544 35.32%10. 10 Returning Visitor 1,151 00:02:11 506 6.34% $3,685.86 $3.20 369 35.59% Insights: As for returning users, 60% of all sessions and 68% of off-premise revenue comes from unique sessions. It might be lucrative to creative a closed loop funnel for users1in- 1T0o/-1G0o63or > 26.63%
Website Speed Jul 31, 2017 - Aug 27, 2017 ▼Domain Lookup Time (ms) Avg. Server Connection Time (sec) Avg. Page Load Time (sec) Default Chan… ▼19.1M 0.17 4.42 User Type ▼ 1.3% 4.6% 18.8% Count of Ses… ▼Avg. Domain Lookup Time (sec) Avg. Document Interactive Time (sec) Page Load Sample Days Since L… ▼0.07 1.67 277.8K Device Categ… ▼ -2.7% 0.2% 4.1% Today Last WeekSpeed Metrics Sample Page Download Time (ms) DOM Latency Metrics Sample Avg. Page Load Time (sec) Avg. Page Load Time (sec)277,792 39.2M 277.8K 4.02 5.12 4.1% 1.5% 4.1% -7.3% -11.3%Avg. Page Download Time (sec) Redirection Time (ms) Avg. Redirection Time (sec) Last Quarter Last Month0.14 39,124,055 0.14 Avg. Page Load Time (sec) Avg. Page Load Time (sec) -2.5% 3.5% -0.6% 5.21 5.47Server Response Time (ms) Document Content Loaded Time (ms) Document Interactive Time (ms) No data 3.1%65,883,678 471.8M 463.4M 8.8% 4.1% 4.3% Avg. Server Response Time (sec) Avg. Document Content Loaded Time (sec) Avg. Server Co… Avg. Domain Lookup Tim… Page Downl… Redirection Time (ms) 0.24 1.7 0.05 9,737,177 0.06 7,439,918 4.5% 0.0% 0.09 2,361,631 0.17Landing Page Sessions ▼ Avg. Page Load Time (sec) 0.12 771,780 0.02 1,167,4221. / 93,969 4.31 0.17 25,204,635 0 4,2852. /menu 47,514 3.71 0.14 0.06 18,551 2,212,282 1,054,8873. /locations 28,505 5.45 0.2 2,615,9444. /clubcantina 22,670 7.99 0.36 319,0935. /order 20,521 5.9 0.18 2,738,5936. /mobile/splash 11,167 4.87 0.07 38,3967. /Time.aspx 10,757 3.52 0.01 124,6738. /happyhour 10,369 4.2 0.18 207,024 1 - 10 / 4151
System & Screen Resolution Jul 31, 2017 - Aug 27, 2017 ▼ Screen Colors Flash Verision Screen Resolution 8.1% (not set) 24.2% 32-bit 19.7% 26.2% 375x667 Default Chann… ▼ 26.0 r0 24-bit 360x640 89% 21.0 r0 16-bit 414x736 User Type ▼ 25.0 r0 8-bit 320x568 Langauge 22.0 r0 75.6% 4-bit 8.2% 15.1% 1920x1080 Count of Sessi… ▼ 24.0 r0 (not set) 13.3% 768x1024 Days Since La… ▼ 97.9% 23.0 r0 48-bit 1366x768 18.0 r0 0-bit 1600x900 Screen Resolution 20.0 r0 1440x900 others others1. 375x6672. 360x640 Sessions Ecommerce Conversion Rate Session Durat… ▼3. 414x7364. 320x568 120K 6%5. 768x10246. 1920x1080 Java Support Sessions7. 1366x768 Ecommerce Conversion Rate8. 412x732 en-us 10.3% 90K 4.5%9. 1920x1080 en-gb es-xl 89.7% 60K 3% es-419 en-ca No 30K 1.5% es-us Yes es-es ko-kr 0 414x736 1920x1080 1366x768 1440x900 0% en-au 375x667 others 360x640 320x568 768x1024 1600x900 412x732 Screen Colors Screen Resolution 32-bit Language Java Support Sessions ▼ Ecommerce Conversion Rate Avg. Page Load Time (s… 32-bit en-us No 108,326 2.68% 4.14 32-bit en-us No en-us No 57,593 2.87% 6.24 32-bit en-us No en-us No 55,459 2.81% 4.06 32-bit en-us No en-us No 33,819 1.68% 4.69 24-bit en-us No en-us Yes 17,849 3.61% 4.03 24-bit 15,118 5.9% 3 32-bit 11,104 4.66% 4.16 24-bit 7,924 3.43% 5 4.56% 3.1 < >7,091
User & Session Bounce Rate Analysis Data Jul 31, 2017 - Aug 27, 2017 ▼Users % New Sessions Bounce Rate Session Duration335,993 71.17% 48.14% 15256:34:55 -6.5% -0.5% 88.1% -14.1%New Users Bounces Avg. Session Duration Ecommerce Conversion Rate300,521 203,268 00:02:10 3.14% -7.0% 75.9% -8.1% 15.2% Sessions Bounces 25K 20KSessions | Bounces 15K 10K 5K 0 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Jul 31, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, Insights:
Sessions & Transactions by Time Jul 31, 2017 - Aug 27, 2017 ▼ Transactions Sessions Default Channel … ▼Transactions | Sessions 60K 46 Source / Medium ▼ 40K Device Category ▼ 20K 8 10 AM 12 PM 2 PM 4 PM 6 PM 8 PM 10 PM City ▼ User Type ▼ 0 02 Hour Count of Sessio… ▼ Sessions Transactions 750 30K Days Since Last… ▼Transactions 500 20K Session Duratio… ▼ 250 10K 0 11 13 15 17 19 21 23 0 13579 Day of the month 25 27 29 31 11.6% 20% 24.7% 25.3% 12.2% 24.8% 25.3% Friday Week 34 12.3% 15.4% Saturday Week 32 Thursday Week 31 Tuesday Week 33 Sunday Wednesday Monday 14.1% 14.3%