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THE BRAND BIBLE - PDF Flipbook PDF
THE BRAND BIBLE - PDF
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IPDFA THE RE-BRAND 2020
IPDFA - INTERNATIONAL POLE, DANCE & FITNESS ASSOCIATION Passionate about Pole
IPDFA THE BRAND Brand loyalty carries significant benefits for marketers, academics and researchers because it indicates the health of an organization A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with it. Essentially, your brand identity is the personality of your business and a promise to your customers. a brand "lives and evolves in the minds and hearts" of consumers. Its identity, therefore, is crucial to the business's future.
IPDFA- Passionate about Pole Credibility + Trust = LOYALTY HOW?
All Rights Reserved IPDFA 2007
IPDFA THE RE-BRAND 2020
IPDFA Mission To represent industry education and to gain official recognition as the governing body for Pole Education To legislate that all instructors within our industry, are to be legally obligated to gain a recognised fitness qualification INTL, Pole, Dance & Fitness Academy of learning To Head the industry Regulatory Board UNO of the Pole Industry To focus on our members as the essence of the industry, to uplift, enhance self confidence, encourage dedicated training, to improve health and happiness Recognised as the approachable communication platform, where industry members get support, assistance and answers.
Passionate about Pole
IPDFA Brand identity gives them a sense of belonging. A good product generates customers, but a good brand generates loyalty. How is IPDFA unique in your industry IPDFA are a brand not federation for the Pole Community IPDFA the oldest Pole Organisation in the industry IPDFA the only International Pole Association in the industry IPDFA own the industry’s Premiere Pole Event - IPC Introduced Disabled, male and online to the industry Pole Championships IPDFA PolePro Instructor Courses recognised as The most comprehensive courses on the market Rocktape Strapping International Exchange Program Personality - Passionate about Pole Knowledgeable, Excited, Sporty, Clever, Clean, Alive, Friendly, Fun, Approachable, Fresh, Fit, Adventurous, Experienced, Precise
All Rights Reserved IPDFA 2007
IPDFA THE RE-BRAND 2020
Colours, Black and White. Canary Yellow, IMB Blue, Dark Pink SWOT Strengths. Weaknesses. Opportunity. Threats Strength - Started as the First, IPC introductions - Leadership PolePro IPC Weaknesses - Reach and credibility - Past experience Opportunity - To become the global training academy IPC online, advertising and an opportunity to rise globally - create excitement Push to legate certifications Memberships Presence stronger in each Country Threats - all other federations I want our Pre, and Post to leave Passion all over the place I want our impression to be Passion Why do we do this sport Its changed our lives Its changed everyones lives that have ever done pole We are not a federation We are not an Olympic bidder We are not competing for a position We are the IPDFA - VISIBILITY How to penetrate the market 5 Master Trainers N,S,E,W,C They will - list all studios, competitions, events in their area Arrange a presence at these events, manned or marketing material They will ensure that they have 2 courses arranged per annum 10 in each course Immediate presence Continental IPC excitement Social Media Course Competitions Prizes
All Rights Reserved IPDFA 2007
IPDFA THE RE-BRAND 2020
VISIBLE PRODUCT AWARENESS PRODUCT AVAILABILITY BRAND REPRESENTATION KNOWLEDGE AFTER SALES SERVICE PRE SALES PRESENCE
THE LOOK Arrive alive, clean, hair clean, smell fresh, healthy, well presented, clean, ironed clothing, neat complimentary makeup not a cake, hair neat, nails painted, clean, filed presentable, people are going to watch their hands when they talk, Sober, EMPLOYEES AS ABOVE PRESENCE AT EVENTS AND FUNCTIONS MARKETING MATERIAL PACKAGES WILL BE AVAILABLE
All Rights Reserved IPDFA 2007