The Influencer FAN PAGE program checklist Brief Registration Creating a Facebook Fan Page is something that should be well planned and requires further understanding of the Platform to ensure the success of your Page. Here are the List of Data that you might consider when creating a Fan Page.

Instruction: Pls mark the boxes before the Roman Numerals (✔) if you agree with the statement, and (❌) if you don’t, so that we could analyze your qualifications for the Agency. Thank you!

I. First of all you have to Identify the reasons why you want to create a Fan Page. Some of the possible Goals may be: • • • • •

Build a community Show your expertise Increase your reach Promote a personality Avoid getting messages from your personal account

Then decide Who will be targe of your Fan Page. The more you know about them, the faster you could attract them.

II. Use the Page’s Given Space Wisely. Leave a lasting impression to your Page Visitors through your Cover Image and Profile Picture. Impressed visitors might like or follow the page to see more of your posts.

• •

Cover image size: 851 pixels by 315 pixels and may not include more than 20% text. (FB only) Profile image size: Upload images 180 pixels by 180 pixels Images could be of higher sizes, as long as they have the same dimensions

To Do: Send us your Proposed Cover Photo @ [email protected] Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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III. Your Cover Image Should Talk (Facebook) It should Express who you are and what you do so that visitors could understand what your Page is all about in just a glance.

IV. Post Regularly. Posting at random times or irregularly could leave negative impressions to visitors. Creating a Content Calendar would help you stay on Track.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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The Following are Post Types that you could use to increase your Fan

Page Engagement:

(For more Posting Tips not included in this List, Jump to page 12) 1. Use Photos. Could span from your regular selfies to your Supermodel inspired Shots.

Facebook photos could be of any size, but Instagram only allow square shaped pictures, if it’s not, they will crop it into a square shape Note: All of our future Influencers will Receive a Picture or two of our Special Picture Editing Service (Sample Below: Picture with Moving Background)

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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2. Videos. You could either share a video from your personal account to your Fan Page, or upload directly on your Fan Page. The Videos to share would depend on the things you usually love to do. It’s like sharing your Followers & Page Visitors a part of your life, in action.

General Video Ideas 1. Introduce yourself 2. Make a Response Video 3. Start a Vlog 4. An Opinion Video 5. A Challenge Video 6. Review Something! 7. What’s on my Phone? 8. Favorite Songs, Movies, Sports etc. 9. Make a Comedy Skit 10. Create a Short Story 11. Make a Haul (things u bought) Video 12. 12. Show off a Collection 13. Parody Another Video 14. Instagram Only Allow videos up to 60 seconds (can extend up to 10 mins using IGTV feature), while Fb videos could go up to 240mins long.

3. Ask Questions. Your Followers would surely love to share their answers/thoughts with you.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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4. “Caption this” posts. Another good way to engage with your fans. Give them a way to be heard and be creative.

5. Fill in the blank. Is a great way to get your fans talking. Make it relatable to your personality and make it fun.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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6. Quotes. Quote’s are incredibly shareable. Whether a quote that has been inspiring you for a long time, or a new one that you’ve seen on the net. Be sure to makethem visual (maybe by using a picture of you that is related to the quote) so that more people would likely share it.

7. Post something you love. Might be a series, a movie, a food etc. then Ask them to React if they also love the thing you post.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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8. Promote your Post. Have an event or a gig that you will be attending where they can go and see you? Post it and invite them to come.

9. Host a Contest. Contests are great ways to get people involved. Just remember, the lower the barrier to entry is, the more entrants you will receive. The more fun a contest is, the more engaging it will be.

Note: Be sure to react and respond to some comments on your posts to create a good connection. It is also adviseable to use different emojis when composing captions for your posts to make it more lively.

For More Tips on Increasing Followers, jump to Pg12 Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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V. Understand the Platform. Did you know that not all your fans see your posts? Actually, probably less than 16% of your fans see your Page posts due to Facebook’s Algorithm. It is better to understand the Following to help you do well with you Fan Page:

A. Page vs Profile vs Groups Pages – are for Public Figures and Businesses Profile – is for Personal use Groups – are for people who share the same interest

B. Facebook Page Features

1. Pinned post (Facebook Only) You can pin a previous post of your choice (a post that you’d want to continuously promote) so that it could always be at the top of your page.

2. About or Bio. Is where you could input contact details and information about your Fan Page

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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Try Filling in your Own Fan Page’s About Section (Leave it Blank if not Applicable)

Location _______________________________________ Description_____________________________________ Additional Info__________________________________ Website________________________________________ Phone Number__________________________________ Email__________________________________________ Business Hours__________________________________ Twitter Account ________________________________ Instagram Account_______________________________ Youtube Channel________________________________

3. Page Quality (Facebook Only) It is very important to take care of your Page Quality. Posting copyrighted materials may affect and ruin it, resulting to inability to Monetize your Page, and decrease its People Reach.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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VI. Create a username for your Page. It’ll be easier for Fans to find your page and it will give you a Custom URL that you could easily share with Others. (e.g., fb.com/sb19comics)

VII. Invest in your Page. Allot a budget for your Page to help it increase Likes, gain engagement & visibility, promote events, market products or services, etc. Once your Page got a high number of Fans, it will be a very useful tool for your Career.

One of the most well-known way of advertising Pages is Boosting (Fb) or Promoting (IG). Starting Pages use this in order to gain access to a wider people reach. Facebook Boosting’s minimum fee is php48.51 per day, while Instagram’s lowest rate is php80. The higher the payment, the more people a post will reach.

Another option to invest with is Social Media Handling. Most Celebrities and Businesses invest in money to some Branding Companies or PR Marketing Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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Agencies , these companies act as an Admin and handle their Social Media Accounts for them. These Social Media Handlers are paid depending on the services they offer. Some Offers come in a Package

While some are Paid Hourly

Some Celebrities even Pay Personal Admins, sometimes their personal Assistants, or some Socially Skilled Freelancers to Handle their Social Media Accounts. Most of them are paid Php65.00 per Hour depending on the types and amount of postings. Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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VIII. Tips to Increase Followers Faster Instructions: Kindly mark each number with a (✔) if you think it is doable, & (❌) if it is not 1. Post consistently (at least 1-2x a day) studies showed that posting daily, increases the likes and following of Facebook Pages; but Daily Posts should only be limited up to 2 posts in order to attain an optimal response from Page Visitors & Followers. Posting more than 2 times per day will deplete the number of your post’s engagement.

2. Do live videos & Upload Stories. Video content is more visually appealing and easier to digest. Viewers remember the content better than other types of content.

Here are some compelling reasons to try posting these Content Types: • • •

The average engagement for videos is growing faster than the average engagement for images When you go live, your Fans would instantly be notified the moment you started Fifty-seven percent of brands believe that stories have been “Somewhat effective” or “Very effective” as a part of their social media strategy.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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3. Study and Use Quality Hashtags. It makes your Post More searchable, allowing you to get more eyes on your posts. Likewise, it can also highlight specific campaigns or posts your followers might be interested with.

IX. Ways to Go Viral! We’ve already tackled that Posting Regularly on Facebook is a must in order to increase Page Visitors and Followers. But one more Thing that we should always aim for when posting is the Holy Grail of all Postings. Going Viral!

Here is a List of Tips on How to make your Post Go Viral: 1. Be Relevant. Create Posts that tackle Issues that majority of people could relate. Your Page Fans and Visitors could easily grab the bait since it’s a hot topic as of the moment, they might even comment or share it to their friends. (e.g.; when Kim Chu’s Bawal lumabas became a Big Issue to netizens, Facebook users grabbed the chance to create different posts related to it that easily went viral)

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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2. Get Personal. Personal Post is a way of connecting with fans that easily creates transparency. Create posts about personal experiences that also happens to majority of people. It could establish a deeper connection between you and your fans.

I hope the Given details above has helped you get Ideas and insights on how to create a Fan Page. There are still more to know and discover during the process of making & maintaining its quality. But once you master the Basics stated, Your Facebook Fan Page would surely be a Success! Good Luck!

3. Keep it Short & Direct to the Point. Modern social media users have very short attention spans. Make sure the content you produce is easy to read, and can be digested by a user in 10 seconds or less

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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4. Create an Interactive Post. One way to get users engaged is to make your content interactive. For instance, post a quiz on Facebook, make a poll on your Instagram story or just ask anything. Users are much more likely to engage with your content if you ask a question that they want to voice their opinion on.

5. Get your Post Reposted by Popular Accounts. You can negotiate with popular accounts to repost your Picture or Video and Tag you or Give you a shoutout by paying them. But if you a Free and Natural way to do this, Try Creating a post related to a Popular Public Figure or Business, and when the Company or Celebrity notices your dedicated post for them. They would likely post it for FREE and even mention you to give Credits.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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6. Know your Audience. This one might Sound Obvious, but it is sometimes being neglected by Influencers & Page Owners when creating a post. Try Figuring out what your Fans like and why they follow you, then focus on creating posts like that. Eventually you’d get a set of loyal fans and supporters that won’t stop spreading and sharing every post you create.

After digesting all the tips and ideas stated above. You might feel like Starting to create your own Fan Page now, right? But how do we Create a fan Page?

For Instagram 1. Create an IG Account 2. Convert it Into a Creator Account by doing #3 3. Go to Settings > Account > Switch to Creator Account

For Facebook 1. 2. 3. 4. 5.

Create a Facebook Account Go to facebook.com/pages/create. Click to choose a Page type. Fill out the required information. Click Create Page.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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X. Characteristics of a Page Owner Now that you’ve Created a Fan Page, The Question is, “Will you be able to Maintain it?”. To Help you answer that, Here are the Following Characteristics That a Page Owner should Possess: Instruction: Check (✔) the box before the number if you think you possess that characteristic. And Explain in the given Space why.

1.Personable. Someone who is agreeable, sociable and pleasant. An influencer/ Page Owner should be able to easily get along with their followers. Explanation: ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ 2. Aligned. Your Physical Appearance and Behavior should match the personality that you want to show ____________________________ your Fans. You can’t represent yourself as a health loving person if in reality you are a heavy drinker. __ Explanation: ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ __ virtual Times + The most Powerful Fan Page creative brief -capt. Mz,

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

3. Relatable. Relatability and empathy are qualities that make up a great influencer because they have the ability to put themselves in the shoes of the people they’re speaking to. • • •

Will your followers relate to the content you would like to share? Do you have sympathy towards others’ experiences? Will there be genuinity and authenticity in your posts? Explanation: ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ __

4. Responsive. An Influencer Should be responsive not only to their Fans, but also to the Agency who handles them. They should always be willing to respond to some comments on their posts, and to the Agency when necessary files like photos or videos are needed for editing and scheduling. Explanation: ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ __

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

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5. Consistent. Consistency and Reliability Creates solid foundation not only between an influencer and their Agency, but also to their Page. •

Explanation:

Is he/she consistently sending necessary files?

____________________________ ____________________________ Quality Posts for his/her Page? ____________________________ ____________________________ IF YOU ARE PERSISTENT, YOU’LL GET IT. ____________________________ ____________________________ IF YOU ARE CONSISTENT, YOU’LL KEEP IT ____________________________ ____________________________ ____________________________ 6. Creative. The Agency will surely help you create creative outputs, but an Influencer who shares creative ____________________________ ideas on how to improve his Page will be beneficial to both parties. ____________________________ Explanation: ____________________________ ____________________________ ____________________________ ____________________________ __ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ I Suggest we post our Embarrassing Experiences! Do you Agree? ____________________________ ____________________________ 7. Trustworthy. This is an essential quality that all influencers must possess. Influencers who are ____________________________ considered authentic and credible gain this characteristic by being open, honest and transparent. __ •

Is he/she still enthusiastic about creating High

.

Explanation: ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ + The most Powerful Fan Page creative brief -capt. Mz, ____________________________ virtual Times ____________________________ __

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

8. Gung ho (Overly Enthusiastic & Energetic). Influencers should be passionate about what they do and what they believe. Their natural enthusiasm in providing useful information to help others and solve problems helps the Agency that handles them and keeps their fans interested and coming back for more. Explanation: ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ______________

XI. Additional Tips A. Things you SHOULDN’T Post on Social Media

The Following Lists are the type of posts that shouldn’t be posted to avoid getting bad feed backs from Fans and Page Negative Reports.

Instruction: Check (✔) the box before the number if you agree and (❌) if not 1. Profanity 2. Abusive Content 3. "Adult" Content 4. Illegal Content 5. Offensive Content (Racism, Sexism, etc.) 6. Negative opinions about your job 7. Drug related content 8. Poor grammar 9. Poor spelling 10. Threats.

Tip: to avoid bashers, also try not to post anything about religion and politics conflicts. Most people easily argue with these kinds of topics. Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

+ The most Powerful Fan Page creative brief -capt. Mz, virtual Times

B. How Often to Post in Social Media 1. Facebook - Most studies agree that once per day is optimal, with a maximum of two posts per day. Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day. At a minimum, you should post to your Facebook Pages 3 times per week. Bare minimum: once a week. Better: 3 times a week. Optimal: once a day. Avoid: Sharing a bunch of posts in quick succession. Allow at least 3 hours between posts. “Too many updates” is the #1 reason people unfollow Pages

2. Instagram- It’s generally recommended to post at least once per day, and no more than 3 times per day, on Instagram. Bare minimum: once a week. Better: 3 times a week. Optimal: once or twice a day. Avoid: Sharing a bunch of posts in quick succession, or disappearing for weeks at a time.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

+ The most Powerful Fan Page creative brief -capt. Mz, virtual Times

C. Ultimate Social Media Checklist Follow these Guides and Tactics to up your Social Media Posting Results. Instruction: Check (✔) the box before the statement if you agree to the idea, and (❌) if not

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

+ The most Powerful Fan Page creative brief -capt. Mz, virtual Times

D. How to Write Good Instagram Bios to Make an Impression in 2020 1. Name. The first step to creating good Instagram bios is making sure that your name is, in fact, the name you use. People searching for you on Instagram will likely use your name or your company’s name, and consistency lets people know that the Instagram profile they’re viewing actually belongs to you and not an impostor.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

+ The most Powerful Fan Page creative brief -capt. Mz, virtual Times

2. Your Skills. A good Instagram bio accurately explains what your business is and what you do. So if you want to stand out for a particular skill, profession, hobby, or interest, you should include these details in your Instagram bio as well!

Think about what sets you apart from your competitors. Do you have a unique set of skills or experiences that might be of interest to your followers? Not only will including these in your Instagram bio serve as an introduction to new viewers, but it can also determine whether they’ll follow.

3. Keywords. Using keywords won’t improve your searchability on Instagram (except, as we mentioned above, your “name” in your Instagram bio) but it will give your account more focus and help you connect with followers who want to engage with your content!

When deciding what keywords to include in your Instagram bio, try to think about both your own core values and the core values of your target audience. Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

+ The most Powerful Fan Page creative brief -capt. Mz, virtual Times

4. Make it Short & Simple. You’ve only got a few sentences to draw people in here and let them know exactly what it is that you do. Try thinking of the most important 2-3 words that describe your brand or what you do, and work off that.

5. Make it Relatable. I don’t mean be mushy here and tell your entire story, no one wants that. What I mean is to make whoever is reading your bio FEEL something. You want them to read and say, ‘hell yes, that’s cool! FOLLOWING’! Don’t be all business all day, add a little personality to it. Add a bit of your brands quirky traits or your likes.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

+ The most Powerful Fan Page creative brief -capt. Mz, virtual Times

6. Use Emojis! Emojis break up a normally boring bio of text and draws the persons eye in. It makes them actually WANT to read the bio to see why those super cool emojis are there. A picture speaks 1,000 words right? Sometimes it’s just easier to insert a fun emoji then explain what we mean. We want whoever is reading our bio to FEEL something so they’ll stay and hopefully give you a follow

7. Include your Email it is recommended to always include your email in your IG bio. Why? No matter what your business is, you’ve got to make it simple for people to contact you. If not, you could be missing out on some MAJOR opportunities.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

+ The most Powerful Fan Page creative brief -capt. Mz, virtual Times

E. YouTube Facts

1. YouTube is the World’s

2nd Largest search engine only behind Google.

2. More than 85% of Filipino Internet users watch YouTube. 3. 74% of Filipinos say there are more interesting contents on YouTube than on TV. 4. After Music Videos, “How-to” videos are 2nd -most popular content on YouTube. 5. 63% of Filipinos agree that YouTube helps them decide what brand to buy. 6. With 2 Billion monthly active users, over 1 Billion hours of YouTube videos are viewed daily. 7. More than 70% of all time spent on YouTube is done via mobile devices. 8. 79% of marketers think YouTube is the most effective platform for video marketing. 9. YouTube Influencers are 92% of the Driving Force behind sponsored YouTube videos. 10. YouTube mobile ads are 84% more likely to hold attention than TV ads.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

+ The most Powerful Fan Page creative brief -capt. Mz, virtual Times

F. Personal Branding Tips Here are some Steps & Tips towards a NEW Professional you

1. Have a Professional Purpose. What gets you out of bed in the morning? What helps you be better at what you do? A professional purpose is way more than a paycheck. You can also keep your message and content consistent to one niche topic to become memorable within a targeted community.

2. Analyze your Competitors. Make time to understand what other people in your niche are doing, saying and how successful they are. A competitive analysis is a strategy where you identify major competitors and research their marketing strategies. By doing this, you can create solid branding strategies that could out-perform them.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

+ The most Powerful Fan Page creative brief -capt. Mz, virtual Times

3. Tell a Story. If your personal brand/content isn’t telling a story, you’ve already lost half of your potential audience. The most effective personal branding strategy these days is to build a true narrative. One of the best ways to tell that story is through written content or video.

H. Most Shared post types on Facebook 1. Practical Hacks. Everyone loves to be the one to show their friends or family a new way to use something, which is why this is one of the most shared kinds of content on all of Facebook. These kinds of videos are so popular, that almost anything and everything can get shared, even if someone discovers it’s not really that much of a hack at all!

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

+ The most Powerful Fan Page creative brief -capt. Mz, virtual Times

2. Awesome & Inspiring Content. Let’s be honest, life can suck and we all know that. Sometimes we need something that can inspire us and restore our hope on those days. This really does come from the heart because whoever shares this is hoping to help someone through a rough patch, and that’s why you see kindly old folks sharing constantly because they know that even though life can blow harder than a jet engine, it’s all about what you focus on that will determine if you’re happy.

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

+ The most Powerful Fan Page creative brief -capt. Mz, virtual Times

G. Best Times to post on Social Media

We hope the Given details above has helped you get Ideas and insights on how to create a Fan Page. There are still more to know and discover during the process of making & maintaining its quality. But once you master the Basics stated, Your Fan Page would surely be a Success! Good Luck!

Sources: 15 Tips To Increase Fan Page Engagement - Convert With Content Top 10 Must Read Tips to Run a Successful Facebook Business Page | Social Media Today How the Facebook Algorithm Works in 2020 and How to Work With It (hootsuite.com) https://www.carlocab.com/services/social-media-marketing/ https://sproutsocial.com/insights/hashtags-on-facebook/ https://www.payscale.com/research/PH/Job=Social_Media_Manager/Salary/66b90296/Social-Media-Marketing https://buffer.com/library/social-media-frequency-guide/ Mel Carson- Founder & Principal Strategist at Delightful Communications https://www.forbes.com/sites/steveolenski/2018/02/06/7-ways-to-up-your-chances-of-going-viral-on-social-media/?sh=5c4c105d17af

+ The most Powerful Fan Page creative brief -capt. Mz, virtual Times