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SURVEY RESEARCH Flipbook PDF
DVG30133 SURVEY RESEARCH ADVERTISING DESIGN
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DVG30133 ADVERTISING DESIGN JABATAN REKABENTUK KOMUNIKASI DAN VISUAL WAN MOHAMAD FARIS BIN WAN MOHD FADZIL 09DRG20F2030 SESSION : 2 : 2021/2022 PN. EDZREEN SYAHIRA BINTI JAMIL
CONTENT
01
BASICS OF ADVERTISING
04
02
ROLES OF ADVERTISING
MORAL AND ETHICAL PRINCIPLES OF ADVERTISING
03
FUNCTIONS OF ADVERTISING
05
THE ADVERTISING CAREER OPPORTUNITIEST
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01
Basics Of Advertising
Introduction Advertising design refers to the creation and organization of visual artwork used in advertisements (ads) for products and services. Graphic designers also create logos and symbols used in advertising to help inspire consumers to develop brand recognition.
Types Of Advertising
Outdoor
Event
Social Media
Email Marketing
Transit
Display
Brief history of advertising ●
The first step toward modern advertising came with the development of printing in the 15th and 16th centuries. In the 17th century, weekly newspapers in London began to carry advertisements, and by the 18th century, such advertising was flourishing.
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Roles Of Advertising
Roles Of Advertising
Marketing
Communication
Society
Economy
Advertising is used to inform consumers about new products, services, ideas on the market.
The messages and information to be advertised are sent to the target audience by the help of communication process
It creates employment, provides the public free and inexpensive media, supports media independence, pushes prices down and quality up, spreads awareness of brands
It provides useful information to consumers about product and service choices, as well as comparing features, benefits, and prices
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Functions Of Advertising
Advertising creates awareness of the product and brands
Preferences
Choices
Interactive
Mix
Choices
Preference The product must form part of a consumer’s set of choices
Choices you can make consumers aware of the existence and availability of your product
Interactive
Advertising on Internet makes it easier to measure the effects of advertising product awareness and use
Time
Awareness and preference increase or decrease over time
Mix
you must also take into account the other methods consumers use to obtain product information
Advertising provides product and brands information •
•
Advertising has a central role to play in developing brand image, whether at the corporate, retail or product level It informs consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consume
Elements of effective advertising on the market Strategy
Creative idea
a plan to reach and persuade a customer to buy a product or a service.
an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action
Creative execution
Media
the way a particular appeal is turned into an advertising message presented to the consumer
the medium through which an advertisement is delivered to the public.
Examples of creative media in advertising
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Moral And Ethical Principles Of Advertising
Truthfulness of advertising ● ● ●
●
It’s important to practice truth in advertising It manages expectations You want potential customers to know exactly what you’re offering If they show up and it turns out you promised more than you can deliver, they’re going to leave, and it’s going to hurt your reputation
Advertising and social responsibility The importance of social responsibility is that it can improve the public perception of the company, increase sales and improve employee morale.
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The Advertising Career Opportunities
Advertising major careers and jobs Most of Marquette advertising graduates working as copywriters, graphic designers, web managers, marketing managers, media buyers, account executives and product managers in advertising agencies and the advertising departments of a variety of corporations and nonprofit organizations.
The major in advertising can prepare you for the following careers • • • • •
Account coordinator Program coordinator Media buyer Product manager Program manager • • • • •
• • • • •
Web designer Campaign manager Media planner Sales representative Research director
Copywriter Production coordinator Art director Event planner Marketing coordinator • • • • •
Creative director Graphic designer Account executive Marketing manager Communication consultant
Source • • • • • • • •
• • • •
https://www.superside.com/blog/advertising-design https://prezi.com/isi8u57bnyrb/a-brief-history-of-advertising/ https://www.britannica.com/topic/advertising https://business.com.tm/post/6350/role-of-advertising-in-marketing https://studiousguy.com/advertising-communication-system/ https://www.veryshortintroductions.com https://theintactone.com/2019/03/21/mos-u3-topic-8-role-of-advertising/ https://smallbusiness.chron.com/advertising-affect-product-awareness-use-36750.html https://www.emerald.com/insight/content/doi/10.1108/10610429510097672/full/html https://www.marketing91.com/advertising-media/ https://www.indoormedia.com/blog/why-truth-in-advertising-matters https://www.marquette.edu/explore/what-can-you-do-with-a-major-in-advertising.php