THE QUAIL 2022 DESIGN REVIEW 02.08

Connoisseurs and enthusiasts from around the world

converge on the Monterey Peninsula to celebrate

the ultimate in automotive design, engineering and

camaraderie among fellow aficionados.

INSPIRATION

ELEGANCE IN MOTION

Inspired by the distinctive global architecture and design of the Peninsula Hotels we are driven to balance tradition, heritage and the excitement of motorsports throughout the Quail. Combining smooth flowing structures inspired by the beautiful lines of a car with warm and inviting hues and textures we invite guests to immerse themselves in a truly unique atmosphere showcasing grand architecture and landscape design as the backdrop for the some of the most iconic cars from all over the world. We have designed a comfortable yet high touch environment that is welcoming, warm and fun. From the moment guests step foot on property cohesive design elements are interwoven throughout the event tying all touch-points together. Everything from signage and perimeter branding to the Grand Entrance and Event Stage and all the way down to the culinary pavilion table linen has been carefully curated to create an experience that seamlessly compliments the Peninsula Hotel’s brand and the pageantry of the Quail, A Motorsports Gathering.

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THE QUAIL

MATERIALS BOARD Finishes reflect the elegance and warmth of Peninsula Hotels playing on subtle textures, complimentary colors and high end appeal.

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THE QUAIL

graphic treatment A

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TEXTURE A

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THE QUAIL

graphic treatment b

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TEXTURE B

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THE QUAIL

graphic treatment c

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TEXTURE C

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THE QUAIL

graphic treatment d

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TEXTURE D

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Grand Entrance

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THE GRAND ENTRANCE ELEGANCE IN MOTION

Building on the grandeur the Quail has become known for, we have completely re-imagined the Grand Entrance for 2022 creating an entirely new elevated experience for guests. Inspired by the beautiful lines of some of the most iconic vehicles ever designed the Grand Entrance seamlessly flows from the from the main entry point towards the intersection between Fairway 1 and the Driving Range. Beautifully layered aluminum slatting reminiscent of classic car grills elegantly curve, rise and fall to create a sense of motion that carry guests along the path.

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two entry points: clubhouse and river place POSTER/MAG DISTRIBUTION FROM SECONDARY BAR

POSTER/MAG DISTRIBUTION

STORAGE TENT

primary structure 23’w x 32’d x 16’h + 38.5’l x 16’h arc wall. 43’W x 9’D X 16’H secondary Champagne bar AND POSTER DISTRIBUTION

POSTER/MAG DISTRIBUTION

STORAGE TENT

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two entry points: clubhouse and river place POSTER/MAG DISTRIBUTION FROM ATTACHED GRAND ENTRANCE EXTENSION

POSTER/MAG DISTRIBUTION

STORAGE TENT

POSTER/MAG DISTRIBUTION

primary structure 44’w x 32’d x 16’h + 38.5’l x 16’h arc wall AND MERCH STORE. 60’w total 43’W x 9’D X 16’H secondary Champagne bar STORAGE TENT

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two entry points: clubhouse and river place POSTER/MAG DISTRIBUTION stand alone structure

POSTER/MAG DISTRIBUTION

STORAGE TENT

POSTER/MAG DISTRIBUTION

primary structure 23’w x 32’d x 16’h + 38.5’l x 16’h arc wall. 43’W x 9’D X 16’H secondary Champagne bar Poster Magazine Distribution 26’w x 21’D x 10’h

STORAGE TENT

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grand entrance (A) poster magazine pick-up from secondary bar and stand alone structure

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Grand Entrance (A)

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clubhouse

merchandise store Bike rack with branded covers

39' x 16’ H branded arc wall

23’ W x 16’ H primary Champagne bar structure

rfid entry lanes

43’W x 9’D X 16’H secondary Champagne bar AND POSTER DISTRIBUTION

STORAGE TENT

grand entrance (A) clubhouse entrance plan view 20

Grand Entrance (A) primary structure

primary structure 23’w x 7’d x 16’h + 39’l x 16’h arc wall Merch deck 28’’x20’ level from +0” with full scrim roof

materials: aluminum slatting with semi gloss paint finish wood cladding with paint finish 1/2” dimensional plotted logo signage fabric/canvas graphic wraps Carpeted deck branded rail covers

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grand entrance (A) graphics key

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layered aluminum slatting with semi gloss paint finish

champagne bar

1/2” sintra dimensional 6’h plotted logo

39’ x 16’ H branded arc wall

champagne bar

rfid entry lanes

Bike Rack with branded cover

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grand entrance (A) clubhouse entrance view

grand entrance (A) clubhouse view

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grand entrance (A) Photo Moment

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grand entrance (A) clubhouse primary champagne bar

16’ (2x - 8’) Tufted bar with 12’ x 8’ Gold back bar with mirror backing

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grand entrance (A) clubhouse egress view

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Framed Graphic Print with dimensional plotted logos

grand entrance clubhouse egress view

Stage rails with branded covers

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Grand Entrance secondary structure

grand entrance clubhouse secondary champagne bar

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Grand Entrance secondary structure

secondary structure 43’w x 9’D x16’h materials: aluminum slatting with semi gloss paint finish wood cladding with paint finish dimensional plotted logo signage fabric/canvas graphic wraps

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secondary structure graphics key

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grand entrance clubhouse secondary champagne bar

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grand entrance clubhouse secondary champagne bar

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Grand Entrance Bar Clubhouse entrance (8x) - 8’ tufted brass bar (3x) 4’ Gold back bar

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Grand Entrance entry lane

Brass panel and stanchions

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clubhouse Grand Entrance merchandise

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20’ stairs railing with branded cover

railing with Branded cover

display tables

carpeted 28’x20’ deck + 7’ x tbd curved deck plug

check out counter (owned asset)

Storage

clubhouse grand entrance merchandise

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Die Cut logo graphic

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graphic Wrap

Branded Rail Covers

clubhouse

clubhouse grand entrance merchandise

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clubhouse grand entrance merchandise

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clubhouse grand entrance merchandise

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clubhouse grand entrance merchandise rail cover graphics (1) 4’w x 3’-6” h Graphic Print (1) 10’w x 3’-6” h Graphic Print (1) 14’w x 3’-6” h Graphic Print

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stand alone poster magazine distribution

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POSTER . MAGAZINE PICK-UP SOLO OPTION STAND ALONE OPTION

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POSTER . MAGAZINE

STAND ALONE STRUCTURE

primary structure 26’w x 22’d x 10’h + SUB FOOR DECK materials: gloss paint finish wood cladding with paint finish 1/2” dimensional plotted logo signage fabric/canvas graphic wraps SHADED DISTRIBUTION AREA

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POSTER . MAGAZINE PICK-UP STAND ALONE ELEVATION

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STRETCHED AND FRAMED GRAPHIC VALENCE

8’ TABLES FOR POSTER AND MAGAZINE STORAGE

BRANDED REVEAL WALL STORAGE ACCESS

POSTER . MAGAZINE PICK-UP STAND ALONE OPTION

8’ BAR COUNTER

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Storage Access (Both Sides)

Framed graphic with dimensional logos

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POSTER . MAGAZINE PICK-UP STAND ALONE OPTION: Back

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poster magazine furniture set

2x - 8’ Bar Counter 2x -8’ table runners

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grand entrance (B) poster magazine pick-up attached

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grand entrance (b) attached poster magazine pick-up

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merchandise store

clubhouse

Bike rack with branded covers

39' x 16’ H branded arc wall

Poster Magazine Distribution 20’w x 19’-4"D x 16’h

23’ W x 10’D x16’ H primary Champagne bar structure

43’ W x 9’D x 16’ H secondary Champagne bar

grand entrance (B) clubhouse entrance plan view 52

rfid entry lanes

grand entrance (B)

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grand entrance (B) with Poster magazine graphics key

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layered aluminum slatting with semi gloss paint finish

1/2” sintra dimensional 6’h plotted logo

39’ x 16’ H branded arc wall

poster magazine distribution champagne bar

champagne bar

rfid entry lanes

Bike Rack with branded cover

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grand entrance (b) clubhouse entrance view

grand entrance (b) clubhouse view

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grand entrance (B) Photo Moment

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grand entrance (b) clubhouse primary champagne bar

16’ (2x - 8’) Tufted bar with 12’ x 8’ Gold back bar with mirror backing

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grand entrance (B) with poster mag clubhouse

Poster magazine distribution

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grand entrance (B) clubhouse

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grand entrance Poster Magazine back wall

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Grand Entrance ROAD CROSSING

grand entrance Road Crossing

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Grand Entrance Road Crossing Carpet note: 2021 BRANDING SHOWN

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grand entrance Road Crossing

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grand entrance Road Crossing

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main event stage The 2022 stage format creates a “runway show” for the winning vehicles. Drivers enter from stage left in and stop center stage beneath a curved LED wall. Inspired by the color palette of California’s coast, the main stage embodies the same natural tones found in Monterey’s landscapes. Giving the main stage a neutral palette allows the nominated vehicles to sing in their center stage spotlight. The smooth gloss paint finish on the aluminum slatting give this main stage the high end, automotive feel the Quail motorsports event boasts.

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MAIN EVENT STAGE

20’X10’ BOH ROOM

Restroom

10’X10’ GREEN ROOM

40’ D stage with wood grain (faced flanked with floral) On and off ramps with curved graphic wrapped wing walls 1 focal curved wall (30’ x 19’-2”’ H) with curved LED and trophy shelving Total structure height, inc. decking, is 22’ H

main event stage plan view

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MAIN EVENT STAGE

33’ x 21’-8.5” scenic arc wall with LED Screen

11’-5” x 18’-3.5” scenic reveal wall

BOH Tech Tent

31’ x 18’-3.5” scenic arc wall talent stage entry and egress

Awards shelving

Vehicle egress ramp

Vehicle entry ramp

quail custom podium (owned asset)

floral beds

main event stage plan view

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main event stage

curved inset LEd wall

layered aluminum slatting with semi gloss paint finish

1/2” sintra dimensionalPlotted logos

“Script” Logo Graphic

materials: aluminum slatting with semi gloss paint finish wood cladding with paint finish 1/2” dimensional logo signage stained wood decking with non-slip grip

PAINTED WOOD STAGE FASCIA

flower beds

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awards shelving

main event stage

main event stage

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main event stage

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main event stage

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NOTE: BACKSIDE OF LED WALL AND TRUSS SUPPORT OUTRIGGERS ARE NOT RENDERED. REFERENCE IMAGES CAN BE SUPPLIED UPON REQUEST

NOTE: BACKSIDE OF LED WALL NOT RENDERED

BOH Tech tent

main event stage: BOH

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main event stage: Alternative Graphic Treatment (B)

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main event stage: Alternative Graphic Treatment (C)

NOTE: BACKSIDE OF LED WALL NOT RENDERED

BOH Tech tent

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FIRESIDE CHAT FURNITURE SET QUAIL OWNED ASSETS 2X - SIDE CHAIRS SOFA COFFEE TABLE

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ROLEX CIRCLE OF CHAMPIONS the new runway show

The completely redesigned Rolex Circle of Champions offers guest another opportunity to immerse themselves in the Quail Motorsports Event. Towering above the Driving Range four intersecting arches create the base for two Rolex clocks and visible branding. This year we will extend the circular visual by incorporating a round Best in Show deck with custom branding. Additionally we have added branded awards pedestals for each winning vehicle set in a circle around the lounge centerpiece reminiscent of a watch face.

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Rolex circle of champions

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Rolex circle of champions

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main event stage

Rolex circle of champions fairway 1 81

Rolex circle of champions colorway 1 82

Rolex circle of champions colorway 1

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DRIVING RANGE SPEAKER TOWER SHROUDS

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SPEAKER TOWER SHROUDS

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Rolex circle of champions custom award stand custom plinth aluminum laminate

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Rolex circle of champions custom award stand 3’-6”h x 12”w x 8” thick custom plinth aluminum laminate

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the quail

car class signage colorway 1 made for: peninsula signature events year: 2022 design brief

Redesigned to compliment the field maps, Rolex Circle of Champions’ award podiums and the 2022 design palette, the car class signs will be designed on an offset 3 toned white or blue background mounted to a metal laminate and brushed brass post. Blue floral arrangements will accent the base and camouflage the anchor hardware. Much like the 2019 graphic approach, the specialty classes will feature iconic images of the featured vehicle.

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the quail

field map signage made for: peninsula signature events year: 2022 design brief

Redesigned to compliment the car classes, Rolex Circle of Champions’ award podiums and the 2022 design palette, the field map signs will be designed on an offset 3 toned white background mounted to a metal laminate and brushed brass post. Blue floral arrangements will accent the base and camouflage the anchor.

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Road and Track

oyster . caviar . champagne lounge

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BACK BAR SHELVING

(x4) 20’ x 10’ x1 0’ Wood Structure Canopies

OYSTER . CAVIAR BAR

CHAMPAGEN BAR

OYSTER . CAVIAR BAR

GUEST EGRESS

GUEST EGRESS

RED ROPE AND SILVER STANCHION LINE MARKERS

BISTRO SEATING

HIGH TOP TABLES

RED MARKET UMBRELLAS

SLAT PONY FENCING

GUEST INGRESS

Road and track oysters . caviar . champagne lounge 93

Road and track oysters . caviar . champagne lounge

SLAT PONY FENCING

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Road and track oysters . caviar . champagne lounge 95

Road and track oysters . caviar . champagne lounge 96

RED MARKET UMBRELLAS

BISTRO SEATING

HIGH TOP TABLES

Road and track oysters . caviar . champagne lounge 97

Road and track oysters . caviar . champagne lounge 98

PONY FENCE BRANDING APPROVED LOTO SET

BISTRO SEATING FURNITURE SET

QTY. VARIED PER OPTION - RED BISTRO CHAIRS QTY. VARIED PER OPTION - BLACK BISTRO CHAIRS QTY. VARIED PER OPTION - MARBLE TOP BISTRO TABLES QTY. VARIED PER OPTION - RED MARKET UMBRELLAS

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OYSTER . CAVIAR . COWGIRL CREAMERY CHAMPAGNE BARS “Q” AND PENINSULA HOTELS BRANDED BARS 3X - 1/2” SINTRA DIMENSIONAL PLOTTED “Q” BAR 2X - 1/2” SINTRA DIMENSIONAL PLOTTED “PENINSULA HOTELS” BAR

HIGH TOP TABLES STANDING FURNITURE

QTY. VARIED PER OPTION - BLACK HIGH TOP TABLES

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OYSTER . CAVIAR . CHAMPAGNE BARS “Q” AND PENINSULA HOTELS BRANDED BARS 2X - 1/2” SINTRA DIMENSIONAL PLOTTED “Q” BAR 2X - 1/2” SINTRA DIMENSIONAL PLOTTED “PENINSULA HOTELS” BAR 6X - BLACK BACK BAR SHELVING loose greenery and floral IN GLASS VESSEL

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Bixby Bridge monterey

Brooklyn Bridge new York

CULINARY INSTALLATIONS

BRIDGES

Celebrating the idea of coming together, each culinary pavilion will highlight the culture and flavors of a Peninsula Hotel host city. The centerpiece art display will feature interpretive installations showcasing a famous bridge in each city.

Bosphorus Bridge istanbul seri Wawasan bridge Malaysia

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Tower bridge London

INSTALLATION OPTION 1 CONCEPT

Dimensional paper art sculptures Monochromatic dimensional sculptures made from layered paper.

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Back wall acrylic prints on set flats

Circular buffet with paper art installation

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acrylic prints mounted on stand offs to set flats

dimensional paper art sculptures

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Floral Displays

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Culinary installation concept (2)

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INSTALLATION OPTION 2 CONCEPT

Layered and dimensional graphics 3D images of each bridge printed in cross-sections on layered glass, acrylic or filament.

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Back wall acrylic prints on set flats

circular buffet with Layered Acrylic Prints

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acrylic prints mounted on stand offs to set flats

Layered Acrylic Prints

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Floral Displays

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ACCOMPANYING FLORAL DISPLAYS Each installation will include an artistic floral display incorporated into the centerpiece.

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CARTER REESE President [email protected]

JOSH MELE Exec. Vice President [email protected]

CHRIS WU Exec. Creative Director [email protected]

IDA CORPORAL Sr. Producer [email protected]