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When the unexpected happens and knocks you down, what do you do? Throw in the towel, cry in anguish and end up being depressed? Would that be of any help especially if you are running a business? Many businesses feel that when crisis strikes, they must take a back seat and wait until the danger is over. The truth of the matter is that if you wait for the danger to be over, you are going to end up losing your market share or leadership positioning to your competitors. Know that what we are experiencing is unprecedented but there are still opportunities to come out stronger than ever before. After all some of the best amazing businesses come out of the worst times — because sometimes in our darkest moments, new ideas and innovations provide beacons of light. Yes, we are in very strange, unpredictable and difficult times and it is in this moment, that strong leadership is very much needed to drive the business and brands forward. It is critical that as the brand owner, you ensure that your brand BE SEEN, BE HEARD, BE KNOWN & BE REMEMBERED to the consumers and community. You must adopt the right brand strategy to maintain your brand awareness and ensure that your brand voice is constantly heard by consumers and the community. With the right initiative, your brand will BE KNOWN not only to your target audience but new audiences that will enable you to expand your market reach. Branding is a

24/7 task and never takes a back seat, be it in good or bad times. The BrandLaureate invites you to be a BrandLaureate as it continues on its journey to recognize strong and outstanding brands in their respective industries. Remember, it is easy to come to leadership but never easy to come through leadership. Receiving The BrandLaureate Award sums up your leadership strength, commitment and tenacity in building on the fundamentals of sustainability that allow you to overcome current headwinds. The Award is also a testimony of the brand’s success that brings pride and inspiration to all your shareholders and stakeholders. As the No.1 Branding Awards in the industry, The BrandLaureate Awards continues to innovate to meet current situation and needs. So, be the first to experience a revolutionized Award presentation like never before when The BrandLaureate Awards goes live virtually for the first time. This Award will be presented and hosted online, from submission of information for selection process to presentation of the Award. For more information, visit www.thebrandlaureate.com BE SEEN, BE HEARD, BE KNOWN, BE REMEMBERED, BE A BRANDLAUREATE

THE TROPHY Specially designed for The BrandLaureate e-branding awards, the trophy was designed and crafted by the team to reflect the importance of e-branding in the era of digital economy. The Trophy embraces the theme of the first e-branding awards in the world, TO BE SEEN, TO BE HEARD, TO BE KNOWN, TO BE REMEMBERED. A timeless beacon of enduring elegance, the trophy is 24k gold plated with pewter, the strongest and most resilient metal as its base.Representing glory and greatness, the base signifies the foundation of a brand and the cornerstone of a brand’s stability, essential requirements for brand success. The 4 stylized pillars spiraling from the base represents totality, stability, balance and completeness with its Brand Reach extending to the 4 corners of the world. Bright and brilliant, the pillars, each with distinctive bends reflect the difficult journey that a brand undertakes before it carves its leadership position. They symbolize the ups and downs, twists and turns as they journey towards being at the top – and continue to stay on top. They are also a reminder of the four vital elements of branding - vision, passion, values and strategy. The plus icon on the base of the trophy signifies addition and positivity, a symbol of the advantage brands have when they utilize the power of digital branding to

further drive their brands forward. The X icon denotes the multiplier of success and opportunities for the brand. The BrandLaureate’s emblem at the top of the trophy represents the No.1 winning brand, always on top and ahead of its competition. A shining example of brand recognition and brand accomplishment, it reflects the ultimate success and achievement of the brand. The stylish and modern trophy embodies the qualities of business and branding in today’s world, where opportunities abound for brands – as long as they are SEEN, HEARD, KNOWN and REMEMBERED. The trophy, as a whole, is a masterpiece that encompasses all important components a brand needs,to be at the pinnacle of success. Winning the prestigious The BrandLaureate Award trophy establishes the brand’s superiority and creates a lasting legacy that will be remembered in the present, the future, and for generations to come. An Epitome of Success, the Trophy is A Hallmark of Distinction and Excellence An Inspiration of Creativity and Innovation An Aspiration of Dreams and Desires A Representation of Triumph and the Spirit of Championship A must have for all successful brands!

Welcome to the Fifth Chapter of e-Branding Awards! As the Metal Ox gains ascendance, so does your Brand in the light of this pristine recognition! I am enamoured by the resilience you have displayed in seizing the bull by the horns and rising to the occasion. In the face of adversity, many would opt to tuck tail and run but you are certainly not one of them. During fast-changing seasons amidst uncertain winds, you have chosen to keep your hooves steadily on the ground and press your advantage forward – neither wavering to the left or the right nor retreating and never losing balance or a sense of direction. If ever you feel like you have lost your bearing, look at the beautiful Trophy you have garnered here tonight. Let it not simply inspire you – but become that ‘North’ to your Brand Compass – propelling you to continue to advance and explore.

DR. KKJOHAN WORLD PRESIDENT OF THE BRANDLAUREATE

Without such stable quality, humankind would not have discovered many of the new frontiers we inhabit today. To me, the ability to hold your ground and still advance for the better is an essential ingredient in the formulation of champions. In a sense, I see a like quality in this pentalogy of e-Awards that has withstood the harsh elements and still blooms in spite of arid circumstances like a rare desert rose. Alas, such times are too few and far between in our historical record. To be able to shine in an ecosystem of this nature make the shine all the brighter! It is this mutual resilience that, like the gravitational pull of physics and reciprocal magnetism of chemistry, has brought us together in a time of celebration and elevation, the significance of which echoes beyond the merriment of a single day but spans across space and time itself by way of breakthrough inertia and transformational effervescence. To be SEEN. To be HEARD. To be KNOWN. To be REMEMBERED. This is history in motion. This occasion of celebration is a moment in time that I am sure will not fade away from your memory – even if you tried hard to. Capture its essence as a catalyst in your ongoing quest for Brand Excellence. You most assuredly have my utmost congratulations.

DR. KKJOHAN

Bravo to all the winners of The BrandLaureate e-Branding Awards! This moment is a milestone for your brand as you receive The BrandLaureate World’s E-Branding Awards, which is the first in the world. As you meet the requisite of the Award’s theme, which is TO BE SEEN, TO BE HEARD, TO BE KNOWN and TO BE REMEMBERED, you have shown your leadership to become the market leader and stamped your brand presence. To qualify as a winning brand, your brand must BE SEEN – always be visible in the eyes of consumers, BE HEARD – have a clear voice that spells out what the brand stands for, BE KNOWN – in the four corners of the globe and BE REMEMBERED and well entrenched in the minds of consumers.

CHEW BEE PENG PRESIDENT & CEO OF THE BRANDLAUREATE

The BrandLaureate’s e-branding Awards literally catapults your brand to the international stage. Having an online presence for the brand is a must now and if you do not embark on it, it will be disembarkation time for your brand and business soon. I am so excited for you because from this moment forth, your path will no longer be mediocre. With the digital platform, you will be known throughout the world. Be prepared for wonderful things just waiting to come your way and keep up your branding efforts. Be innovative to stay ahead of the competition and be courageous to beat the competition with your strong leadership. Congratulations to all of you and may your brand continues to scale new heights of success!

CHEW BEE PENG

A GREAT BRAND BRIDGES BORDERS, TRANSCENDS BARRIERS AND OVERCOMES OBSTACLES DR KKJOHAN

THE BRANDLAUREATE

BRANDLEADERSHIP

E-BRANDING AWARDS 2020 FOR GLOBAL INNOVATIVE EDUPRENEUR PAR EXCELLENCE

YBHG PROFESSOR EMERITUS TAN SRI DATO’ SRI PADUKA LORD DR. LIM KOK WING Founder & President Limkokwing University of Creative Technology With a passion for the arts since young, Tan Sri Lim Kok Wing followed his heart to pursue his chosen vocation, despite the lack of support from his parents. His began his career as an illustrator for book covers before getting his serialized comic script ABU published in the Eastern Sun newspaper for two years. In 1970, he joined global advertising firm McCannErickson, where he rose among the ranks to become the regional creative director. Five years later, he started his own advertising agency – Wings Creative Consultants – boldly venturing in an industry controlled by expatriates and multinationals. In 1998, the firm collaborated with the world’s multinational advertising agency BBDO and soared to greater heights and profits. Besides advertising, Tan Sri Lim Kok Wing was passionate about shaping young individuals in an environment of creativity and innovation. He got that opportunity after his partnership with BBDO ended in 1992, when

he established the tertiary institute that focused on creativity and innovation. Fast forward to 2002, Limkokwing was the first private college in Malaysia to be recognized as a University College before becoming a full- fledged University five years later. A well-known personality in the Education arena in Malaysia and globally, Tan Sri Dato’ Sri Paduka Lim Kok Wing is recognized as the Father of Innovation in Creative Education. He has been instrumental in transforming Malaysia’s education system to greater heights and revolutionizing tertiary education across the globe through the LimKokWing brand. Thanks to his campuses and foundations across Asia, Africa and Europe, thousands of students from 165 countries have had the opportunity to obtain industrydriven education focusing on creativity and innovation.

THE BRANDLAUREATE

BRANDLEADERSHIP

E-BRANDING AWARDS 2020

TUAN HAJI ARIFFIN SABIRIN Founder & Chief Executive Officer Wasiyyah Shoppe Berhad Known for his exceptional academic and leadership achievement, Tuan Haji Ariffin Sabirin was awarded Student of The Year Award in 1989. Completing his tertiary education in Business Management at University Kebangsaan Malaysia in 1990, he represented Malaysia in the SIF-ASEAN Fellowship Program at the National University of Singapore. Haji Ariffin began his banking career in Citibank, Kuala Lumpur in 1994. He went on to become a Senior Associate after joining the RHB Unit Trust Management Bhd. Among his notable achievements include being top Million Dollar Achiever for three consecutive years from 1995 to 1997. With his solid background in finance, Haji Ariffin then joined a law firm as a Business Development Director, specializing in developing and marketing products for Islamic estate planning.

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The year 1998 was a transformational year for Haji Ariffin. After listening to a lecture about faraid, or Islamic wealth distribution, by the late Ustaz Ridhuan Awang, he was shocked to learn about the people who have a rightful claim to his assets once he passed on. This newfound knowledge found him delving deep into Islamic estate financing. In 2004, this knowledge was the foundation in which Wasiyyah Shoppe Berhad was built. Starting off with a small office in Tower 2 KLCC, the company has now expanded to an office in Kota Damansara, providing 35 estate planning services for more than 70,000 Muslims clienteles across Malaysia. Haji Ariffin aims to drive Wasiyyah Shoppe services to other markets around the world, providing a safe and secure method for Muslims to plan their estate and assets wisely.

THE BRANDLAUREATE

BRANDLEADERSHIP

E-BRANDING AWARDS 2020

KOLONEL BERSEKUTU (PA) DATUK HAJAH ROZZANA DATO’ HAJI RAHMAT.JP Datuk Rozzana is an inspiring individual who has changed thousands of lives through her charitable works. Her forte lies in helping people during their time of crisis. Always in the forefront, she is an expert at coordinating, organizing and ensuring assistance is given to all those affected, regardless or religion and race.

Datuk Rozzana, it is all about the willingness to share and care about people’s struggles. Starting small, she believes these small efforts will lead to a bigger path. Seeing people happy and smiling, gives her great satisfaction. She believes that a good leader does not only create many followers but produce more leaders in the community.

Datuk Rozzana has been a strong supporter of front liners, those who contracted the COVID-19, and those affected economically by the pandemic. Through the foundation Yayasan Ihsan Rakyat, she has donated tablets and SIM cards to students in the B40 category to help in their online and distance learning.

She has also been instrumental in bringing in thousands of tourists to Melaka as the Managing Director of SRT Travel & Tours Sdn Bhd. No stranger to awards, Datuk Hajah Rozzana was awarded the title of Mrs Malaysia Universe 2019 Charity Ambassador and First Lady Mrs International Global 2020 for her charitable efforts. She received The BrandLaureate BrandLeadership e-Branding Awards 2020 for Inspiring Charity & Community Leadership.

Her desire to do charity was inspired by the teachings in the Quran, and believes we should race to do good for others in the community. For

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WINNERS OF THE BRANDLAUREATE

WORLD BESTBRANDS

E-BRANDING AWARDS 2020

THE BRANDLAUREATE BRANDLEADERSHIP E-BRANDING AWARDS 2020 FOR GLOBAL INNOVATIVE EDUPRENEUR PAR EXCELLENCE YBHG PROFESSOR EMERITUS TAN SRI DATO’ SRI PADUKA LORD DR. LIM KOK WING Founder & President Limkokwing University of Creative Technology

THE BRANDLAUREATE WORLD BESTBRANDS E-BRANDING AWARDS 2020

Retail Bedding Solutions

Formulated Milk Powder

Services Logistic Solutions

THE BRANDLAUREATE E-BRANDING AWARD 2020 STRATEGIC BUSINESS PARTNER AWARD

Business Strategic Alliance Award

THE BRANDLAUREATE BRANDLEADERSHIP E-BRANDING AWARDS 2020 TUAN HAJI ARIFFIN SABIRIN Founder & Chief Executive Officer Wasiyyah Shoppe Berhad KOLONEL BERSEKUTU (PA) DATUK HAJAH ROZZANA DATO’ HAJI RAHMAT.JP.

THE BRANDLAUREATE BESTBRANDS E-BRANDING AWARDS 2020

Energy Solutions

FMCG Soya-based Products

Education Computer Science & Engineering

Shariah Compliant Trust

THE BRANDLAUREATE SMES BESTBRANDS E-BRANDING AWARDS 2020

Corian Kitchen & Bath Countertops

Healthcare Circumcision Solutions

Food Chili-Tomato Sauce

THE BRANDLAUREATE EMERGING SMES BESTBRANDS E-BRANDING AWARDS 2020

Fashion Ironless Instant Shawl

Health & Beauty Solutions

Wellness Skincare Solutions

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