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RedPeg Gaming & eSports Experience Flipbook PDF
Our experience bringing brands into the gaming space and helping game developers promote their titles.
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Level Up Your Experience in Gaming & Esports
WHERE TO START? The gaming ecosystem is complicated and the stakeholder groups are vast. As an independent brand experience agency, it’s our job to understand this evolving space in order to create memorable moments that connect brands to fans.
WE MEAN BUSINESS. Beyond insights, strategy, and great creative, we’re focused on driving tangible business results for our clients. Our team is made up of gamers of all types who understand the delicate balance required to remain authentic to the gaming community while simultaneously carving out a relevant role for brands. We’ve established trusted relationships across the gaming community, won some coveted awards and surpassed client objectives time and again…
An Insurance Brand + Gaming =
Really?
As the second largest advertiser in America, there was one audience that remained almost completely unreachable for GEICO — the elusive younger demographic that traditional advertising channels miss. Having worked with GEICO for 12 years but never in gaming, we finally convinced this iconic brand to take the plunge and get behind a number of opportunities, including: ››
hosting online and onsite tournaments that led to a championship at PAX West;
››
sponsoring one of the most talented and recognized esports teams in the world – Team SoloMid (TSM) and grassroots team, Panda Global. Both teams create online content that the esports community embraced and make appearances for fans at events for GEICO Gaming.
7B+ 364M 15M LIVE-STREAM IMPRESSIONS
YOUTUBE IMPRESSIONS
TWITTER IMPRESSIONS
A Launch
Like No Other Fans travel from all over the world to experience San Diego Comic Con. When working with Ubisoft to launch the newest edition of Assassin’s Creed, we knew we had to bring the game to life and put the fan at the center of it all, which was exactly what we did through a 40,000-square foot obstacle course. The obstacle course mirrored in-game situations players would encounter including a leap of faith from a replica of Big Ben. We hired celebrities, parkour athletes, and actors to play game characters and run the course to create a spectacle every hour during the four-day convention.
4K+ 20M+ 5K+
PARTICIPANTS
EARNED MEDIA IMPRESSIONS
PRE-ORDERS
When Three
Isn’t a Crowd We launched three video game titles at Square Enix’s Comic Con activation: Deus Ex: Mankind Divided, Lara Croft: Rise of the Tomb Raider, and Final Fantasy XV. We recreated scenes from each title featuring key challenges such as a glacier climb rock wall, a bungee run with allast Point sponsored Beer Garden, and Turtle Beach s ponsored tented arcade with free play Square Enix games were also available to attendees.
2K+ 25M+ 47K+ BRANDED SOCIAL CONTENT SHARES
SOCIAL MEDIA IMPRESSIONS
ATTENDEES
Thinking about getting into gaming & esports or curious to hear some fresh thinking about your existing approach? Feel free to get in touch with Jason Colvin, Director of Gaming & Esports, at [email protected].